Fitness App Market By Cover page

Fitness App Market by Types (Activity Tracking, Diet & Nutrition, and Exercise & Weight Loss), Devices (Wearable Devices, Tablets, and Smartphones), Platforms (iOS and Android), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2022 – 2030

  • Report ID: EP-4033
  • Author: Growth Market Reports
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The global fitness app market size was valued at USD 1.09 billion in 2021. The market is projected to expand at a CAGR of around 17.4% during the forecast period, 2022 – 2030. The growth of the market is attributed to increasing focus on adopting healthy lifestyle and growing usage of wearable devices, tablets, and smartphones.
 


Fitness App Market By Summary

Fitness apps easily provide various forms of exercise, nutrition & diet, physical training, and other fitness-related topics. Between brick & mortar gyms and in-app training, there has been fierce competition. Information technology brought about a revolution in the fitness sector.

According to a World Economic Forum study published in September 2020, downloads of health and fitness applications surged by 45.0% globally, due to the growing trend of online fitness training. Growing awareness of fitness and mental health is projected to fuel the market.

The spread of COVID-19 forced the closure of a large number of gyms and health clubs. As a result, many young adults and sportsmen were unable to fulfil their fitness goals. The COVID-19 pandemic raised public awareness about health and cleanliness, which had a tremendous impact on the fitness app market, with numerous startups reporting significant growth over the last few years. For example, HealthifyMe app’s revenue increased by 29.8% in 2019, with over 650,000 downloads, while the Fitter app's revenue increased by 30.0%.

Product launches, partnerships, and collaborations are among the techniques used by virtual app vendors to introduce innovative products and expand their geographical reach. Furthermore, they are providing consumers with free premium access and assistance in preserving their health and fitness at home during the pandemic. To provide customized fitness plans to their users, these applications use artificial intelligence, machine learning, and other technologies. They also provide tailored diet charts, diet monitoring, step tracking, no-equipment training, and guidance by health & fitness experts. Such benefits of fitness apps over brick-and-mortar stores are projected to boost the market. Increasing global adoption of smartphones is another important element driving the market. Increased investment in the fitness app business resulted from the effectiveness and popularity of these apps.

Market Trends, Drivers, Restraints, and Opportunities

  • Rising awareness of diet-related problems is boosting the fitness app market.
  • Growing health awareness and increased usage of sports and fitness apps is projected to drive the market during the forecast period.
  • Increasing emphasis on living a healthy lifestyle is anticipated to fuel the market during the projected period.
  • High cost of developing fitness apps and trackers is a major factor that is expected to hinder the market growth.
  • Huge initial investment involved for technology updates, as well as changing consumer tastes and practices, are expected to impede the market growth.
  • Digitization of the healthcare industry in emerging countries is estimated to create immense opportunities for the market players during the forecast period.

Scope of the Report

The report on the global fitness app market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Fitness App Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2021

Historic Data

2019–2020

Forecast Period

2022 – 2030

Segmentation

Types (Activity Tracking, Diet & Nutrition, and Exercise & Weight Loss), Devices (Wearable Devices, Tablets, and Smartphones), and Platforms (iOS and Android)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

ASICS America Corporation; Fooducate; Google; Kayla Itsines; Polar Electro; WillowTree, Inc.; Under Armour, Inc.; Nike; Noom; MyFitnessPal Inc.; Azumio, Inc.; Fitbit, Inc.; FitnessKeeper; Appster; and Adidas

Market Segment Insights

The activity tracking segment is projected to expand at a high CAGR during the forecast period

Based on types, the market is segregated into activity tracking, diet & nutrition, and exercise & weight loss. The activity tracking segment is projected to expand at a high CAGR during the forecast period. The use of smartwatches is expected to increase among fitness trackers during the forecast period. Moreover, fitness trackers have been in great demand for several years and are estimated to expand at a rapid pace. The exercise & weight loss segment accounted for a major market share in 2021. Exercise and weight reduction applications use scheduled reminders to motivate users to exercise frequently. Fitness monitoring, video samples, and audio prompts are included in these training applications, which help in sticking to a workout regimen. Few such apps include 8fit Workouts, Adidas Training by Runtastic, FitOn, Daily Yoga, SworkIt, Garmin Connect, 7 Minute Workout, Nike Training Club, and Aaptiv. Increased use of fitness and weight loss apps among consumers is estimated to boost the market. Furthermore, exercise and weight-loss apps make it easy to manage macronutrients and offer a personalized lifestyle plan based on user data. As a result, mobile apps have been in great demand in recent years, due to their ease of use.

