Europe Social Media Analytics Market Growth, Forecast | 2031

Segments - Europe Social Media Analytics Market by Components (Monitoring, Measurement, and Analytics and Insights), Mode of Deployment (On-premise and Cloud), End-user Verticals (BFSI, Retail, Healthcare, Government Services, Media and Entertainment, Transportation and Logistics, IT and Telecommunications, and Others), and By Europe (UK, Germany, France, Italy, Spain, Rest of Europe) - Europe Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031

Author : Raksha Sharma

Fact-checked by : Vineet Pandey

Editor : Shruti Bhat

Report Description

The Europe social media analytics market size was USD XX Billion in 2022 and is likely to reach USD XX Billion by 2031, expanding at a CAGR of 15.2% during 2023–2031. The growth of the market is attributed to increasing focus on competitive intelligence. Moreover, rising user engagement on social media is driving the market growth.

Social media analytics is the practice of collecting data from social media websites and analyzing the data using social media analytics tools to make crucial business decisions. The most common use of social media statistics is to create customer sentiment to support marketing and customer activities.

Social media analytics is the process of collecting hidden information from social data - both formal and informal - to allow informed decision-making. It can also analyze online media channels, such as news websites, blogs and forums.

Europe Social Media Analytics Market Trends, Drivers, Restraints, and Opportunities

Consumer seeking better quality, lower prices, and faster delivery of products and services is one of the major drivers that is contributing to the growth of the market.
Increasing penetration of advanced analytics is expected to augment the Europe social media analytics market growth.
Problems in the workflow of analysis can restrain the growth of the market.
The outbreak of COVID-19 has negatively impacted the Europe social media analytics market. However, the market is anticipated to recover soon.
Growing adoption of cloud computing is expected to proliferate the growth of the market.

Scope of Europe Social Media Analytics Market Report

The report on the Europe social media analytics market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes	Details
Report Title	Europe Social Media Analytics Market - Industry Analysis, Growth, Share, Size, Trends, and Forecast
Base Year	2022
Historic Data	2016–2021
Forecast Period	2023–2031
Segmentation	Components (Monitoring, Measurement, and Analytics and Insights), Mode of Deployment (On-premise and Cloud), End-user Verticals (BFSI, Retail, Healthcare, Government Services, Media and Entertainment, Transportation and Logistics, IT and Telecommunications, and Others)
geographical scope	UK, Germany, France, Italy, Spain, and Rest of Europe
Report Coverage	Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report	IBM Corporation, SAS Institute Inc., Clarabridge Inc., Adobe System Incorporated, and Oracle Corporation.

Europe Social Media Analytics Market Segment Insights

Based on components, the market is divided into monitoring, measurement, and analytics and insight. The analytics and insights segment is anticipated to account for a key market share and is anticipated to grow at a steady rate during the forecast period. Social media analytics is a broad term used to refer to the way mining data comes from social media, to process and present statistically-based insights to businesses, to aid in their decision-making processes. Many election campaigns in Germany relied on social media analytics in the past about public sentiments. Instagram and Twitter posts were tested and analyzed to get feedback.

On mode of deployment, the market is bifurcated into on-premise and cloud. The cloud segment is anticipated to account for a major market share in the projected timeline. Large number of organizations are already using the cloud or planning to do so, which is expected to spur the market segment. Startups or small companies are increasingly adopting cloud solutions, which is driving the growth of the market segment.

In terms of end-user verticals, the market is divided into BFSI, retail, healthcare, government services, media and entertainment, transportation and logistics, IT and telecommunications, and others. The media and entertainment segment is anticipated to dominate the market. Social media is one of prominent categories of the media and entertainment industry in Europe.

Social media platforms have become a sensible way to expose products and content. Social media analytics are used by streaming services, such as Netflix, Amazon Prime, and CBS, to collect the data and provide similar recommendations to customers.

On the basis of regions, the market is segregated into UK, Germany, France, Italy, Spain, and Rest of Europe. Germany is anticipated to account for a considerable market share during the forecast period. According to a survey, 87% of Internet-users claimed ussing WhatsApp as a social media. YouTube came second with a 69% respondent share, followed by Facebook with 63%. Tumblr was the least-used platform, with only 3% of those surveyed stating they used the network.

Segments

The europe social media analytics have been segmented on the basis of

Components

Monitoring
Measurement
Analytics
Insight

Mode of Deployment

On-premise
Cloud

End-user Verticals

BFSI
Retail
Healthcare
Government Services
Media and Entertainment
Transportation and Logistics
IT
Telecommunications

Geography

UK
Germany
France
Italy
Spain
Rest of Europe

Key Players

IBM Corporation
SAS Institute Inc.
Clarabridge Inc.
Adobe System Incorporated
Oracle Corporation

Competitive Landscape

The major players of the market are IBM Corporation, SAS Institute Inc., Clarabridge Inc., Adobe System Incorporated, and Oracle Corporation.

