Business-to-Business E-commerce Market by Deployment Types (Supplier-oriented, Buyer-oriented, and Intermediary-oriented), Applications (Home & Kitchen, Consumer Electronics, Industrial & Science, Healthcare, Clothing, Beauty & Personal Care, Sports Apparels, Books & Stationary, Automotive, and Others), and Regions (Asia Pacific, North America, Latin America, Europe and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028
The global business-to-business (B2B) e-commerce market is anticipated to expand at a CAGR of 18% during the forecast period, 2021-2028. The growth of the market is attributed to rising inclination toward online shopping and growing awareness about these B2B portals across the globe.
B2B e-commerce is the sale of goods or services between businesses through online portals. It is used to improve the efficiency and reduce the sales efforts. The Increasing number of companies are listing themselves on B2B portals owing to the ease of carrying out the business with another enterprise. All type of product distributors including wholesalers, manufacturers, and retailers are signing up for these portals to increase their sales. B2B e-commerce helps in transmitting and synchronizing data in real-time and reduces cycle time for enterprises.
Market Trends, Drivers, Restraints, and Opportunities:
- B2B ecommerce platforms enable buyers and sellers to place and manage orders from mobile devices as per their convenience. Thus, the growing awareness about the benefits is anticipated to drive the growth of the market.
- The introduction of B2B portals has reduced the overhead cost of businesses and eliminated the need for intermediaries, which in turn, has increased the number of enterprises and has led to the market growth.
- Increasing number of unauthorized transactions can restraint the market growth.
- Rising penetration of automation solutions in the businesses is anticipated to create lucrative opportunities during the forecast period.
Scope of the Report
The report on the business-to-business (B2B) e-commerce market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
|
Attributes |
Details |
|
Report Title |
Business-to-business (B2B) E-commerce Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
|
Base Year |
2020 |
|
Historic Data |
2018–2019 |
|
Forecast Period |
2021–2028 |
|
Segmentation |
Deployment Types (Supplier-oriented, Buyer-oriented, and Intermediary-oriented) and Applications (Home & Kitchen, Consumer Electronics, Industrial & Science, Healthcare, Clothing, Beauty & Personal Care, Sports Apparels, Books & Stationary, Automotive, and Others) |
|
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
|
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
|
Key Players Covered in the Report |
Amazon.com,Inc., eBay Inc., Flipkart.com, IndiaMART InterMESH Ltd., ChinaAseanTrade.com, DIYTrade.com, eworldtrade.com, Flexfire LEDs, Alibaba Group, KellySearch.com, and KOMPASS. |
Business-to-Business E-commerce Market Segment Insights
Intermediary-oriented segment to account a significant market share
On the basis of deployment types, the market is divided into supplier-oriented, buyer-oriented, and intermediary-oriented. The intermediary-oriented segment accounted for a share of over 55% in 2020, in terms of revenue. Intermediary-oriented platforms earn profit through successful transactions that are done between suppliers and distributors. Meanwhile, the supplier-oriented segment is projected to expand at a CAGR of around 16.5% during the forecast period. Increasing number of suppliers that are setting up an online market place to create an efficient channel to increase their sales is proliferating the growth of the market segment.
Home & kitchen segment to account a large market share
Based on applications, the market is divided into home & kitchen, consumer electronics, industrial & science, healthcare, clothing, beauty & personal care, sports apparels, books & stationary, automotive, and others. The home & kitchen segment accounted for a market share of over 20% in 2020, in terms of revenue. Increasing demand for household products among end-users is spurring the market segment growth. On the other hand, the consumer electronics segment is projected to expand at a CAGR of around 17% during the forecast period owing to rising disposable income and boost in the manufacturing industry in the emerging economies.
