Influencer Marketing Platform Market

Influencer Marketing Platform Market by Applications (Campaign Management, Search & Discovery, Analytics & Reporting, and Influencer Management), Organization Sizes (Large Enterprises and SMEs), End-users (Food & Entertainment, Sports & Fitness, Travel & Holiday, Fashion & Lifestyle, and Others), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: ICT-SE-1250
  • Author: Growth Market Reports
  • Rating: 4.8
  • Total Reviews: 2
  • No. Of Pages: 161
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The global influencer marketing platform market size was valued at USD 7.70 billion in 2020 and is projected to expand at a CAGR of 30% during the forecast period, 2021–2028. The growth of the market is attributed to the customers’ inclination toward video-based content across the Over-The-Top (OTT) space and a rise in the adoption of ad-blocking software.

Influencer Marketing Platform Market Key Takeaways

The influencer marketing is rapidly moving from mere buzzword to incorporation of mainstream branding strategies. It is a merger of the idea of contemporary content-driven marketing campaigns and conventional celebrity endorsements. In recent years, several brands are now collaborating with online celebrities/influencers rather than traditional celebrities for endorsement of their products. This is because of rising number of followers of these online celebrities on social media and ability to impact on buying pattern of their followers.

The increasing usage of internet in advertisement has transformed companies’ business models and created substitute revenue streams. The affordability and ease availability of high-speed internet service gives a new channel for reaching to targeted audience. Supporting the promotion allows brands and marketers to make personalized advertisement which then increases business relations and customer experiences.

Social media portals including Facebook, Instagram, YouTube, and Pinterest are some ideal platforms which are used for marketing purposes. The constant rise in base of users of social media apps aids marketers for rising customer engagement and understand their pain though influencers’ interactions. Social media boosts the business for publicity driven by content using association with most appropriate personality, which creates digital identity for audiences. The developing network of influencer is a critical differentiating factor present in promotion strategies of major market players. Influencers are creating and developing several types of content due to which influencer pool is expected to be created. The interconnectedness between these celebrities gives various opportunities to brand for finding correct brand ambassadors as per their vision and value

Market Trends, Drivers, Restraints, and Opportunities

  • Growing social media subscribers, increasing smartphone users, and rising demand of the content-based band live interactive video sessions are expected to propel the market growth during the forecast period.
  • Increasing investment of companies in marketing campaigns and rising usage of social media platform are estimated to fuel the market growth in the coming years.
  • Rising need of big data analytics for influencer marketing and increasing use of social media platforms are expected to drive the growth of the market.
  • Increasing penetration of high-speed internet is one of the factors responsible for propelling the market growth over the forecast period.
  • Growing need of brand image creation, increasing adoption of ad-blocking software, and changing trend of content consumption are estimated to push the expansion of the market in the coming years.
  • Increasing demand of big data analytics, AI, and ML, growing popularity of social media platforms, and customers’ inclination toward video-based content across the OTT space are expected to boost the growth of the market.
  • Increasing security and privacy concerns and lack of capabilities to measure campaign effectiveness are major factors responsible for hampering the expansion of the market in the coming years.
  • Lack of awareness about technology and increase in availability of limited professional are projected to impede the market growth over the forecast period.

Scope of the Report

The report on the global influencer marketing platform market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Influencer Marketing Platform Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Applications (Campaign Management, Search & Discovery, Analytics & Reporting, and Influencer Management), Organization Sizes (Large Enterprises and SMEs), End-users (Food & Entertainment, Sports & Fitness, Travel & Holiday, Fashion & Lifestyle, and Others)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Upfluence Inc.; Speakr Inc.; AspireIQ Inc.; Grapevine Logic Inc.; Mavrck; Hypetap Pty Ltd.; CreatorIQ; JuliusWorks, Inc.; IZEA Worldwide; Quotient Technology Inc.; Brandwatch; InfluencerDB; Talent Village Ltd.; and Zine Ltd.


Market Segment Insights

Search & discovery segment is projected to hold a major market share
On the basis of applications, the influencer marketing platform market is segmented into campaign management, search & discovery, analytics & reporting, and influencer management. The search & discovery segment is expected to hold a key share of the market in the coming years due to rising need of collaboration with best fit influencer among brands and marketers. The search & discovery segment helps companies for getting right brand ambassadors by using several filters including effectiveness of content, audience demographics, and performance. Also, it offers collaboration opportunity with various influencers on social media platforms, based on their requirements and advertising campaign.

