Body Wash and Shower Gel Products Market

Global Body Wash and Shower Gel Products Market by Type (Soap Type, Surfactant Type, Surfactant and Soap-based Complex Type), Applications (Women, Men, and Kids), and Regions (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)

  • Report ID: CG-105
  • Author: Growth Market Reports
  • Rating: 4.9
  • Total Reviews: 24
  • No. Of Pages: 123
  • Format:
  • Pub. Date: 2020-10-05
  • Share:

Market Outlook:

The global body wash and shower gel products market was valued at USD 31,184.0 million in 2019 and is projected to reach USD 42,993.9 million by 2027, expanding at a CAGR of 4.2% during the forecast period, 2020–2027. Body wash and shower gel product is a liquid-based cleansing agent for individuals that are used for cleaning dirt, oil, and sweat of the body. Currently, regular skincare is the biggest concern for individuals due to rising pollution. The key advantage of a body wash and shower gel is the fast and convenient use for cleaning the body, while providing a perfume-like fragrance. A body wash and shower gel are a traditional bar of soap, as it is easy to use with a loofah or bath scrubber/sponge. Body washes and shower gels are available in a range of different colors and scents. A shower gel typically has a higher amount of fragrance than a body wash.

Global Body Wash and Shower Gel Products Market Key Takeaways

Market Dynamics
The market is driven by rising awareness about hygiene and health among people around the globe. Moreover, rising disposable income and increasing living standards of consumers are encouraging consumers to choose costly and esthetically appealing bath and shower products with novel ingredients and fragrances. Furthermore, frequent launches of enhanced products such as seed oil or vitamin-infused shower gels have boosted the global body wash and shower gel products market.

Rising availability of body washes and shower gels in supermarkets and malls is fueling the market growth. Moreover, the ease of use of shower gels as compared to traditional bar soaps is increasing their adoption by a large population pool across the globe. Traditional soaps contain sodium hydroxide that makes the skin dry, which in turn, is increasing the use of body washes and shower gels.

Rising sales of shower gels on e-commerce platforms is driving the market. Moreover, the presence of low surfactant levels in body washes and shower gels has made them a preferred choice for infants and children; thus, driving the market.

Segmental Outlook

On the basis of types, the body washes and shower gel products market has been segmented into soap type, surfactant type, and surfactant and soap-based complex type. The surfactant type segment is anticipated to expand at a high CAGR during the forecast period. Surfactant is a cleansing agent used for manufacturing body washes and shower gels. The primary and secondary surfactant types are used in body washes. The primary surfactants cleanse the skin. They create froth and cover a big area; however, secondary surfactants are used to reduce uneasiness and skin irritation during the process. Surfactants are important chemicals used in body washes and shower gels, from a cleaning perception.

Global Body Wash and Shower Gel Products Market By Type

Based on applications, the body wash and shower gel products market has been segmented into women, men, and kids. The women segment held a considerable share of the market in 2019 and is expected to grow at a high pace during the forecast period. Women’s body washes and shower gels contain almost the same ingredients as those marketed for men. Hydrating ingredients such as glycerin helps increase the moisture in the skin, while the petroleum-based materials and oils help moisture into the skin. Women are more concerned about personal care and spend more than men on daily personal care products.

Global Body Wash and Shower Gel Products Market By Application

Regional Outlook

In terms of regions, the market has been segregated into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America held a substantial share of the market in 2019 and is anticipated to expand at a moderate CAGR during the forecast period. The evolving purchasing patterns of consumers is driving the market in North America. Moreover, consumers in the region demand organic and natural compositions, with moisturizing properties and scents. Furthermore, factors such as rising penetration of social media and e-commerce are contributing to the growth of the market in North America.

Global Body Wash and Shower Gel Products Market By Region

Competitive Landscape

  • Key players in the market include Procter & Gamble, Unilever, Johnson & Johnson, Shiseido Co., Ltd., and L'Oréal S.A. among others. These companies are considered as key manufacturers of body wash and shower gel products based on their revenue, research & development (R&D) activities, regional presence, and supply chain management system.
  • These players are adopting key strategies such as mergers, acquisitions, and geographical expansion to strengthen their market position. For instance, in July 2019, Johnson & Johnson launched a concentrated shower gel in France. These products include lemon, orange blossom, pomegranate, orange, mint, and poppy.
  • In February 2018, Unilever launched Dove, Dove Men+Care, and Caress. Dove's Shower Foam has a self-foaming pump that gently nourishes skin with an airy lather. Dove Men+Care Foaming Body Wash is developed for men’s skin with a three-step process – pump, foam, and hydrate. Caress Botanicals Shower Foam is available in white orchid and coconut milk.
  • In February 2017, Procter & Gamble Co. launched a product ‘Duo’, which is a cross between body wash and bar soap.

