The global mobile virtual network operators market is anticipated to expand at a CAGR of 6.6% during the forecast period, 2021 – 2028. The growth of the market is attributed to the increasing use of data and value-added services such as live streaming and M-commerce based services.
Mobile virtual network operators (MVNOs) can cater to various customer needs, without owning the infrastructure or license for using radio frequencies. Growing smartphone penetration and the rising mobile subscriber base is projected to contribute to the market growth.
The presence of a large number of market players has made the market quite competitive. This has encouraged key players to offer mobile services at affordable prices. Additionally, mobile virtual network operators are merging with smartphone manufacturers to offer their services at lower prices that can attract new consumer base.
MVNOs are providing affordable and convenient mobility options for industries such as entertainment, lifestyle, and productivity to increase their revenue generation. Additionally, they are offering various benefits to consumers for roaming services. For instance, Lyca mobile offers international calling at affordable rates.
Companies are focusing on improving Mobile Broadband (MBB) connections. Additionally, they are working on improving their network coverage benefits that are offered by mobile virtual mobile network operators, such as cost-effectiveness and time efficiency.
Market Drivers, Restraints, Trends, and Opportunities
- The emergence of services such as machine-to-machine (M2M) transactions and mobile payment is anticipated to drive the growth of mobile virtual network operators market during the forecast period.
- Recent technological advancements such as introduction of cloud and M2M transactions are projected to drive the market growth.
- Growing use of advanced devices and increasing speed of Internet has encouraged the growth in the use of data applications such as Internet browsing and video streaming. Additionally, low-cost voice and data services offered by the service providers attract more customers, which is accelerating the market growth.
- Mobile network operators (MNOs) are investing in upgrading and maintaining their existing infrastructure, which results in high operational costs and declining average revenue. Thus, the lack of operational expertise is expected to hamper the growth of the mobile virtual network operators market.
- Fragmented and low spectrum holding by MNOs is expected to impact the service quality, which makes the entry of mobile virtual network operators in certain regions nonviable, thereby impeding the market growth.
- The COVID-19 pandemic has persuaded people to work from home to curb the spread of virus. This, in turn, has increased the network traffic and data usage across the globe, which has positively influenced the market growth.
Scope of the Report
The report on the global mobile virtual network operator market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes
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Details
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Report Title
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Mobile Virtual Network Operator Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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Types (Business, Discount, M2M, Media, Migrant, Retail, Telecom, and Roaming), Operational Models (Full MVNOs, Reseller MVNOs, and Service Operator MVNOs), and End-users (Consumers and Enterprises)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Lebara Group, Lyca Mobile, TalkTalk Group, Giffgaff, Poste Mobile SpA, Virgin Mobile, and TracFone Wireless Inc.
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Mobile Virtual Network Operator Market Segment Insights
M2M segment to account a significant market share.
Based on types, the market is segmented into business, discount, M2M, media, migrant, retail, telecom, and roaming. The M2M segment is expected to account for a significant market share owing to the rising adoption of cellular connectivity in machines that ranges from vehicles to vending machines. Recent technological innovations in the 3G M2M market, rising number of initiatives by MNOs to expand their service offerings, and increasing mobile network coverage are the factors that are anticipated to drive the segment growth. Large number of MNOs are collaborating with M2M application service providers, thereby driving the demand for MNO deployment in M2M applications during the forecast period.
Full MVNOs segment to account a considerable market share.
On the basis of operational model, the market is divided into full MVNOs, reseller MVNOs, and service operator MVNOs. The full MVNOs segment is anticipated to account for a considerable market share owing to the low investment required for full MVNO network infrastructure and it ensures full call control. It also allows consumers to have international calls at highly discounted rates.
MVNOs are focusing on offering differentiated services to avoid direct competition with MNOs. They aim at capitalizing opportunities that are related to roaming services by providing special services to tourists and youth. MVNOs are focusing on increasing revenue for MNOs by offering various wholesale deals and increasing network utilization to create their own MVNOs by launching sub-brands.
Consumers segment to acquire a large market share.
Based on end-users, the market is segmented into consumer and enterprises. The consumers segment is expected to acquire a large market share during the forecast period. Rising use of advanced devices and increasing speed of Internet ensures the growth of data applications such as video streaming and internet browsing. This, in turn, has encouraged consumers utilize more time on Internet, thereby driving the segment growth.
The productivity of enterprises is increased by connecting a wide range of devices. The partnership between MNOs and MVNOs mainly focuses on brand reputation, distribution network, promotional strategies, and access to segments. The MVNO model has taken a significant shift from voice to a more data-centric experience, which is spurring the growth of the enterprises segment.
Europe expected to account a significant market share.
In terms of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Europe is anticipated to account for a significant market share owing to the favorable regulatory framework. This is expected to play a significant role in the development of MVNOs. Rising usage of data services is anticipated to further foster the regional market growth.
The market in Asia Pacific is speculated to expand at a robust rate owing to the rapid expansion of telecom service industries in this region. Countries such as India, China, Myanmar, and Vietnam are focusing on expanding and modernizing their telecom services. Countries with advanced cellular networks such as Malaysia, Australia, and Japan are expected to play a key role in the growth of market in this region.
Segments
The global mobile virtual network operator market has been segmented on the basis of
Types
- Business
- Discount
- M2M
- Media
- Migrant
- Retail
- Telecom
- Roaming
Operational Models
- Full MVNOs
- Reseller MVNOs
- Service Operator MVNOs
End-users
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Lebara Group
- Lyca Mobile
- TalkTalk Group
- Giffgaff
- Poste Mobile SpA
- Virgin Mobile
- TracFone Wireless Inc.
Competitive Landscape
Some of the key players in the global mobile virtual network operator market are Lebara Group, Lyca Mobile, TalkTalk Group, Giffgaff, Poste Mobile SpA, Virgin Mobile and TracFone Wireless Inc.
Companies are focusing on geographic expansion to acquire a large consumer base. For instance, Virgin Mobile has its presence in countries such as Australia, Canada, Poland, Mexico, France, Saudi Arabia, the US, and the UK. Additionally, they are focusing on engaging in various business strategies such as mergers, acquisitions, and partnerships to offer better services to their customers.