The global hand sanitizers market size was valued at USD 2078.80 in 2019. The market is projected to expand at a CAGR of 4.20% during the forecast period, 2021 – 2028. The growth of the market is attributed to increasing awareness about personal hygiene and initiatives and campaigns of the government to promote personal hygiene practices.
Hand sanitizer, commonly known as hand rub, is an antibacterial chemical used to kill infectious disease-causing bacteria that are stuck on the hands. Hand sanitizer is an antibacterial solution that is used instead of soap and water. It is used to prevent the spread of infection, which is primarily transmitted by hand and leads to a variety of disorders such as nosocomial food-borne illness and others. Consumer preference for health and wellbeing, as well as product innovation such as the use of fragrances in sanitizer formulations, is expected to drive the global hand sanitizer market.
The report on the global hand sanitizers market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Base Year |
2020 |
Historic Data |
2018–2019 |
Forecast Period |
2021–2028 |
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Based on product forms, the market is divided into gel/liquid, foam, sanitizing wipes, and spray. The gel/liquid segment is expected to account for a key share of the market during the forecast, as gel/liquid form of sanitizer is more effective than other types of sanitizers. Furthermore, gels are easy to spread on the hands during use, resulting in exposure of the palm and fingers to the cleansing action and helping in fast killing of germs.
In terms of compositions, the global hand sanitizers market is segregated into alcohol-free sanitizer and alcohol-based sanitizer. The alcohol-free sanitizer segment is expected to dominate the market during the forecast period, due to its capacity to prevent infections and kill most bacteria, fungi, and viruses.
Based on distribution channels, the global hand sanitizers market is segregated into hypermarkets & supermarkets, pharmaceutical and drug stores, convenience stores, and e-commerce. The hypermarkets & supermarkets segment is expected to dominate the market during the forecast period, due to the availability of a large choice of handwashing products from numerous brands in a single store, as well as the discounts and deals offered by these stores on large orders.
On the basis of end-users, the market is segregated into healthcare, hospitality, residential, corporate, government & military, and education. The healthcare segment is expected to hold a significant share of the market during the forecast period, as hand sanitizers are becoming increasingly important in hospitals and clinics to maintain a hygienic environment. Furthermore, increased health concerns among doctors and other hospital and clinic workers creates a steady demand for various hygiene products.
Based on regions, the global functional ingredients market is classified as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is predicted to gain a large market share and account for 34% of the market by 2026, due to the influence of the COVID-19 pandemic. Use of hand sanitizer is at an all-time peak in the US and Canada. The US is the leading market for hand sanitizers and personal hygiene products with increased retail expansion, which has increased the market revenue.
The global hand sanitizer market is fragmented, due to the presence of local and global market players. Key players in the market include 3M, P&GGOJO Industries, Unilever, Reckitt Benckiser, and Vi-Jon. Market concentration is high in developed countries such as the US and other countries in West Europe. Adoption rate among end-users around the globe has been remarkable. Several new vendors have entered the market as a result of rising demand.
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