The global facial care market size was valued at USD 102.5 Bn in 2022 and is expected to reach USD 201.3 Bn by 2031, expanding at a CAGR of 8.5% during 2023–2031. Rising awareness regarding the importance of facial care and the benefits of using organic facial care products among consumers is driving the market.
Facial care includes cosmetics products designed for the care and protection of facial skin. It covers products such as cleansers, moisturizers, face creams, serums, sunscreen, face wash, facial exfoliators, lip care, eye care, and face masks. These products can prevent acne, reduce wrinkles & fine lines, improve skin texture, and decrease puffiness which promotes a radiant and youthful impact on the skin.
Products such as facial cleanser purpose is to remove dirt, excess oil, makeup, dead skin cells, and other impurities from the skin. It also helps in removing facial skin toxins which are eliminated during the night without irritating or damaging the skin. Cleansers help to remove dead skin cells and leave skin smooth and refreshed.
Moisturizer is used after cleanser to fill the open pores and reduce skin problems. Everyday use of moisturizer helps to hydrate the skin, smooth rough areas, improve skin texture, and prevent dryness and itching. Moisturizer forms a protective barrier on the skin, which protect from environmental stressors such as pollution, ultraviolet radiation (UV), and harsh weather conditions often expose the facial skin to harmful elements. It leads to acne breakout, sagging, dark spots, sunburn, and tanning.
Facial care includes various professional treatments such as facials, chemical peels, microdermabrasion, and lesser therapy. Special facial treatments are typically licensed and can provide more intense and targeted results than at-home skincare products. Therapies and different techniques involved in special facial care treatments help to enhance the softness of the skin. It also improves blood circulation to optimize cellular health and aid to increase collagen production.
The COVID-19 pandemic adversely affected the facial care market. The demand for different facial care products and treatments slowed down due to lockdown measures. It disrupted the distribution chain and caused a shortage of facial products. In addition, the closure of physical stores including hypermarkets/supermarkets and convenience stores during the lockdown created a gap between the supply chain and production which further led to hindering the market.
Facial Care Market Dynamics
Key Trends
Growing consumer preference for organic facial care products over chemical-based ones is a key trend in the facial care market. These products are known for their long-term benefits. Globally, there is rising awareness about the side effects of the harmful chemicals used in skincare products. Organic facial care products are formulated using easy-to-understand ingredients and natural elements. They are skin-friendly and can be applied without any fears of side effects by individuals across age groups.
Increasing development of paraben-free products is another key trend in the market. Worldwide, consumers are demanding chemical-free, natural products that are free of paraben. The manufacturing companies in the cosmetics industry are focusing on launching paraben-free products such as moisturizers, serums, and, cleansers. to improve skin health and glow.
Paraben-free products are made with natural ingredients instead of using toxic chemicals in their formulations. Paraben-free products with zero fragrance in face care are available for all skin types. They are natural, organic, or eco-friendly products that prevent harmful effects on the facial skin. Fragrance-free products have no natural or artificial fragrances in their formulas which helps to reduce skin irritation.
Major Drivers
Increasing demand for multi-purpose skin care products among consumers to maintain healthy skin drives the market. Consumers from all age groups are demanding skin nourishment cosmetic products that provide them with better facial care. These products help to prevent skin infections such as dark spots, acne, skin dryness, scars, and dullness, which are some of the most noted concerns among consumers.
Rising awareness in men about facial care products for personal hygiene and facial care is another major driving factor in the market. Men’s skincare products are getting traction such as shaving foams & gels and beard growth oil which provides nourishment, and hydration, and also promotes hair growth. Shaving foam is a type of shaving lubricant that softens the facial hair for easier shave and shaving gel reduces razor friction and prevents irritation and burning.
Existing Restraints
The side effects associated with regular and excessive use of facial care products can hinder market growth. Hyper use of these products always involves a risk of getting skin infection, skin irritation, burning sensation, and other concerns.
Further, some of the products are intended for specific skin types, however, consumers often end up using them owing to lack of awareness. This can cause an allergic reaction on the skin and also have the possibility of causing serious types of damage and disease including skin cancer.
