The North America hair care market size was USD XX Billion in 2022 and is likely to reach USD XX Billion by 2031, expanding at a CAGR of XX % during the forecast period, 2023–2031. The growth of the market is attributed to rising penetration of natural haircare products.
Companies are increasing their investments in R&D activities and marketing and expanding their distribution channels to maintain their position in the market. They’re introducing natural formulations to gain huge traction from the consumers.
Hair Care Market Drivers, Restraints, Trends, and Opportunities
- Growing hair health consciousness amongst the consumers is driving the development of organic hair care products in the region.
- The changing fashion trends and rising awareness about the availability of effective hair care products is boosting the growth of the market.
- Increasing trend of male grooming and growing geriatric population are spurring the demand for hair care products demand in North America.
- The incidental health disorders caused by hair gels, dyes, serums, and some hair styling agents are the major concerns among consumers, which may restrain the market growth.
- The presence of major e-commerce stores is expected to positively influence the growth of the market in the region.
Scope of Hair Care Market Report
The report on the North America Hair Care Market includes an assessment of the market, trends, segments and regional markets. Overview and dynamics have also been included in the report.
|
Attributes
|
Details
|
|
Report Title
|
Hair Care Market - North America Industry Analysis, Growth, Share, Size, Trends, and Forecast
|
|
Base Year
|
2022
|
|
Historic Data
|
2016–2021
|
|
Forecast Period
|
2023–2031
|
|
Segmentation
|
Types (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, and Perms and Relaxants) Distribution Channels (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, Online Channels, and Others)
|
|
Geography
|
US, Canada, Mexico, Rest of North America
|
|
Report Coverage
|
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
|
|
Key Players Covered in the Report
|
L'Oréal S.A., Procter & Gamble Company, Kao Corporation, Shiseido Company, Limited, and Henkel AG & Co., KGaA
|
North America Hair Care Market Segment Insights
Shampoo segment accounts a major market share
Based on types, the market is divided into shampoo, conditioner, hair loss treatment products, hair colorants, hair styling products, and perms and relaxants. The shampoo segment is projected to account for a large market share during the forecast period. Various types of shampoos are manufactured in the market to treat hair loss and hair thinness, which in turn, fostering the segment growth.
Specialty stores to account a considerable market share
On the basis of distribution channels, the market is classified as supermarkets/hypermarkets, convenience stores, specialty stores, pharmacies/ drug stores, online channels, and others.
The specialty stores segment is projected to account for a considerable market share during the forecast period. This type of store sells a wide range of hair care products. These stores provide expert guidance and higher service quality to the consumers.
Rising trend of premiumization and high-income levels of consumers are driving the growth of the market segment. Companies are focusing on adapting to specialty stores in order to cater millennial population with the variants of their existing brands of hair care products.
Specialty stores such as Beauty and Sephora both cited hair care as the prominent growing category in the US. These stores cater to a broader audience with their luxury beauty and hair care products.
US to account a significant market share
On the basis of geography, the market is segregated as US, Canada, Mexico, and Rest of North America. The US is expected to account for a considerable market share during the forecast period. Increasing population in the country has been opting for better hair care solutions.
Rising level of pollution in the atmosphere has also been positively impacting the use of hair care products. Many of the pollutants present in the atmosphere irritate and damage hair and scalp. Hence, the demand for hair care products has increased significantly in the country.
Increasing number of men going to themed barbershops and salons has influence the growth of the market in the US. Sales of hair colors, shampoos, and conditioners are on the rise in the country. Salons, such as Salon Lofts and Salon Republic have continued to grow rapidly. Around 80 million men and women are experiencing hair loss. Thus, growing awareness about hair care health is driving the market growth in the US.
Segments
The North America Hair Care Market has been segmented on the basis of
Types
- Shampoo
- Conditioner
- Hair Loss Treatment Products
- Hair Colorants
- Hair Styling Products
- Perms and Relaxants
Distribution Channels
- Supermarket/Hypermarket
- Convenience Stores
- Specialty Stores
- Pharmacies/ Drug Stores
- Online Channels
- Others
Geography
- US
- Canada
- Mexico
- Rest of North America
Key players
Competitive Landscape
Some of the key players in the market are Loreal SA, Kao Corporation, Unilever PLC, Procter & Gamble Company, and Henkel AG & Co., KGaA. The key strategies adopted by the players include product innovations, expansions, and mergers and acquisitions to expand their market share.
Request For Customization
Enquiry Before Buying
Speak With Analyst
