Event Management Software Market Size, Share & Growth [2031]

Report Description

Event Management Software Market Outlook 2031

The global event management software market size was USD 8.04 Billion in 2022 and is expected to reach USD 28.06 Billion by 2031 expand at a substantial CAGR 14.9% during the forecast period, 2023–2031. The growth of the market is attributed to the increasing applications of digital platforms, growing demand for gaining actionable insights, and increasing demand for automation.

Event management software is a software that helps to manage the event activities in any company from starting to the end or until the work is needed. The event management software supports the event planner all along the lifecycle of its event such as experience, project management, performance, and marketing. It is used in the management of the trade exhibitions, professional conferences, conventions, academic conferences, and small events.

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Event management software analyzes and automates the complete process of the event. It includes the study of the brand, handling technical experts, and target audience, before the launch of the actual event. It also simplifies all the operations in event management and also improve the overall experience as well as professionalism. Event management software decreases the time taken by manual process.

Event Management Software Market Trends, Drivers, Restraints, and Opportunities

• Rising number of cloud platform by various industries is projected to propel the market expansion in the coming years.
• Growing investments by industries in event management software market acts as major factor spurring the market growth.
• High cost of the software is anticipated to hamper the market expansion during the forecast period.
• Lack of awareness regarding software due to less technical expert’s act as main challenge that can hinder the market expansion.
• R&D investment and technological advancement in event management software is estimated to offer significant opportunities for the market players.

Scope of Event Management Software Market Report

The report on the global event management software market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Event Management Software Market Segment Insights

Event planning segment is projected to account for a large market share

Based on software, the global event management software market is divided into event marketing, analytics & reporting, event planning, venue & ticket management, and others. The event planning segment is expected to constitute a key share of the market during the forecast period owing to rising demand for software in the event planning for managing the multi-channel marketing campaigns and make better decision.

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Large enterprises segment is projected to hold a key market share

On the basis of organization sizes, the market is bifurcated into large enterprises and small & medium enterprises. The large enterprises segment is expected to represent a key share of the market in the coming years due to rising number of enterprises, large event companies establish communication channel and carry out all the functions effectively.

On the other hand, the small & medium enterprises segment is anticipated to expand at a rapid pace during the forecast period owing to rising inclination of small & medium event planners towards automating the business functionality.

On-premise segment is projected to constitute a major market share

In terms of deployment types, the global event management software market is segregated into on-premise and cloud. The on-premise segment is expected to account for a key share of the market during the forecast period owing to it decreases the cost, it stores the data of the organization, and helps to gain control on the data. However, the cloud segment is anticipated to expand at a rapid pace during the forecast period due to it increases support and security.

Media & entertainment segment is projected to hold a key market share

On the basis of end-user verticals, the market is segmented into government, media & entertainment, corporate, education, and others. The media & entertainment segment is expected to represent a key share of the market in the coming years due to rising need for managing the events successfully.

On the other hand, the corporate segment is anticipated to expand at a rapid pace during the forecast period owing to rising number of events in the corporate sector such as summits, meetings, seminars, and trade conferences.

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Asia Pacific is anticipated to dominate the market

On the basis of regions, the global event management software market is categorized as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market of Asia Pacific is anticipated to expand at an impressive CAGR during the forecast period. The regional market growth can be attributed to gaining traction, high growth of adapting new technologies, and rising availability of the skilled labor.

On the other hand, the market of North America is expected to exhibit a rapid growth rate in the coming years due to stable economic position and selection of developing as well as innovative technologies.

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