Augmented Reality (AR) in Healthcare Market Size, Share | 2031

Augmented Reality (AR) in Healthcare Market Size, Share | 2031

Segments - Augmented Reality (AR) in Healthcare Market by Component (Hardware and Software), Application (Fitness Management, Medical Training & Education, and Others), Product (AR Input Devices, AR Displays, AR Semiconductor Components, AR Sensors, and Others), Technology (Head Mounted Devices and Handheld Devices), End-user (Hospitals & Clinics, Research Laboratories, and Others), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031

https://growthmarketreports.com/raksha
Author : Raksha Sharma
https://growthmarketreports.com/Vineet
Fact-checked by : Vineet Pandey
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Editor : Vishal Golekar

Upcoming | Report ID :HC-5489 | 4.8 Rating | 68 Reviews | 174 Pages | Format : PDF Excel PPT

Report Description


The global augmented reality (AR) in healthcare market size was nearly USD 2.4 Billion in 2022 and is likely to reach USD 13.02 Billion by 2031, expanding at a CAGR of 29.8% during 2023 – 2031. Increasing integration of AR technology to enhance medical training and improve surgical procedures is expected to boost the market.

Augmented reality (AR) technology refers to the integration of virtual elements into real-world environments. It helps to visualize invisible concepts in surgeries for a better understanding of medical procedures, which ensures safe surgeries and enhances medical procedures and overall patient care.

Augmented Reality (AR) in Healthcare Market Outlook

The COVID-19 pandemic boosted the market. Increasing need for social distancing and reducing physical contact AR emerged as a valuable tool to support healthcare professionals and patients. The pandemic has accelerated the adoption of AR technology in healthcare by highlighting its potential in areas such as telemedicine, remote collaboration, and medical training.

  • As per a report published by the National Library of Medicine on April 27, 2021, augmented reality (AR) is used in various industries during the COVID-19 pandemic including healthcare for high-resolution audio and video communication for telemedicine.

Augmented Reality (AR) in Healthcare Market Dynamics

Major Drivers

Increasing demand for AR technology in medical training and education is expected to drive the market during the forecast period. As the field of medicine advances, doctors and other medical practitioners need to continuously update their knowledge and learn new techniques. Augmented reality provides an effective and immersive training experience. It allows medical students and professionals to practice procedures in a virtual environment that closely mimics real-life situations. Furthermore, it offers hands-on experience and enhances the students’ skills without the need for actual patients.

Rising implementation of AR technology in surgeries and diagnostics is a major driver in the market. AR provides deep visualization and enhanced depth perception of the human body, which allows for precise and accurate procedures. For instance, Novard, a medical technology provider announced its FDA 510(k) approval for VisAR, an AR surgical navigation system. This technology converts patients’ imaging data into a 3D hologram, which allows surgeons to observe surgical objectives with no requirement for additional monitor.

Existing Restraints

High cost associated with the implementation of augmented reality (AR) technology in healthcare is expected to hinder the market in the coming years. AR devices and software are expensive, which makes it challenging for small healthcare organizations or private clinics to invest in these technologies. Moreover, the healthcare industry is highly regulated and the introduction of AR technology brings new regulatory considerations. Compliance with privacy laws, data protection regulations, and healthcare standards pose obstacles to the widespread adoption of AR in healthcare.

Emerging Opportunities

Increasing research activities and the implementation of advanced visualization technologies in healthcare are likely to create immense opportunities for players competing in the market. Developers are focusing on the enhancement of precise medical visualization, which enables healthcare professionals to view detailed anatomical structures of medical images and patient data overlaid in the real world. This simplifies the understanding of complex medical information to improve diagnostics and facilitate treatment planning. Furthermore, advancements in AR creates possibilities for remote patient care, especially in telemedicine.

Rising advancements in AR software are creating novel opportunities to expand the capabilities of AR in healthcare. Software developers are constantly improving the performance, features, and compatibility of AR applications to expand their market. This includes developing sophisticated algorithms for real-time data processing, enhancing visualization techniques, and integrating machine learning and artificial intelligence capabilities.

