The China hair care market size is projected to expand at a significant CAGR during the forecast period, 2021-2028. The growth of the market is attributed to availability of specialized products and catering to the varied requirements of the entire demographic.
Hair care is the process of keeping hair in good condition by washing them as well as applying hair conditioning products on them. Hair care products can be made of synthetic or natural ingredients, combined with other additional substances such as preservatives, agents, surfactants, and emulsifiers. The main purpose of hair care is to improve self-confidence of the people.
It excites the circulation of the scalp. Shampoo removes bacteria, microorganisms, oils, and dirt that stick to the hair. Hair care services are provided in salons and beauty parlor are available commercially for home use. Hair care helps to prevent hair loss also makes to grow long and strong. Consumers are buying hair conditioners as they are preferring vitamin infused hair care products.
The COVID-19 pandemic had a negative impact on the hair care products market as hair care products manufacturers are switching their preference to produce hand sanitizers, cleaning agents, and personal care products, which have been gaining major demand during this pandemic.
Market Trends, Drivers, Restraints, and Opportunities
- Growing consciousness about external beauty along with individual’s internal intellect is anticipated to drive the market growth during the forecast period.
- Increasing awareness of probable side effects of hair concerns among customers is projected to boost the market growth in the coming years.
- Rising inclusion of women in the workforce is anticipated to drive the market growth during the forecast period.
- Increasing hair related problems among consumers due to unhealthy lifestyle, seasonal and climatic factors are projected to boost the market growth in the coming years.
- Growing trend of online shopping is anticipated to drive the market growth during the forecast period.
- Increasing demand for hair care products is projected to boost the market growth in the coming years.
- Growing awareness regarding personal hygiene, for both men and women, is estimated to spur the market growth in the coming years.
- Increasing quality of life is anticipated to drive the market growth during the forecast period.
- Lagging awareness regarding hair care can restrict the market growth.
- Stringent government regulations can hamper the market growth in the coming years.
- Changing product branding and advertising strategies to accelerate their sales can create lucrative opportunities in the market.
Scope of Hair Care Market Report
The report on the China hair care market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Hair Care Market- Chaina Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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Product Types (Shampoos, Conditioners, Hair Spray, and Others) and Distribution Channels (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, Online Channels, and Others)
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Country Scope
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China
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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L’Oreal SA, Proctor and Gamble, Henkel AG & Co.; KGaA, Johnson and Johnson; and Unilever
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China Hair Care Market Segment Insights
Hair sprays segment to hold a significant market share
On the basis of product types, the market is divided into shampoos, conditioners, hair sprays, and others. The shampoos segment is expected to hold a key share of the market in the coming years, as they help to remove dirt, debris, and odors, such as smoke or sweat effectively. However, the hair sprays segment is anticipated to expand at a rapid pace during the forecast period due to instant styling and increase in volume in hair.
Convenience stores segment is expected to grow at a rapid pace
Based on distribution channels, the market is segregated into supermarkets/hypermarkets, convenience stores, specialty stores, pharmacies/ drug stores, online channels, and others. The supermarkets/hypermarkets segment is anticipated to hold a key share of the market in the coming years due to availability of variety and standard hair care products and freedom of selection. On the other hand, the convenience stores segment is anticipated to expand at a rapid pace during the forecast period.
Segments
The China hair care market has been segmented on the basis of
Product Types
- Shampoos
- Conditioners
- Hair Spray
- Others
Distribution Channels
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialty Stores
- Pharmacies/ Drug Stores
- Online Channels
- Others
Country
Key Players
Competitive Landscape
Key players competing in the China hair care market includes L’Oreal SA, Proctor and Gamble, Henkel AG & Co.; KGaA, Johnson and Johnson; and Unilever.
Some of these players are engaging in business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to enhance their market share.
In 2017, Henkel Beauty Care launched Schwarzkopf Extra Care Sun Repair Spray Conditioner in China, which is rich in high-performing formula that repairs the hair from damage caused by sun and saltwater, and protects it from drying out.
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