The Middle East & Africa hair care market size was USD 4.80 Billion in 2022 and is likely to reach USD 7.04 Billion by 2031, expanding at a CAGR of 4.35% during 2023–2031. The growth of the market is attributed to improvement in quality of life.
Hair care is the process of keeping hair in good condition by washing them. The main purpose of hair care is to improve self confidence of the people. It excites the circulation of the scalp. Shampoo removes bacteria, microorganisms, oils, and dirt that stick to the hair. Hair care services are provided in salons and beauty parlor and are available commercially for home use.
The COVID-19 pandemic had a flat impact on the hair care products market as hair care products manufacturers are switching their preference to produce hand sanitizers, cleaning agents, and personal care products, which have been gaining major demand during this pandemic.
Middle East & Africa Hair Care Market Trends, Drivers, Restraints, and Opportunities
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Growing consciousness about external beauty along with individual’s internal intellect is anticipated to drive the market growth during the forecast period.
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Increasing awareness of probable side effects of hair products among customers is projected to boost the market growth in the coming years.
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Rising number of working women population is anticipated to drive the market growth during the forecast period.
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Growing trend of online shopping is anticipated to drive the market growth.
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Increasing demand for hair care products is projected to boost the market growth in the coming years.
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Growing awareness regarding personal hygiene, for both men and women, is estimated to spur the market growth in the coming years.
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Lagging awareness regarding hair care can restrict the market growth.
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Stringent government regulations can hamper the market growth in the coming years.
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Changing product branding and advertising strategies to accelerate their sales can create lucrative opportunities for the market growth.
Scope of Middle East & Africa Hair Care Market Report
The report on the Middle East & Africa hair care market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Middle East & Africa Hair Care Market- Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Product Types (Shampoo, Conditioners, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, and Perms and Relaxants), and Distribution Channels (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, Online Channels, and Others)
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Geography
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Saudi Arabia, The UAE, South Africa, and Rest of the Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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L’Oreal SA, Proctor and Gamble; Henkel AG & Co. KGaA; Johnson and Johnson; and Unilever
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Middle East & Africa Hair Care Market Segment Insights
Hair colorants segment to hold a significant market share
On the basis of product types, the market is divided into shampoo, conditioners, hair loss treatment products, hair colorants, hair styling products, and perms and relaxants. The hair loss treatment products segment is expected to hold a key share of the market in the coming years due to easy maintenance and styling, and the treatments are cost-efficient. However, the hair colorants segment is anticipated to expand at a rapid pace during the forecast period, as it adds volume and makes hair shiny.
Convenience stores segment is expected to grow at a rapid pace
Based on distribution channels, the market are segregated into supermarkets/hypermarkets, convenience stores, specialty stores, pharmacies/ drug stores, online channels, and others. The supermarkets/hypermarkets segment is anticipated to hold a key share of the market in the coming years due to availability of variety and standard hair care products, less operating cost, and freedom of selection. On the other hand, the convenience stores segment is anticipated to expand at a rapid pace during the forecast period, as it provides an economic boost to the community.
Saudi Arabia segment is estimated to account a major market share
In terms of geography, the market is classified as Saudi Arabia, the UAE, South Africa, and Rest of the Middle East & Africa. South Africa is expected to constitute a key share of the market during the projected period due to increasing consumer trust in online transactions and the expansion of brick and mortar retailers into the online sphere by adopting a multi-channel approach However, the Saudi Arabia segment is anticipated to expand at a rapid pace during the forecast period owing to increased awareness of hair styling products in the middle and high economic class groups.
Segments
The Middle East & Africa hair care market has been segmented on the basis of
Product Types
- Shampoos
- Conditioners
- Hair Loss Treatment Products
- Hair Colorants
- Hair Styling Products
- Perms and Relaxants
Distribution Channels
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialty Stores
- Pharmacies/ Drug Stores
- Online Channels
- Others
Geography
- Saudi Arabia
- The UAE
- South Africa
- Rest of the Middle East & Africa
Key Players
Competitive Landscape
Key players competing in the Middle East & Africa hair care market includes L’Oreal S;, Proctor and Gamble; Henkel AG & Co. KGaA; Johnson and Johnson; and Unilever.
Some of these players are engaging in business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to enhance their market share.
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