Indoor Location-based Service Market

Indoor Location-based Service Market by Technology (Satellite, Microwave, & Infrared Sensing, OTDOA & E-OTDOA, Wi-Fi/WLAN, UWB, BT/BLE, Beacons, & A-GPS, Context Aware Technology, and RFID & NFC), End-users (Retail, Healthcare, Energy & Power, BFSI, Government, Hospitality, Transportation & Logistics, Aerospace & Defense, IT & Telecommunication, and Others), Products (Proximity Beacons, Maps, Location & Alerts, Consumer Services, Automotive Services, Secure Transactions & Redemptions, Precision Geo-targeting, Location-based Advertising Services, Enterprise Services, Campaign Management, and Analytics & Insights), Applications (Proximity, Monitoring, Tracking, Navigation, and Others), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: ICT-SE-2833
  • Author: Growth Market Reports
  • Rating: 4.9
  • Total Reviews: 2
  • No. Of Pages: 179
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The global indoor location-based service market size is anticipated to register a considerable CAGR during the forecast period, 2021-2028. The growth of the market is attributed to the increasing use of location-based services for marketing and for advertising at the hyper-local level.

Indoor Location-based Service Market Key Takeaways

Indoor location-based services (LBS) are specific to location mobile services. Indoor LBS services offer various information and function to the users of tablets and smartphones based on its location. This technology is typically used in places, such as mall, hospital, airport, and other indoor venues. LBS technology uses the internal sensors mobile to estimate the device’s position using complex statistical algorithms. By uniting the incoming data from these sensors, a very correct position can be detected, with little to no latency. Indoor LBS are usually used for the purpose of advertising and tracking also it is used to provide assistance and security.

The COVID-19 pandemic outbreak had considerable impact on the market. During pandemic, lockdown imposed by government bodies resulted in less crowd at public places including mall, airports, and stadiums, which hampered the demand of indoor LBS. However, government is using this service to track the spread of virus, for predication of next hotspot of COVID-19, and smart quarantining. As well as, organizations are also planning to resume work from office so they are deploying this service for monitoring employees, virus tracking, contact tracing, and reporting, which is in turn increasing the demand of indoor LBS.

Market Trends, Drivers, Restraints, and Opportunities

  • Rising use of connected devices, such as smartphones and tablet is one of the key factor driving the market growth.
  • Increasing deployment of home area network and local area networks, such as WLAN and Wi-Fi is projected to drive the market expansion during the forecast period.
  • Escalating concerns regarding privacy protection acts as a major challenge that can restrict the market growth in the coming years.
  • Growing concern about real-time accuracy of the information can hamper the market growth during the projected timeline.
  • Rising need of precise location detection for contact tracing due to COVID-19 pandemic is projected to create significant growth opportunities for the market.

Scope of the Report

The report on the global indoor location-based service market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Indoor Location-based Service Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Technology (Satellite, Microwave, & Infrared Sensing, OTDOA & E-OTDOA, Wi-Fi/WLAN, UWB, BT/BLE, Beacons, & A-GPS, Context Aware Technology, and RFID & NFC), End-users (Retail, Healthcare, Energy & Power, BFSI, Government, Hospitality, Transportation & Logistics, Aerospace & Defense, IT & Telecommunication, and Others), Products (Proximity Beacons, Maps, Location & Alerts, Consumer Services, Automotive Services, Secure Transactions & Redemptions, Precision Geo-targeting, Location-based Advertising Services, Enterprise Services, Campaign Management, and Analytics & Insights), and Applications (Proximity, Monitoring, Tracking, Navigation, and Others)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Cisco Systems Inc.; Google Inc.; Inside Secure Corp.; Micello, Inc.; Ruckus Wireless, Inc.; Qualcomm Inc.; YOOSE Pte. Ltd.; Apple Inc.; GloPos Technologies; HERE Holding Corp.; IndoorAtlas Ltd; Microsoft Corp.; Sprooki Pte Ltd.; Navizon Inc.; and Shopkick, Inc.

