Segments - by Product Type (Apple Cider, Pear Cider, Fruit-Flavored Cider, Others), by Packaging (Glass Bottles, Cans, Plastic Bottles, Others), by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Specialty Stores, Others), by End-User (Household, Commercial, Others)
As per our latest research, the global cider market size reached USD 17.8 billion in 2024, reflecting the growing global appetite for fruit-based alcoholic beverages. The cider market is expected to expand at a healthy CAGR of 5.7% from 2025 to 2033, with the market forecasted to reach USD 29.6 billion by 2033. This robust growth is primarily driven by shifting consumer preferences towards low-alcohol and naturally flavored beverages, rising health consciousness, and the increasing popularity of craft and premium ciders in both developed and emerging markets.
One of the primary growth factors for the cider market is the increasing consumer inclination towards healthier alcoholic alternatives. Modern consumers, especially millennials and Gen Z, are actively seeking beverages that offer natural flavors, lower alcohol content, and reduced sugar levels. Cider, with its fruit-based origin and comparatively lower alcohol by volume (ABV), fits this demand perfectly. Additionally, the trend towards gluten-free products has further propelled cider consumption, as cider is naturally gluten-free and appeals to individuals with gluten sensitivities or those following gluten-free diets. The proliferation of innovative flavors, including exotic fruits and botanicals, has further broadened cider’s appeal beyond traditional apple and pear variants, attracting a wider demographic across various regions.
Another key driver is the increasing penetration of cider in emerging markets, particularly in Asia Pacific and Latin America. Urbanization, rising disposable incomes, and the growing influence of Western drinking culture have contributed to the surge in cider consumption in these regions. Manufacturers are capitalizing on this trend by expanding their distribution networks, launching region-specific flavors, and investing in marketing campaigns tailored to local tastes. Furthermore, the rise of e-commerce and online retail platforms has made cider more accessible to consumers, allowing brands to reach new customer segments and promote product innovation. The convenience of online shopping and home delivery has significantly boosted sales, especially during and after the COVID-19 pandemic, when consumers increasingly turned to digital channels for their beverage needs.
Sustainability and premiumization are additional growth factors shaping the cider market. Consumers are showing a growing preference for organic, locally sourced, and sustainably produced ciders. Brands that emphasize eco-friendly packaging, ethical sourcing, and artisanal production methods are gaining traction, particularly in North America and Europe. The premiumization trend has led to the emergence of craft cideries, which focus on small-batch production, unique flavor profiles, and high-quality ingredients. This has not only elevated the perception of cider as a sophisticated beverage but has also enabled producers to command higher price points, driving overall market value.
Regionally, Europe continues to dominate the global cider market, accounting for the largest share in 2024, followed by North America and Asia Pacific. The strong cider-drinking culture in the United Kingdom, Ireland, and Spain underpins Europe’s leadership, while North America is witnessing rapid growth due to the craft beverage movement and increasing consumer experimentation. Asia Pacific is emerging as a high-growth region, driven by expanding urban populations, changing lifestyles, and rising demand for premium alcoholic beverages. Latin America and the Middle East & Africa are also showing promising growth, albeit from a smaller base, as international brands expand their presence and local producers innovate with new flavors and packaging formats.
The cider market is segmented by product type into apple cider, pear cider, fruit-flavored cider, and others. Apple cider remains the dominant product type, accounting for the largest share of the global market in 2024. The popularity of apple cider can be attributed to its traditional roots, widespread consumer familiarity, and the abundance of apple orchards in key cider-producing regions such as Europe and North America. Apple cider’s versatility in flavor profiles—from sweet to dry—has enabled producers to cater to a wide range of consumer preferences, further solidifying its market leadership. The innovation within this segment, including barrel-aged and single-varietal ciders, continues to attract discerning consumers seeking unique tasting experiences.
