North America Hair Care Market Size, Share & Growth | 2031

Segments - North America Hair Care Market by Types (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, and Perms and Relaxants) Distribution Channels (Supermarkets/Hypermarket, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, Online Channels, and Others), By North America (US, Canada, Mexico, and Rest of North America) - North America Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023–2031

Author : Debadatta Patel

Fact-checked by : PARTHA PAUL

Editor : Shruti Bhat

Report Description

The North America hair care market size was USD XX Billion in 2022 and is likely to reach USD XX Billion by 2031, expanding at a CAGR of XX % during the forecast period, 2023–2031. The growth of the market is attributed to rising penetration of natural haircare products.

Companies are increasing their investments in R&D activities and marketing and expanding their distribution channels to maintain their position in the market. They’re introducing natural formulations to gain huge traction from the consumers.

Hair Care Market Drivers, Restraints, Trends, and Opportunities

Growing hair health consciousness amongst the consumers is driving the development of organic hair care products in the region.
The changing fashion trends and rising awareness about the availability of effective hair care products is boosting the growth of the market.
Increasing trend of male grooming and growing geriatric population are spurring the demand for hair care products demand in North America.
The incidental health disorders caused by hair gels, dyes, serums, and some hair styling agents are the major concerns among consumers, which may restrain the market growth.
The presence of major e-commerce stores is expected to positively influence the growth of the market in the region.

Scope of Hair Care Market Report

The report on the North America Hair Care Market includes an assessment of the market, trends, segments and regional markets. Overview and dynamics have also been included in the report.

Attributes	Details
Report Title	Hair Care Market - North America Industry Analysis, Growth, Share, Size, Trends, and Forecast
Base Year	2022
Historic Data	2016–2021
Forecast Period	2023–2031
Segmentation	Types (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, and Perms and Relaxants) Distribution Channels (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, Online Channels, and Others)
Geography	US, Canada, Mexico, Rest of North America
Report Coverage	Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report	L'Oréal S.A., Procter & Gamble Company, Kao Corporation, Shiseido Company, Limited, and Henkel AG & Co., KGaA

North America Hair Care Market Segment Insights

Shampoo segment accounts a major market share

Based on types, the market is divided into shampoo, conditioner, hair loss treatment products, hair colorants, hair styling products, and perms and relaxants. The shampoo segment is projected to account for a large market share during the forecast period. Various types of shampoos are manufactured in the market to treat hair loss and hair thinness, which in turn, fostering the segment growth.

North America Hair Care Market Types Segmentation

Specialty stores to account a considerable market share

On the basis of distribution channels, the market is classified as supermarkets/hypermarkets, convenience stores, specialty stores, pharmacies/ drug stores, online channels, and others.

The specialty stores segment is projected to account for a considerable market share during the forecast period. This type of store sells a wide range of hair care products. These stores provide expert guidance and higher service quality to the consumers.

Rising trend of premiumization and high-income levels of consumers are driving the growth of the market segment. Companies are focusing on adapting to specialty stores in order to cater millennial population with the variants of their existing brands of hair care products.

Specialty stores such as Beauty and Sephora both cited hair care as the prominent growing category in the US. These stores cater to a broader audience with their luxury beauty and hair care products.

North America Hair Care Market Distribution Channels Segmentation

US to account a significant market share

On the basis of geography, the market is segregated as US, Canada, Mexico, and Rest of North America. The US is expected to account for a considerable market share during the forecast period. Increasing population in the country has been opting for better hair care solutions.

Rising level of pollution in the atmosphere has also been positively impacting the use of hair care products. Many of the pollutants present in the atmosphere irritate and damage hair and scalp. Hence, the demand for hair care products has increased significantly in the country.

Increasing number of men going to themed barbershops and salons has influence the growth of the market in the US. Sales of hair colors, shampoos, and conditioners are on the rise in the country. Salons, such as Salon Lofts and Salon Republic have continued to grow rapidly. Around 80 million men and women are experiencing hair loss. Thus, growing awareness about hair care health is driving the market growth in the US.