Companies are investing in various innovations whereas also focusing on joint ventures and acquisitions to expand their market share.

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Social Media Analytics Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Social Media Analytics Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Social Media Analytics Market - Supply Chain
  4.5. Global Social Media Analytics Market Forecast
     4.5.1. Social Media Analytics Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Social Media Analytics Market Size (000â€™ Units) and Y-o-Y Growth
     4.5.3. Social Media Analytics Market Absolute $ Opportunity
5. Global Social Media Analytics Market Analysis and Forecast by Region
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Region
     5.2.2. Y-o-Y Growth Projections by Region
  5.3. Social Media Analytics Market Size and Volume Forecast by Region
     5.3.1. North America
     5.3.2. Latin America
     5.3.3. Europe
     5.3.4. Asia Pacific
     5.3.5. Middle East and Africa (MEA)
  5.4. Absolute $ Opportunity Assessment by Region
  5.5. Market Attractiveness/Growth Potential Analysis by Region
  5.6. Global Social Media Analytics Demand Share Forecast, 2019-2026
6. North America Social Media Analytics Market Analysis and Forecast
  6.1. Introduction
     6.1.1. Basis Point Share (BPS) Analysis by Country
     6.1.2. Y-o-Y Growth Projections by Country
  6.2. North America Social Media Analytics Market Size and Volume Forecast by Country
     6.2.1. U.S.
     6.2.2. Canada
  6.3. Absolute $ Opportunity Assessment by Country
  6.4. Market Attractiveness/Growth Potential Analysis
     6.4.1. By Country
     6.4.2. By Product Type
     6.4.3. By Application
  6.5. North America Social Media Analytics Demand Share Forecast, 2019-2026
7. Latin America Social Media Analytics Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
     7.1.3. Latin America Average Pricing Analysis
  7.2. Latin America Social Media Analytics Market Size and Volume Forecast by Country
      7.2.1. Brazil
      7.2.2. Mexico
      7.2.3. Rest of Latin America
   7.3. Absolute $ Opportunity Assessment by Country
  7.4. Market Attractiveness/Growth Potential Analysis
     7.4.1. By Country
     7.4.2. By Product Type
     7.4.3. By Application
  7.5. Latin America Social Media Analytics Demand Share Forecast, 2019-2026
8. Europe Social Media Analytics Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Europe Average Pricing Analysis
  8.2. Europe Social Media Analytics Market Size and Volume Forecast by Country
     8.2.1. Germany
     8.2.2. France
     8.2.3. Italy
     8.2.4. U.K.
     8.2.5. Spain
     8.2.6. Russia
     8.2.7. Rest of Europe
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. Market Attractiveness/Growth Potential Analysis
     8.4.1. By Country
     8.4.2. By Product Type
     8.4.3. By Application
  8.5. Europe Social Media Analytics Demand Share Forecast, 2019-2026
9. Asia Pacific Social Media Analytics Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Asia Pacific Average Pricing Analysis
  9.2. Asia Pacific Social Media Analytics Market Size and Volume Forecast by Country
     9.2.1. China
     9.2.2. Japan
     9.2.3. South Korea
     9.2.4. India
     9.2.5. Australia
     9.2.6. Rest of Asia Pacific (APAC)
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Market Attractiveness/Growth Potential Analysis
     9.4.1. By Country
     9.4.2. By Product Type
     9.4.3. By Application
  9.5. Asia Pacific Social Media Analytics Demand Share Forecast, 2019-2026
10. Middle East & Africa Social Media Analytics Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Middle East & Africa Average Pricing Analysis
  10.2. Middle East & Africa Social Media Analytics Market Size and Volume Forecast by Country
     10.2.1. Saudi Arabia
     10.2.2. South Africa
     10.2.3. UAE
     10.2.4. Rest of Middle East & Africa (MEA)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Market Attractiveness/Growth Potential Analysis
     10.4.1. By Country
     10.4.2. By Product Type
     10.4.3. By Application
  10.5. Middle East & Africa Social Media Analytics Demand Share Forecast, 2019-2026
11. Competition Landscape
  11.1. Global Social Media Analytics Market: Market Share Analysis
  11.2. Social Media Analytics Distributors and Customers
  11.3. Social Media Analytics Market: Competitive Dashboard
  11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     11.4.1. IBM Corporation
     11.4.2. SAS Institute Inc.
     11.4.3. Clarabridge Inc.
     11.4.4. Adobe System Incorporated
     11.4.5. Oracle Corporation