North America Hair Care Market Size, Share & Growth | 2031
North America Hair Care Market Size, Share & Growth | 2031
Segments - North America Hair Care Market by Types (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, and Perms and Relaxants) Distribution Channels (Supermarkets/Hypermarket, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, Online Channels, and Others), By North America (US, Canada, Mexico, and Rest of North America) - North America Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023–2031
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| Report ID :CG-1427
| 4.7 Rating
| 82 Reviews
| 185 Pages
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Report Description
The North America hair care market size was USD XX Billion in 2022 and is likely to reach USD XX Billion by 2031, expanding at a CAGR of XX % during the forecast period, 2023–2031. The growth of the market is attributed to rising penetration of natural haircare products.
Companies are increasing their investments in R&D activities and marketing and expanding their distribution channels to maintain their position in the market. They’re introducing natural formulations to gain huge traction from the consumers.
Hair Care Market Drivers, Restraints, Trends, and Opportunities
- Growing hair health consciousness amongst the consumers is driving the development of organic hair care products in the region.
- The changing fashion trends and rising awareness about the availability of effective hair care products is boosting the growth of the market.
- Increasing trend of male grooming and growing geriatric population are spurring the demand for hair care products demand in North America.
- The incidental health disorders caused by hair gels, dyes, serums, and some hair styling agents are the major concerns among consumers, which may restrain the market growth.
- The presence of major e-commerce stores is expected to positively influence the growth of the market in the region.
Scope of Hair Care Market Report
The report on the North America Hair Care Market includes an assessment of the market, trends, segments and regional markets. Overview and dynamics have also been included in the report.
The increasing consumer inclination towards natural and organic products has significantly impacted the Hair Care industry. Consumers are now more aware of the potential harmful effects of synthetic chemicals present in traditional hair care products. This shift has encouraged manufacturers to innovate and introduce products that are free from parabens, sulfates, and other artificial additives. As a result, the market is witnessing a surge in demand for eco-friendly and sustainable hair care solutions, which not only cater to the health-conscious individuals but also appeal to those who are environmentally aware. This trend is expected to continue, driving further growth in the Hair Care sector.
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Attributes |
Details In recent years, the Hair Care market has seen a notable rise in the popularity of personalized hair care solutions. With advancements in technology, companies are now able to offer products tailored to individual hair types and concerns. This customization is made possible through the use of data analytics and consumer feedback, allowing brands to create targeted formulations that address specific needs such as hair thinning, color protection, and scalp health. This trend towards personalization is not only enhancing consumer satisfaction but also fostering brand loyalty, as customers feel more connected to products that are specifically designed for them. |
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Report Title |
Hair Care Market - North America Industry Analysis, Growth, Share, Size, Trends, and Forecast The digital transformation in the retail sector has also played a pivotal role in the expansion of the Hair Care market. Online platforms have made it easier for consumers to access a wide variety of hair care products from the comfort of their homes. This convenience, coupled with the availability of detailed product information and customer reviews, has empowered consumers to make informed purchasing decisions. Furthermore, the rise of social media influencers and beauty bloggers has significantly influenced consumer preferences, as they often showcase and recommend various hair care products, thus driving sales and brand visibility in the digital space. |
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Base Year |
2022 |
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Historic Data |
2016–2021 |
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Forecast Period |
2023–2031 |
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Segmentation |
Types (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, and Perms and Relaxants) Distribution Channels (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, Online Channels, and Others) |
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Geography |
US, Canada, Mexico, Rest of North America |
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Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
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Key Players Covered in the Report |
L'Oréal S.A., Procter & Gamble Company, Kao Corporation, Shiseido Company, Limited, and Henkel AG & Co., KGaA |
North America Hair Care Market Segment Insights
Shampoo segment accounts a major market share
Based on types, the market is divided into shampoo, conditioner, hair loss treatment products, hair colorants, hair styling products, and perms and relaxants. The shampoo segment is projected to account for a large market share during the forecast period. Various types of shampoos are manufactured in the market to treat hair loss and hair thinness, which in turn, fostering the segment growth.
Specialty stores to account a considerable market share
On the basis of distribution channels, the market is classified as supermarkets/hypermarkets, convenience stores, specialty stores, pharmacies/ drug stores, online channels, and others.
The specialty stores segment is projected to account for a considerable market share during the forecast period. This type of store sells a wide range of hair care products. These stores provide expert guidance and higher service quality to the consumers.
Rising trend of premiumization and high-income levels of consumers are driving the growth of the market segment. Companies are focusing on adapting to specialty stores in order to cater millennial population with the variants of their existing brands of hair care products.
Specialty stores such as Beauty and Sephora both cited hair care as the prominent growing category in the US. These stores cater to a broader audience with their luxury beauty and hair care products.
US to account a significant market share
On the basis of geography, the market is segregated as US, Canada, Mexico, and Rest of North America. The US is expected to account for a considerable market share during the forecast period. Increasing population in the country has been opting for better hair care solutions.
Rising level of pollution in the atmosphere has also been positively impacting the use of hair care products. Many of the pollutants present in the atmosphere irritate and damage hair and scalp. Hence, the demand for hair care products has increased significantly in the country.