Market Segment Insights

Enhance data security drive the Wi-Fi/WLAN, UWB, BT/BLE, beacons, & A-GPS segment

Based on technology, the global indoor location-based service market is fragmented into satellite, microwave, & infrared sensing, OTDOA & E-OTDOA, Wi-Fi/WLAN, UWB, BT/BLE, beacons, & A-GPS, context aware technology, and RFID & NFC. The Wi-Fi/WLAN, UWB, BT/BLE, beacons, & A-GPS segment is expected to grow at a rapid pace during the forecast period attributed to installation of Wi-Fi networks for enhancing data security. Furthermore, shopping malls are adopting Wi-Fi/WLAN technology to get information of consumer buying behavior for increased sales and higher customer engagement, which is projected to accelerate the segment growth further.

Healthcare segment is projected to expand at considerable CAGR

In terms of end-users, the market is divided into retail, healthcare, energy & power, BFSI, government, hospitality, transportation & logistics, aerospace & defense, IT & telecommunication, and others. The retail segment is expected to account for a major market share during the projected timeline attributed to need of customer retention and marketing. Additionally, retail sector is using LBS service for accessing the information of customer about purchasing history, which helps them to customize the user experience, is major driver of the segment. On the other hand, the healthcare segment is projected to expand at a considerable CAGR during the forecast period owing to rising trend of integration of LBS with wearable sensors for health monitoring and providing information of nearest healthcare facility in case of injury.

Indoor Location-based Service Market By End Users

Promotion of products using LBS increases the location-based advertising services segment market share

On the basis of products, the global indoor location-based service market is segregated into proximity beacons, maps, location & alerts, consumer services, automotive services, secure transactions & redemptions, precision geo-targeting, location-based advertising services, enterprise services, campaign management, and analytics & insights. The location-based advertising services segment is estimated to account for a significant market share during the forecast period due to several companies, which are using LBS applications for promoting their products. Moreover, marketing information, such as discounts and coupons, are particularly being offered through indoor LBS, is driving the segment growth further. However, the proximity beacons segment is anticipated to grow at a high CAGR during the projected period attributed to the beacons that are easy to install and affordable hence, a preferred choice of organization for hyper-local marketing.

Use of LBS for tracking sensitive and valuable assets drive the tracking segment

Based on applications, the market is fragmented into proximity, monitoring, tracking, navigation, and others. The tracking segment is estimated to account for a major market share during the forecast period due to use of LBS for tracking sensitive and valuable assets, including information hardware in defense. On the other hand, the proximity segment is expected to expand at a robust CAGR in the coming years attributed to rise in adoption of LBS by companies to provide clients with product information based on their locations thus, promoting customer engagement.

North America is anticipated to constitute a key market share

In terms of region, the global indoor location-based service market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is anticipated to constitute a key share of the market during the projected period owing to established development of location-based service technologies by the key players in the region for various applications. However, the Asia Pacific market is anticipated to grow at a rapid pace during the forecast period due to the growing penetration of retail companies and rapid infrastructure development, such as hospitals, and offices leading to surge in demand of indoor LBS.

Indoor Location-based Service Market By Regions

Segments

Segments Covered in the Report
The global indoor location-based service market has been segmented on the basis of

Technology
  • Satellite, Microwave, & Infrared Sensing
  • OTDOA & E-OTDOA
  • Wi-Fi/WLAN
  • UWB, BT/BLE, Beacons, & A-GPS
  • Context Aware Technology
  • RFID & NFC
End-users
  • Retail
  • Healthcare
  • Energy & Power
  • BFSI
  • Government
  • Hospitality
  • Transportation & Logistics
  • Aerospace & Defense
  • IT & Telecommunication
  • Others
Products
  • Proximity Beacons
  • Maps
  • Location & Alerts
  • Consumer Services
  • Automotive Services
  • Secure Transactions & Redemptions
  • Precision Geo-targeting
  • Location-based Advertising Services
  • Enterprise Services
  • Campaign Management
  • Analytics & Insights
Applications
  • Proximity
  • Monitoring
  • Tracking
  • Navigation
  • Others
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Cisco Systems Inc.
  • Google, Inc.
  • Inside Secure Corp.
  • Micello, Inc.
  • Ruckus Wireless, Inc.
  • Qualcomm, Inc.
  • YOOSE Pte. Ltd.
  • Apple, Inc.
  • GloPos Technologies
  • HERE Holding Corp.
  • IndoorAtlas Ltd.
  • Microsoft Corp.
  • Sprooki Pte Ltd.
  • Navizon, Inc.
  • Shopkick, Inc.