However, the analytics & reporting segment is anticipated to expand at a rapid pace during the forecast period due to companies’ requirement of analyzation of critical factors related to promotion campaigns such as engagement of influencers, content penetration, and campaign effectiveness. All these factors are helping the company for content changing as per their requirements.

SMEs segment is expected to expand at a significant pace
In terms of company sizes, the market is bifurcated into large enterprises and SMEs. The large enterprises segment is expected to hold a key share of the market during the forecast period due to the requirement to install cost effective and efficient marketing policies. The COVID-19 pandemic situation restricted the business activities for various large enterprises and reducing their advertising budget. This generates the requirement of promotional tools and leverage the internet as its main marketing channel. Moreover, large enterprises have following of social media which increases the effectiveness in the business with customer and enhances the engagement through influencers.

On the other hand, the SME segment is anticipated to expand at a rapid pace during the forecast period. SMEs segment is coupled with micro-and nano-influencers results in rising awareness about brand and traffic to the company website with affordable prices. Usage of nano-influencers for interaction with niche audiences allows SMEs to ether efficiently in the market also build trust of customers.

Influencer Marketing Platform Market By Organization Sizes

Fashion & lifestyle segment is anticipated to expand at a rapid CAGR
Based on end-users, the influencer marketing platform market is divided into food & entertainment, sports & fitness, travel & holiday, fashion & lifestyle, and others. The fashion & lifestyle segment is expected to hold a key share of the market during the forecast period owing to increasing demand of fashion brands and high-end lifestyle which creates interactions with people by fueling the adoption of such advertising practices. Fashion brands are employing influencers for the advertisement of new clothes and accessories, thus helping people for staying up-to-date with fast fashion trends and confirm constant revenue generation.

On the other hand, the food & entertainment segment is anticipated to expand at a rapid pace during the forecast period owing to rising demand of accessibility of new and diverse entertainment form among people. The covid-19 pandemic lockdown situation in various countries resulted increasing adoption of newer entertainment solution such as Over-The-Top (OTT) platforms, mobile game tournaments, and online music events. This increasing screen time offers opportunity to rise in influencer marketing for new online content and promotion of the events.

Influencer Marketing Platform Market By End-users

North America is expected to dominate the market
On the basis of regions, the influencer marketing platform market is categorized as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The North America is anticipated to dominate the market during the forecast period. The regional market growth can be attributed to rising adoption of social media and OTT platforms. Moreover, the accessibility of a significant talent pool in AI-based analytics, digital marketing, and platform development are projected to drive the regional market growth over the forecast period.

However, the market of Europe is expected to exhibit a rapid growth rate in the coming years owing to rising adoption of branding practices. Their requirement of effective penetration of the market and huge base of customers using micro-and nano-influencers compared to celebrities working.