Global Body Wash and Shower Gel Products Market By Key Players

Key Benefits for Industry Participants & Stakeholders

  • In-depth analysis of the global body wash and shower gel products market
  • Historical, current and projected market size in terms of value and volume (thousand liter)
  • Potential & niche segments and regions exhibiting promising growth covered
  • Industry drivers, restraints and opportunities covered in the study
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Neutral Perspective on Global Body Wash and Shower Gel Products Market Performance
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Body Wash and Shower Gel Products Market Overview
   4.1 Introduction
      4.1.1 Market Taxonomy
      4.1.2 Market Definition
      4.1.3 Macro-Economic Factors Impacting the Market Growth
   4.2 Body Wash and Shower Gel Products Market Dynamics
      4.2.1 Market Drivers
      4.2.2 Market Restraints
      4.2.3 Market Opportunity
   4.3 Body Wash and Shower Gel Products Market - Supply Chain Analysis
      4.3.1 List of Key Suppliers
      4.3.2 List of Key Distributors
      4.3.3 List of Key Consumers
   4.4 Key Forces Shaping the Body Wash and Shower Gel Products Market
      4.4.1 Bargaining Power of Suppliers
      4.4.2 Bargaining Power of Buyers
      4.4.3 Threat of Substitution
      4.4.4 Threat of New Entrants
      4.4.5 Competitive Rivalry
   4.5 Global Body Wash and Shower Gel Products Market Size & Forecast, 2017-2027
      4.5.1 Body Wash and Shower Gel Products Market Size and Y-o-Y Growth
      4.5.2 Body Wash and Shower Gel Products Market Absolute $ Opportunity
Chapter 5 Global Body Wash and Shower Gel Products Market Analysis and Forecast By Type
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities By Type
      5.1.2 Basis Point Share (BPS) Analysis By Type
      5.1.3 Absolute $ Opportunity Assessment By Type
   5.2 Body Wash and Shower Gel Products Market Size Forecast By Type
      5.2.1 Soap Type
      5.2.2 Surfactant Type
      5.2.3 Surfactant and Soap -Based Complex Type
   5.3 Market Attractiveness Analysis By Type
Chapter 6 Global Body Wash and Shower Gel Products Market Analysis and Forecast By Application
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities By Application
      6.1.2 Basis Point Share (BPS) Analysis By Application
      6.1.3 Absolute $ Opportunity Assessment By Application
   6.2 Body Wash and Shower Gel Products Market Size Forecast By Application
      6.2.1 Women
      6.2.2 Men
      6.2.3 Kids
   6.3 Market Attractiveness Analysis By Application
Chapter 7 Global Body Wash and Shower Gel Products Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Body Wash and Shower Gel Products Market Size Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
   8.1 Introduction
   8.2 Current & Future Impact Analysis
   8.3 Economic Impact Analysis
   8.4 Government Policies
   8.5 Investment Scenario
Chapter 9 North America Body Wash and Shower Gel Products Analysis and Forecast
   9.1 Introduction
   9.2 North America Body Wash and Shower Gel Products Market Size Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America Body Wash and Shower Gel Products Market Size Forecast By Type
      9.6.1 Soap Type
      9.6.2 Surfactant Type
      9.6.3 Surfactant and Soap -Based Complex Type
   9.7 Basis Point Share (BPS) Analysis By Type
   9.8 Absolute $ Opportunity Assessment By Type
   9.9 Market Attractiveness Analysis By Type
   9.10 North America Body Wash and Shower Gel Products Market Size Forecast By Application
      9.10.1 Women
      9.10.2 Men
      9.10.3 Kids
   9.11 Basis Point Share (BPS) Analysis By Application
   9.12 Absolute $ Opportunity Assessment By Application
   9.13 Market Attractiveness Analysis By Application
Chapter 10 Europe Body Wash and Shower Gel Products Analysis and Forecast
   10.1 Introduction
   10.2 Europe Body Wash and Shower Gel Products Market Size Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe Body Wash and Shower Gel Products Market Size Forecast By Type
      10.6.1 Soap Type
      10.6.2 Surfactant Type
      10.6.3 Surfactant and Soap -Based Complex Type
   10.7 Basis Point Share (BPS) Analysis By Type
   10.8 Absolute $ Opportunity Assessment By Type
   10.9 Market Attractiveness Analysis By Type
   10.10 Europe Body Wash and Shower Gel Products Market Size Forecast By Application
      10.10.1 Women
      10.10.2 Men
      10.10.3 Kids
   10.11 Basis Point Share (BPS) Analysis By Application
   10.12 Absolute $ Opportunity Assessment By Application
   10.13 Market Attractiveness Analysis By Application
Chapter 11 Asia Pacific Body Wash and Shower Gel Products Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific Body Wash and Shower Gel Products Market Size Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific Body Wash and Shower Gel Products Market Size Forecast By Type
      11.6.1 Soap Type
      11.6.2 Surfactant Type
      11.6.3 Surfactant and Soap -Based Complex Type
   11.7 Basis Point Share (BPS) Analysis By Type
   11.8 Absolute $ Opportunity Assessment By Type
   11.9 Market Attractiveness Analysis By Type
   11.10 Asia Pacific Body Wash and Shower Gel Products Market Size Forecast By Application
      11.10.1 Women
      11.10.2 Men
      11.10.3 Kids
   11.11 Basis Point Share (BPS) Analysis By Application
   11.12 Absolute $ Opportunity Assessment By Application
   11.13 Market Attractiveness Analysis By Application
Chapter 12 Latin America Body Wash and Shower Gel Products Analysis and Forecast
   12.1 Introduction
   12.2 Latin America Body Wash and Shower Gel Products Market Size Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America Body Wash and Shower Gel Products Market Size Forecast By Type
      12.6.1 Soap Type
      12.6.2 Surfactant Type
      12.6.3 Surfactant and Soap -Based Complex Type
   12.7 Basis Point Share (BPS) Analysis By Type
   12.8 Absolute $ Opportunity Assessment By Type
   12.9 Market Attractiveness Analysis By Type
   12.10 Latin America Body Wash and Shower Gel Products Market Size Forecast By Application
      12.10.1 Women
      12.10.2 Men
      12.10.3 Kids
   12.11 Basis Point Share (BPS) Analysis By Application
   12.12 Absolute $ Opportunity Assessment By Application
   12.13 Market Attractiveness Analysis By Application
Chapter 13 Middle East & Africa (MEA) Body Wash and Shower Gel Products Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA) Body Wash and Shower Gel Products Market Size Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA) Body Wash and Shower Gel Products Market Size Forecast By Type
      13.6.1 Soap Type
      13.6.2 Surfactant Type
      13.6.3 Surfactant and Soap -Based Complex Type
   13.7 Basis Point Share (BPS) Analysis By Type
   13.8 Absolute $ Opportunity Assessment By Type
   13.9 Market Attractiveness Analysis By Type
   13.10 Middle East & Africa (MEA) Body Wash and Shower Gel Products Market Size Forecast By Application
      13.10.1 Women
      13.10.2 Men
      13.10.3 Kids
   13.11 Basis Point Share (BPS) Analysis By Application
   13.12 Absolute $ Opportunity Assessment By Application
   13.13 Market Attractiveness Analysis By Application
Chapter 14 Competition Landscape
   14.1 Body Wash and Shower Gel Products Market: Competitive Dashboard
   14.2 Global Body Wash and Shower Gel Products Market: Market Share Analysis, 2019
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
      14.3.1 Procter & Gamble
      14.3.2 Unilever
      14.3.3 Johnson & Johnson
      14.3.4 Shanghai Jahwa United Co., Ltd.
      14.3.5 REVLON Inc.
      14.3.6 Chanel S.A.
      14.3.7 KAO Corporation.
      14.3.8 Shiseido Co., Ltd
      14.3.9 L’Oreal S.A.
      14.3.10 Beiersdorf AG
      14.3.11 L'Occitane Group
      14.3.12 Lush
Key Segments Covered
By Types
  • Soap Type
  • Surfactant Type
  • Surfactant and Soap -Based Complex Type
By Applications
  • Women
  • Men
  • Kids
By Regions
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • France
    • Italy
    • U.K.
    • Spain
    • Russia
    • Rest of the Europe
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Australia
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • Saudi Arabia
    • South Africa
    • UAE
    • Rest of MEA