Augmented Reality (AR) in Healthcare Market Dynamics

Scope of the Augmented Reality (AR) in Healthcare Market Report

The report on the market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Augmented Reality (AR) in Healthcare Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2022

Historic Data

2016–2021

Forecast Period

2023–2031

Segmentation

Component (Hardware and Software), Application (Fitness Management, Medical Training & Education, and Others), Product (AR Input Devices, AR Displays, AR Semiconductor Components, AR Sensors, and Others), Technology (Head Mounted Devices and Handheld Devices), and End-user (Hospitals and Clinics, Research Laboratories, and Others)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

AccuVein, Inc.; Alphabet Inc.; Atheer, Inc; Augmedix.; CAE Inc.; EchoPixel; Koninklijke Philips N.V.; Medical Realities; Microsoft Corporation; Mindmaze; Meta; ORCHA; Siemens Healthcare GmbH; Sony Corporation; Vuzix; GE Healthcare; MediView; and Wikitude

 

Market Segment Insights

Component Segment Analysis

Based on component, the augmented reality (AR) in healthcare market is bifurcated into hardware and software. The hardware segment is anticipated to dominate the market during the projected period, as it plays a crucial role in delivering efficient and effective AR experiences in healthcare. AR technology heavily relies on physical devices to provide an immersive and interactive experience. High-quality headsets or glasses are essential for healthcare professionals to view and interact with augmented information seamlessly.

These devices are specifically designed to overlay virtual elements onto the real-world environment, which enables healthcare providers to visualize patient anatomy, access medical data, and perform procedures with enhanced precision. Furthermore, the hardware component is continuously evolving and improving to meet the specific demands of the healthcare industry, which is further boosts the segment.

The software segment is expected to expand at a considerable CAGR in the coming years, owing to the growing demand for customized and specialized AR software solutions in the healthcare industry. Software plays a crucial role in creating and developing AR content specifically tailored for healthcare applications. This includes designing intuitive interfaces, developing algorithms for image recognition and tracking, and programming interactive features. The software enables healthcare professionals to overlay digital information in the real-world environment, which further provides them with valuable insights, visualizations, and guidance during medical procedures.

Augmented Reality (AR) in Healthcare Market Component

Application Segment Analysis

In terms of application, the market is classified as fitness management, medical training & education, and others. The medical training & education segment is anticipated to expand at a significant pace in the coming years, owing to the ability of AR to provide realistic and interactive learning experiences for medical students and practitioners. AR allows practitioners to practice surgical procedures, explore anatomy, and simulate medical scenarios in a virtual environment. This hands-on approach enhances their understanding and proficiency, which ultimately leads to improved healthcare delivery.

The global reach of AR technology in medical training and education is a boosting factor. With the use of AR applications, medical students and professionals gain access to high-quality training materials and resources from around the world. This promotes equal learning opportunities and reduces geographical barriers to obtain quality medical education.

Product Segment Analysis

Based on product, augmented reality (AR) in healthcare market is divided into AR input devices, AR displays, AR semiconductor components, AR sensors, and others. The AR input devices segment is expected to hold a major share of the market during the forecast period, due to the rising use of AR-based medical devices in medical procedures. The AR input devices play a fundamental role in providing a seamless and intuitive experience. These devices enable healthcare professionals to interact with AR applications, navigate through virtual interfaces, and manipulate virtual objects. Input devices such as hand controllers, haptic gloves, and gesture recognition systems allow to input commands and perform actions within the AR.

Augmented Reality (AR) in Healthcare Market Product

Technology Segment Analysis

On the basis of technology, the market is bifurcated into head mounted devices and handheld devices. The head mounted devices segment is anticipated to expand at a rapid pace during the forecast period owing to its benefits of providing an immersive visualization experience to medical professionals. The head-mounted display (HMD) technology allows surgeons and healthcare professionals to have a hands-free visual experience during surgical procedures. Moreover, they are also able to view real-time data, medical images, and surgical guidance without the need to shift their attention to external monitors or displays. This enhances their focus and precision during surgeries.

