Healthcare Predictive Analytics Market Size, Forecast [2031]

Report Description

Healthcare Predictive Analytics Market Outlook 2031

The global healthcare predictive analytics market size was valued at USD 12.40 Billion in 2022 and is expected to reach USD 85.94 Billion by 2031, expanding at a CAGR of 24% during the forecast period, 2023 – 2031. The growth of the market is attributed to the increasing demand for technologically advanced analytics systems to enhance patient outcomes and reduce costs.

In the field of data analytics, predictive analytics is a discipline that significantly utilizes modeling, data mining, artificial intelligence (AI), and machine learning. It is used to assess data from the past and present to generate future predictions.

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Healthcare practitioners can use predictive analytics to identify possibilities to make operational and clinical decisions that are effective and efficient, forecast trends, and even control the spread of diseases. This is done by analyzing both historical and current healthcare data.

Medical and administrative records, health surveys, patient and disease registries, claims-based datasets, and electronic health records (EHRs) are all sources of healthcare data, which is any information about the health problems of an individual or a group of individuals.

Healthcare organizations, hospitals, doctors, physicians, pharmacists, psychologists, pharmaceutical companies, and even healthcare stakeholders are estimated to use and benefit from healthcare analytics as a tool to provide high-quality care. Analytics has a huge impact on the healthcare sector as a result of technology innovation.

Spending on healthcare has significantly increased in every country. The increase in spending is intended to strengthen the US health systems, which is projected to boost the sector's effectiveness. Predictive analytics implementation can help cut the cost of medical procedures by a considerable amount.

Predictive analytics and customized medicine can not only reduce excessive medical expenses but also improve patient results and outcomes. Rising prevalence of chronic diseases is one of the major factors driving the market.

COVID-19 Impact on Healthcare Predictive Analytics Market

The COVID-19 pandemic caused the sector to incur enormous expenses. Predictive analytics has been essential in addressing resource management during the crisis, reducing the number of patients with poor outcomes, and tackling COVID-19-related problems.

The massive volume of patient data generated during the pandemic not only gave analytics organizations and the healthcare sector information to accurately analyze the spread of disease but also assisted in the efficient use of resources.

Hospitals and other institutions employed predictive analytics to access the patient's infection/disease trajectory, the chance of developing serious symptoms, and a number of other parameters. For instance, in 2020, researchers in Cleveland Clinic, USA, worked on a predictive analytics model that calculated a person's probability of testing positive for COVID-19 as well as the results from it. 

Healthcare Predictive Analytics Market Dynamics

The market research report on the global healthcare predictive analytics market provides a detailed analysis by focusing on revenue growth, facts, figures, and historical data to determine major drivers, existing restraints, key opportunities, and competitive analysis. The report includes recent developments that can shape the overall performance of the market during the assessment period, 2022 to 2030.

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Major Drivers

Predictive analytics in healthcare offers many benefits for using electronic health services. The demand for healthcare predictive analytics is increased by these services' use in managing patient records and producing correct results. These analytics are essential for providing effective clinical treatments at various biotech and pharmaceutical organizations.

A number of healthcare organizations, such as Flatiron Health, NextGen Healthcare, GNS Healthcare, and Komodo Health, offer advanced technology that produces precise and speedy diagnoses at the time of treatment. These analytics are employed to lower the frequency of expensive hospitalization. These factors are estimated to drive the market.

Existing Restraints

Lack of infrastructure is the major problem faced by the healthcare sector. Healthcare IT infrastructure is still a burden for many healthcare organizations. In order to deploy new technologies in this sector, these firms need the appropriate labor. As a result, the healthcare predictive analytics market's expansion is hindered by the absence of a strong infrastructure for the healthcare industry and the scarcity of competent IT workers in the healthcare sector.

Key Opportunities

The adoption of evidence-based medicine as a means of providing the appropriate care to suitable patient is projected to boost the market in the coming years. Electronic health records (EHRs) are increasingly being used to store patient data. In the U.S., office-based physicians adopted EHRs at a rate of nearly 86% in 2019 from 42% in 2010. EHRs are used in healthcare predictive analytics to advise the optimal course of action for any operation or drug.

In addition to significantly lowering patient expenses, this also generates better results. The use of electronic health systems, combined with analytics software and AI, is anticipated to create immense growth opportunities for the key players in the market. 

Scope of Healthcare Predictive Analytics Market Report

The report on the global healthcare predictive analytics market includes an assessment of the market trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Healthcare Predictive Analytics Market Segment Insights

The financial segment held a key market share in 2021

Based on application, the global market is segregated into clinical, population health, financial, and operations management. The clinical segment is further segregated into clinical outcome analysis & management, patient care enhancement, and quality benchmarking.

The population health segment is sub-fragmented into population therapy management, patient engagement, population therapy management, and others. The financial segment is further divided into fraud detection, revenue cycle management, and others.

The operations management segment is categorized into outpatient scheduling, inpatient scheduling, workforce planning & scheduling, and demand forecasting. The financial segment accounted for a market share of around 36% in 2021.

Revenue cycle management, determining the risk of fraud, and minimizing false claims—which cost the healthcare sector billions of dollars annually—are examples of financial applications.

According to the National Healthcare Fraud Association, there is fraud worth close to USD 80 billion committed in the United States each year. This form of application is advantageous to both public and government-funded institutions in addition to private businesses. The market has expanded as a result of the increasing use of predictive analytics in finance.

The population health segment is projected to expand at a high CAGR during the forecast period. The identification of populations that require appropriate medical care can be done through population health management, which is made possible by the creation of massive volumes of patient data through telehealth, other internet platforms, and connected devices.

The clinical segment is estimated to grow at a rapid pace during the projected period. Clinical data analytics assist patients and caregivers with concerns related to healing from surgery, such as reaction to allergies and medicines, poor physical function, and surgical site infections because electronic health records have provided healthcare practitioners with past information about patients' medical conditions.

Clinical data analytics also allow people to repeatedly describe their medical issues to multiple doctors. This can be accomplished by performing a thorough examination of their clinical data and giving further preventive treatment.

The growth of the clinical data analytics segment is anticipated to result in low healthcare costs, accessibility to big data in the healthcare sector, and technological advances.

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The payers segment accounted for a major market share in 2021

On the basis of end-user, the global market is fragmented into healthcare payers, healthcare providers, and others. The payers segment held around 37% of the total market share in 2021. Payers, such as health plan sponsors, insurance companies, and other third-party payers, are among the main beneficiaries of the application of predictive analytics in the healthcare sector. Fraudulent claims may be tracked down and billions can be saved from the payers perspective.

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Regional Analysis

In terms of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America held around 48% of the total market share in 2021. The growth of the market is attributed to the presence of major market players in the region. The availability of skilled labor along with developed healthcare infrastructure in the region is the key factor boosting the market.

The market in Asia Pacific is anticipated to expand at a high CAGR during the forecast period. Healthcare predictive analytics have been rapidly adopted to lower the rising health-related expenditures and to improve the results of treatments given to patients as a result of a growth in the number of chronic illness cases and improved healthcare infrastructure. These factors are estimated to fuel the market in the region. 

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