Increasing number of men going to themed barbershops and salons has influence the growth of the market in the US. Sales of hair colors, shampoos, and conditioners are on the rise in the country. Salons, such as Salon Lofts and Salon Republic have continued to grow rapidly. Around 80 million men and women are experiencing hair loss. Thus, growing awareness about hair care health is driving the market growth in the US.
Segments
The North America Hair Care Market has been segmented on the basis of
Types
- Shampoo
- Conditioner
- Hair Loss Treatment Products
- Hair Colorants
- Hair Styling Products
- Perms and Relaxants
Distribution Channels
- Supermarket/Hypermarket
- Convenience Stores
- Specialty Stores
- Pharmacies/ Drug Stores
- Online Channels
- Others
Geography
- US
- Canada
- Mexico
- Rest of North America
Key players
- L'Oréal S.A.
- Kao Corporation
- Shiseido Company, Limited
- Procter & Gamble Company
- Henkel AG & Co., KGaA
Competitive Landscape
Some of the key players in the market are Loreal SA, Kao Corporation, Unilever PLC, Procter & Gamble Company, and Henkel AG & Co., KGaA. The key strategies adopted by the players include product innovations, expansions, and mergers and acquisitions to expand their market share.
Frequently Asked Questions
The presence of major e-commerce platforms is positively influencing market growth by making a wide range of hair care products more accessible to consumers.
The US market is driven by a growing population seeking better hair care solutions, rising pollution levels, increased salon visits by men, and heightened awareness about hair health.
Trends include the premiumization of products, increased R&D and marketing investments, introduction of natural formulations, and the rise of specialty and luxury beauty stores.
Key players include L'Oréal S.A., Procter & Gamble Company, Kao Corporation, Shiseido Company, Limited, and Henkel AG & Co., KGaA.
The report covers the US, Canada, Mexico, and the Rest of North America.
Health concerns related to the use of certain hair gels, dyes, serums, and styling agents may restrain market growth.
Specialty stores are projected to account for a considerable market share, offering a wide range of products and expert guidance. Online channels and supermarkets/hypermarkets are also significant.
The shampoo segment accounts for a major market share, driven by the availability of various shampoos targeting hair loss and hair thinning.
Key drivers include rising consumer awareness about hair health, increasing demand for organic and natural hair care products, changing fashion trends, and the growing trend of male grooming.
The North America hair care market is expected to reach USD XX Billion by 2031, expanding at a CAGR of XX% during the forecast period 2023–2031.
Table Of Content
1. Executive Summary2. Assumptions and Acronyms Used
3. Research Methodology
4. Hair Care Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Hair Care Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Hair Care Market - Supply Chain
4.5. Global Hair Care Market Forecast
4.5.1. Hair Care Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Hair Care Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Hair Care Market Absolute $ Opportunity
5. Global Hair Care Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Hair Care Market Size and Volume Forecast by Types
5.3.1. Shampoo
5.3.2. Conditioner
5.3.3. Hair Loss Treatment Products
5.3.4. Hair Colorants
5.3.5. Hair Styling Products
5.3.6. Perms and Relaxants
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Hair Care Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Hair Care Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Hair Care Demand Share Forecast, 2019-2026
7. North America Hair Care Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Hair Care Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Hair Care Market Size and Volume Forecast by Types
7.4.1. Shampoo
7.4.2. Conditioner
7.4.3. Hair Loss Treatment Products
7.4.4. Hair Colorants
7.4.5. Hair Styling Products
7.4.6. Perms and Relaxants
7.5. Basis Point Share (BPS) Analysis by Types
7.6. Y-o-Y Growth Projections by Types
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Hair Care Demand Share Forecast, 2019-2026
8. Latin America Hair Care Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Hair Care Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Hair Care Market Size and Volume Forecast by Types
8.4.1. Shampoo
8.4.2. Conditioner
8.4.3. Hair Loss Treatment Products
8.4.4. Hair Colorants
8.4.5. Hair Styling Products
8.4.6. Perms and Relaxants
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Hair Care Demand Share Forecast, 2019-2026
9. Europe Hair Care Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Hair Care Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Hair Care Market Size and Volume Forecast by Types
9.4.1. Shampoo
9.4.2. Conditioner
9.4.3. Hair Loss Treatment Products
9.4.4. Hair Colorants
9.4.5. Hair Styling Products
9.4.6. Perms and Relaxants
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Hair Care Demand Share Forecast, 2019-2026
10. Asia Pacific Hair Care Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Hair Care Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Hair Care Market Size and Volume Forecast by Types
10.4.1. Shampoo
10.4.2. Conditioner
10.4.3. Hair Loss Treatment Products
10.4.4. Hair Colorants
10.4.5. Hair Styling Products
10.4.6. Perms and Relaxants
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Hair Care Demand Share Forecast, 2019-2026
11. Middle East & Africa Hair Care Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Hair Care Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Hair Care Market Size and Volume Forecast by Types
11.4.1. Shampoo
11.4.2. Conditioner
11.4.3. Hair Loss Treatment Products
11.4.4. Hair Colorants
11.4.5. Hair Styling Products
11.4.6. Perms and Relaxants
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Hair Care Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Hair Care Market: Market Share Analysis
12.2. Hair Care Distributors and Customers
12.3. Hair Care Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. L'Oréal S.A.
12.4.2. Procter & Gamble Company
12.4.3. Kao Corporation
12.4.4. Shiseido Company, Limited
12.4.5. Henkel AG & Co., KGaA
Methodology
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