US Tablet Market Size, Share, Growth, Industry & Revenue2031

Segments - U.S. Tablet Market by OS Types (iOS, Android, and Others) and Region (North America) - Industry Analysis, Trends, Growth, Share, Size, and Forecast 2023 – 2031

Author : Debadatta Patel

Fact-checked by : PARTHA PAUL

Editor : Shruti Bhat

Report Description

The U.S. tablet market was USD 18.64 Billion in 2022 and is likely to reach USD 19.64 Billion by 2031, expanding at a CAGR of 0.58% during 2023–2031. The growth of the market is attributed to the increasing demand for technologically advanced consumer electronic devices.

Table is an electronic device widely adopted for web browsing, video streaming, and gaming, which is supported by a range of operating systems (OS) such as android and iOS. It normally comprises of several sensors, camera, and touchscreen display and is powered by a rechargeable battery. With the advancement of technology, the device is widely produced into a thin and sleek design portable gadget for various applications including personal and business purposes.

Extensively used for browsing social media and entertainment, the demand for devices are growing at a rapid pace among teenagers who usually spend their time for playing games and other social media video streaming such as Instagram, TikTok, and other apps.

One of the key driving factor for the market growth is the growing consumer preference for detachable tablet PCs owing to regular travels, working from remote locations, and producing or transferring content. Additionally, detachable or convertible tablets belong to the hybrid category, which has flexible display and easy-to-use advantages.

Furthermore, they are extensively used for media-related activities, real-time content creation, and communication. Expanding demand of the gadgets from medicine, aerospace, enterprises, commercial, and defense sectors are projected to augment the market growth.

Market Trends, Drivers, Restraints, and Opportunities

Rising demand for portable electronic device and rapid introduction of advanced tablets such as detachable tablet PCs are anticipated to propel the market growth.
Availability of a broad range of innovative products with advanced features of tablets due to technological advancement are projected to boost market growth.
High penetration of the Internet of Things (IoT) and easy access for communication using the devices present key factors that drive the market growth.
High cost, risk of privacy security, and some technical challenges are key factors expected to hamper the market growth during the forecast period.
COVID-19 and its adverse impact on the electronics industry globally acts a key restraining factor that can impede the market expansion.
Massive R&D activities from key electronics manufacturing companies to produce high-ended products are expected to create numerous opportunities for the U.S. tablet market.

Scope of Tablet Market Report

The report on the U.S. tablet market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been involved in this report.

Attributes	Details
Report Title	Tablet Market - U.S. Industry Analysis, Growth, Trends, Share, Size, and Forecast
Base Year	2022
Historic Data	2016–2021
Forecast Period	2023–2031
Segmentation	OS Types (iOS, Android, and Others)
Regional Scope	North America
Report Coverage	Company Share, Market Analysis and Size, Growth Factors, Competitive Landscape, and Trends, and Revenue Forecast
Key Players Covered in the Report	Apple Inc.; Amazon.com, Inc., Samsung Electronics Co., Ltd.; and ASUSTek Computer Inc.

U.S. Tablet Market Segment Insights

Android segment is anticipated to dominate the U.S. tablet market

Based on OS types, the U.S. tablet market is divided into iOS, android, and others. The android segment is anticipated to dominate the U.S. tablet market during the forecast period due to growing demand for android tablets and wide availability of several advanced featured products based on android OS.

Other factors including cost-effective, user-friendly, and lightweight of android based electronic gadgets are expected to boost the segment growth. Additionally, most of recently introduced android-based devices are equipped with various advanced features such as sensors along with multi-tasking facilities and fingerprint security advantages.

However, the iOS segment is anticipated to exhibit a moderate growth rate in the country due to the existence of strong participants and usage of these products as luxury devices., Wide usage of iOS tablets for web browsing, video streaming, and e-commerce activities is another key factor that fuels the segment growth. The others segment is expected to exhibit a high CAGR during the analysis period due to rising demand for the OS type.

The others segment include BlackBerry, Ubuntu, and Windows; the Windows-based electronic devices are gaining traction increasingly across the globe and is projected to hold a large market share in the coming years. The demand for Windows-based detachable tablets are rising significantly as they are functional, flexible, and easy portability.

Segments

The U.S. tablet market has been segmented based on

OS Types

iOS
Android
Others

Key Players

Apple Inc.
Samsung Electronics Co., Ltd.
Amazon.com, Inc.
ASUSTek Computer Inc.

Competitive Landscape

Some major players competing in the U.S. tablet market include Apple Inc., Amazon.com, Inc., Samsung Electronics Co., Ltd., and ASUSTek Computer Inc. These key players are mostly focusing on offering a range of products including slate, convertibles, and detachable tablet PCs in the hybrid category.

