Global Gaming Streaming Market Outlook 2031:
The global gaming streaming market size was valued at USD 8.50 Billion in 2022 and is likely to reach USD 21.38 Billion by 2031, expanding at a CAGR of 10.79% during 2023 – 2031. The growth of the market is attributed to the increasing demand for online streaming media.
Increasing number of smartphone users is resulting in the growing demand for gaming streaming platforms to transform their devices into portable entertainment hubs, which further boosts the market. Streaming platforms offer a convenient and flexible way for users to engage with live gaming content. Moreover, the portability and widespread availability of the internet contribute to the high consumption of gaming content, enabling a broad audience to enter the gaming streaming landscape.
- According to the report published by the World Economic Forum on April 11, 2023, the number of internet users in 2022 was 8.59 billion, which is more than the world population.
The global trend of streaming games is propelled by the integration of gaming content into mainstream social platforms and the emergence of dedicated gaming communities within these platforms.
Major players, such as Facebook Gaming, YouTube Gaming, and Twitch are expanding their reach, allowing users to seamlessly share their gaming experiences on their social media profiles. Moreover, the vast availability of engaging content creators and participants in discussions further attracts a large number of viewers.
The research reports find that the COVID-19 pandemic boosted the market. During the lockdowns and social distancing, people turned to online activities for entertainment and social interaction. Consequently, the demand for gaming content on streaming platforms surged during the pandemic. Increased free time at home led to a rise in both the number of new streamers entering the scene and the viewership of existing ones, which further boosted the gaming streaming market.
Artificial Intelligence (AI) Impact on Global Gaming Streaming Market
Emergence of artificial intelligence is expected to propel the gaming streaming market. AI technologies are employed to optimize video quality, reduce latency, and enhance the overall streaming performance. Streamers benefit from AI-driven tools that automate tasks such as video editing, highlight creation, and moderating their chat interactions. Moreover, AI algorithms contribute to personalized content recommendations for viewers to increase user satisfaction and retention.
Global Gaming Streaming Market Dynamics
Major Drivers
Growing adoption of 5G technology is expected to drive the gaming streaming market during the forecast period. High bandwidth and low latency of 5G infrastructure enable the seamless streaming of resource-intensive games.
This facilitates a broad range of gaming content on streaming platforms, catering to diverse interests and preferences within the gaming community. Moreover, the increasing number of global 5G wireless connections is boosting the gaming streaming market.
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As per the report published by 5G Americas, an industry trade organization composed of key telecommunications service providers and manufacturers, the global 5G wireless connections grew by 76% from the end of 2021 to the end of 2022, reaching up to 1.05 billion. Additionally, according to Omdia and 5G Americas data, it is expected to touch a mark of 5.9 billion by the end of 2027.
Rising demand for online media content is anticipated to propel the market in the coming years. Gaming streaming platforms offer a diverse array of content, catering to a wide spectrum of interests within the gaming community.
Viewers are able to access traditional gameplay streams, creative content, reviews, tutorials, and live commentary on various gaming-related topics. Moreover, the rising trend of consuming a high amount of media content further contributes to the gaming streaming market growth.
- According to a report released on February 17, 2022, the global daily time spent with media was approximately 473 minutes, equivalent to around 8 hours, in 2018. The report further projects an increase in this daily time to 495 minutes by 2021
Existing Restraints
High cost associated with the hardware required for streaming is expected to hinder the market. Streaming games often demands high-performance hardware, including powerful computers, gaming consoles, and graphics cards. This financial hurdle limits the entry of new creators into the gaming streaming market, further hindering the gaming streaming market growth.
Emerging Opportunities
Integration of interactive technologies, specifically augmented reality (AR) and virtual reality (VR), is expected to create immense opportunities for the players competing in the market. Content creators leverage AR and VR to offer experiences that go beyond traditional gameplay to create interactive narratives or incorporate virtual elements into their streams.
Moreover, the growing trend of community building within gaming streaming platforms offers a participatory space for viewers, further boosting the market.
Scope of Global Gaming Streaming Market report:
The report on the gaming streaming market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
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Attributes
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Details
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Report Title
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Gaming Streaming Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Solution (App-Based solutions [RainwayInc, Steam Link, Xbox Game Streaming, Remotr, and Others], and Web-Based solutions [Facebook, Dailymotion, Mixer, Twitch, and YouTube]), and Revenue model (Advertisement Game Streaming, Subscription Game Streaming, and Other Revenue Models)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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AfreecaTV; Amazon; Apple; Dlive; Douyu; Electronic Arts Inc.; Facebook; Gaming (MLG); GosuGamers; Huya; Major League; Microsoft Corporation; Nintendo; Nvidia; Parsec Cloud; SAMSUNG; Sony Corporation; Tencent Holdings Limited; and Vortex Cloud Gaming
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Gaming Streaming Market Segment Insights
Solution Analysis
Based on solution, the gaming streaming market is bifurcated into app-based solutions and web-based solutions. The app-based solutions segment is further classified as Rainwayinc, Steam link, Xbox game streaming, Remotr, and others. Additionally, the web-based solutions segment is categorized as Facebook, Dailymotion, Mixer, Twitch, and Youtube.
