Japan Cosmetics Market Outlook 2031
The Japan Cosmetics Market size was USD 30.31 Billion in 2022 and is likely to reach USD 38.86 Billion by 2031, expanding at a CAGR of 2.8% during 2023–2031. The growth of the market is attributed to increasing female population, rising demand for organic cosmetics, increasing number of social media users, increasing urbanization, and high brand recognition among young consumers.
Cosmetics are intended to be used or applied to improve a person's attractiveness and physical appearance. Cosmetic products are primarily made from synthetic materials. Cosmetic firms are partnering with e-commerce enterprises in order to reach the widest possible audience and expand their client base.
Aside from that, prominent companies in the cosmetics industry are focusing on novel marketing techniques to raise customer knowledge of the new products. Furthermore, due to growing consumer knowledge of the negative consequences of synthetic chemicals, demand for organic cosmetics has been expanding at a rapid rate in industrialized nations. Consumer demand for more utility and environment friendliness in cosmetic design has resulted in interesting cosmetic packaging and design advancements.
The Covid-19 pandemic affected the demand and supply of Japan cosmetics market. Lockdown across the globe, supply chain disorders, and oscillating supply of raw materials forced manufacturers to shut down production leading to unfortunate decline in market growth. Launch of vaccines to combat the Covid-19 pandemic is expected to contribute to the market growth over the forecast period.
Japan Cosmetics Market Trends, Drivers, Restraints, and Opportunities
- Increasing female population and a rising demand for organic cosmetics are expected to fuel the market during forecast period.
- Rapid urbanization is key factor propelling the market in the coming years.
- Risk of skin sensitivities and environmental concerns are estimated to restrict the market growth.
- Stringent laws governing the marketing of organic cosmetics act as major challenge that can impede the market expansion in the coming years.
- Increasing online penetration of beauty and personal care products and the occurrence of cosmetic fairs and exhibitions are anticipated to create significant opportunities for the market players.
Scope of Japan Cosmetics Market Report
The report on the Japan cosmetics market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Japan Cosmetics Market - Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Types (Oral Care, Hair Care, Skin Care, and Bath & Shower), Distribution (Specialist Retail Stores Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, and Others)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Shiseido company; Mandom Corporation; Loreal; Procter and Gamble; Unilever and others
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Japan Cosmetics Market Segment Insights
The oral care segment holds a major market share
Based on types, the Japan cosmetics market is segregated into oral care, hair care, skin care, and bath & shower. The dental health of Japan's ageing population and youth is a major concern. Denture care product use in Japan is rising in tandem with the country's ageing population. Companies make a variety of products for various age groups.
Lion Corporation is a Japanese firm that makes children's toothpaste. Lion Kodomo Toothpaste, for example, is fluoride-based toothpaste for children. The Japanese populace suffers from foul breath, leading to the use of breath fresheners by customers. Breath fresheners come in a variety of forms, including chewing gum, spray, and swallowable tablets and liquids.
The supermarkets and hypermarkets segment is expected to grow at a rapid pace
On the basis of distribution, the Japan cosmetics market is segregated into specialist retail stores supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, and online retail channels. The supermarkets and hypermarkets segment is expected to represent a key share of the market during forecast period. The supermarkets/hypermarkets segment holds the major market share.
Due to increased consumer demand, supermarkets are extending their cosmetics lines to include a wide variety of items. The attraction it provides with boomers seeking a safe exploration of numerous cosmetic products developed with modern technology and packaging fueled the supermarket segment. Bulk buying is becoming more popular as customers' incomes rise and their lifestyles become more hectic.
Segments
The Japan cosmetics market is segmented on the basis of
Types
- Oral Care
- Hair Care
- Skin Care
- Bath & Shower
Distribution
- Specialist Retail Stores Supermarkets/Hypermarkets
- Convenience Stores
- Pharmacies/Drug Stores
- Online Retail Channels
- Others
Country
Key Players
Competitive Landscape
The major players in the Japan cosmetics market include Shiseido company, Mandom Corporation, Loreal, Procter and Gamble, Unilever and others.
Some of these players are using several market strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares.
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