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Influencer Marketing Platform Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Influencer Marketing Platform Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Influencer Marketing Platform Market - Supply Chain
  4.5. Global Influencer Marketing Platform Market Forecast
     4.5.1. Influencer Marketing Platform Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Influencer Marketing Platform Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Influencer Marketing Platform Market Absolute $ Opportunity
5. Global Influencer Marketing Platform Market Analysis and Forecast by Applications
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Applications
     5.2.2. Y-o-Y Growth Projections by Applications
  5.3. Influencer Marketing Platform Market Size and Volume Forecast by Applications
     5.3.1. Campaign Management Search & Discovery Analytics & Reporting Influencer Management
  5.4. Absolute $ Opportunity Assessment by Applications
  5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Influencer Marketing Platform Market Analysis and Forecast by End Users
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by End Users
     6.2.2. Y-o-Y Growth Projections by End Users
  6.3. Influencer Marketing Platform Market Size and Volume Forecast by End Users
     6.3.1. Food & Entertainment Sports & Fitness Travel & Holiday Fashion & Lifestyle Others
  6.4. Absolute $ Opportunity Assessment by End Users
  6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Influencer Marketing Platform Market Analysis and Forecast by Region
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by Region
     7.2.2. Y-o-Y Growth Projections by Region
  7.3. Influencer Marketing Platform Market Size and Volume Forecast by Region
     7.3.1. North America
     7.3.2. Latin America
     7.3.3. Europe
     7.3.4. Asia Pacific
     7.3.5. Middle East and Africa (MEA)
  7.4. Absolute $ Opportunity Assessment by Region
  7.5. Market Attractiveness/Growth Potential Analysis by Region
  7.6. Global Influencer Marketing Platform Demand Share Forecast, 2019-2026
8. North America Influencer Marketing Platform Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
  8.2. North America Influencer Marketing Platform Market Size and Volume Forecast by Country
     8.2.1. U.S.
     8.2.2. Canada
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. North America Influencer Marketing Platform Market Size and Volume Forecast by Applications
     8.4.1. Campaign Management Search & Discovery Analytics & Reporting Influencer Management
  8.5. Basis Point Share (BPS) Analysis by Applications
  8.6. Y-o-Y Growth Projections by Applications
  8.7. North America Influencer Marketing Platform Market Size and Volume Forecast by End Users
     8.7.1. Food & Entertainment Sports & Fitness Travel & Holiday Fashion & Lifestyle Others
  8.8. Basis Point Share (BPS) Analysis by End Users
  8.9. Y-o-Y Growth Projections by End Users
  8.10. Market Attractiveness/Growth Potential Analysis
     8.10.1. By Country
     8.10.2. By Product Type
     8.10.3. By Application
  8.11. North America Influencer Marketing Platform Demand Share Forecast, 2019-2026
9. Latin America Influencer Marketing Platform Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Latin America Average Pricing Analysis
  9.2. Latin America Influencer Marketing Platform Market Size and Volume Forecast by Country
      9.2.1. Brazil
      9.2.2. Mexico
      9.2.3. Rest of Latin America
   9.3. Absolute $ Opportunity Assessment by Country
  9.4. Latin America Influencer Marketing Platform Market Size and Volume Forecast by Applications
     9.4.1. Campaign Management Search & Discovery Analytics & Reporting Influencer Management
  9.5. Basis Point Share (BPS) Analysis by Applications
  9.6. Y-o-Y Growth Projections by Applications
  9.7. Latin America Influencer Marketing Platform Market Size and Volume Forecast by End Users
     9.7.1. Food & Entertainment Sports & Fitness Travel & Holiday Fashion & Lifestyle Others
  9.8. Basis Point Share (BPS) Analysis by End Users
  9.9. Y-o-Y Growth Projections by End Users
  9.10. Market Attractiveness/Growth Potential Analysis
     9.10.1. By Country
     9.10.2. By Product Type
     9.10.3. By Application
  9.11. Latin America Influencer Marketing Platform Demand Share Forecast, 2019-2026
10. Europe Influencer Marketing Platform Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Europe Average Pricing Analysis
  10.2. Europe Influencer Marketing Platform Market Size and Volume Forecast by Country
     10.2.1. Germany
     10.2.2. France
     10.2.3. Italy
     10.2.4. U.K.
     10.2.5. Spain
     10.2.6. Russia
     10.2.7. Rest of Europe
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Europe Influencer Marketing Platform Market Size and Volume Forecast by Applications