Competitive Landscape

Key players competing in the global indoor location-based service market are Cisco Systems Inc.; Google Inc.; Inside Secure Corp.; Micello, Inc.; Ruckus Wireless, Inc.; Qualcomm Inc.; YOOSE Pte. Ltd.; Apple Inc.; GloPos Technologies; HERE Holding Corp.; IndoorAtlas Ltd; Microsoft Corp.; Sprooki Pte Ltd.; Navizon Inc.; and Shopkick, Inc.

Companies are focusing on investments in opening new stores to expand offerings across the globe. Furthermore, companies are widely engaging in strategic partnership, merger & acquisition, new product launch, and collaborations to boost their market share and acquiring new buyers.

For instance, in June 2016, Cisco Systems, Inc. announced partnership with Rockwell Automation, Inc. This partnership was aimed to introduce LBS in its wireless product-access points. This products can be used in indoor and industrial locations for tracking assets, products, and peoples.

In 2017, March 2017, Apple Inc. established its new stores in Nanjing, Miami, and Cologne for expanding sales in the region. Along with expansion of sales the company intended to grow the usage of mobile and location-based services.

Indoor Location-based Service Market By Key Players

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Indoor Location-based Service Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Indoor Location-based Service Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Indoor Location-based Service Market - Supply Chain
  4.5. Global Indoor Location-based Service Market Forecast
     4.5.1. Indoor Location-based Service Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Indoor Location-based Service Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Indoor Location-based Service Market Absolute $ Opportunity
5. Global Indoor Location-based Service Market Analysis and Forecast by Applications
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Applications
     5.2.2. Y-o-Y Growth Projections by Applications
  5.3. Indoor Location-based Service Market Size and Volume Forecast by Applications
     5.3.1. Proximity Monitoring Tracking Navigation Others
  5.4. Absolute $ Opportunity Assessment by Applications
  5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Indoor Location-based Service Market Analysis and Forecast by End Users
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by End Users
     6.2.2. Y-o-Y Growth Projections by End Users
  6.3. Indoor Location-based Service Market Size and Volume Forecast by End Users
     6.3.1. Retail Healthcare Energy & Power BFSI Government Hospitality  
  6.4. Absolute $ Opportunity Assessment by End Users
  6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Indoor Location-based Service Market Analysis and Forecast by Region
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by Region
     7.2.2. Y-o-Y Growth Projections by Region
  7.3. Indoor Location-based Service Market Size and Volume Forecast by Region
     7.3.1. North America
     7.3.2. Latin America
     7.3.3. Europe
     7.3.4. Asia Pacific
     7.3.5. Middle East and Africa (MEA)
  7.4. Absolute $ Opportunity Assessment by Region
  7.5. Market Attractiveness/Growth Potential Analysis by Region
  7.6. Global Indoor Location-based Service Demand Share Forecast, 2019-2026
8. North America Indoor Location-based Service Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
  8.2. North America Indoor Location-based Service Market Size and Volume Forecast by Country
     8.2.1. U.S.
     8.2.2. Canada
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. North America Indoor Location-based Service Market Size and Volume Forecast by Applications
     8.4.1. Proximity Monitoring Tracking Navigation Others
  8.5. Basis Point Share (BPS) Analysis by Applications
  8.6. Y-o-Y Growth Projections by Applications
  8.7. North America Indoor Location-based Service Market Size and Volume Forecast by End Users
     8.7.1. Retail Healthcare Energy & Power BFSI Government Hospitality  
  8.8. Basis Point Share (BPS) Analysis by End Users
  8.9. Y-o-Y Growth Projections by End Users
  8.10. Market Attractiveness/Growth Potential Analysis
     8.10.1. By Country
     8.10.2. By Product Type
     8.10.3. By Application
  8.11. North America Indoor Location-based Service Demand Share Forecast, 2019-2026
9. Latin America Indoor Location-based Service Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Latin America Average Pricing Analysis
  9.2. Latin America Indoor Location-based Service Market Size and Volume Forecast by Country
      9.2.1. Brazil
      9.2.2. Mexico
      9.2.3. Rest of Latin America
   9.3. Absolute $ Opportunity Assessment by Country
  9.4. Latin America Indoor Location-based Service Market Size and Volume Forecast by Applications