HMD technology facilitates telemedicine and remote collaboration. Surgeons wearing HMDs transmit their point-of-view visuals and audio to remote experts allowing them to provide guidance and support during surgeries regardless of geographical barriers. This promotes knowledge sharing, training, and access to specialized expertise leading to improved surgical outcomes and expanded healthcare reach.

End-user Analysis

In terms of end-user, the augmented reality (AR) in healthcare market is fragmented into hospitals and clinics, research laboratories, and others. The hospitals and clinics segment is estimated to hold a key share of the market during the projected period due to its reliable and improved patient care and enhanced medical practices within healthcare facilities.

The AR technology offers immense potential for enhancing surgical procedures, diagnosis, and treatment within hospital and clinic settings. It enables surgeons to overlay virtual information onto the real-world surgical field, providing real-time visualizations of patient anatomy and assisting in precise surgical interventions. This improves surgical outcomes, reduces risks, and enhances patient safety.

Regional Outlook

In terms of region, the global augmented reality (AR) in healthcare market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the market in the coming years, owing to the presence of advanced healthcare infrastructure and rising number of technological advancements. The region has a strong presence of leading technology companies and AR solution providers. These companies are at the forefront of AR innovation, developing advanced hardware and software solutions specifically tailored for the healthcare industry. Their expertise, research, and development capabilities, and collaborations with healthcare organizations fuels the market in North America.

The market in Asia Pacific is anticipated to expand at a rapid pace due to the increasing adoption and integration of AR technology in healthcare to improve patient care. Growing economies, such as China, India, and Japan are making substantial investments in healthcare modernization and digital transformation. This includes the adoption of AR technology in hospitals, clinics, and medical institutions to improve medical procedures, diagnostics, and patient care.

Augmented Reality (AR) in Healthcare Market Regions

Segments

The global augmented reality (AR) in healthcare market has been segmented on the basis of

Component

  • Hardware
  • Software

Application

  • Fitness Management
  • Medical Training & Education
  • Others

Product

  • AR Input Devices
  • AR Displays
  • AR Semiconductor Components
  • AR Sensors
  • Others

Technology

  • Head Mounted Devices
  • Handheld Devices

End-user

  • Hospitals and Clinics
  • Research Laboratories
  • Others

Region

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Key Players

  • AccuVein, Inc.
  • Alphabet Inc.
  • Atheer, Inc
  • Augmedix.
  • CAE Inc.
  • EchoPixel
  • Koninklijke Philips N.V.
  • Medical Realities
  • Microsoft Corporation
  • Mindmaze
  • Meta
  • ORCHA
  • Siemens Healthcare GmbH
  • Sony Corporation
  • Vuzix
  • GE Healthcare
  • MediView
  • Wikitude

Competitive Landscape

Key players competing in the global augmented reality (AR) in healthcare market are AccuVein, Inc.; Alphabet Inc.; Atheer, Inc; Augmedix.; CAE Inc.; EchoPixel; Koninklijke Philips N.V.; Medical Realities; Microsoft Corporation; Mindmaze; Meta; ORCHA; Siemens Healthcare GmbH; Sony Corporation; Vuzix; GE Healthcare; MediView; and Wikitude.

These companies are boosting their market share by adopting various strategies such as partnerships, mergers, reduction in development costs, software launch, and implementing advanced visualization technologies.

  • On June 7, 2023, VUZIX Corporation, a global supplier of smart glasses and augmented reality technologies, announced the expansion of Vuzix smart glasses in the medical sector using artificial intelligence applications. This company provides a platform for other companies to develop AI-based applications for healthcare to optimize their smart glasses true potential.

  • On November 28, 2022, GE Healthcare and MediView XR entered into a collaboration to develop the OmnifyXR. This solution offers an AR display of an interventional X-ray imaging system, which improves anatomy visualization for better assessment of complex medical procedures.