The smartphones segment held around 65% of the total market share in 2021

In terms of devices, the market is fragmented into wearable devices, tablets, and smartphones. The smartphones segment held around 65% of the total market share in 2021. Smartphone penetration is increasing globally, which is a key element driving the segment. With the ever-changing technology in the fitness sector, most individuals are opting to use their cellphones to complete their daily workout regimen rather than going to gyms and fitness clubs. It saves money on personal training and costly fitness clubs/gyms by using fitness platforms on cellphones, which is projected to drive the segment. The wearable devices segment is anticipated to expand at a high CAGR during the forecast period. Adoption of wearable devices is influenced by socioeconomic factors such as occupation, education, and income.
 


Fitness App Market By Devices

 

The android segment is projected to expand at a robust CAGR of around 18.7% during the forecast period

On the basis of platforms, the market is bifurcated into iOS and android. The android segment is projected to expand at a robust CAGR of around 18.7% during the forecast period. Android smartphones have become increasingly popular for tracking health and fitness in recent years. Android devices are used to download fitness apps that perform a variety of functions and activities such as tracking calorie intake, setting fitness goals, and offering workout ideas. Growth of the android segment is attributed to rising usage of smartphones globally and rapidly increasing number of android users. The android platform has a variety of fitness apps such as Runstastic, Sworkit, Google Fit, MyFitnessPal, and Leap Fitness Workout Apps. The iOS segment dominated the market in 2021, owing to increasing adoption of iOS devices over the past few years. Fitness apps for iOS devices provide a variety of options such as fitness coaching, motivational & inspiration videos for workouts, stretching, guided meditations, and activity tracking. Some popular fitness applications for iOS devices are PEAR, Strava, JEFIT, Keelo, Freeletics, and 7 Minute Workout.

North America dominated the market with a revenue share of around 34% in 2021

In terms of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America dominated the market with a revenue share of around 34% in 2021, owing to rising demand for improving fitness systems in the region. Furthermore, the market is expected to grow, due to increasing demand from healthcare institutions for easy and risk-free fitness transformations. The use of fitness apps increased during the COVID-19 pandemic, as a result of lockdown. The market in Asia Pacific is expected to expand at a substantial rate during the forecast period, owing to increasing acceptance of mHealth services and growing penetration of smart wearables and smartphones. Smartphones are becoming affordable, hence people are using them to access fitness apps, which is driving the market. Factors such as increased healthcare costs, rising obesity rates, and increasing number of athletes are encouraging governments and corporate groups to develop fitness models.


Fitness App Market By Regions

Segments

Segments Covered in the Report

The global fitness app market has been segmented on the basis of

Types
  • Activity Tracking
  • Diet & Nutrition
  • Exercise & Weight Loss
Devices
  • Wearable Devices
  • Tablets
  • Smartphones
Platforms
  • iOS
  • Android
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • ASICS America Corporation
  • Fooducate
  • Google
  • Kayla Itsines
  • Polar Electro
  • WillowTree, Inc.
  • Under Armour, Inc.
  • Nike
  • Noom
  • MyFitnessPal Inc.
  • Azumio, Inc.
  • Fitbit, Inc.
  • FitnessKeeper
  • Appster
  • Adidas

Competitive Landscape

Key players competing in the fitness app market include ASICS America Corporation; Fooducate; Google; Kayla Itsines; Polar Electro; WillowTree, Inc.; Under Armour, Inc.; Nike; Noom; MyFitnessPal Inc.; Azumio, Inc.; Fitbit, Inc.; FitnessKeeper; Appster; and Adidas. Some of these players are using several market strategies such as acquisitions, mergers, collaborations, partnerships, capacity expansion, and product launches to enhance their market shares, generate revenue, and raise their production line of the business in the coming years. For instance,

  • In June 2020, HealthifyMe Studio, a live and interactive workout app, was launched by HealthifyMe, a health and nutrition app.
  • In March 2021, Fitbit Inc. launched the Fitbit Ace 3TM, a next generation activity and sleep tracker for kids that makes fitness fun and encourages a healthy lifestyle.
 
