The global body wash and shower gel market is anticipated to expand at a robust CAGR during the forecasted period, between 2021-2028. Body wash and shower gel are one the fundamental things that assist in maintaining hygiene and health. The market has been evolved a lot in the recent times from using soaps to shower gel. The recent trend of aromatherapy has fundamentally supported the acceptance of fragranced bathroom products due to the rising concerns regarding body odour. Bath bombs and body washes are infused with essential oils and floral scents are preferred as they provide a spa like experience.
The COVID-19 pandemic have caused a decrease in the demand for body wash and shower gel as various countries were in lockdown and the supply of products was restrained due to supply chain disruption.
Market Trends, Drivers, Restraints, and Opportunities:
- Rising demand for baby care products is estimated to fuel the growth of the market.
- The rise in maintaining personal hygiene due to convenience is estimated to foster the market growth during the forecast period.
- Growing awareness regarding benefits of using shower gel and body wash products than traditional soaps is expected to propel the market growth.
Scope of the report:
The report on the body wash and shower gel market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
Body Wash and Shower Gel Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
2018 & 2019
Product Types (Shower Gel, Bath Soaps, and Others), Forms (Solid and Liquid & Gels), End-users (Men and Women), Distribution Channels (Supermarkets, Convenience Stores, and Online Stores)
Asia Pacific, North America, Europe, Latin America, and Middle East & Africa
Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast
Key Players Covered
L’Oréal, Unilever, Johnson & Johnson Consumer Inc., and L'Artisan Parfumeur
Body wash and shower gel market segment insights:
Shower gel segment is anticipated to hold a significant share in the market
On the basis of types, the market can be segmented into shower gel, bath soaps, and others. The shower gel segment is anticipated to constitute a significant share in the market during the forecast period. Shower gel is more convenient to use and has an advantage of storage and usage compared to bath soaps.
Liquid & gel segment is anticipated to dominate the market
In terms of forms, the market can be bifurcated into solid and liquid & gel. The liquid & gel segment is anticipated to dominate the market during the forecast period. Liquid & gel are convenient to store in closed bottles and is easy available for dispensing systems. For instance, shower gels are deployed in push pumps and bath oils in droppers, which makes it easy to use.
Men segment to grow at a healthy rate during the forecast period
Based on end-users, the market can be bifurcated into men and women. The men segment is anticipated to grow at a rapid rate during the forecast period. Increasing male grooming standards and high requirement of solutions to get rid of body odour after gym or hectic office work hours are responsible for the rapid growth of the market segment. However, the number of working women is increasing and rising awareness of female hygiene, propelling the women market segment.
Supermarkets segment is projected to lead the market
On the basis of distribution channels, the market can be segmented into supermarkets, convenience stores, and online stores. The supermarkets segment is projected to dominate the market during the forecast period. The availability of products at a wider range all under one roof is spurring the market segment growth. However, the online stores segment is also anticipated to grow at a robust rate due to the easy availability of variety of products.
North America is projected to hold a significant hold of the market in the projected period
In terms of regions, the market can be divided into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is anticipated to account for a large market share during the forecast period. Rising demand for products with organic compositions and natural products with scents and moisturizing ingredients are major drivers of the market growth in the region.
By Product Types
By Distribution channels
- Shower Gel
- Bath Soaps
- Convenience stores
- Online stores
By Key Players
- North America
- Latin America
- Asia Pacific
- Middle East & Africa
The key players of the market are L’Oréal, Unilever, Johnson & Johnson Consumer Inc., and L'Artisan Parfumeur. These players have a significant share in the market are anticipated to grow at a robust rate during the forecasted year.