The global natural makeup market is anticipated to expand at a CAGR of 5% during the forecast period, 2021 – 2028. The growth of the market is attributed to the increasing awareness regarding the side effects of synthetic products on the skin such as skin irritation, allergies, and skin dullness.

Traditional makeup products are produced from synthetic or altered substances, which can deteriorate the skin. People are shifting toward natural makeup products to avoid the adverse effects on the skin and gain long-term benefits such as skin rejuvenation and improved skin health.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing awareness regarding the benefits of natural skincare has led consumers to seek eco-friendly, sustainable, and natural skincare products. This, in turn, is expected to propel the market growth.
- Growing celebrity promotions of natural beauty products is expected to resonate well with young consumers, thereby spurring the market growth.
- The recent Covid-19 outbreak has severely impacted the growth of the beauty and personal care industry. This is due to the disrupted supply chain across the globe. Moreover, amidst the pandemic people are refraining themselves from spending on premium products, which is hindering the market growth.
- Rising concern of young population regarding the skin health and increasing inclination toward usage of organic ingredients are anticipated to positively influence the growth of the market.
Scope of the Report
The report on the natural makeup market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes
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Details
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Report Title
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Natural Makeup Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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Types (Natural Skincare, Foundations, Lipsticks and Mascara) Applications (Daily Use and Performing Use)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered
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Procter &Gamble, Estee Lauder, Mama Earth, Unilever, Clorox Co., Honest Co., The Body Shop, Loreal, FOM London Skincare, and Bloomtown
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Natural Makeup Market Segment Insights
Based on types, the market is divided into natural skincare, foundations, lipsticks and mascara. The natural skincare segment accounted for a significant share of the market owing to the increasing demand for natural skincare products, which are used on regular basis among the consumers. Moreover, the rising demand for inexpensive products is driving the growth of the market segment. On the other hand, the lipsticks segment is anticipated to exhibit a high CAGR during the forecast period.
Based on applications, the market is segregated into daily use and performing use. The daily use segment accounted for considerable of the market owing to the rising women population opting for natural makeup before stepping out of the house. According to the data published on Statista, as per the survey conducted in May 2017, around 41% of the US-based women wear daily makeup.
Based on regions, the global natural makeup market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in Asia Pacific is expected to grow at a rapid pace owing to rising disposable income and rising number of women working population. This, in turn, has encouraged women to buy natural makeup products that costs more than conventional products. Moreover, the growing awareness about these products in emerging economies such as India and China is anticipated to propel the growth of the market in this region.

North America accounted for a significant market share in 2020, in terms of revenue owing to presence of major industry players. On the other hand, the market in Europe is anticipated to grow at a healthy rate due to the consumer preference owing to increasing awareness about natural cosmetic products in countries such as France and Italy.
Segments
The global Natural Makeupmarket has been segmented on the basis of
Types
- Natural Skincare
- Foundations
- Lipsticks
- Mascara
Applications
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Competitive Landscape
The major players in the market are Procter &Gamble, Estee Lauder, Mama Earth, Unilever, Clorox Co., Honest Co., The Body Shop, Loreal, FOM London Skincare, and Bloomtown.
Companies are engaging in partnerships, collaborations, and expanding their product offerings to expand their market share. In January 2020, Pure Nutrition launched a range of natural cosmetics range in the India’s beauty market.