Pear cider, also known as perry, has witnessed steady growth, particularly in markets where consumers are seeking alternatives to traditional apple cider. Pear cider’s lighter and often sweeter taste profile appeals to younger consumers and those new to cider. The increasing availability of premium and craft pear ciders, along with innovative blends that incorporate other fruits or botanicals, has expanded the segment’s appeal. While still a smaller segment compared to apple cider, pear cider is expected to register a higher CAGR over the forecast period, driven by rising experimentation among both producers and consumers.
Fruit-flavored ciders represent one of the fastest-growing segments in the cider market. Producers are leveraging consumer demand for novelty and variety by introducing ciders made from or infused with a wide array of fruits such as berries, cherries, mangoes, and tropical fruits. This segment has particularly resonated with younger demographics and female consumers, who are drawn to the vibrant flavors and visually appealing packaging. The success of fruit-flavored ciders is also linked to the broader trend of flavor innovation in the alcoholic beverage industry, as brands compete to capture consumer interest with limited edition and seasonal offerings.
The “others” category includes specialty ciders such as hopped ciders, spiced ciders, and those made from rare or heritage apple varieties. This segment, while niche, is gaining momentum among craft beverage enthusiasts and consumers seeking artisanal, small-batch products. These ciders often command premium price points and are marketed as exclusive or limited releases, appealing to consumers looking for distinctive, high-quality beverages. The growth of this segment is closely tied to the rise of craft cideries and the increasing emphasis on authenticity, provenance, and unique production methods.
Overall, the product type segmentation highlights the dynamic and evolving nature of the cider market. While traditional apple cider continues to anchor the category, the rapid growth of pear, fruit-flavored, and specialty ciders underscores the importance of innovation and diversification in meeting changing consumer tastes and driving market expansion.
Attributes | Details |
Report Title | Cider Market Research Report 2033 |
By Product Type | Apple Cider, Pear Cider, Fruit-Flavored Cider, Others |
By Packaging | Glass Bottles, Cans, Plastic Bottles, Others |
By Distribution Channel | Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Specialty Stores, Others |
By End-User | Household, Commercial, Others |
Regions Covered | North America, Europe, APAC, Latin America, MEA |
Base Year | 2024 |
Historic Data | 2018-2023 |
Forecast Period | 2025-2033 |
Number of Pages | 254 |
Number of Tables & Figures | 400 |
Customization Available | Yes, the report can be customized as per your need. |
Packaging plays a critical role in the cider market, influencing consumer perceptions, purchase decisions, and brand differentiation. The market is segmented into glass bottles, cans, plastic bottles, and others. Glass bottles remain the preferred packaging format for premium and craft ciders, as they convey a sense of quality, tradition, and authenticity. Glass packaging also preserves the flavor and carbonation of cider, making it ideal for products positioned at the higher end of the market. The visual appeal of glass bottles, coupled with the ability to use custom shapes and labels, allows brands to create a strong shelf presence and attract discerning consumers.
Cans have emerged as a rapidly growing packaging segment in the cider market, driven by their convenience, portability, and sustainability. Canned ciders are lightweight, easy to transport, and suitable for outdoor consumption, making them popular among younger consumers and for occasions such as festivals, picnics, and sporting events. The rise of craft and flavored ciders has further fueled demand for cans, as producers leverage vibrant designs and eye-catching graphics to differentiate their offerings. Additionally, cans are more environmentally friendly compared to plastic bottles, aligning with the growing consumer preference for sustainable packaging solutions.
Plastic bottles, while less prevalent than glass and cans, continue to hold a share of the market, particularly in regions where affordability and convenience are key consumer priorities. Plastic bottles are commonly used for larger volume formats and value-oriented cider brands. However, concerns over plastic waste and environmental impact have led to a gradual shift away from plastic packaging, especially in developed markets where regulatory pressures and consumer awareness of sustainability issues are high. Producers are increasingly exploring alternative materials and recyclable options to address these concerns.