The market in North America expected to exhibit a substantial CAGR
On the basis of regions, the market is divided into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific accounted for a market share of more than 65% in 2020, in terms of revenue. Rising number of suppliers and buyers signing up for online portals, rising penetration of Internet, and increasing adoption of smartphones are some of the key parameters that are positively influencing the regional market growth. The market in North America is expected to expand at a CAGR of around 15% owing to presence of key players and growing penetration of cloud-based services in the region.
Segments
The business-to-business (B2B) e-commerce market has been segmented on the basis of
Deployment Types
- Supplier-oriented
- Buyer-oriented
- Intermediary-oriented
Applications
- Home & Kitchen
- Consumer Electronics
- Industrial & Science
- Healthcare
- Clothing
- Beauty & Personal Care
- Sports Apparels
- Books & Stationary
- Automotive
- Others
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Competitive Landscape
Major players of the business-to-business (B2B) e-commerce market are Amazon.com, Inc., eBay Inc., Flipkart.com, IndiaMART InterMESH Ltd., ChinaAseanTrade.com, DIYTrade.com, eworldtrade.com, Flexfire LEDs, Alibaba group, KellySearch.com, and KOMPASS.
Companies are engaging in partnership, collaboration, and merges. Moreover, the companies are focusing on expanding their product portfolio to expand their expand share.
In 2019, Alibaba Group Holding Limited announced the acquisition of NetEase, Inc., an online e-commerce services provider. This acquisition enabled Alibaba Group Holding Limited to acquire NetEase’s import e-commerce platform known as Kaola and gain a competitive edge in the e-commerce industry.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Business-to-Business E-commerce Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Business-to-Business E-commerce Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Business-to-Business E-commerce Market - Supply Chain
4.5. Global Business-to-Business E-commerce Market Forecast
4.5.1. Business-to-Business E-commerce Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Business-to-Business E-commerce Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Business-to-Business E-commerce Market Absolute $ Opportunity
5. Global Business-to-Business E-commerce Market Analysis and Forecast by Applications
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Applications
5.2.2. Y-o-Y Growth Projections by Applications
5.3. Business-to-Business E-commerce Market Size and Volume Forecast by Applications
5.3.1. Home & Kitchen
5.3.2. Consumer Electronics
5.3.3. Industrial & Science
5.3.4. Healthcare
5.3.5. Clothing
5.3.6. Beauty & Personal Care
5.3.7. Sports Apparels
5.3.8. Books
5.4. Absolute $ Opportunity Assessment by Applications
5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Business-to-Business E-commerce Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Business-to-Business E-commerce Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Business-to-Business E-commerce Demand Share Forecast, 2019-2026
7. North America Business-to-Business E-commerce Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Business-to-Business E-commerce Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Business-to-Business E-commerce Market Size and Volume Forecast by Applications
7.4.1. Home & Kitchen
7.4.2. Consumer Electronics
7.4.3. Industrial & Science
7.4.4. Healthcare
7.4.5. Clothing
7.4.6. Beauty & Personal Care
7.4.7. Sports Apparels
7.4.8. Books
7.5. Basis Point Share (BPS) Analysis by Applications
7.6. Y-o-Y Growth Projections by Applications
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Business-to-Business E-commerce Demand Share Forecast, 2019-2026
8. Latin America Business-to-Business E-commerce Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Business-to-Business E-commerce Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Business-to-Business E-commerce Market Size and Volume Forecast by Applications
8.4.1. Home & Kitchen
8.4.2. Consumer Electronics
8.4.3. Industrial & Science
8.4.4. Healthcare
8.4.5. Clothing
8.4.6. Beauty & Personal Care
8.4.7. Sports Apparels
8.4.8. Books
8.5. Basis Point Share (BPS) Analysis by Applications
8.6. Y-o-Y Growth Projections by Applications