The web-based solutions segment is anticipated to register robust growth during the forecast period, owing to the widespread availability of internet connectivity, making web-based platforms easily accessible to a broad audience. Users effortlessly participate in gaming streaming experiences without requiring specialized applications. Additionally, the introduction of web-based gaming solutions further boosts the segment.
- On November 14, 2023, SAMSUNG, a South Korea-based multinational corporation specializing in consumer electronics and major appliances, revealed that Boosteroid, the largest independent cloud gaming provider globally, has become a part of the expanding group of partners in the Samsung Gaming Hub. This collaboration enables users to access top-tier video games on compatible Samsung Smart TVs, monitors, and the Freestyle 2nd Gen projector. Samsung users gain entry to a selection of the world's most renowned game titles through Boosteroid on the Gaming Hub.
The app solutions segment is expected to hold a major market revenue share during the forecast period, due to the rise in the popularity of mobile gaming. Dedicated applications for gaming streaming provide users with a convenient and easily accessible platform to enjoy their preferred games while on the move. Additionally, prominent industry leaders are actively launching mobile streaming apps, contributing to the growth of this segment.
- In August 2022, Reliance Jio Infocomm Ltd, an India-based telecommunications firm and a subsidiary of Jio Platforms, unveiled its online gaming lineup by introducing JioGamesWatch. This newly launched application introduces live streaming capabilities to the existing Reliance JioGames platform. The company states that JioGamesWatch is designed to deliver a compelling and interactive gaming streaming experience with a simple click, accessible across various Jio devices.
Revenue Model Analysis
On the basis of revenue model, the global gaming streaming market is fragmented into advertisement game streaming, subscription game streaming, and others. The subscription game streaming segment is expected to hold a key market share during the projected period, due to its robust revenue models. Subscriptions offer a steady and predictable income stream for service providers, creating financial stability.
Regional Outlook
In terms of region, the global gaming streaming market is segmented into Asia Pacific, North America, Latin America, Europe, and the Middle East & Africa. The market in Asia Pacific is anticipated to expand at a rapid pace in the coming years, due to the large and rapidly growing population of tech-savvy individuals, coupled with increasing internet penetration.
This widespread connectivity meets the needs of a diverse audience, generating substantial demand for gaming streaming. Furthermore, the strong presence of pro gamers in this region further propels the gaming streaming market in this region.
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According to the report released on June 1, 2022, China accounted for 1,841 professional eSports players by 2023. South Korea, often acknowledged as the birthplace of eSports, trailed closely with approximately 1,078 professional gamers.
Segments
The global gaming streaming market has been segmented on the basis of
Solution
- App-based solutions
- RainwayInc
- Steam Link
- Xbox Game Streaming
- Remotr
- Others
- Web-based solutions
- Facebook
- Dailymotion
- Mixer
- Twitch
- YouTube
Revenue Model
- Advertisement Game Streaming
- Subscription Game Streaming
- Other Revenue Models
Region
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- AfreecaTV
- Amazon
- Apple
- Dlive
- Douyu
- Electronic Arts Inc.
- Facebook
- Gaming (MLG)
- GosuGamers
- Huya
- Major League
- Microsoft Corporation
- Nintendo
- Nvidia
- Parsec Cloud
- SAMSUNG
- Sony Corporation
- Tencent Holdings Limited
- Vortex Cloud Gaming
Competitive Landscape
Key players competing in the global gaming streaming market are AfreecaTV; Amazon; Apple; Dlive; Douyu; Electronic Arts Inc.; Facebook; Gaming (MLG); GosuGamers; Huya; Major League; Microsoft Corporation; Nintendo; Nvidia; Parsec Cloud; SAMSUNG; Sony Corporation; Tencent Holdings Limited; and Vortex Cloud Gaming.
These companies are expanding their market share by implementing various strategies, such as partnerships, acquisitions, mergers, launching software products, and leveraging advanced AI technologies.
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On July 1, 2022, SAMSUNG, a multinational corporation specializing in consumer electronics and major appliances, introduced the Samsung Gaming Hub. This platform is currently being deployed to all 2022 Samsung Smart TVs, offering premier game streaming content and gameplay experiences without requiring additional hardware or downloads. The Samsung Gaming Hub serves as a comprehensive game streaming discovery platform, enabling users to explore and engage in games from esteemed partners, such as Xbox, NVIDIA GeForce NOW, Google Stadia, Utomik, and Amazon Luna.
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