The global green coffee market size was around USD 36.02 Billion in 2022 and is expected to surpass USD 51.71 Billion by 2031, expanding at a CAGR of 4.1% during the forecast period, 2023–2031. The market growth is attributed to the rising awareness regarding the health benefits of green coffee.
Green coffee beans are simply regular coffee beans that haven’t been roasted and remain completely raw. The green coffee beans extract is extensively used as a weight-loss supplement, to improve health markers such as cholesterol and blood pressure.
The presence of chlorogenic acid helps the body to burn glucose and fat, lowers the absorption of carbs, prevents blood sugar spikes, and maintains the lipid profile under control. The green coffee extracts are also widely used in skincare essentials that shield the skin from harmful UV rays and help to exfoliate dead skin cells and deeply cleanse the clogged pores to make the skin firmer and smoother.
COVID-19 Impact on Green Coffee Market
The market report finds that the COVID-19 pandemic affected the global green coffee market. When COVID-19 was declared a global pandemic by the World Health Organization (WHO), coffee prices have been highly volatile mainly as a result of supply chain disruptions. The COVID-19 pandemic has affected the labor supply, either directly due to illness or indirectly as the movement of farm laborers and migrant workers are limited by social distancing measures, lockdowns, and travel restrictions.
Moreover, the internal logistic networks and the functioning of the export infrastructure have been disrupted, resulting in delays in shipment as well as increased trade and transaction costs. Domestic consumption of coffee is affected by reduced consumer income and social distancing measures that hindered the global coffee sector.
Green Coffee Market Dynamics
The research report presents a complete overview by providing detailed information about the current market trends, existing drivers, growth opportunities and potentials, and emerging challenges. The green coffee market report has up-to-date insights about market dynamics and market scenarios that can shape the overall market performance and output during the forecast period, 2023 to 2031.
Major Drivers
The rising awareness regarding the health benefits of green coffee is expected to boost the global green coffee market growth. Green coffee contains chlorogenic acid that is effective in preventing weight gain, reducing lipid accumulation in the liver, and blocking insulin resistance induced by a high-fat diet. Regular use of green coffee offers can provide several health benefits to consumers such as lowering blood sugar and increasing insulin sensitivity, blocking fat buildup, detoxifier and it helps to flush out excess fat, toxins, cholesterol, and impurities.
Increasing demand for green coffee, as it is loaded with beauty benefits is expected to drive the green coffee market growth. Green coffee beans are loaded with antioxidants that fight early signs of aging and it keeps skin hydrated. Green coffee boosts collagen production, firms’ skin, reduces redness, improves texture, makes skin brighter, protects from the sun, moisturizes the skin, boosts blood circulation, and is effective in treating acne.
Existing Restraints
High volatility in the price of green coffee beans can hamper the global green coffee market growth. Coffee is one of the most popular beverages in the world. Coffee is one of the highly traded beverages in the commodity markets across the globe.
The high volatility in the prices is essentially being driven by Arabica coffee, which represents around 60% of globally traded coffee and about which there have been more concerns about supply disruptions and ongoing demand uncertainties. The supply-side impacts to varying degrees in the downstream value chain, including international shipping and local currency devaluations can hinder the market growth.
- According to the International Coffee Organization, the ICO Composite Indicator Price (I-CIP) lost 0.1% from December 2022 to January 2023, averaging 156.95 US cents/lb for the latter. Average prices for all group indicators remained stable, with a slight decrease in January 2023.
Emerging Opportunities
Specialty coffee is gaining popularity among consumers and can produce lucrative opportunities for the global green coffee market. Specialty coffee offers various tastes and flavors which attracts more consumers that can boost the sale of green coffee. Specialty coffees are grown at a higher elevation and processed with care after harvesting. Specialty coffee is gaining traction among the millennials due to its health benefits, high-value product, and better quality.
Scope of Green Coffee Market Report
The global green coffee market research report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Green Coffee Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Type (Robusta and Arabica), and End Product (Instant/Soluble coffee, Roasted Coffee, and Green Coffee Bean Extract)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
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Key Players Covered in the Report
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Neumann Gruppe GmbH; BELCO; Starbucks; WSCAFÉ; Atlantic Specialty Coffee, Inc.; Golden Bean Trade; GREEN COFFEE BRAZIL; Sucafina SA; COFFEE INC.; PEET'S COFFEE; Nestlé; Napco Inc.; and QNet Ltd.
