The global sun protection products market size was valued at USD 16.31 billion in the year 2022 and is expected to surpass USD 28.99 billion by 2031 expanding at a CAGR of 6.6% during the forecast period, 2023–2031. The growth of the market is attributed to the usage of sun protection products in various forms such as gel, lotion, powder, and others. Sun protection products protect against skin cancer and other diseases associated with UV ray radiation, by preventing ultraviolet light from reaching the skin.
These products also help shield the skin from the harsh rays of the sun, thereby preventing sunburns and rashes. Sun protection factor (SPF) products are widely used to protect the skin from harsh sunrays and pollution. SPF is an indicator that measures how well the product can protect skin from UV rays.
Sun Protection Products Market Drivers, Restraints, Trends, and Opportunities:
- Growing awareness among people about the harsh effects of UV rays is expected to boost the growth of the global sun protection products market.
- Wide-spread information about sun protection products is a key driver of the global sun protection products market.
- Presence of harmful ingredients and chemicals in sun protection products is expected to hamper the global market growth.
- Increasing digital advertising in rural areas can increase the market growth in small cities and towns.
- Promotion of sun protection products and SPF-products through the internet, websites, and social media channels may fuel the global market.
- The COVID-19 outbreak had a negative impact on the sun protection products market, due to the temporary shutdown of manufacturing facilities and weakened demand. However, the global market for sun protection products is expected to recover quickly in the coming years.
Scope of the Sun Protection Products Market Report:
The report on the sun protection products market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Sun Protection Products Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Products (Gel, Lotion, Powder, And Others), End-users (Men And Women)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered
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Johnson and Johnson, L’Oreal, Revlon, Unilever, Shiseido, Estee Lunder, Beiersdorf, Avon products, Clarins Ground, Amway, Ponds, Edgewell, Personal Care, Mamaearth, and Lotus Herbals
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Sun Protection Products Market Segment Insights:
Product Segment Analysis
In terms of products, the market is divided into gel, lotion, powder, and others. The lotion segment is expected to constitute a large share during the forecast period, 2023-2031, owing to large number of people suffering from sensitive skin issues. Sun protection products are witnessing strong demand, as lotions provide a protective shield against UV rays, by making a layer on the skin and reflecting the rays from the surface. Many companies conduct product innovations and promotional campaigns across various countries, thereby boosting the market growth of lotion products.
Meanwhile, the powder segment is estimated to hold a substantial share of the market during the forecast period due to rising demand for SPF products. UV rays lead to severe skin damage, which includes dark spots and wrinkles that can contribute to skin cancer. Powder is easy to apply and gives additional coverage and protection against sun rays as well as pollution, which pushes the market demand among consumers. According to a survey, 3 out of 4 women and 2 out of 3 men use at least one form of sun protection regularly.
End-Users Segment Analysis
Based on end-users, the global sun protection products market is bifurcated into men and women. The women segment is anticipated to account for a major share during the forecast period due to rising demand for the products among women and increasing awareness about skin issues. Meanwhile, rising demand for sun protection products from men is anticipated to boost the market.
Regional Analysis
On the basis of regions, the market is broadly classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The Asia Pacific market accounts for a large market share and is anticipated to grow significantly in the coming years due to the presence of large base consumers and users of the products. In the region, India and China are the top contributors in view of the marketing campaigns as well as promotions organized by various brands.
Segments
Products
End-users
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key players
- Johnson and johnson
- L’Oreal
- Revlon
- Unilever
- Shiseido
- Estee Lunder
- Beiersdorf
- Avon products
- Clarins Ground
- Amway
- Ponds
- Edgewell
- Personal Care
- Mamaearth
- Lotus Herbals
Competitive Landscape
Major players competing in the global sun protection products market include Johnson and johnson, L’Oreal, Revlon, Unilever, Shiseido, Estee Lunder, Beiersdorf, Avon products, Clarins Ground, Amway, Ponds, Edgewell, Personal Care, Mamaearth, and Lotus Herbals.
Some of these companies are engaged in research activities to find new and advanced techniques to develop advanced sun protection products. The design of new products is expected to increase the demand for the products on a large scale.
Mamaearth’s sun protecting products are widely used in India and considered to be providing up to 6 hours protection against harsh UVA and UVB rays. They keep skin moisturized without making the skin appear patchy, due to use of natural ingredients like turmeric, which treats tanned skin and keeps skin glowing and orange oil, which increases the ability of skin to absorb the cream and make it less oily.
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