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Business-to-Business E-commerce Demand Share Forecast, 2019-2026
9. Europe Business-to-Business E-commerce Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Business-to-Business E-commerce Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Business-to-Business E-commerce Market Size and Volume Forecast by Applications
9.4.1. Home & Kitchen
9.4.2. Consumer Electronics
9.4.3. Industrial & Science
9.4.4. Healthcare
9.4.5. Clothing
9.4.6. Beauty & Personal Care
9.4.7. Sports Apparels
9.4.8. Books
9.5. Basis Point Share (BPS) Analysis by Applications
9.6. Y-o-Y Growth Projections by Applications
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Business-to-Business E-commerce Demand Share Forecast, 2019-2026
10. Asia Pacific Business-to-Business E-commerce Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Business-to-Business E-commerce Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Business-to-Business E-commerce Market Size and Volume Forecast by Applications
10.4.1. Home & Kitchen
10.4.2. Consumer Electronics
10.4.3. Industrial & Science
10.4.4. Healthcare
10.4.5. Clothing
10.4.6. Beauty & Personal Care
10.4.7. Sports Apparels
10.4.8. Books
10.5. Basis Point Share (BPS) Analysis by Applications
10.6. Y-o-Y Growth Projections by Applications
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Business-to-Business E-commerce Demand Share Forecast, 2019-2026
11. Middle East & Africa Business-to-Business E-commerce Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Business-to-Business E-commerce Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Business-to-Business E-commerce Market Size and Volume Forecast by Applications
11.4.1. Home & Kitchen
11.4.2. Consumer Electronics
11.4.3. Industrial & Science
11.4.4. Healthcare
11.4.5. Clothing
11.4.6. Beauty & Personal Care
11.4.7. Sports Apparels
11.4.8. Books
11.5. Basis Point Share (BPS) Analysis by Applications
11.6. Y-o-Y Growth Projections by Applications
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Business-to-Business E-commerce Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Business-to-Business E-commerce Market: Market Share Analysis
12.2. Business-to-Business E-commerce Distributors and Customers
12.3. Business-to-Business E-commerce Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Amazon.com, Inc.
12.4.2. eBay Inc.
12.4.3. Flipkart.com
12.4.4. IndiaMART InterMESH Ltd.
12.4.5. ChinaAseanTrade.com
12.4.6. DIYTrade.com
12.4.7. eworldtrade.com
12.4.8. Flexfire LEDs
2. Assumptions and Acronyms Used
3. Research Methodology
4. Business-to-Business E-commerce Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Business-to-Business E-commerce Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Business-to-Business E-commerce Market - Supply Chain
4.5. Global Business-to-Business E-commerce Market Forecast
4.5.1. Business-to-Business E-commerce Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Business-to-Business E-commerce Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Business-to-Business E-commerce Market Absolute $ Opportunity
5. Global Business-to-Business E-commerce Market Analysis and Forecast by Applications
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Applications
5.2.2. Y-o-Y Growth Projections by Applications
5.3. Business-to-Business E-commerce Market Size and Volume Forecast by Applications
5.3.1. Home & Kitchen
5.3.2. Consumer Electronics
5.3.3. Industrial & Science
5.3.4. Healthcare
5.3.5. Clothing
5.3.6. Beauty & Personal Care
5.3.7. Sports Apparels
5.3.8. Books
5.4. Absolute $ Opportunity Assessment by Applications
5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Business-to-Business E-commerce Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Business-to-Business E-commerce Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Business-to-Business E-commerce Demand Share Forecast, 2019-2026
7. North America Business-to-Business E-commerce Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Business-to-Business E-commerce Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Business-to-Business E-commerce Market Size and Volume Forecast by Applications
7.4.1. Home & Kitchen
7.4.2. Consumer Electronics
7.4.3. Industrial & Science
7.4.4. Healthcare
7.4.5. Clothing
7.4.6. Beauty & Personal Care
7.4.7. Sports Apparels
7.4.8. Books
7.5. Basis Point Share (BPS) Analysis by Applications
