Report Description
The global body wash and shower gel market is anticipated to expand at a robust CAGR during the forecasted period, between 2021-2028. Body wash and shower gel are one the fundamental things that assist in maintaining hygiene and health. The market has been evolved a lot in the recent times from using soaps to shower gel. The recent trend of aromatherapy has fundamentally supported the acceptance of fragranced bathroom products due to the rising concerns regarding body odour. Bath bombs and body washes are infused with essential oils and floral scents are preferred as they provide a spa like experience.

The COVID-19 pandemic have caused a decrease in the demand for body wash and shower gel as various countries were in lockdown and the supply of products was restrained due to supply chain disruption.
Market Trends, Drivers, Restraints, and Opportunities:
- Rising demand for baby care products is estimated to fuel the growth of the market.
- The rise in maintaining personal hygiene due to convenience is estimated to foster the market growth during the forecast period.
- Growing awareness regarding benefits of using shower gel and body wash products than traditional soaps is expected to propel the market growth.
Scope of the report:
The report on the body wash and shower gel market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
Attributes | Details |
Report Title | Body Wash and Shower Gel Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year | 2020 |
Historic Data | 2018 & 2019 |
Forecast Period | 2021–2028 |
Segmentation | Product Types (Shower Gel, Bath Soaps, and Others), Forms (Solid and Liquid & Gels), End-users (Men and Women), Distribution Channels (Supermarkets, Convenience Stores, and Online Stores) |
Regional Scope | Asia Pacific, North America, Europe, Latin America, and Middle East & Africa |
Report Coverage | Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast |
Key Players Covered | L’Oréal, Unilever, Johnson & Johnson Consumer Inc., and L'Artisan Parfumeur |
Body wash and shower gel market segment insights:
Shower gel segment is anticipated to hold a significant share in the market
On the basis of types, the market can be segmented into shower gel, bath soaps, and others. The shower gel segment is anticipated to constitute a significant share in the market during the forecast period. Shower gel is more convenient to use and has an advantage of storage and usage compared to bath soaps.

Liquid & gel segment is anticipated to dominate the market
In terms of forms, the market can be bifurcated into solid and liquid & gel. The liquid & gel segment is anticipated to dominate the market during the forecast period. Liquid & gel are convenient to store in closed bottles and is easy available for dispensing systems. For instance, shower gels are deployed in push pumps and bath oils in droppers, which makes it easy to use.
Men segment to grow at a healthy rate during the forecast period
Based on end-users, the market can be bifurcated into men and women. The men segment is anticipated to grow at a rapid rate during the forecast period. Increasing male grooming standards and high requirement of solutions to get rid of body odour after gym or hectic office work hours are responsible for the rapid growth of the market segment. However, the number of working women is increasing and rising awareness of female hygiene, propelling the women market segment.
Supermarkets segment is projected to lead the market
On the basis of distribution channels, the market can be segmented into supermarkets, convenience stores, and online stores. The supermarkets segment is projected to dominate the market during the forecast period. The availability of products at a wider range all under one roof is spurring the market segment growth. However, the online stores segment is also anticipated to grow at a robust rate due to the easy availability of variety of products.
North America is projected to hold a significant hold of the market in the projected period
In terms of regions, the market can be divided into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is anticipated to account for a large market share during the forecast period. Rising demand for products with organic compositions and natural products with scents and moisturizing ingredients are major drivers of the market growth in the region.

Segments
By Product Types
- Shower Gel
- Bath Soaps
- Others
By Forms
By End-users
By Distribution channels
- Supermarkets
- Convenience stores
- Online stores
By Regions
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East & Africa
By Key Players
Competitive Landscape
The key players of the market are L’Oréal, Unilever, Johnson & Johnson Consumer Inc., and L'Artisan Parfumeur. These players have a significant share in the market are anticipated to grow at a robust rate during the forecasted year.