Fitness App Market By Key Players
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Fitness App Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Fitness App Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Fitness App Market - Supply Chain
  4.5. Global Fitness App Market Forecast
     4.5.1. Fitness App Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Fitness App Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Fitness App Market Absolute $ Opportunity
5. Global Fitness App Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Fitness App Market Size and Volume Forecast by Types
     5.3.1. Activity Tracking
     5.3.2. Diet & Nutrition
     5.3.3. Exercise & Weight Loss
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Fitness App Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Fitness App Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Fitness App Demand Share Forecast, 2019-2026
7. North America Fitness App Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Fitness App Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Fitness App Market Size and Volume Forecast by Types
     7.4.1. Activity Tracking
     7.4.2. Diet & Nutrition
     7.4.3. Exercise & Weight Loss
  7.5. Basis Point Share (BPS) Analysis by Types
  7.6. Y-o-Y Growth Projections by Types
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Fitness App Demand Share Forecast, 2019-2026
8. Latin America Fitness App Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Fitness App Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Fitness App Market Size and Volume Forecast by Types
     8.4.1. Activity Tracking
     8.4.2. Diet & Nutrition
     8.4.3. Exercise & Weight Loss
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Fitness App Demand Share Forecast, 2019-2026
9. Europe Fitness App Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Fitness App Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Fitness App Market Size and Volume Forecast by Types
     9.4.1. Activity Tracking
     9.4.2. Diet & Nutrition
     9.4.3. Exercise & Weight Loss
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Fitness App Demand Share Forecast, 2019-2026
10. Asia Pacific Fitness App Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Fitness App Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Fitness App Market Size and Volume Forecast by Types
     10.4.1. Activity Tracking
     10.4.2. Diet & Nutrition
     10.4.3. Exercise & Weight Loss
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Fitness App Demand Share Forecast, 2019-2026
11. Middle East & Africa Fitness App Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Fitness App Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Fitness App Market Size and Volume Forecast by Types
     11.4.1. Activity Tracking
     11.4.2. Diet & Nutrition
     11.4.3. Exercise & Weight Loss
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Fitness App Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Fitness App Market: Market Share Analysis
  12.2. Fitness App Distributors and Customers
  12.3. Fitness App Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. ASICS America Corporation
     12.4.2. Fooducate
     12.4.3. Google
     12.4.4. Kayla Itsines
     12.4.5. Polar Electro
     12.4.6. WillowTree, Inc.
     12.4.7. Under Armour, Inc.
     12.4.8. Nike
Segments Covered in the Report

The global fitness app market has been segmented on the basis of

Types
  • Activity Tracking
  • Diet & Nutrition
  • Exercise & Weight Loss
Devices
  • Wearable Devices
  • Tablets
  • Smartphones
Platforms
  • iOS
  • Android
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • ASICS America Corporation
  • Fooducate
  • Google
  • Kayla Itsines
  • Polar Electro
  • WillowTree, Inc.
  • Under Armour, Inc.
  • Nike
  • Noom
  • MyFitnessPal Inc.
  • Azumio, Inc.
  • Fitbit, Inc.
  • FitnessKeeper
  • Appster
  • Adidas

Key players competing in the fitness app market include ASICS America Corporation; Fooducate; Google; Kayla Itsines; Polar Electro; WillowTree, Inc.; Under Armour, Inc.; Nike; Noom; MyFitnessPal Inc.; Azumio, Inc.; Fitbit, Inc.; FitnessKeeper; Appster; and Adidas. Some of these players are using several market strategies such as acquisitions, mergers, collaborations, partnerships, capacity expansion, and product launches to enhance their market shares, generate revenue, and raise their production line of the business in the coming years. For instance,

  • In June 2020, HealthifyMe Studio, a live and interactive workout app, was launched by HealthifyMe, a health and nutrition app.
  • In March 2021, Fitbit Inc. launched the Fitbit Ace 3TM, a next generation activity and sleep tracker for kids that makes fitness fun and encourages a healthy lifestyle.
 
Fitness App Market By Key Players

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FAQ Section

Some frequently asked quetions about this report!

The market is projected to expand at a CAGR of around 17.4% during the forecast period, 2022 – 2030.

The global fitness app market size was valued at USD 1.09 billion in 2021.

The smartphones segment held around 65% of the total market share in 2021.

North America dominated the market with a revenue share of around 34% in 2021.

MyFitnessPal Inc.; Azumio, Inc.; Fitbit, Inc.; FitnessKeeper; Appster; and Adidas are some of the key players in the market.