7.6. Y-o-Y Growth Projections by Applications
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Business-to-Business E-commerce Demand Share Forecast, 2019-2026
8. Latin America Business-to-Business E-commerce Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Business-to-Business E-commerce Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Business-to-Business E-commerce Market Size and Volume Forecast by Applications
8.4.1. Home & Kitchen
8.4.2. Consumer Electronics
8.4.3. Industrial & Science
8.4.4. Healthcare
8.4.5. Clothing
8.4.6. Beauty & Personal Care
8.4.7. Sports Apparels
8.4.8. Books
8.5. Basis Point Share (BPS) Analysis by Applications
8.6. Y-o-Y Growth Projections by Applications
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Business-to-Business E-commerce Demand Share Forecast, 2019-2026
9. Europe Business-to-Business E-commerce Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Business-to-Business E-commerce Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Business-to-Business E-commerce Market Size and Volume Forecast by Applications
9.4.1. Home & Kitchen
9.4.2. Consumer Electronics
9.4.3. Industrial & Science
9.4.4. Healthcare
9.4.5. Clothing
9.4.6. Beauty & Personal Care
9.4.7. Sports Apparels
9.4.8. Books
9.5. Basis Point Share (BPS) Analysis by Applications
9.6. Y-o-Y Growth Projections by Applications
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Business-to-Business E-commerce Demand Share Forecast, 2019-2026
10. Asia Pacific Business-to-Business E-commerce Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Business-to-Business E-commerce Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Business-to-Business E-commerce Market Size and Volume Forecast by Applications
10.4.1. Home & Kitchen
10.4.2. Consumer Electronics
10.4.3. Industrial & Science
10.4.4. Healthcare
10.4.5. Clothing
10.4.6. Beauty & Personal Care
10.4.7. Sports Apparels
10.4.8. Books
10.5. Basis Point Share (BPS) Analysis by Applications
10.6. Y-o-Y Growth Projections by Applications
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Business-to-Business E-commerce Demand Share Forecast, 2019-2026
11. Middle East & Africa Business-to-Business E-commerce Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Business-to-Business E-commerce Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Business-to-Business E-commerce Market Size and Volume Forecast by Applications
11.4.1. Home & Kitchen
11.4.2. Consumer Electronics
11.4.3. Industrial & Science
11.4.4. Healthcare
11.4.5. Clothing
11.4.6. Beauty & Personal Care
11.4.7. Sports Apparels
11.4.8. Books
11.5. Basis Point Share (BPS) Analysis by Applications
11.6. Y-o-Y Growth Projections by Applications
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Business-to-Business E-commerce Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Business-to-Business E-commerce Market: Market Share Analysis
12.2. Business-to-Business E-commerce Distributors and Customers
12.3. Business-to-Business E-commerce Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Amazon.com, Inc.
12.4.2. eBay Inc.
12.4.3. Flipkart.com
12.4.4. IndiaMART InterMESH Ltd.
12.4.5. ChinaAseanTrade.com
12.4.6. DIYTrade.com
12.4.7. eworldtrade.com
12.4.8. Flexfire LEDs
The business-to-business (B2B) e-commerce market has been segmented on the basis of
Deployment Types
- Supplier-oriented
- Buyer-oriented
- Intermediary-oriented
Applications
- Home & Kitchen
- Consumer Electronics
- Industrial & Science
- Healthcare
- Clothing
- Beauty & Personal Care
- Sports Apparels
- Books & Stationary
- Automotive
- Others
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Major players of the business-to-business (B2B) e-commerce market are Amazon.com, Inc., eBay Inc., Flipkart.com, IndiaMART InterMESH Ltd., ChinaAseanTrade.com, DIYTrade.com, eworldtrade.com, Flexfire LEDs, Alibaba group, KellySearch.com, and KOMPASS.
Companies are engaging in partnership, collaboration, and merges. Moreover, the companies are focusing on expanding their product portfolio to expand their expand share.
In 2019, Alibaba Group Holding Limited announced the acquisition of NetEase, Inc., an online e-commerce services provider. This acquisition enabled Alibaba Group Holding Limited to acquire NetEase’s import e-commerce platform known as Kaola and gain a competitive edge in the e-commerce industry.
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