Emerging Opportunities
The development of anti-pollution and anti-aging creams and other products is expected to create opportunities for the market. There is increasing consciousness among consumers to look young and energetic all the time. Facial care is a highly competitive industry encompassing a wide range of products and services designed to help consumers maintain healthy and attractive skin. Moreover, the increasing usage of sunscreens and lotions by men due to rising awareness about the adverse effects of harmful UV rays is creating opportunities for the market.
The rising use of social media influencers for promoting new facial care products is creating lucrative opportunities for the market. Manufacturing companies are focusing on using social media to promote, build brand awareness, and help consumers to educate about facial care. Social media such as Instagram, Facebook, TikTok, Snapchat, and Others have various useful features using which influencers can promote facial care products more effectively.
Scope of the Facial Care Market Report
The market report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Facial Care Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Product Type (Face Cream & Moisturizer, Serum, Cleanser, Anti-aging Cream, Sunscreen, Face Wash, Scrub, Lip Care Products, Eye Care Products, Face Mask, and Others), Skin Type (Normal Skin, Sensitive Skin [Dry Skin, Oily Skin, and Acne Prone Skin], and Others), Application (Household and Commercial [Salon and Entertainment Industry]), Gender (Female and Male), Age (0–25 Years, 26–40 Years, 41–55 Years, and >55 Years), and Distribution Channel (Online and Offline [Hypermarket/Supermarket, Retailer, MLM Channels, Convenience Store, Pharmacies & Drug Stores, and Specialty Stores]),
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
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Key Players Covered in the Report
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Procter and Gamble; L'Oréal Paris; Kao Corporation; Oriflame Cosmetics AG; Estée Lauder Companies Inc.; Johnson & Johnson Services, Inc.; Unilever; Natura&Co.; Avon; Coty Inc.; Colgate-Palmolive Company; and Revlon.
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Facial Care Market Segment Insights
Based on product type, the facial care market is divided into face cream & moisturizer, serum, cleanser, anti-aging cream, sunscreen, face wash, scrub, lip care products, eye care products, face mask, and others. The face cream & moisturizer segment is anticipated to expand at a significant growth rate during the forecast period. The growth is attributed to rising awareness among female consumers for self-care, coupled with increasing purchasing power owing to rising disposable income.
The demand for moisturizers and face creams is rapidly increasing, especially vegan products as they are rich in antioxidants and vitamins and help to reduce rashes and skin inflammations. Moreover, these products also help in repairing and maintaining soft skin.
The sunscreen segment is expected to expand at a significant growth rate in the coming years due to growing concerns about harmful UV radiation. Exposure to UV radiation impacts the skin which leads to wrinkles, reduces the skin’s ability to repair, and weakens the immune system. Sunscreen solutions provide a shield against harmful UV rays, preventing premature aging, and tanning.
On the basis of skin type, the global market is segregated into normal skin, sensitive skin, and others. The normal skin segment is anticipated to hold a key share of the market, due to the majority of the population having normal skin texture. Normal skin care products are suitable for all skin types without balancing pH levels or causing side effects.
The sensitive skin segment is projected to register a considerable CAGR during the forecast period due to the rising demand for personalized skincare solutions according to consumers’ specific skin types. Global manufacturers are also launching various facial products for different types of skins which is likely to boost the market in the coming years.
Based on the application, the facial care market is segregated into households and commercial. The commercial segment is further categorized into salons and the entertainment industry. The commercial segment is expected to expand at a significant growth rate during the projection period, owing to increasing consumers of facial care products from salons and entertainment space.
The demand for various types of natural and harmless facial care products is growing from commercial facial care solution providers such as salons. Unisex salons use beauty care products, facial care devices, and other solutions to offer a variety of facial care services to male and female customers such as deep cleaning of the skin, exfoliation, and a mask to provide a glow.
On the basis of gender, the market is segmented into female and male. The female segment is anticipated to grow at a substantial growth rate during the assessment period due to increased spending on facial care products. Female consumers extensively use different types of facial care products such as cleansers, serums, and sunscreens that are vegan and paraben-free.
The extensive demand for skin care products among females has resulted in the availability of a wide range of facial care products developed particularly for women. Vegan-based facial care products are getting traction among women as these products contain natural ingredients such as honey, milk, propolis, and vitamin also contain natural extracts from flowers, herbs, fruits, vegetables, and essential oils.
The male segment is expected to hold a significant share of the market owing to the rapid demand growth for men’s skincare and personal hygiene products. The awareness is rising among men to use facial products to maintain facial health. The use of products such as shaving creams and aftershave is rapidly growing which in a result propels the segment in the coming years.