Segments

The North America Hair Care Market has been segmented on the basis of

Types

Shampoo
Conditioner
Hair Loss Treatment Products
Hair Colorants
Hair Styling Products
Perms and Relaxants

Distribution Channels

Supermarket/Hypermarket
Convenience Stores
Specialty Stores
Pharmacies/ Drug Stores
Online Channels
Others

Geography

US
Canada
Mexico
Rest of North America

Key players

L'Oréal S.A.
Kao Corporation
Shiseido Company, Limited
Procter & Gamble Company
Henkel AG & Co., KGaA

Competitive Landscape

Some of the key players in the market are Loreal SA, Kao Corporation, Unilever PLC, Procter & Gamble Company, and Henkel AG & Co., KGaA. The key strategies adopted by the players include product innovations, expansions, and mergers and acquisitions to expand their market share.

North America Hair Care Market Key Players

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Hair Care Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Hair Care Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Hair Care Market - Supply Chain
  4.5. Global Hair Care Market Forecast
     4.5.1. Hair Care Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Hair Care Market Size (000â€™ Units) and Y-o-Y Growth
     4.5.3. Hair Care Market Absolute $ Opportunity
5. Global Hair Care Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Hair Care Market Size and Volume Forecast by Types
     5.3.1. Shampoo
     5.3.2. Conditioner
     5.3.3. Hair Loss Treatment Products
     5.3.4. Hair Colorants
     5.3.5. Hair Styling Products
     5.3.6. Perms and Relaxants
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Hair Care Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Hair Care Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Hair Care Demand Share Forecast, 2019-2026
7. North America Hair Care Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Hair Care Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Hair Care Market Size and Volume Forecast by Types
     7.4.1. Shampoo
     7.4.2. Conditioner
     7.4.3. Hair Loss Treatment Products
     7.4.4. Hair Colorants
     7.4.5. Hair Styling Products
     7.4.6. Perms and Relaxants
  7.5. Basis Point Share (BPS) Analysis by Types
  7.6. Y-o-Y Growth Projections by Types
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Hair Care Demand Share Forecast, 2019-2026
8. Latin America Hair Care Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Hair Care Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Hair Care Market Size and Volume Forecast by Types
     8.4.1. Shampoo
     8.4.2. Conditioner
     8.4.3. Hair Loss Treatment Products
     8.4.4. Hair Colorants
     8.4.5. Hair Styling Products
     8.4.6. Perms and Relaxants
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Hair Care Demand Share Forecast, 2019-2026
9. Europe Hair Care Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Hair Care Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Hair Care Market Size and Volume Forecast by Types
     9.4.1. Shampoo
     9.4.2. Conditioner
     9.4.3. Hair Loss Treatment Products
     9.4.4. Hair Colorants
     9.4.5. Hair Styling Products
     9.4.6. Perms and Relaxants
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Hair Care Demand Share Forecast, 2019-2026
10. Asia Pacific Hair Care Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Hair Care Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Hair Care Market Size and Volume Forecast by Types
     10.4.1. Shampoo
     10.4.2. Conditioner
     10.4.3. Hair Loss Treatment Products
     10.4.4. Hair Colorants
     10.4.5. Hair Styling Products
     10.4.6. Perms and Relaxants
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Hair Care Demand Share Forecast, 2019-2026
11. Middle East & Africa Hair Care Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Hair Care Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Hair Care Market Size and Volume Forecast by Types
     11.4.1. Shampoo
     11.4.2. Conditioner
     11.4.3. Hair Loss Treatment Products
     11.4.4. Hair Colorants
     11.4.5. Hair Styling Products
     11.4.6. Perms and Relaxants
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Hair Care Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Hair Care Market: Market Share Analysis
  12.2. Hair Care Distributors and Customers
  12.3. Hair Care Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. L'Oréal S.A.
     12.4.2. Procter & Gamble Company
     12.4.3. Kao Corporation
     12.4.4. Shiseido Company, Limited
     12.4.5. Henkel AG & Co., KGaA