The global personal hygiene market size was around USD 533.4 billion in 2021 and is expected to surpass USD 715 billion by 2030, expanding at a compound annual growth rate (CAGR) of 3.4% during the forecast period, 2022–2030. The market growth is attributed to the increasing awareness among consumers regarding personal hygiene and its benefits.
Hygiene is any activity or practice that one person does to keep things clean and healthy. Personal hygiene is how you take care of body that includes washing hands, brushing teeth, bathing, and more. Good personal hygiene prevents disease prevention and lowers the risk of disease and illness commonly spread through bacteria and viruses.
It also helps to prevent pre-existing conditions, infections, and diseases from getting worse. Consumers use various products to keep things clean & healthy around them. As per the gender, there are several products present in the globe market for personal hygiene such as bath & shower product, face care products, hand sanitizers, soaps, perfumes, sanitary napkins, tampons, and others. Personal hygiene is an important aspect in day-to-day life to maintain better health and wellbeing.
The market report finds that the COVID-19 pandemic opened up the immense growth opportunities for the global personal hygiene market. The spread of COVID-19 has urged the increasing demand for personal hygiene products owing to the increasing awareness about safety and hygiene. Increasing use of some of personal hygiene products such surgical masks, hand sanitizer, and gloves during the widespread lockdown restriction across the globe had positively impacted the overall market revenue. During the pandemic, extensive use of personal hygiene products increased substantially to prevent the spread of COVID-19.
Personal Hygiene Market Dynamics
The research report presents a complete overview by providing detailed information about the current market trends, existing drivers, growth opportunities and potentials, and emerging challenges. The personal hygiene market report has up-to-date insights about market dynamics and market scenarios that can shape the overall market performance and output during the forecast period, 2022 to 2030.
Major Drivers
Rising awareness regarding personal hygiene among consumers can boost the global personal hygiene market. Increasing adaptation of personal hygiene products after the outbreak of COVID-19 is boosting the global market. After the outbreak of COVID-19 pandemic, high use of personal hygiene products such as hand sanitizer and masks boost the global market.
Increasing Government Initiatives for Personal Hygiene Products
Governments across the globe are taking initiatives to promote personal hygiene products such as sanitary napkins. These initiatives help to promote personal hygiene products and its use for better health. For instance, Government of India introduced Menstrual Hygiene Scheme (MHS) in 2011 to increase awareness among adolescent girls on Menstrual hygiene.
Major objectives for this scheme are to ensure safe disposal of sanitary napkins in an environmentally friendly manner. This scheme helped to increase access to and use of high-quality sanitary napkins to adolescent girls in rural areas. The increasing government initiatives can boost the sale of personal hygiene products to fuel the market growth.
Restraints
Rising Pollution due to Increasing Hygiene Waste
Personal hygiene products are widely used across the globe for better health. The rising pollution owing to the increasing hygiene waste can hamper the global personal hygiene market. Lack of smart management for personal hygiene waste can increase the pollution in the environment. Major hygiene products waste ends up in the ocean and landfills such as sanitary napkins, masks, diapers, and gloves that can affect the environment.
Opportunities
Growing use of Bio-degradable and Reusable Hygiene Products
The growing use of renewable hygiene products can produce lucrative opportunities for the global personal hygiene market. Personal hygiene products manufacturers are focusing on producing bio-degradable products to avoid the pollution that can be caused by non-biodegradable hygiene products. The increasing use of bio-degradable and reusable hygiene products can control the hygiene waste and help to increase the sustainability of these products. Rapid production and adaptation of reusable personal hygiene products can open immense growth opportunities during the forecast period.
Scope of Personal Hygiene Market Report
The global personal hygiene market research report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Personal Hygiene Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2021
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Historic Data
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2019–2020
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Forecast Period
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2022–2030
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Segmentation
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Gender (Male, Female, and Unisex), Product (Feminine hygiene Products [Sanitary Napkins, Tampons, and Others], Incontinence Garments [Adult diaper, Protective Underwear, and Others], Bath & Shower Product, Face Care Products, Hand Sanitizers, Soaps, Gloves, Antimicrobial Wipes, and Surgical Masks), and Distribution Channel (E-commerce, Pharmacies, and Hypermarkets & Supermarkets)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
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Key Players Covered in the Report
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PAUL HARTMANN AG; 3M; Procter & Gamble; Johnson & Johnson Private Limited; Syndy Pharma; Colgate-Palmolive Company.; Reckitt Benckiser Group PLC; ANSELL LTD., and Kimberly-Clark Corporation;
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Personal Hygiene Market Segment Insights
Based on gender, the global personal hygiene market is divided into male, female, and unisex. The female segment is expected to expand at a significant growth rate during the projected period attributed to the large availability of feminine hygiene products compared to male in the global market. The wide use of female hygiene products such as tampons, sanitary pads, and wide varieties comes in bath & shower for female can boost the segment in the global market.
