Fitness App Market

The global fitness app market size was valued at USD 1.09 billion in 2021. The market is projected to expand at a CAGR of around 17.4% during the forecast period, 2022 – 2030. The growth of the market is attributed to increasing focus on adopting healthy lifestyle and growing usage of wearable devices, tablets, and smartphones.
 

Get Free Sample Report

Fitness apps easily provide various forms of exercise, nutrition & diet, physical training, and other fitness-related topics. Between brick & mortar gyms and in-app training, there has been fierce competition. Information technology brought about a revolution in the fitness sector.

According to a World Economic Forum study published in September 2020, downloads of health and fitness applications surged by 45.0% globally, due to the growing trend of online fitness training. Growing awareness of fitness and mental health is projected to fuel the market.

The spread of COVID-19 forced the closure of a large number of gyms and health clubs. As a result, many young adults and sportsmen were unable to fulfil their fitness goals. The COVID-19 pandemic raised public awareness about health and cleanliness, which had a tremendous impact on the fitness app market, with numerous startups reporting significant growth over the last few years. For example, HealthifyMe app’s revenue increased by 29.8% in 2019, with over 650,000 downloads, while the Fitter app's revenue increased by 30.0%.

Product launches, partnerships, and collaborations are among the techniques used by virtual app vendors to introduce innovative products and expand their geographical reach. Furthermore, they are providing consumers with free premium access and assistance in preserving their health and fitness at home during the pandemic. To provide customized fitness plans to their users, these applications use artificial intelligence, machine learning, and other technologies. They also provide tailored diet charts, diet monitoring, step tracking, no-equipment training, and guidance by health & fitness experts. Such benefits of fitness apps over brick-and-mortar stores are projected to boost the market. Increasing global adoption of smartphones is another important element driving the market. Increased investment in the fitness app business resulted from the effectiveness and popularity of these apps.

Market Trends, Drivers, Restraints, and Opportunities

• Rising awareness of diet-related problems is boosting the fitness app market.
• Growing health awareness and increased usage of sports and fitness apps is projected to drive the market during the forecast period.
• Increasing emphasis on living a healthy lifestyle is anticipated to fuel the market during the projected period.
• High cost of developing fitness apps and trackers is a major factor that is expected to hinder the market growth.
• Huge initial investment involved for technology updates, as well as changing consumer tastes and practices, are expected to impede the market growth.
• Digitization of the healthcare industry in emerging countries is estimated to create immense opportunities for the market players during the forecast period.

Scope of the Report

The report on the global fitness app market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights

The activity tracking segment is projected to expand at a high CAGR during the forecast period

Based on types, the market is segregated into activity tracking, diet & nutrition, and exercise & weight loss. The activity tracking segment is projected to expand at a high CAGR during the forecast period. The use of smartwatches is expected to increase among fitness trackers during the forecast period. Moreover, fitness trackers have been in great demand for several years and are estimated to expand at a rapid pace. The exercise & weight loss segment accounted for a major market share in 2021. Exercise and weight reduction applications use scheduled reminders to motivate users to exercise frequently. Fitness monitoring, video samples, and audio prompts are included in these training applications, which help in sticking to a workout regimen. Few such apps include 8fit Workouts, Adidas Training by Runtastic, FitOn, Daily Yoga, SworkIt, Garmin Connect, 7 Minute Workout, Nike Training Club, and Aaptiv. Increased use of fitness and weight loss apps among consumers is estimated to boost the market. Furthermore, exercise and weight-loss apps make it easy to manage macronutrients and offer a personalized lifestyle plan based on user data. As a result, mobile apps have been in great demand in recent years, due to their ease of use.

The smartphones segment held around 65% of the total market share in 2021

In terms of devices, the market is fragmented into wearable devices, tablets, and smartphones. The smartphones segment held around 65% of the total market share in 2021. Smartphone penetration is increasing globally, which is a key element driving the segment. With the ever-changing technology in the fitness sector, most individuals are opting to use their cellphones to complete their daily workout regimen rather than going to gyms and fitness clubs. It saves money on personal training and costly fitness clubs/gyms by using fitness platforms on cellphones, which is projected to drive the segment. The wearable devices segment is anticipated to expand at a high CAGR during the forecast period. Adoption of wearable devices is influenced by socioeconomic factors such as occupation, education, and income.
 

Get Free Sample Report

The android segment is projected to expand at a robust CAGR of around 18.7% during the forecast period

On the basis of platforms, the market is bifurcated into iOS and android. The android segment is projected to expand at a robust CAGR of around 18.7% during the forecast period. Android smartphones have become increasingly popular for tracking health and fitness in recent years. Android devices are used to download fitness apps that perform a variety of functions and activities such as tracking calorie intake, setting fitness goals, and offering workout ideas. Growth of the android segment is attributed to rising usage of smartphones globally and rapidly increasing number of android users. The android platform has a variety of fitness apps such as Runstastic, Sworkit, Google Fit, MyFitnessPal, and Leap Fitness Workout Apps. The iOS segment dominated the market in 2021, owing to increasing adoption of iOS devices over the past few years. Fitness apps for iOS devices provide a variety of options such as fitness coaching, motivational & inspiration videos for workouts, stretching, guided meditations, and activity tracking. Some popular fitness applications for iOS devices are PEAR, Strava, JEFIT, Keelo, Freeletics, and 7 Minute Workout.

North America dominated the market with a revenue share of around 34% in 2021

In terms of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America dominated the market with a revenue share of around 34% in 2021, owing to rising demand for improving fitness systems in the region. Furthermore, the market is expected to grow, due to increasing demand from healthcare institutions for easy and risk-free fitness transformations.

The use of fitness apps increased during the COVID-19 pandemic, as a result of lockdown. The market in Asia Pacific is expected to expand at a substantial rate during the forecast period, owing to increasing acceptance of mHealth services and growing penetration of smart wearables and smartphones. Smartphones are becoming affordable, hence people are using them to access fitness apps, which is driving the market. Factors such as increased healthcare costs, rising obesity rates, and increasing number of athletes are encouraging governments and corporate groups to develop fitness models.

Get Free Sample Report

Segments

The global fitness app market has been segmented on the basis of

• Activity Tracking
• Diet & Nutrition
• Exercise & Weight Loss

• Wearable Devices
• Tablets
• Smartphones

• iOS
• Android

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

• ASICS America Corporation
• Fooducate
• Google
• Kayla Itsines
• Polar Electro
• WillowTree, Inc.
• Under Armour, Inc.
• Nike
• Noom
• MyFitnessPal Inc.
• Azumio, Inc.
• Fitbit, Inc.
• FitnessKeeper
• Appster
• Adidas

Competitive Landscape

Key players competing in the fitness app market include ASICS America Corporation; Fooducate; Google; Kayla Itsines; Polar Electro; WillowTree, Inc.; Under Armour, Inc.; Nike; Noom; MyFitnessPal Inc.; Azumio, Inc.; Fitbit, Inc.; FitnessKeeper; Appster; and Adidas. Some of these players are using several market strategies such as acquisitions, mergers, collaborations, partnerships, capacity expansion, and product launches to enhance their market shares, generate revenue, and raise their production line of the business in the coming years. For instance,

• In June 2020, HealthifyMe Studio, a live and interactive workout app, was launched by HealthifyMe, a health and nutrition app.
• In March 2021, Fitbit Inc. launched the Fitbit Ace 3TM, a next generation activity and sleep tracker for kids that makes fitness fun and encourages a healthy lifestyle.