The “others” category in packaging includes innovative formats such as bag-in-box, kegs, and pouches. These formats are gaining traction in specific channels, such as the hospitality sector and events, where large-volume dispensing and ease of use are important. Bag-in-box packaging, in particular, is favored for its extended shelf life, reduced environmental footprint, and cost-effectiveness. Brands are also experimenting with biodegradable and compostable packaging materials to further enhance their sustainability credentials and appeal to eco-conscious consumers.
In summary, packaging innovation is a key driver of growth and differentiation in the cider market. Brands that invest in sustainable, convenient, and visually appealing packaging formats are well-positioned to capture market share and respond to evolving consumer expectations. The ongoing shift towards cans and alternative materials reflects broader industry trends toward environmental responsibility and consumer-centric product design.
Distribution channels are a critical determinant of cider market growth, shaping how products reach end consumers and influence purchasing behavior. The market is segmented into supermarkets/hypermarkets, convenience stores, online retail, specialty stores, and others. Supermarkets and hypermarkets remain the leading distribution channel, accounting for a significant portion of global cider sales in 2024. These outlets offer consumers a wide variety of brands, flavors, and packaging formats, along with the convenience of one-stop shopping. The strong presence of cider in supermarket chains, especially in Europe and North America, has played a pivotal role in driving category awareness and trial among mainstream consumers.
Convenience stores are another important channel, particularly for single-serve and ready-to-drink cider formats. The accessibility and extended operating hours of convenience stores make them a popular choice for impulse purchases and on-the-go consumption. In urban centers and emerging markets, convenience stores are increasingly stocking a diverse range of cider products, catering to the evolving preferences of younger, mobile consumers. The growth of flavored and canned ciders has further boosted sales through this channel, as these products align well with the convenience-oriented retail environment.
Online retail has experienced exponential growth in the cider market, accelerated by the digital transformation of the beverage industry and changing consumer shopping habits. E-commerce platforms offer unparalleled convenience, product variety, and personalized recommendations, enabling consumers to discover and purchase ciders from both local and international brands. The COVID-19 pandemic significantly boosted online alcohol sales, a trend that has persisted as consumers continue to value the ease and safety of home delivery. Online retail also provides opportunities for direct-to-consumer sales, subscription services, and targeted marketing, allowing brands to build stronger relationships with their customer base.
Specialty stores, including liquor stores and gourmet retailers, play a crucial role in the premium and craft cider segments. These outlets offer curated selections, knowledgeable staff, and in-store tastings, creating an engaging shopping experience for cider enthusiasts and connoisseurs. Specialty stores are often the first point of entry for new and limited-edition ciders, providing a platform for small producers and craft brands to reach a discerning audience. The emphasis on quality, provenance, and education in specialty stores aligns well with the trends of premiumization and artisanal production in the cider market.
The “others” category encompasses channels such as bars, restaurants, hotels, and event venues. These on-premise locations are vital for building brand awareness, driving trial, and fostering consumer loyalty. The increasing popularity of cider-based cocktails and food pairings has enhanced cider’s visibility in the hospitality sector, encouraging consumers to experiment with new flavors and formats. Strategic partnerships with on-premise operators and participation in events and festivals are essential for brands seeking to expand their reach and connect with target audiences in dynamic, experiential settings.
The cider market’s end-user segmentation includes households, commercial establishments, and others. Household consumption remains the largest end-user segment, reflecting the widespread popularity of cider as a refreshing and versatile beverage for home enjoyment. The trend of at-home socializing, heightened during the pandemic, has sustained strong demand for packaged ciders across various price points and flavor profiles. Households are increasingly experimenting with cider-based cocktails, food pairings, and seasonal offerings, contributing to the diversification of the category and the growth of premium and craft segments.
Commercial establishments, including bars, restaurants, hotels, and catering services, represent a significant and growing end-user segment. The on-premise channel is crucial for brand building, consumer education, and driving trial of new products. Commercial venues often serve as the launchpad for innovative cider offerings, such as draft ciders, cider flights, and specialty cocktails. The rising popularity of cider in the hospitality sector is driven by its versatility, broad consumer appeal, and the trend towards experiential drinking occasions. Operators are increasingly featuring cider on their menus, leveraging seasonal and local varieties to create unique and memorable experiences for guests.
