The United States e-cigarettes market size is projected to expand at a significant CAGR of more than 11.5% during the forecast period, 2021–2028. The growth of the market is attributed to the growing awareness of safer alternatives to tobacco.
E-cigarettes refer to a cigarette-shaped device that stimulates the smoking process without inhaling tobacco. The e-cigarettes consist of pump, atomizer, and liquid. It can help smokers to quit tobacco-infused cigarettes. These devices are designed to provide the same addictive nicotine as tobacco cigarettes without the harmful effects of tobacco smoke. Users focus on using customized evaporators. These vaporizers provide optimum e-cigarette experience and effectively meet the requirements of casual and more active e-cigarette users.
Market Trends, Drivers, Restraints, and Opportunities
- Rising social acceptance of e-cigarettes is expected to boost the market growth during the forecast period.
- Increasing health concerns on smoking is estimated to shift people toward smoking e-cigarettes, fueling the market growth.
- Growing demand for nicotine products is expected to drive the market growth in coming years.
- Side effects of e-cigarettes such as prolonged long disease can hamper the growth of the market.
- High price of flavored or personalized cigarettes is expected to hamper the market growth.
- The COVID-19 outbreak and strict government regulations in the country can act as major factors that can restrict the market growth during the forecast period.
- Increasing R&D investment and development of flavored e-cigarettes are projected to create immense opportunities for the market players.
Scope of the Report
The report on the United States e-cigarettes market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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E-cigarettes Market - United States Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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Products (Completely Disposable Model, Rechargeable but Disposable Cartomizer, and Personalized Vaporizer) and Battery Modes (Automatic E-cigarettes and Manual E-cigarettes)
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Geographical Zone
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The US
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Nijoy Inc., Imperial Brands PLC, Japan Tobacco International USA Inc., British American Tobacco PLC, and Phillips Morris International Inc.
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United States E-cigarettes Market Segment Insights
Personalized vapor segment is projected to hold a major market share
Based on products, the e- market is segmented into completely disposable model, rechargeable but disposable cartomizer, and personalized vaporizer. The personalized vaporizer segment is expected to represent a key share of the market during the forecast period. The advanced devices provide prominent e-cigarette experience and are highly customizable. Thus, consumers can track the amount of steam used, battery power and nicotine. The dramatic increase in the available flavors that can be used to fill cartridges has further increased the number of consumers who want to use a separate vaporizer.
The rechargeable but disposable cartomizer segment is anticipated to expand at a rapid pace during the forecast period owing to the cost-effectiveness of rechargeable cigarettes. A rechargeable cigarette is a battery-powered electronic cigarette device that can be reused and recharged. These devices also have replaceable ink cartridges, so users can try more types of flavors.
Automatic e-Cigarettes segment is expected to grow at a rapid pace
Based on battery modes, the US e-cigarettes market is bifurcated into automatic e-cigarettes and manual e-cigarettes. The automatic e-cigarettes segment is expected to exhibit a high CAGR during the forecast period due to the working principle of automatic electronic cigarettes, which similar to that of traditional tobacco cigarettes. Automatic e-cigarettes are relatively easier to use as they have a built-in switch that is activated every time the user takes out the e-cigarette. With the automatic e-cigarette battery, a consumer only need to set the atomizer on the device to smoke. Ease of use makes automatic e-cigarettes the most preferred e-cigarette owing to the low power consumption.
Segments
The United States E-Cigarettes market has been segmented on the basis of
Products
- Completely Disposable Model
- Rechargeable but Disposable Cartomizer
- Personalized Vaporizer
Battery Modes
- Automatic E-cigarettes
- Manual E-cigarettes
Country
Key Players
- Nijoy Inc.
- Imperial Brands PLC
- Japan Tobacco International USA Inc.
- British American Tobacco PLC
- Phillips Morris International Inc.
Competitive Landscape
Key players competing in the e-cigarettes market include Nijoy Inc., Imperial Brands PLC, Japan Tobacco International USA Inc., British American Tobacco PLC, and Phillips Morris International Inc.
Several market strategies including mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market share.
In April 2018, British American Tobacco store started offering consumer products such as innovative steam products (Vype) and tobacco heating products (Glo) in Italy.
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