In terms of age, the facial care market is segmented into 0–25 years, 26–40 years, 41–55 years, and >55 years. The 0–25 years segment is expected to expand at a robust CAGR during the forecast period owing to the increasing demand for different types of facial products from young generation consumers. Modern-day youths are influenced by social media and the ongoing trend of following a daily skincare routine.
The 26-40 years segment is anticipated to gain significant revenue shares of the facial care market due to growing consciousness about the risk of skin infection, wrinkles, and skin reddishness. The demand for various facial beauty care products is increasing as consumers under the 26-40 age category use products such as moisturizers, serums, and anti-aging creams to address these concerns.
Based on the distribution channel, the facial care market is segregated online and offline. The offline segment is again classified as hypermarket/supermarket, retailer, MLM channels (multi-level marketing channels), convenience store, pharmacies & drug stores, and specialty stores. The online segment is expected to hold a significant market share during the forecast period, due to the availability of international facial care brands under one roof. The online platforms include e-commerce apps and websites that are convenient and allow consumers to easily compare product prices, read reviews, and direct doorstep delivery.
The offline segment is projected to expand at a considerable growth rate during the projection period. Supermarkets/hypermarkets provide consumers with a physical trial and buying experience. For numerous consumers, it is convenient and easy to shop for facial care. Global companies are launching specialty stores that help consumers due to the deep assortment of products within the line.
Regional Outlook
In terms of region, the global facial care market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is expected to dominate the market during the projection period due to the high demand for organic and natural facial care products.
The demand is growing in the region due to the easy availability of raw materials needed for manufacturing organic facial care products. The presence of key facial care product manufacturing companies such as Shiseido Co. Ltd. and Beiersdorf AG’s NX NIVEA in the region leads to the seamless sourcing of various facial care products by the online and offline platforms, thus, further driving the market in Asia Pacific.
The market in North America is projected to grow rapidly during the forecast period, owing to increasing sales of premium facial care products in the region. Consumers are willing to pay for luxurious products and disposable income with growing awareness about the importance of facial care. It is further propelled by the rising awareness of natural and organic products and their benefits for the skin among consumers. Further, the presence of major market players including Procter & Gamble and Unilever.
Segments
The facial care market has been segmented on the basis of
Product Type
- Face Cream & Moisturizer
- Serum
- Cleanser
- Anti-aging Cream
- Sunscreen
- Face wash
- Scrub
- Lip Care Products
- Eye Care Products
- Face Mask
- Others
Skin Type
- Normal Skin
- Sensitive Skin
- Dry Skin
- Oily Skin
- Acne Prone Skin
Application
- Household
- Commercial
- Salon
- Entertainment Industry
Gender
Age
- 0–25 Years
- 26–40 Years
- 41–55 Year
- 55 Years
Distribution Channel
- Online
- Offline
- Hypermarket/Supermarket
- Retailers
- MLM Channels
- Convenience Stores
- Pharmacies & Drug Stores
- Specialty Stores
Region
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
Competitive Landscape
Key players competing in the global facial care market are Procter and Gamble; L'Oréal Paris; Kao Corporation; Oriflame Cosmetics AG; Estée Lauder Companies Inc.; Johnson & Johnson Services, Inc.; Unilever; Natura&Co.; Avon; Coty Inc.; Colgate-Palmolive Company; and Revlon.
Some of these companies adopted various expansion and growth strategies including new facial care product launches, collaborations & partnerships, and acquisitions to increase market share. Further, these companies are creating the latest in-demand skincare products using natural and organic agents to offer skin-friendly solutions to consumers. For instance,
- In April 2023, Avon announced a partnership with Dr. Zoya Diwan, a professional in the field of clinical and aesthetic dermatology. She recently conducted a trial in the Landon clinic and runs the new ANEW power eye cream and serum. This treatment positively impacts patients’ self-confidence.
- In November 2022, Kao Corporation launched a skin analysis service. This service is called skin surface lipids- RNA (SSL-RNA) monitoring technology. This service has a core element that provides a detailed picture of the current skin condition.
- In April 2022, Johnson & Johnson Services launched its new range of skin care products. One of the products, Neutrogena bright boost is aimed at Indian consumers that address the skin dullness problem.
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