Smoking Cessation Apps Market

Smoking Cessation Apps Market Outlook 2032

The global smoking cessation apps market size was USD 39.2 Billion in 2023 and is likely to reach USD 95.5 Billion by 2032, expanding at a CAGR of 10.4% during 2024–2032. The market growth is attributed to the rising number of smoking population and increasing awareness encouraging people to quit smoking.

The smoking cessation apps market is growing significantly, fueled by a global rise in attempting at quitting smoking and strict government regulations. Governments are implementing strict regulations and high taxes on tobacco products, as awareness regarding the detrimental effects of cigarettes and nicotine on lung and heart health increases. This dual approach and growing population seeking to quit smoking, are driving the smoking cessation apps market.

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Smoking is a harmful habit for people and the environment, leading to the increasing adoption for the methods and products to quit. This drives the smoking cessation market. Companies offer various therapies to help people kick the habit, including well-known nicotine replacement therapy (NRT) products such as Nicotex, Nicogum, Smokefree, and KwikNic. Nicotine addiction is a major reason due to which people keep smoking, this promotes the nicotine replacement therapies such as gum and patches to address the challenge.

Impact of Artificial Intelligence (AI) in Smoking Cessation Apps Market

AI is personalizing the smoking cessation app experience. By analyzing user data, AI tailors’ educational content and suggests interventions to prevent relapse. Additionally, AI integrates with wearables to provide a more comprehensive picture of a user's health, allowing for further personalized quitting strategies and progress tracking.

The multi-pronged approach has the potential to significantly improve long-term success rates for quitting smoking. AI is transforming smoking cessation apps by analyzing user data to understand their smoking habits and triggers. This allows the app to provide real-time support through chatbots and predict potential relapses, offering personalized recommendations and immediate encouragement to help users to stay away from smoking.

Smoking Cessation Apps Market Dynamics

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Major Drivers

Rise in the number of people quitting smoking is driving the global market significantly. Moreover, increasing initiatives by government organizations to increase awareness among population to quit smoking is propelling the global market. For instance,

• In February 2022, The World Health Organization (WHO) released the Quit Tobacco App to assist individuals in quitting smoking and using tobacco in all of its forms, including smokeless tobacco and other recent products.

Existing Restraints

Technological limitations and effectiveness of some app feature such as the personalized guidance and integration with wearables is expected to hinder the market during the forecast period. Moreover, the lack of affordability of smartphones is restraining the market.

Emerging Opportunities

Integration of smoking cessation apps with wearable devices such as fitness trackers and smartwatches are expected to provide valuable data on health improvements during the quitting processes. Moreover, partnerships with NGOs or public health organizations to make these app accessible to low-income population.

Scope of the Smoking Cessation Apps Market Report

The market report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights

Regional Analysis

In terms of region, the global smoking cessation apps market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America dominates the global market in 2023 owing to the increasing awareness for the latest technologies and decreasing adoption of e-cigarettes and vape as smoking cessation aids. Increasing usage of smartphones and strong public health awareness is driving the regional market.

The market in Europe is projected to grow at a significant pace in the years to come owing to the increasing number of smokers. Moreover, government initiatives for growing the awareness among people, thus boosting the regional market. For instance,

• In 2020, the ERS Tobacco Control Committee stated that almost 700,000 deaths occur every year in European Union (EU) due to smoking. According to Eurostat, 18.4% of people aged 15 years and over in the EU were daily smokers in 2019. Therefore, the government started a policy to rase the age-of-sale of tobacco from 18 to 22 years, referred as Tobacco 21.

Segment Analysis

Feature Segment Analysis

Based on feature, the smoking cessation apps market is divided into tracking, meditation & mindfulness, personalized guidance, and others. The tracking segment held the largest share of the market in 2023 owing to its core functionalities. Tracking features are fundamental in helping users monitor their smoking habits. This includes aspects such as the number of cigarettes smoked, cravings triggers, and progress over time. Users gain valuable insights into their smoking patterns and stay motivated during their quitting journey by monitoring these aspects. Moreover, increasing number of tracking apps to count the number of cigarettes is fueling the segment.

The personalized guidance segment is anticipated to expand at a substantial CAGR during the forecast period due to the customized advice. This segment caters to the individual needs of users by providing customized advice, motivational messages, and support based on their progress and preferences. Furthermore, technological advancements such as artificial intelligence (AI) and machine learning are providing personalized guidance. These advancements are expected to drive the segment during the forecast period.

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Operating System Segment Analysis

On the basis of operating system, the global market is bifurcated into android and iOS. The iOS segment is anticipated to register a considerable CAGR during the forecast period owing to the high app store revenue. Higher average revenue per user (ARPU) of iOS app store as compared to the Google Play Store is boosting the number of smoking cessation apps available on app store. Moreover, the perceptions of high quality and security of iOS apps is appealing the users seeking reliable and trustworthy support to quit smoking, thus propelling the segment. Since 2014, after the release of its Health app, Apple has taken the lead to promote the smoking cessation apps. Some of the popular available in iOS that supports quit smoking are, QuitGuide, Quit Smoking Assistance, Kwit, and Quit Smoking are driving the segment significantly.

The android segment is projected to register a robust growth during the assessment years owing to the affordability and customizations. Android requires low investment due to factors such as less stringent licensing fees and a wide range of device compatibility as compared to iOS app development. This cost-effective solution with individualized features, such as measuring nicotine intake and other mindfulness and meditation apps, is expected to propel the segment during the projection period.

Segments

Feature

• Tracking
• Meditation & Mindfulness
• Personalized Guidance
• Others

Operating System

• Android
• iOS

Region

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

Key Players

• Altria Group Inc
• Google Play
• JUUL Labs
• NJOY
• quitSTART by Facebook
• R.J. Reynolds Vapor Company
• Smokefree by Thriveworks
• TAAT GLOBAL
• Turning Point Brands

Competitive Landscape

Key players competing in the global smoking cessation apps market are Altria Group Inc; Google Play; JUUL Labs; NJOY; quitSTART by Facebook; R.J. Reynolds Vapor Company; Smokefree by Thriveworks; TAAT GLOBAL; and Turning Point Brands.

• In March 2023, TAAT GLOBAL ALTERNATIVES INC. entered into a binding agreement (later amended) with Boksburg Ventures Inc to expand its offerings. This agreement secures the acquisition of Break FreeTM, a smartphone app designed to help adult smokers quit. Break FreeTM leverages patent-pending technology to analyze smoking behavior and recommend personalized quitting strategies.