The “others” category includes institutional buyers, event organizers, and specialty venues such as festivals and sports arenas. These end-users play a vital role in promoting cider to large and diverse audiences, often through sponsorships, tastings, and promotional events. Participation in food and beverage festivals, for example, allows brands to engage directly with consumers, gather feedback, and build brand loyalty. The growing trend of experiential marketing in the beverage industry has amplified the importance of these end-users in driving category growth and innovation.
The interplay between household and commercial consumption is shaping the future of the cider market. As consumers seek more personalized and premium experiences, both at home and in social settings, brands are responding with tailored offerings, innovative packaging, and targeted marketing campaigns. The convergence of these trends is expected to sustain robust growth across all end-user segments, with a particular emphasis on premiumization, flavor innovation, and sustainability.
In conclusion, understanding the diverse needs and preferences of end-users is essential for cider producers and marketers. By aligning product development, distribution, and promotional strategies with the evolving dynamics of household and commercial consumption, brands can unlock new growth opportunities and strengthen their position in the competitive cider market.
The cider market presents a multitude of opportunities for growth and expansion, particularly in the areas of product innovation and premiumization. The increasing demand for unique and exotic flavors, organic and natural ingredients, and craft production methods provides a fertile ground for new product development. Brands that invest in research and development to create differentiated offerings, such as low-calorie, non-alcoholic, or functional ciders, can tap into emerging consumer trends and capture new market segments. The rise of health-conscious consumers and the growing popularity of gluten-free and vegan products further expand the addressable market for cider, enabling producers to diversify their portfolios and appeal to a broader audience.
Another significant opportunity lies in the expansion of distribution channels, particularly online retail and direct-to-consumer sales. The digital transformation of the beverage industry has opened up new avenues for reaching consumers, building brand loyalty, and gathering valuable data on preferences and behaviors. Brands that leverage e-commerce platforms, subscription services, and targeted digital marketing can enhance their visibility, streamline operations, and create personalized experiences for their customers. Strategic partnerships with retailers, hospitality operators, and event organizers can also amplify brand presence and drive trial among new and existing consumers.
Despite these opportunities, the cider market faces certain restraining factors that could impact growth. One of the primary challenges is the intense competition from other alcoholic beverages, such as beer, wine, and spirits, as well as the proliferation of ready-to-drink (RTD) cocktails and hard seltzers. These competing categories often benefit from larger marketing budgets, established distribution networks, and strong brand recognition. To overcome this threat, cider producers must focus on differentiation, quality, and storytelling to build a distinct identity and foster consumer loyalty. Additionally, regulatory constraints, taxation policies, and shifting consumer attitudes towards alcohol consumption may pose challenges, necessitating proactive risk management and strategic adaptation by industry stakeholders.
Europe remains the undisputed leader in the global cider market, accounting for approximately 45% of total market revenue in 2024, which translates to around USD 8.0 billion. The region’s dominance is anchored by a rich cider heritage in countries such as the United Kingdom, Ireland, France, and Spain, where cider is deeply embedded in local culture and tradition. European consumers exhibit a strong preference for both traditional and craft ciders, with a growing interest in organic, artisanal, and regionally sourced products. The presence of established brands, extensive distribution networks, and a vibrant craft cider scene continues to drive growth and innovation in the region.
North America is the second-largest cider market, with a market size of approximately USD 4.6 billion in 2024. The region is witnessing a dynamic shift towards craft and premium ciders, fueled by the broader craft beverage movement and changing consumer preferences. The United States, in particular, is experiencing robust growth, with a CAGR of 6.2% projected for the forecast period. Canadian consumers are also embracing cider, driven by the availability of local apple varieties and the rise of small-scale, artisanal producers. The North American market is characterized by a high degree of innovation, with brands experimenting with new flavors, packaging formats, and marketing strategies to capture the attention of diverse consumer segments.