Unisex segment is anticipated to hold a key share of the market in the coming years owing to the availability of affordable personal care products for male and female in the market. Manufacturers are focusing on producing more unisex hygiene products due to the presence of large number of consumers in the global market.
On the basis of product, the global market is segregated into feminine hygiene products, incontinence garments, bath & shower product, face care products, hand sanitizers, soaps, gloves, antimicrobial wipes, and surgical masks. The feminine hygiene product is further divided into sanitary napkins, tampons, and others.
The feminine hygiene products segment is projected to register a considerable CAGR during the forecast period owing to the rising awareness and increasing use of sanitary napkins. Sanitary napkins are also called sanitary pads which are extensively used by females during their menstrual cycles to absorb and retain menstrual fluids and isolate menstrual fluids from the body.
Sanitary napkins are hygienic, comfortable to wear, and offer various properties such as no odor, no leakage, no unaesthetic appearances, or color. Increasing demand for sanitary napkins is owing to its several advantages such as sanitary pads carry almost no risk of toxic shock syndrome and are healthier option than tampons. The significant growth of feminine hygiene product segment is attributed to the rising awareness regarding sanitary napkins among urban & rural girls.
The incontinence garments segment is expected to expand at significant rate during the forecast period due to the increasing use of adult diapers in North America and Asia Pacific. The incontinence garments segment is further segmented into adult diapers, protective underwear, and other. Increasing adaptation of adult diapers for several purposes such as divers use adult diapers during deep sea diving and pilots use these diapers for long flights. The extensive use of adult diapers is attributed to the increasing population of aged group in North America can boost the segment further in the global market.
The bath & shower products segment is anticipated to account for a major market share in the coming years. The rapid growth in adaptation of various bath & shower products by consumers is likely to boost the market growth. Bath & shower products offers various advantages over the bar soap such as bath & shower products are packed with moisturizing and hydrating properties that helps in hydration and it is also used for face, so consumers don’t have to invest differently for face care products. Moreover, unlike soap bar these products are travel friendly, easy to carry and more hygienic.
Based on Distribution channels, the global market is segregated into the E-commerce, pharmacies, and hypermarkets & supermarkets. Hypermarkets & supermarkets segment is expected to expand at significant rate due to the availability of goods under one roof and different options for products. Consumers can easily get variety of personal hygiene products in supermarkets and increasing numbers of hypermarkets & hypermarkets can boost the segment in the coming years.
E-commerce segment to register a considerable CAGR during the forecast period owing to the rising preference for online purchasing of personal hygiene products. The rapid growth in adaptation of several e-commerce platforms is attributed to the various offers and cashbacks provided by those platforms. Increasing use of internet and door-step delivery service provided by various E-commerce platforms can fuel the E-commerce segment in the global personal hygiene market.
In terms of regions, the market personal hygiene market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market size of North America is expected to dominate the market during the projected period due to the established health sector and high self-awareness among the consumers. Presence of key market players in the region is likely to open immense opportunities for the global personal hygiene market.
However, the market of Asia Pacific is anticipated to expand at a rapid pace during the forecast period due to the rising awareness among the consumers and increasing developments in the healthcare sector. Governments in Asia Pacific are taking initiatives to increase awareness regarding sanitary napkins and hygiene products among the girls live in rural areas. The rapid growth in the healthcare, economic development in the emerging economies such as India and China can produce new opportunities for the global personal hygiene market.
Segments
The global personal hygiene market has been segmented based on
Gender
Product
- Feminine hygiene Products
- Sanitary Napkins
- Tampons
- Others
- Incontinence Garments
- Adult diaper
- Protective Underwear
- Others
- Bath & Shower product
- Face Care Products
- Hand Sanitizers
- Soaps
- Gloves
- Antimicrobial Wipes
- Surgical Masks
Distribution Channel
- E-commerce
- Pharmacies
- Supermarkets
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
Competitive Landscape
Key players competing in the global personal hygiene market are PAUL HARTMANN AG; 3M; Procter & Gamble; Johnson & Johnson Private Limited; Syndy Pharma; Colgate-Palmolive Company.; Reckitt Benckiser Group PLC; ANSELL LTD., and Kimberly-Clark Corporation. Some of these major companies adopted various business development strategies including mergers, acquisitions, partnerships, collaboration, product launches, and production capacity expansion to expand their consumer base and enhance their market share.
- On April 18, 2022, US-based company, Johnson & Johnson has launched Neutrogena Bright Boost for Indian customers for boosts the surface skin cell renewal process by 10 times, helping achieve smoother, brighter, and more-even skin tone in just a week.
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