Slimming Tea Market Analysis, Share, Size, Trend | Report 2031

Report Description

Global Slimming Tea Market Outlook 2031:

The global slimming tea market size was valued at USD 8.80 Billion in 2022 and is expected to reach USD 15.51 Billion by 2031 projected to expand at a CAGR of 6.5% during the forecast period, 2023 – 2031. Emerging economies, increasing standard of living associated with rising disposable income, and consumers are focusing on the adoption of a convenient and healthy diet are propelling the market.

Increasing awareness of health and wellness is resulting in a growing demand for healthy beverage options, including slimming tea, which contributes to the market growth. Slimming teas are considered a natural aid in weight management, which is in line with the growing preferences of consumers who seek proactive approaches to enhance their overall well-being. Moreover, the growing health-conscious population and the rising healthy food consumption among millennials and GenZ people are boosting the demand for slimming teas.

• According to a report published by Texas Health Resources on April 25, 2023, about 80% of millennials consider health benefits when choosing foods as compared to 64% of baby boomers (born between 1946 and 1964).

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Growing awareness about obesity encouraged the population to consume a healthy diet. Thus, people are increasingly seeking natural and plant-based products that align with their preferences to support health and wellness. This reflects a broader shift in consumer preferences toward natural slimming teas as part of a holistic and healthy lifestyle. Moreover, the convenience of tea consumption and the perception of it being a healthy beverage make slimming tea an appealing option for a large consumer base.

The COVID-19 pandemic moderately impacted the market. Increased interest in health and wellness during the pandemic led to a surge in the demand for healthy products. Consumers were actively seeking ways to manage their weight at home during the pandemic, as access to traditional fitness facilities was limited. This increased the demand for slimming teas, which boosted the slimming tea market growth. On the other hand, economic uncertainties and disruptions in the supply chain impacted the availability of slimming teas, which further hampered the slimming tea market.

Global Slimming Tea Market Dynamics

Major Drivers

Increasing prevalence of life-threatening conditions linked with poor health and excess body fat is expected to drive the slimming tea market during the forecast period. People are becoming highly conscious of their well-being, creating a huge demand for products that aid in a healthy lifestyle. However, slimming teas aid in weight management and overall health. Thus, health-conscious people are consuming them in their daily routines. Moreover, increasing consumption of slimming teas among people with obesity and diabetes, due to their busy lifestyles and lack of physical activities, boosts the slimming tea market.

• According to a report published by the World Health Organization (WHO) on April 5, 2023, the diabetic population has increased from 108 million in 1980 to 422 million in 2014. Additionally, there was a 3% increase in diabetes mortality rates between 2000 and 2019.

Rising trend toward body fitness, particularly among the young population is anticipated to propel the market. The demand for complementary products that enhance the benefits of exercise has increased. Slimming teas are considered supportive elements in achieving fitness goals, contributing to their increased demand.

• According to the report published on October 27, 2022, there has been a noteworthy rise in health and fitness club memberships among children and adolescents in the last decade. In 2019, 16% of the total gym members in the US were under the age of 20.

Existing Restraints

Bitter taste associated with slimming teas is expected to hinder the slimming tea market growth. The discernible bitterness in slimming teas is shifting consumers toward substitutes and flavored teas. Additionally, limited scientific validation of weight management claims associated with these products affects the market.

Emerging Opportunities

Ongoing innovation in ingredients and flavors for slimming teas is expected to create immense opportunities for the players competing in the market. Manufacturers are exploring new ingredients that align with health and wellness. Moreover, some tea manufacturing companies are leveraging technology to enhance customer engagement through their apps or platforms that provide personalized recommendations and offer nutritional insights into their tea mixes, which further contribute tothe slimming tea market growth.

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Scope of Slimming Tea Market report:

The report on the global slimming tea market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.

Slimming Tea Market Segment Insights:

Type Analysis

Based on type, the slimming tea market share is divided into herbal tea, green tea, black tea, white tea, organic tea, and others. The herbal tea segment is expected to hold a major market share during the forecast period, due to rising consumer preferences and the perceived health benefits associated with herbal ingredients.