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Green Coffee Market Segment Insights
Type Segment Analysis
Based on type, the global green coffee market is bifurcated into robusta and arabica. The arabica segment is expected to expand at a significant growth rate during the projected period, owing to the highest consumption of arabica coffee around the globe. Arabica segment held the major revenue share of the market in 2021.
Arabica coffee beans constitute about 60% - 70% of the world's coffee production compared to the other coffee varieties. Arabica coffee beans taste better due to the increase in sugar gives the coffee less bitterness, a better taste, and a cleaner mouthfeel.
The robusta segment is anticipated to hold a key share of the market in the coming years, due to the higher amount of chlorogenic acid and antioxidants present in robusta coffee compared to arabica coffee. These antioxidants and chlorogenic acids offer various health benefits for consumers.
Robusta coffee beans have a harsher taste, stronger, with a grain-like overtone, and peanutty aftertaste. These coffee beans are easier to digest and have lower digestion levels than arabica.
End-product Segment Analysis
In terms of the end product, the global market is segregated into instant/soluble coffee, roasted coffee, and green coffee bean extract. The roasted coffee segment is projected to register a considerable CAGR during the forecast period, due to the popularity and high consumption of roasted coffee in Europe and North America.
The roasting process brings out the aroma and it retains most of the coffee flavor. The rising integration of advanced technology in coffee roaster equipment and the wide use of devices among food manufacturers are expected to propel the segment.
The green coffee bean extract segment is anticipated to account for a major market share in the coming years, owing to the increasing use of green coffee bean extract in the nutraceutical industry.
Green coffee bean extract serves various benefits such as weight management, improving metabolic syndrome, diabetes, neuroprotection, and hypertension. Green coffee beans are pressed to release green coffee oil for the skin, which is packed with antioxidants that offer numerous skin benefits.
Regional Analysis
In terms of region, the market green coffee market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. In 2021, Europe accounted for 32% revenue share of the global green coffee market. Europe is expected to dominate the global market, due to the increasing demand for raw green coffee beans for further processing into roasted and instant coffee for health-conscious consumers.
Asia Pacific is anticipated to expand at a rapid pace during the forecast period is attributed to the rising awareness regarding the health benefits of green coffee. In Asia Pacific, the rapid growth in the adaptation of green coffee bean extract for nutraceuticals and dietary supplements can boost market growth. Moreover, emerging economies such as India and China have the largest population in the world which creates a large pool of consumers for the global green coffee market.
The data from the International Coffee Organization (ICO) show that European consumption of green coffee amounted to almost 3,244 thousand tons in 2020-2021. Technological advancements regarding coffee machine in Europe are expected to drive the market in the region.
Segments
The global green coffee market has been segmented based on
Type
End Product
- Instant/Soluble coffee
- Roasted Coffee
- Green Coffee Bean Extract
Region
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
Competitive Landscape
Key players competing in the global green coffee market are Neumann Gruppe GmbH; BELCO; Starbucks; WSCAFÉ; Atlantic Specialty Coffee, Inc.; Golden Bean Trade; GREEN COFFEE BRAZIL; Sucafina SA; COFFEE INC.; PEET'S COFFEE; Nestlé; Napco Inc.; and QNet Ltd.
Some of these major companies adopted various business development strategies including mergers, acquisitions, partnerships, collaboration, product launches, and production capacity expansion to expand their consumer base and enhance their market share.
- On February 1, 2023, Sucafina SA acquired a 100% stake in the equity shares of Sustainable Harvest, a green coffee importer based in Portland, Oregon. This acquisition provides strong financial support to Sustainable Harvest to continue the most progressive sustainability initiatives in the industry while maintaining the company’s independence and status as a B Corporation.
- On May 3, 2022, Café Holdings, Inc partnered with Iron Sights Industries, an Oregon-based CBD/CBG production and supply company has announced to launch the blockchain technology that is designed specifically for the green coffee industry.
- On July 8, 2021, Germany-based company, Neumann Kaffee Gruppe partnered with a US-based non-profit-driven company, Coffee Coalition for Racial Equity (CCRE) to bring equity and diversity into the coffee community.
- On March 16, 2019, Hong-Kong-based company QNET, the leading Global Direct Selling Company launched Qafé – a premium blend of green coffee extract that has one of the highest in Chlorogenic Acid (CGA) content in the market, which exhibits an inhibitory effect on fat accumulation and helps to burn fat naturally.
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