Table Of Content
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Body Wash and Shower Gel Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Body Wash and Shower Gel Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Body Wash and Shower Gel Market - Supply Chain
4.5. Global Body Wash and Shower Gel Market Forecast
4.5.1. Body Wash and Shower Gel Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Body Wash and Shower Gel Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Body Wash and Shower Gel Market Absolute $ Opportunity
5. Global Body Wash and Shower Gel Market Analysis and Forecast by Region
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Region
5.2.2. Y-o-Y Growth Projections by Region
5.3. Body Wash and Shower Gel Market Size and Volume Forecast by Region
5.3.1. North America
5.3.2. Latin America
5.3.3. Europe
5.3.4. Asia Pacific
5.3.5. Middle East and Africa (MEA)
5.4. Absolute $ Opportunity Assessment by Region
5.5. Market Attractiveness/Growth Potential Analysis by Region
5.6. Global Body Wash and Shower Gel Demand Share Forecast, 2019-2026
6. North America Body Wash and Shower Gel Market Analysis and Forecast
6.1. Introduction
6.1.1. Basis Point Share (BPS) Analysis by Country
6.1.2. Y-o-Y Growth Projections by Country
6.2. North America Body Wash and Shower Gel Market Size and Volume Forecast by Country
6.2.1. U.S.
6.2.2. Canada
6.3. Absolute $ Opportunity Assessment by Country
6.4. Market Attractiveness/Growth Potential Analysis
6.4.1. By Country
6.4.2. By Product Type
6.4.3. By Application
6.5. North America Body Wash and Shower Gel Demand Share Forecast, 2019-2026
7. Latin America Body Wash and Shower Gel Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.1.3. Latin America Average Pricing Analysis
7.2. Latin America Body Wash and Shower Gel Market Size and Volume Forecast by Country
7.2.1. Brazil
7.2.2. Mexico
7.2.3. Rest of Latin America
7.3. Absolute $ Opportunity Assessment by Country
7.4. Market Attractiveness/Growth Potential Analysis
7.4.1. By Country
7.4.2. By Product Type
7.4.3. By Application
7.5. Latin America Body Wash and Shower Gel Demand Share Forecast, 2019-2026
8. Europe Body Wash and Shower Gel Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Europe Average Pricing Analysis
8.2. Europe Body Wash and Shower Gel Market Size and Volume Forecast by Country
8.2.1. Germany
8.2.2. France
8.2.3. Italy
8.2.4. U.K.
8.2.5. Spain
8.2.6. Russia
8.2.7. Rest of Europe
8.3. Absolute $ Opportunity Assessment by Country
8.4. Market Attractiveness/Growth Potential Analysis
8.4.1. By Country
8.4.2. By Product Type
8.4.3. By Application
8.5. Europe Body Wash and Shower Gel Demand Share Forecast, 2019-2026
9. Asia Pacific Body Wash and Shower Gel Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Asia Pacific Average Pricing Analysis
9.2. Asia Pacific Body Wash and Shower Gel Market Size and Volume Forecast by Country
9.2.1. China
9.2.2. Japan
9.2.3. South Korea
9.2.4. India
9.2.5. Australia
9.2.6. Rest of Asia Pacific (APAC)
9.3. Absolute $ Opportunity Assessment by Country
9.4. Market Attractiveness/Growth Potential Analysis
9.4.1. By Country
9.4.2. By Product Type
9.4.3. By Application
9.5. Asia Pacific Body Wash and Shower Gel Demand Share Forecast, 2019-2026
10. Middle East & Africa Body Wash and Shower Gel Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Middle East & Africa Average Pricing Analysis
10.2. Middle East & Africa Body Wash and Shower Gel Market Size and Volume Forecast by Country
10.2.1. Saudi Arabia
10.2.2. South Africa
10.2.3. UAE
10.2.4. Rest of Middle East & Africa (MEA)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Market Attractiveness/Growth Potential Analysis
10.4.1. By Country
10.4.2. By Product Type
10.4.3. By Application
10.5. Middle East & Africa Body Wash and Shower Gel Demand Share Forecast, 2019-2026
11. Competition Landscape
11.1. Global Body Wash and Shower Gel Market: Market Share Analysis
11.2. Body Wash and Shower Gel Distributors and Customers
11.3. Body Wash and Shower Gel Market: Competitive Dashboard
11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
11.4.1. L’Oréal
11.4.2.
Unilever
11.4.3.
Johnson & Johnson Consumer Inc.
11.4.4.
L'Artisan Parfumeur