Herbal slimming teas are gaining popularity, as they are often considered natural and holistic solutions for weight management. Moreover, herbal tea is the best solution for consumers who are sensitive to caffeine or trying to limit their caffeine intake. These all factors are contributing to propelling the segment.

The green tea segment is anticipated to register robust growth during the forecast period, owing to its rich antioxidant content and potential metabolic-boosting properties. Green tea contains catechins which are antioxidants, that aid in weight loss by boosting metabolism and supporting fat oxidation. Moreover, the growing exports of green tea to cater to high demand boost the slimming tea market.

• According to a report published by the Food and Agriculture Organization of the United Nations in 2022, the global export of green tea is expected to grow by 4.0% yearly.

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On the basis of source, the market is classified as organic and conventional. The organic segment is expected to hold a significant share of the market during the forecast period, owing to the growing demand for organic products among consumers. The organic slimming tea is sugar-free, which is gaining popularity among health-conscious consumers.

Organic tea cultivation avoid use of synthetic pesticides, fertilizers, and genetically modified organisms, resulting in teas perceived as clean and free from potentially harmful residues.  Furthermore, the market players are forming strategic partnerships to offer organic tea products to cater to the overall growing demand, which further boosts the segment.

• On August 25, 2023, Reborn Coffee, Inc., a California-based retailer, expanded its partnership with Hour Loop, Inc., a major e-commerce online retailer, to offer Organic Volcanic Tea under the Reborn brand through the Amazon Marketplace program. The tea is exported from the island of Hawaii, where tea is grown on volcanic slopes within a rainforest 3,500 feet above sea level. These premium teas have a low caffeine content and are rich in antioxidants and other beneficial compounds, which offer a strong and pure flavor.

Form Analysis

In terms of form, the slimming tea market is fragmented into tea bags, tea instant mixes, loose-leaf, and capsules. The tea bags segment is expected to hold a key market share during the projected period, due to consumer preferences for convenience and ease of use.

Tea bags have become a popular choice among consumers seeking a hassle-free way to incorporate slimming teas into their daily routines. Additionally, tea bags are considered a portable and convenient solution for on-the-go consumption, making them a preferred choice among the population.

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Distribution Channel Analysis

Based on the distribution channel, the market is bifurcated into online and offline. The offline segment is further sub-segmented into supermarkets/hypermarkets, specialty stores, convenience stores, mass grocery stores, and others. The online segment is expected to expand at a significant CAGR during the forecast period, as it offers an extensive and diverse range of slimming tea products.

Online platforms allow consumers to explore a wide variety of brands, flavors, and formulations, often beyond what is available in local physical stores. This vast selection caters to different preferences and dietary requirements, providing consumers with the freedom to choose products with their specific needs. These all factors are contributing to boosting the segment growth in the coming years.

End-user Analysis

On the basis of end-user, the global slimming tea market is segregated into household and commercial. The commercial segment is further sub-segmented into hotels, restaurants, cafes, and food services. The household segment is expected to hold a major share of the market during the forecast period, due to the convenience of incorporating slimming teas into daily routines.

Many consumers prefer enjoying a cup of tea as part of their morning or evening routine and the household setting provides the perfect environment for establishing and maintaining this wellness practice. The simplicity of incorporating slimming teas at home contributes to the segment growth.

Regional Outlook

In terms of region, the global slimming tea market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in Asia Pacific is anticipated to expand at a rapid pace in the coming years, due to the presence of a long-lasting culture of drinking tea in most Asian countries.

Slimming teas are majorly consumed for weight management and overall health in this region. Moreover, this region is the major producer of teas, resulting in the easy availability of slimming tea, thereby fueling the market.

• According to the report published by Firsd Tea North America LLC, a major tea provider, global tea production is estimated to be 6.4 million metric tons (MMT) in 2022, with China producing 3.2 MMT. On the other hand, India is the next major producer, which accounted for 1.34 MMT of the total global tea production.

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