     9.4.1. Proximity Monitoring Tracking Navigation Others
  9.5. Basis Point Share (BPS) Analysis by Applications
  9.6. Y-o-Y Growth Projections by Applications
  9.7. Latin America Indoor Location-based Service Market Size and Volume Forecast by End Users
     9.7.1. Retail Healthcare Energy & Power BFSI Government Hospitality  
  9.8. Basis Point Share (BPS) Analysis by End Users
  9.9. Y-o-Y Growth Projections by End Users
  9.10. Market Attractiveness/Growth Potential Analysis
     9.10.1. By Country
     9.10.2. By Product Type
     9.10.3. By Application
  9.11. Latin America Indoor Location-based Service Demand Share Forecast, 2019-2026
10. Europe Indoor Location-based Service Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Europe Average Pricing Analysis
  10.2. Europe Indoor Location-based Service Market Size and Volume Forecast by Country
     10.2.1. Germany
     10.2.2. France
     10.2.3. Italy
     10.2.4. U.K.
     10.2.5. Spain
     10.2.6. Russia
     10.2.7. Rest of Europe
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Europe Indoor Location-based Service Market Size and Volume Forecast by Applications
     10.4.1. Proximity Monitoring Tracking Navigation Others
  10.5. Basis Point Share (BPS) Analysis by Applications
  10.6. Y-o-Y Growth Projections by Applications
  10.7. Europe Indoor Location-based Service Market Size and Volume Forecast by End Users
     10.7.1. Retail Healthcare Energy & Power BFSI Government Hospitality  
  10.8. Basis Point Share (BPS) Analysis by End Users
  10.9. Y-o-Y Growth Projections by End Users
  10.10. Market Attractiveness/Growth Potential Analysis
     10.10.1. By Country
     10.10.2. By Product Type
     10.10.3. By Application
  10.11. Europe Indoor Location-based Service Demand Share Forecast, 2019-2026
11. Asia Pacific Indoor Location-based Service Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Asia Pacific Average Pricing Analysis
  11.2. Asia Pacific Indoor Location-based Service Market Size and Volume Forecast by Country
     11.2.1. China
     11.2.2. Japan
     11.2.3. South Korea
     11.2.4. India
     11.2.5. Australia
     11.2.6. Rest of Asia Pacific (APAC)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Asia Pacific Indoor Location-based Service Market Size and Volume Forecast by Applications
     11.4.1. Proximity Monitoring Tracking Navigation Others
  11.5. Basis Point Share (BPS) Analysis by Applications
  11.6. Y-o-Y Growth Projections by Applications
  11.7. Asia Pacific Indoor Location-based Service Market Size and Volume Forecast by End Users
     11.7.1. Retail Healthcare Energy & Power BFSI Government Hospitality  
  11.8. Basis Point Share (BPS) Analysis by End Users
  11.9. Y-o-Y Growth Projections by End Users
  11.10. Market Attractiveness/Growth Potential Analysis
     11.10.1. By Country
     11.10.2. By Product Type
     11.10.3. By Application
  11.11. Asia Pacific Indoor Location-based Service Demand Share Forecast, 2019-2026
12. Middle East & Africa Indoor Location-based Service Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Middle East & Africa Average Pricing Analysis
  12.2. Middle East & Africa Indoor Location-based Service Market Size and Volume Forecast by Country
     12.2.1. Saudi Arabia
     12.2.2. South Africa
     12.2.3. UAE
     12.2.4. Rest of Middle East & Africa (MEA)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Middle East & Africa Indoor Location-based Service Market Size and Volume Forecast by Applications
     12.4.1. Proximity Monitoring Tracking Navigation Others
  12.5. Basis Point Share (BPS) Analysis by Applications
  12.6. Y-o-Y Growth Projections by Applications
  12.7. Middle East & Africa Indoor Location-based Service Market Size and Volume Forecast by End Users
     12.7.1. Retail Healthcare Energy & Power BFSI Government Hospitality  
  12.8. Basis Point Share (BPS) Analysis by End Users
  12.9. Y-o-Y Growth Projections by End Users
  12.10. Market Attractiveness/Growth Potential Analysis
     12.10.1. By Country
     12.10.2. By Product Type
     12.10.3. By Application
  12.11. Middle East & Africa Indoor Location-based Service Demand Share Forecast, 2019-2026
13. Competition Landscape
  13.1. Global Indoor Location-based Service Market: Market Share Analysis
  13.2. Indoor Location-based Service Distributors and Customers
  13.3. Indoor Location-based Service Market: Competitive Dashboard
  13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     13.4.1. Cisco Systems Inc. Google, Inc. Inside Secure Corp. Micello, Inc. Ruckus Wireless, Inc. Qualcomm, Inc.  
Segments Covered in the Report
The global indoor location-based service market has been segmented on the basis of

