Segments - Tobacco Market by Products (Waterpipes, Next Generation Products, Cigar & Cigarillos, Cigarettes, and Smokeless), Distribution Channels (Online and Offline), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2022 – 2030
The tobacco market size was valued at USD 875.6 billion in 2021 and is projected to reach USD 1045.7 billion by 2030, expanding at a CAGR of 2.3% during the forecast period, 2022 – 2030. The growth of the market is attributed to increasing number of smokers in emerging regions such as Africa and Asia.
Tobacco is produced from tobacco plant leaves that are dried. It includes nicotine, a very addictive substance. Other forms of tobacco can also be chewed, sucked, dissolved, or inhaled by the mouth or nose. With the introduction of a new tobacco products, the percentage of people who smoke and the number of people who try new products has increased tremendously.
With the introduction of a new line of tobacco products, both the number of people who smoke and the percentage of people who try the new products has increased moderately. Intriguing advertising methods have brought great results and have proven to be a reliable means of remaining competitive and maintaining market dominance. For example, specific products are advertised and promoted more fiercely to specific racial or demographic groups.
The firms are investing more in marketing initiatives to counteract the negative effects of tobacco, due to increasing health consciousness among consumers. According to Centre for Disease Control and Prevention (CDC), major firms had spent USD 8.2 billion in 2019 on marketing smokeless cigarettes and tobacco in the US. This equals to around USD 1 million each hour or USD 22.5 million per day. Discounts have been used widely by the key players to increase market share and maintain growth.
According to CDC, major players such as Camel, Newport, and Marlboro who targeted the youth had spent most money on advertising. As a result, they became the most popular brand among youths. Over the last decade, tobacco has become a major part of most of the individuals. This is projected to fuel the market during forecast period.
The COVID-19 pandemic had a substantial impact on cigarette use. As COVID-19 is a respiratory condition, smoking is considered to be dangerous, and smoking only makes matters worse. Moreover, lockdown increased the stress, thus resulting in increased consumption of tobacco globally. During COVID-19 period, the number of new smokers remained low. Consumers who turned to habitual smoking during the pandemic are estimated to drive the market.
The report on the global tobacco market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Tobacco Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2021 |
Historic Data |
2019–2020 |
Forecast Period |
2022 – 2030 |
Segmentation |
Products (Waterpipes, Next Generation Products, Cigar & Cigarillos, Cigarettes, and Smokeless), Distribution Channels (Online and Offline) |
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report |
ITC Limited; China Tobacco; Japan Tobacco Inc.; British American Tobacco; Philip Morris Products S.A.; Imperial Brands; KT&G Corp.; Altria Group, Inc.; Swedish Match AB; Scandinavian Tobacco Group A/S |
Based on products, the tobacco market is fragmented into waterpipes, next generation products, cigar & cigarillos, cigarettes, and smokeless. The cigarettes segment held around 85% of the total market share in 2021. The launch of methanol and flavored cigarettes has kept the cigarette market constant. It is also due to the availability of small cigarettes, which allow smokers who want to quit smoking to consumer less amount of tobacco.
Cigarettes have an excessive demand, despite the high taxes imposed on it globally, which is one of the major factors boosting the market. The global demand for flavored and unflavoured cigarettes has increased by the rising popularity of partying and pub culture among millennials and working-class populations. Furthermore, as a result of increased young populations in emerging nations such as Thailand and India, the demand for cigarette is increasing significantly.
On the basis of distribution channels, the tobacco market is bifurcated into online and offline. The offline segment accounted the major market share in 2021 and is projected to continue its dominance during the forecast period. This segment includes stores such as departmental stores, convenience stores, supermarkets, and hypermarkets. These shops are preferred by customers because they provide significant discounts. The easy accessibility of these stores helps to fulfill the increasing demand for tobacco, which is expected to fuel the segment. For example, convenience store and gas station owners, accounted for 57 % in 2019 to 59 % in 2021 in the US.
The online segment is estimated to grow at a rapid pace during the forecast period. With the prevalence of COVID-19 consumers shifted to online segment for buying tobacco products. Citizens in countries with stringent lockdown regulations were not allowed to leave their houses unless absolutely necessary, this facilitated the online segment. Furthermore, online channels gave businesses with more marketing opportunities, which increased the number of new smokers, particularly among millennials with easy internet access. Furthermore, online channels offered increased marketing opportunities to the companies, thus resulting in rising number of new smokers, particularly millennials with easy internet access.
In terms of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific held around 60% of the total market share in 2021. Offline infrastructural developments and substantial brand marketing initiatives by major players in prominent markets such as Philippines, China, Bangladesh, and India are expected to drive the market. Furthermore, firms are focusing on clients by developing flavored cigarettes, which are popular among the young generation.
The number of tobacco users is increasing in emerging countries of Asia Pacific. For example, according to the statistics of the Government of India’s National Family Heath study in 2019-2020, India has a large number of consumers due to its large population.
The global tobacco market has been segmented on the basis of
Key players competing in the tobacco market include ITC Limited; China Tobacco; Japan Tobacco Inc.; British American Tobacco; Philip Morris Products S.A.; Imperial Brands; KT&G Corp.; Altria Group, Inc.; Swedish Match AB; Scandinavian Tobacco Group A/S. Some of these players are using several market strategies such as acquisitions, mergers, collaborations, partnerships, capacity expansion, and product launches to enhance their market shares, generate revenue, and raise their production line of the business in the coming years. For instance,
KT&G Corp.; Altria Group, Inc.; Swedish Match AB; Scandinavian Tobacco Group A/S are some of the key players in the market.
Asia Pacific dominated the market in 2021.
The tobacco market size was valued at USD 875.6 billion in 2021.
The tobacco market is projected to expand at a CAGR of 2.3% during the forecast period, 2022 – 2030.
The cigarettes segment held major market share in 2021