Asia Pacific is emerging as a high-growth region in the cider market, with a market size of approximately USD 2.8 billion in 2024. The region’s growth is underpinned by rapid urbanization, rising disposable incomes, and increasing exposure to Western drinking culture. Countries such as China, Japan, Australia, and South Korea are witnessing a surge in cider consumption, driven by the introduction of international brands and the launch of locally tailored products. The expansion of modern retail formats and the proliferation of online sales channels have further facilitated market penetration. As consumer awareness and acceptance of cider continue to grow, Asia Pacific is expected to be a key driver of global market expansion over the next decade.
The global cider market is characterized by a highly competitive landscape, with a mix of multinational corporations, regional players, and a burgeoning segment of craft and artisanal producers. The market is marked by intense rivalry, continuous innovation, and a strong focus on branding and differentiation. Leading companies are investing heavily in product development, marketing, and distribution to maintain their competitive edge and expand their global footprint. Strategic mergers, acquisitions, and partnerships are common, as players seek to enhance their capabilities, access new markets, and diversify their product portfolios. The emphasis on sustainability, premiumization, and digital transformation is shaping the competitive dynamics of the industry, with brands striving to align with evolving consumer expectations.
Innovation is a key battleground in the cider market, as companies compete to capture consumer interest with new flavors, packaging formats, and experiential offerings. The rise of craft cideries has injected fresh energy into the market, challenging established players and driving a wave of creativity and experimentation. Craft producers, often operating on a smaller scale, are able to respond quickly to changing trends and consumer demands, leveraging their local roots and artisanal production methods to build strong brand identities. At the same time, large multinational companies are leveraging their scale, resources, and distribution networks to launch innovative products, invest in sustainability initiatives, and expand into emerging markets.
Branding and storytelling are critical components of competitive strategy in the cider market. Companies are increasingly focusing on authenticity, provenance, and transparency to connect with consumers and build lasting relationships. The use of digital marketing, social media, and influencer partnerships has become essential for engaging younger demographics and driving brand awareness. Packaging design and point-of-sale marketing are also important tools for differentiation, enabling brands to stand out in crowded retail environments and capture consumer attention at the moment of purchase.
Some of the major companies operating in the global cider market include Heineken N.V., C&C Group plc, Asahi Group Holdings, Molson Coors Beverage Company, Carlsberg Group, and Aston Manor. Heineken, with its Strongbow brand, is a global leader, known for its extensive product range and strong distribution network. C&C Group, the owner of Bulmers and Magners, has a significant presence in both Europe and North America, leveraging its heritage and innovation capabilities to maintain market leadership. Asahi Group, through its acquisition of key cider brands, has expanded its footprint in both domestic and international markets. Molson Coors and Carlsberg are also prominent players, focusing on premium and craft segments to capture growth opportunities.
In addition to these global giants, the cider market features a vibrant ecosystem of regional and craft producers, such as Thatchers Cider, Westons Cider, Kopparberg, and Rekorderlig. These companies are known for their commitment to quality, local sourcing, and flavor innovation, catering to consumers seeking authentic and distinctive cider experiences. The interplay between large-scale producers and nimble craft operators is driving healthy competition, fostering innovation, and contributing to the overall dynamism of the cider market. As the industry continues to evolve, companies that prioritize consumer-centric strategies, sustainability, and continuous innovation will be best positioned to thrive in the global cider landscape.
The Cider market has been segmented on the basis of
Key players in the global cider market are Aston Manor; Seattle Cider Company; THE BOSTON BEER COMPANY; Vander Mill; Heineken N.V.; Celtic Marches; Carlsberg Breweries A/S; Armagh Cider Company; BRÄNNLAND CIDER; and Cider Ireland. These players are widely engaged in various business development activities such as collaborations, agreements, mergers & acquisitions, production capacity expansion, new product launches, and partnerships to increase their market share.