The global facial cleanser market size is anticipated to expand at a CAGR of 5.73% and is projected to reach USD 47.6 billion during the forecast period, between 2021 and 2028. Increasing awareness related to fashion, changing lifestyles, and the growing need for improving personal appearance among consumers are boosting the global facial cleanser market.
A Facial cleanser is a skincare product used to clean or remove dirt, make-up, sebum, excess oil, dead skin cells, and other pollutants from the skin. A face cleanser is made to purify skin and makes skin healthy, fresh, hydrated, and relaxing by giving a better complexion. The normal pH of skin is between 4.5 and 6.5; using soap increases the skin pH and causes irritation and dryness. Facial cleansers are formulated to be as effective, gentle, and cause minimal change to skin pH with damaging or irritating the skin as compared to soaps. The texture of face cleaners will be milky, watery, gel, and creamy. Facial cleansers help to keep pores clear and prevent skin conditions such as acne and blackheads. However, facial cleanser comes in different forms for different skin types.
Market Trends, Drivers, Restraints, and Opportunities:
- Emerging trends in the facial cleanser industry including the use of retinol for anti-aging properties, probiotics for good bacteria, micellar water, and cannabis for antioxidants are boosting the market.
- Emerging economies, rising urbanization, and high disposable income increase the adoption of branded facial cleansers among consumers is fueling the market.
- Increasing concern related to skin such as dark spots, blackening, scars, and burns and growing awareness for skin protection, especially among working women is driving the market.
- Side-effects of using facial cleansers associated with harmful chemicals and lack of awareness in underdeveloped countries are hampering the market.
- Uncertain regulatory framework related to the raw materials and high cost associated with herb facial cleansers is hindering the market.
- Growing demand for organic products among consumers globally is generating opportunities in the market.
- Rising awareness for maintaining personal hygiene among the male population and growing demand for men grooming products such as facial cleansers and moisturizers are creating opportunities in the market.
Scope of the report:
The report on the global facial cleanser market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
Facial Cleanser Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
2018 & 2019
Skin Types (Normal Skin, Dry Skin, Oily Skin, Sensitive Skin, and Combination Skin), Purposes (Skin Whitening, Moisturizing, Repair, Blackheads, Anti-aging, and Dark Spots), Products (Gel, Cream & Lotion, Foaming, Bar, and Others), Distribution Channels (Online and Offline [Supermarkets/Hypermarkets, Specialty Stores, Retails, and Convenience Stores), Applications (Households and Commercials), End-users (Men, and Women, and Unisex)
Asia Pacific, North America, Europe, Latin America, and Middle East & Africa
Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast
Key Players Covered
AMOREPACIFIC US, INC, Beiersdorf, Clarins, Johnson & Johnson Inc, La Mer Technology, Inc, L'Oréal Paris, LVMH, Natura, Procter & Gamble, Shiseido Company, The Avon Company Canada Limited, and Unilever
Facial Cleanser Market Segment Insights:
Normal segment is projected to hold significant market share
In terms of skin types, the global facial cleanser market is segmented into normal skin, dry skin, oily skin, sensitive skin, and combination skin. The normal segment is expected to hold a significant market share during the forecast period, due to the majority of the world’s population having a normal skin tone. Normal facial cleanser is suitable for all types of skin texture without causing any side effects and maintains the level of hydration. Moreover, the wide availability of normal facial cleanser products among manufacturers is anticipated to propel the segment during the forecast period.
Moisturizing segment is likely to hold a substantial market share in the coming years
On the basis of purposes, the global facial cleanser market is segregated into skin whitening, moisturizing, repair, blackheads, anti-aging, and dark spots. The moisturizing segment is expected to hold a significant share of the market during the forecast period, due to the highly adopted by consumers in their daily routine and after a hot shower. Moisturizing facial cleanser provides several benefits to the consumers such as it fights wrinkles, keeping skin young, reduces the appearance of other blemishes and skin problems. These factors are anticipated to propel the segment during the forecast period.
Cream & lotion segment to grow at a significant pace in the near future
Based on products, the facial cleanser market is segregated into a gel, cream & lotion, foaming, bar, and others. The cream & lotion segment is expected to hold a significant share of the market during the forecast period, attributed to the high adoption by the large number of consumers worldwide. Moreover, the availability of cream & lotion at economic prices globally is increasing the demand among consumers, which is expected to boost the segment during the forecast period.
Online segment to grow during the anticipated period
In terms of distribution channels, the global facial cleanser market is segmented into online and offline. The offline segment is further sub-segmented into supermarkets/hypermarkets, specialty stores, retails, and convenience stores. The online segment is expected to hold a significant market share during the forecast period, due to the availability of various international brands. The online segment is expected to grow in the near future due to shifting consumer demand and convenience towards an online purchase and rising population of young working consumers leading hectic schedules. These consumers prefer online shopping to save their time.
Commercial segment to grow in the forecasted period
On the basis of applications, the global facial cleanser market is segregated into households and commercials. The commercial segment is expected to hold a significant share of the market during the forecast period, due to the growing demand from salon services and women’s parlors. Moreover, the increasing expansion of men’s parlors and unisex salons are driving the market. However, changing preference towards the luxurious lifestyle and increasing hospitality industry, which provides professional salon services. These factors are anticipated to propel the segment during the forecast period.
Female segment to hold a substantial market share
Based on end-users, the facial cleanser market is segregated into men, women and unisex. The female segment is constituted a significant market share in 2020 and is projected to grow in the near future, due the growing awareness for maintain personal hygiene. The growth in the female segment is attributed to the increasing number of working women. Facial cleanser is mainly adopted by youngsters for enhancing their looks especially by women, which is expected to boost the segment during the forecast period.
Market in Europe is projected to grow the forecasted period
In terms of regions, the global facial cleanser market is split into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Asia Pacific constituted a significant share of the market in 2020, due to the growing number of working women and the hectic lifestyle of consumers. China is the biggest producer of facial cleansers. Moreover, the market in Europe is projected to expand at a significant CAGR during the forecast period, attributed to the growing demand for natural and organic facial cleansers. Moreover, the availability of a wide range of products for all types of skin texture and the presence of major manufacturers such as L’Oréal, Unilever, Beiersdorf AG, LVMH, and AVON COSMETICS, which is propelling the market in Europe.
By Skin Types
- Normal Skin
- Dry Skin
- Oily Skin
- Sensitive Skin
- Combination Skin
- Skin Whitening
- Dark Spots
By Distribution Channels
- Cream & Lotion
- Specialty Stores
- Convenience Stores
By Key Players
- North America
- Latin America
- Asia Pacific
- Middle East & Africa
- AMOREPACIFIC US, INC
- Johnson & Johnson Inc
- La Mer Technology, Inc
- L'Oréal Paris
- Procter & Gamble
- Shiseido Company
- The Avon Company Canada Limited
Key players in the global facial cleanser market include AMOREPACIFIC US, INC, Beiersdorf, Clarins, Johnson & Johnson Inc, La Mer Technology, Inc, L'Oréal Paris, LVMH, Natura, Procter & Gamble, Shiseido Company, The Avon Company Canada Limited, and Unilever. These players engage in mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence.