Global Body Wash and Shower Gel Products Market by Type (Soap Type, Surfactant Type, Surfactant and Soap-based Complex Type), Applications (Women, Men, and Kids), and Regions (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)

Market Outlook:

The global body wash and shower gel products market was valued at USD 31,184.0 million in 2019 and is projected to reach USD 42,993.9 million by 2027, expanding at a CAGR of 4.2% during the forecast period, 2020–2027. Body wash and shower gel product is a liquid-based cleansing agent for individuals that are used for cleaning dirt, oil, and sweat of the body. Currently, regular skincare is the biggest concern for individuals due to rising pollution. The key advantage of a body wash and shower gel is the fast and convenient use for cleaning the body, while providing a perfume-like fragrance. A body wash and shower gel are a traditional bar of soap, as it is easy to use with a loofah or bath scrubber/sponge. Body washes and shower gels are available in a range of different colors and scents. A shower gel typically has a higher amount of fragrance than a body wash.

Market Dynamics
The market is driven by rising awareness about hygiene and health among people around the globe. Moreover, rising disposable income and increasing living standards of consumers are encouraging consumers to choose costly and esthetically appealing bath and shower products with novel ingredients and fragrances. Furthermore, frequent launches of enhanced products such as seed oil or vitamin-infused shower gels have boosted the global body wash and shower gel products market.

Rising availability of body washes and shower gels in supermarkets and malls is fueling the market growth. Moreover, the ease of use of shower gels as compared to traditional bar soaps is increasing their adoption by a large population pool across the globe. Traditional soaps contain sodium hydroxide that makes the skin dry, which in turn, is increasing the use of body washes and shower gels.

Rising sales of shower gels on e-commerce platforms is driving the market. Moreover, the presence of low surfactant levels in body washes and shower gels has made them a preferred choice for infants and children; thus, driving the market.

Segmental Outlook

On the basis of types, the body washes and shower gel products market has been segmented into soap type, surfactant type, and surfactant and soap-based complex type. The surfactant type segment is anticipated to expand at a high CAGR during the forecast period. Surfactant is a cleansing agent used for manufacturing body washes and shower gels. The primary and secondary surfactant types are used in body washes. The primary surfactants cleanse the skin. They create froth and cover a big area; however, secondary surfactants are used to reduce uneasiness and skin irritation during the process. Surfactants are important chemicals used in body washes and shower gels, from a cleaning perception.

Based on applications, the body wash and shower gel products market has been segmented into women, men, and kids. The women segment held a considerable share of the market in 2019 and is expected to grow at a high pace during the forecast period. Women’s body washes and shower gels contain almost the same ingredients as those marketed for men. Hydrating ingredients such as glycerin helps increase the moisture in the skin, while the petroleum-based materials and oils help moisture into the skin. Women are more concerned about personal care and spend more than men on daily personal care products.

Regional Outlook

In terms of regions, the market has been segregated into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America held a substantial share of the market in 2019 and is anticipated to expand at a moderate CAGR during the forecast period. The evolving purchasing patterns of consumers is driving the market in North America. Moreover, consumers in the region demand organic and natural compositions, with moisturizing properties and scents. Furthermore, factors such as rising penetration of social media and e-commerce are contributing to the growth of the market in North America.

Competitive Landscape

• Key players in the market include Procter & Gamble, Unilever, Johnson & Johnson, Shiseido Co., Ltd., and L'Oréal S.A. among others. These companies are considered as key manufacturers of body wash and shower gel products based on their revenue, research & development (R&D) activities, regional presence, and supply chain management system.
• These players are adopting key strategies such as mergers, acquisitions, and geographical expansion to strengthen their market position. For instance, in July 2019, Johnson & Johnson launched a concentrated shower gel in France. These products include lemon, orange blossom, pomegranate, orange, mint, and poppy.
• In February 2018, Unilever launched Dove, Dove Men+Care, and Caress. Dove's Shower Foam has a self-foaming pump that gently nourishes skin with an airy lather. Dove Men+Care Foaming Body Wash is developed for men’s skin with a three-step process – pump, foam, and hydrate. Caress Botanicals Shower Foam is available in white orchid and coconut milk.
• In February 2017, Procter & Gamble Co. launched a product ‘Duo’, which is a cross between body wash and bar soap.

Key Benefits for Industry Participants & Stakeholders

• In-depth analysis of the global body wash and shower gel products market
• Historical, current and projected market size in terms of value and volume (thousand liter)
• Potential & niche segments and regions exhibiting promising growth covered
• Industry drivers, restraints and opportunities covered in the study
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Neutral Perspective on Global Body Wash and Shower Gel Products Market Performance