Saudi Arabia Beauty and Personal Care Market

The Saudi Arabia beauty and personal care market is anticipated to expand at a robust CAGR during the forecast period, between 2021 and 2028. Beauty and personal care is an art form that focuses on the appearance and health of a person's nails, skin, and hair. Skin care products are used for personal grooming in order to improve one's appearance and achieve the desired appearance.

The personal care sector manufactures consumer products to improve personal hygiene. Saudi Arabia is one of the Middle East's most important marketplaces for cosmetics and fragrances.

Market Trends, Drivers, Restraints, and Opportunities:

• Increased awareness of exterior beauty combined with an individual's internal intellect has become one of the key driving forces for the usage of beauty products.
• Expanding usage of personal care products in men's daily routines, which contributes to the expansion of the beauty products market.
• The awareness about the harm of chemical-based cosmetics is estimated to hamper the market growth
• Increasing spending power, abundance of foreign brands, and increased urbanization are anticipated to contribute to the market growth.
• Growing demand for natural, herbal, and halal products, as well as innovative and eco-friendly packaging designs are attributed to the country's market growth.
• Improved and new items in the women's line, such as multifunctional products and cosmeceuticals, are likely to provide profitable growth opportunities.

Beauty and Personal Care Market Scope 

The report on Saudi Arabia Beauty and Personal Care Market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.

Saudi Arabia Beauty and Personal Care Market Segment Insights:

Facial care products segment is projected to hold significant market share

Based on types, the market can be bifurcated into personal care products and cosmetic/make-up products.  The personal care products segment can be segmented into hair care products, skin care products, bath & shower products, oral care products, fragrances & perfumes, and men’s grooming. The hair care products segment can be divided into conditioner, hair oil, shampoo, and other hair care products. The skin care products segment can be fragmented into body care products, facial care products, and lip care products.

Additionally, the oral care products segment can be segmented into mouthwashes and rinses, toothbrushes & replacements, toothpaste, and other oral care products. Furthermore, the cosmetics/make-up products segment can be further classified as eye cosmetic products, facial cosmetics, hair styling & coloring products, and lip & nail make-up products.

The facial care products segment is projected to hold a significant market share. The growing interest in these items can be traced primarily to increased consumer awareness of their benefits. High prevalence of external indications of aging in Saudi Arabia, middle-aged people are increasingly experiencing aging concern and seeking natural or herbal ingredient-based solutions. As a result, the demand for natural anti-aging skin care products in the country is expanding, propelling the segment growth.

Premium products segment is anticipated to account for a substantial share

On the basis of categories, the market can be segregated into mass products and premium products. The premium products segment is anticipated to account for a substantial share. Factors such as increased attention on skincare, rising disposable income of the middle-class population, and expanding preference for premium products are major factors fueling the demand in the country.

Online segment to expand at a rapid pace in the near future

In terms of distribution channels, the Saudi Arabia Beauty and Personal Care market can be fragmented into hypermarkets/supermarkets, specialist retailers, online retailing, and other distribution channels. The online segment is estimated to expand at a rapid pace in the near future. Strong Internet penetration in Saudi Arabia has significantly increased consumer awareness of cosmetics and beauty products.

Segments

By Types

• Personal Care Products
  • Hair Care Products
    • Conditioner
    • Hair Oil
    • Shampoo
    • Other Hair Care Products
  • Skin Care Products
    • Body Care Products
    • Facial Care Products
    • Lip Care Products
  • Bath & Shower Products
  • Oral Care Products
    • Mouthwashes and Rinses
    • Toothbrushes & Replacements
    • Toothpaste
    • Other Oral Care Products
  • Fragrances and Perfumes
  • Men's Grooming Products
• Cosmetics/Make-up Products
  • Eye Cosmetic Products
  • Facial Cosmetics
  • Hair Styling & Coloring Products
  • Lip & Nail Make-up Products

By Categories

• Mass Products
• Premium Products

By Distribution Channels

• Hypermarkets/Supermarkets
• Specialist Retailers
• Online Retailing
• Other Distribution Channels

By Country

• Saudi Arabia

Competitive Landscape

Key players in the Saudi Arabia Beauty and Personal Care market are Arabian Oud, Estée Lauder, Al Quraishi, Shiseido Co., Ltd, L’oréal, Lvmh, Coty Inc, Procter & Gamble, Chanel, and Dior. These players have actively engaged in several market development activities including collaborations, agreements, mergers & acquisitions, production capacity expansion, new product launches, and partnerships to increase their market share.