They are the key global players manufacturing electronic devices and are known for their massive investment in research and development (R&D) activities to develop innovative solutions for expanding their consumer base and gaining strategic advantages over their competitors. Moreover, these dominant market players are adopting strategies such as mergers, acquisitions, partnerships, and product launches to expand their operation across the globe.

For instance, Samsung Electronics Co. Ltd. launched its Galaxy Tab Active 3 (LTE) on 28th September 2020. The tablet comes with an 8.0-inch touchscreen display along with a resolution of 1920 pixels by 1200 pixels. Similarly, Apple Inc. launched its iPad Air (2020) Wi-Fi + Cellular on 15^th September 2020.

The tablet comes with a 10.9-inch touchscreen display along with a resolution of 2360 pixels by 1640 pixels at a PPI of 264 pixels per inch. The tablet comprises of 64GB of internal storage which cannot be expanded.

U.S. Tablet Market Key Players

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Tablet Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Tablet Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Tablet Market - Supply Chain
  4.5. Global Tablet Market Forecast
     4.5.1. Tablet Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Tablet Market Size (000â€™ Units) and Y-o-Y Growth
     4.5.3. Tablet Market Absolute $ Opportunity
5. Global Tablet Market Analysis and Forecast by Region
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Region
     5.2.2. Y-o-Y Growth Projections by Region
  5.3. Tablet Market Size and Volume Forecast by Region
     5.3.1. North America
     5.3.2. Latin America
     5.3.3. Europe
     5.3.4. Asia Pacific
     5.3.5. Middle East and Africa (MEA)
  5.4. Absolute $ Opportunity Assessment by Region
  5.5. Market Attractiveness/Growth Potential Analysis by Region
  5.6. Global Tablet Demand Share Forecast, 2019-2026
6. North America Tablet Market Analysis and Forecast
  6.1. Introduction
     6.1.1. Basis Point Share (BPS) Analysis by Country
     6.1.2. Y-o-Y Growth Projections by Country
  6.2. North America Tablet Market Size and Volume Forecast by Country
     6.2.1. U.S.
     6.2.2. Canada
  6.3. Absolute $ Opportunity Assessment by Country
  6.4. Market Attractiveness/Growth Potential Analysis
     6.4.1. By Country
     6.4.2. By Product Type
     6.4.3. By Application
  6.5. North America Tablet Demand Share Forecast, 2019-2026
7. Latin America Tablet Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
     7.1.3. Latin America Average Pricing Analysis
  7.2. Latin America Tablet Market Size and Volume Forecast by Country
      7.2.1. Brazil
      7.2.2. Mexico
      7.2.3. Rest of Latin America
   7.3. Absolute $ Opportunity Assessment by Country
  7.4. Market Attractiveness/Growth Potential Analysis
     7.4.1. By Country
     7.4.2. By Product Type
     7.4.3. By Application
  7.5. Latin America Tablet Demand Share Forecast, 2019-2026
8. Europe Tablet Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Europe Average Pricing Analysis
  8.2. Europe Tablet Market Size and Volume Forecast by Country
     8.2.1. Germany
     8.2.2. France
     8.2.3. Italy
     8.2.4. U.K.
     8.2.5. Spain
     8.2.6. Russia
     8.2.7. Rest of Europe
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. Market Attractiveness/Growth Potential Analysis
     8.4.1. By Country
     8.4.2. By Product Type
     8.4.3. By Application
  8.5. Europe Tablet Demand Share Forecast, 2019-2026
9. Asia Pacific Tablet Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Asia Pacific Average Pricing Analysis
  9.2. Asia Pacific Tablet Market Size and Volume Forecast by Country
     9.2.1. China
     9.2.2. Japan
     9.2.3. South Korea
     9.2.4. India
     9.2.5. Australia
     9.2.6. Rest of Asia Pacific (APAC)
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Market Attractiveness/Growth Potential Analysis
     9.4.1. By Country
     9.4.2. By Product Type
     9.4.3. By Application
  9.5. Asia Pacific Tablet Demand Share Forecast, 2019-2026
10. Middle East & Africa Tablet Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Middle East & Africa Average Pricing Analysis
  10.2. Middle East & Africa Tablet Market Size and Volume Forecast by Country
     10.2.1. Saudi Arabia
     10.2.2. South Africa
     10.2.3. UAE
     10.2.4. Rest of Middle East & Africa (MEA)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Market Attractiveness/Growth Potential Analysis
     10.4.1. By Country
     10.4.2. By Product Type
     10.4.3. By Application
  10.5. Middle East & Africa Tablet Demand Share Forecast, 2019-2026
11. Competition Landscape
  11.1. Global Tablet Market: Market Share Analysis
  11.2. Tablet Distributors and Customers
  11.3. Tablet Market: Competitive Dashboard
  11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     11.4.1. Apple Inc.
     11.4.2. Amazon.com, Inc.
     11.4.3. Samsung Electronics Co., Ltd.
     11.4.4. ASUSTek Computer Inc.