Key Market Players Profiled in the Report
  • Procter & Gamble
  • Unilever
  • Johnson & Johnson
  • Shanghai Jahwa United Co., Ltd.
  • REVLON Inc.
  • Chanel S.A.
  • KAO Corporation.
  • Shiseido Co., Ltd
  • L’Oreal S.A.
  • Beiersdorf AG
  • L'Occitane Group
  • Lush

Buy Report

FAQ Section

Some frequently asked quetions about this report!

Additional company profiles can be provided on request.

Yes, the report covers product specific information such as soap, surfactant, and surfactant and soap-based complex type.

According to the Growth Market Reports report, the market from body wash and shower gel products is likely to register a CAGR of 4.2% during forecast period, between 2020 and 2027, with an anticipated valuation of USD 42,993.9 million by the end of the 2027.

The report includes key raw materials analysis along with company market share analysis and volume data.

Factors such as competitive strength and market positioning are key areas considered while selecting top companies to be profiled.

Increasing awareness about health and hygiene, increasing living standards of the consumers, and rising disposable income are some of the factors driving the growth of body wash and shower gel products market.

The market is expected to witness substantial growth between 2019 and 2020 owing to the positive impact of COVID-19 pandemic on the body wash and shower gel products market.

The base year considered for the global body wash and shower gel products market report is 2019. The complete analysis period is 2017 to 2027, wherein, 2017 & 2018 are the historic years and the forecast is provided from 2020 to 2027.

Women, men, and kids are the key end-users driving the market growth.

Major Manufactures include Procter & Gamble, Unilever, Johnson & Johnson, Shiseido Co., Ltd., and L'Oréal S.A. among others.