     10.4.1. Campaign Management Search & Discovery Analytics & Reporting Influencer Management
  10.5. Basis Point Share (BPS) Analysis by Applications
  10.6. Y-o-Y Growth Projections by Applications
  10.7. Europe Influencer Marketing Platform Market Size and Volume Forecast by End Users
     10.7.1. Food & Entertainment Sports & Fitness Travel & Holiday Fashion & Lifestyle Others
  10.8. Basis Point Share (BPS) Analysis by End Users
  10.9. Y-o-Y Growth Projections by End Users
  10.10. Market Attractiveness/Growth Potential Analysis
     10.10.1. By Country
     10.10.2. By Product Type
     10.10.3. By Application
  10.11. Europe Influencer Marketing Platform Demand Share Forecast, 2019-2026
11. Asia Pacific Influencer Marketing Platform Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Asia Pacific Average Pricing Analysis
  11.2. Asia Pacific Influencer Marketing Platform Market Size and Volume Forecast by Country
     11.2.1. China
     11.2.2. Japan
     11.2.3. South Korea
     11.2.4. India
     11.2.5. Australia
     11.2.6. Rest of Asia Pacific (APAC)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Asia Pacific Influencer Marketing Platform Market Size and Volume Forecast by Applications
     11.4.1. Campaign Management Search & Discovery Analytics & Reporting Influencer Management
  11.5. Basis Point Share (BPS) Analysis by Applications
  11.6. Y-o-Y Growth Projections by Applications
  11.7. Asia Pacific Influencer Marketing Platform Market Size and Volume Forecast by End Users
     11.7.1. Food & Entertainment Sports & Fitness Travel & Holiday Fashion & Lifestyle Others
  11.8. Basis Point Share (BPS) Analysis by End Users
  11.9. Y-o-Y Growth Projections by End Users
  11.10. Market Attractiveness/Growth Potential Analysis
     11.10.1. By Country
     11.10.2. By Product Type
     11.10.3. By Application
  11.11. Asia Pacific Influencer Marketing Platform Demand Share Forecast, 2019-2026
12. Middle East & Africa Influencer Marketing Platform Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Middle East & Africa Average Pricing Analysis
  12.2. Middle East & Africa Influencer Marketing Platform Market Size and Volume Forecast by Country
     12.2.1. Saudi Arabia
     12.2.2. South Africa
     12.2.3. UAE
     12.2.4. Rest of Middle East & Africa (MEA)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Middle East & Africa Influencer Marketing Platform Market Size and Volume Forecast by Applications
     12.4.1. Campaign Management Search & Discovery Analytics & Reporting Influencer Management
  12.5. Basis Point Share (BPS) Analysis by Applications
  12.6. Y-o-Y Growth Projections by Applications
  12.7. Middle East & Africa Influencer Marketing Platform Market Size and Volume Forecast by End Users
     12.7.1. Food & Entertainment Sports & Fitness Travel & Holiday Fashion & Lifestyle Others
  12.8. Basis Point Share (BPS) Analysis by End Users
  12.9. Y-o-Y Growth Projections by End Users
  12.10. Market Attractiveness/Growth Potential Analysis
     12.10.1. By Country
     12.10.2. By Product Type
     12.10.3. By Application
  12.11. Middle East & Africa Influencer Marketing Platform Demand Share Forecast, 2019-2026
13. Competition Landscape
  13.1. Global Influencer Marketing Platform Market: Market Share Analysis
  13.2. Influencer Marketing Platform Distributors and Customers
  13.3. Influencer Marketing Platform Market: Competitive Dashboard
  13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     13.4.1. Upfluence Inc. Speakr Inc. AspireIQ Inc. Grapevine Logic Inc. Mavrck Hypetap Pty Ltd. CreatorIQ JuliusWorks, Inc.  
Segments Covered in the Report
The global influencer marketing platform market has been segmented on the basis of

Applications
  • Campaign Management
  • Search & Discovery
  • Analytics & Reporting
  • Influencer Management
Organization Sizes
  • Large Enterprises
  • SMEs
End-users
  • Food & Entertainment
  • Sports & Fitness
  • Travel & Holiday
  • Fashion & Lifestyle
  • Others
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Upfluence Inc.
  • Speakr Inc.
  • AspireIQ Inc.
  • Grapevine Logic Inc.
  • Mavrck
  • Hypetap Pty Ltd.
  • CreatorIQ
  • JuliusWorks, Inc.
  • IZEA Worldwide
  • Quotient Technology Inc.
  • Brandwatch
  • InfluencerDB
  • Talent Village Ltd.
  • Zine Ltd.

Key players competing in the influencer marketing platform market are Upfluence Inc.; Speakr Inc.; AspireIQ Inc.; Grapevine Logic Inc.; Mavrck; Hypetap Pty Ltd.; CreatorIQ; JuliusWorks, Inc.; IZEA Worldwide; Quotient Technology Inc.; Brandwatch; InfluencerDB; Talent Village Ltd.; and Zine Ltd. Major market players are adopting several business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to enhance their market shares.

Influencer Marketing Platform Market By Key Players

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