Technology
  • Satellite, Microwave, & Infrared Sensing
  • OTDOA & E-OTDOA
  • Wi-Fi/WLAN
  • UWB, BT/BLE, Beacons, & A-GPS
  • Context Aware Technology
  • RFID & NFC
End-users
  • Retail
  • Healthcare
  • Energy & Power
  • BFSI
  • Government
  • Hospitality
  • Transportation & Logistics
  • Aerospace & Defense
  • IT & Telecommunication
  • Others
Products
  • Proximity Beacons
  • Maps
  • Location & Alerts
  • Consumer Services
  • Automotive Services
  • Secure Transactions & Redemptions
  • Precision Geo-targeting
  • Location-based Advertising Services
  • Enterprise Services
  • Campaign Management
  • Analytics & Insights
Applications
  • Proximity
  • Monitoring
  • Tracking
  • Navigation
  • Others
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Cisco Systems Inc.
  • Google, Inc.
  • Inside Secure Corp.
  • Micello, Inc.
  • Ruckus Wireless, Inc.
  • Qualcomm, Inc.
  • YOOSE Pte. Ltd.
  • Apple, Inc.
  • GloPos Technologies
  • HERE Holding Corp.
  • IndoorAtlas Ltd.
  • Microsoft Corp.
  • Sprooki Pte Ltd.
  • Navizon, Inc.
  • Shopkick, Inc.

Key players competing in the global indoor location-based service market are Cisco Systems Inc.; Google Inc.; Inside Secure Corp.; Micello, Inc.; Ruckus Wireless, Inc.; Qualcomm Inc.; YOOSE Pte. Ltd.; Apple Inc.; GloPos Technologies; HERE Holding Corp.; IndoorAtlas Ltd; Microsoft Corp.; Sprooki Pte Ltd.; Navizon Inc.; and Shopkick, Inc.

Companies are focusing on investments in opening new stores to expand offerings across the globe. Furthermore, companies are widely engaging in strategic partnership, merger & acquisition, new product launch, and collaborations to boost their market share and acquiring new buyers.

For instance, in June 2016, Cisco Systems, Inc. announced partnership with Rockwell Automation, Inc. This partnership was aimed to introduce LBS in its wireless product-access points. This products can be used in indoor and industrial locations for tracking assets, products, and peoples.

In 2017, March 2017, Apple Inc. established its new stores in Nanjing, Miami, and Cologne for expanding sales in the region. Along with expansion of sales the company intended to grow the usage of mobile and location-based services.

Indoor Location-based Service Market By Key Players

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