    Augmented Reality (AR) in Healthcare Market Key Players

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Augmented Reality (AR) in Healthcare Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Augmented Reality (AR) in Healthcare Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Augmented Reality (AR) in Healthcare Market - Supply Chain
  4.5. Global Augmented Reality (AR) in Healthcare Market Forecast
     4.5.1. Augmented Reality (AR) in Healthcare Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Augmented Reality (AR) in Healthcare Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Augmented Reality (AR) in Healthcare Market Absolute $ Opportunity
5. Global Augmented Reality (AR) in Healthcare Market Analysis and Forecast by Applications
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Applications
     5.2.2. Y-o-Y Growth Projections by Applications
  5.3. Augmented Reality (AR) in Healthcare Market Size and Volume Forecast by Applications
     5.3.1. Fitness Management
     5.3.2. Medical Training & Education
     5.3.3. Others
  5.4. Absolute $ Opportunity Assessment by Applications
  5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Augmented Reality (AR) in Healthcare Market Analysis and Forecast by End Users
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by End Users
     6.2.2. Y-o-Y Growth Projections by End Users
  6.3. Augmented Reality (AR) in Healthcare Market Size and Volume Forecast by End Users
     6.3.1. Hospitals and Clinics
     6.3.2. Research Laboratories
     6.3.3. Others
  6.4. Absolute $ Opportunity Assessment by End Users
  6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Augmented Reality (AR) in Healthcare Market Analysis and Forecast by Region
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by Region
     7.2.2. Y-o-Y Growth Projections by Region
  7.3. Augmented Reality (AR) in Healthcare Market Size and Volume Forecast by Region
     7.3.1. North America
     7.3.2. Latin America
     7.3.3. Europe
     7.3.4. Asia Pacific
     7.3.5. Middle East and Africa (MEA)
  7.4. Absolute $ Opportunity Assessment by Region
  7.5. Market Attractiveness/Growth Potential Analysis by Region
  7.6. Global Augmented Reality (AR) in Healthcare Demand Share Forecast, 2019-2026
8. North America Augmented Reality (AR) in Healthcare Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
  8.2. North America Augmented Reality (AR) in Healthcare Market Size and Volume Forecast by Country
     8.2.1. U.S.
     8.2.2. Canada
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. North America Augmented Reality (AR) in Healthcare Market Size and Volume Forecast by Applications
     8.4.1. Fitness Management
     8.4.2. Medical Training & Education
     8.4.3. Others
  8.5. Basis Point Share (BPS) Analysis by Applications
  8.6. Y-o-Y Growth Projections by Applications
  8.7. North America Augmented Reality (AR) in Healthcare Market Size and Volume Forecast by End Users
     8.7.1. Hospitals and Clinics
     8.7.2. Research Laboratories
     8.7.3. Others
  8.8. Basis Point Share (BPS) Analysis by End Users
  8.9. Y-o-Y Growth Projections by End Users
  8.10. Market Attractiveness/Growth Potential Analysis
     8.10.1. By Country
     8.10.2. By Product Type
     8.10.3. By Application
  8.11. North America Augmented Reality (AR) in Healthcare Demand Share Forecast, 2019-2026
9. Latin America Augmented Reality (AR) in Healthcare Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Latin America Average Pricing Analysis
  9.2. Latin America Augmented Reality (AR) in Healthcare Market Size and Volume Forecast by Country
      9.2.1. Brazil
      9.2.2. Mexico
      9.2.3. Rest of Latin America
   9.3. Absolute $ Opportunity Assessment by Country
  9.4. Latin America Augmented Reality (AR) in Healthcare Market Size and Volume Forecast by Applications
     9.4.1. Fitness Management
     9.4.2. Medical Training & Education
     9.4.3. Others
  9.5. Basis Point Share (BPS) Analysis by Applications
  9.6. Y-o-Y Growth Projections by Applications
  9.7. Latin America Augmented Reality (AR) in Healthcare Market Size and Volume Forecast by End Users
     9.7.1. Hospitals and Clinics
     9.7.2. Research Laboratories
     9.7.3. Others
  9.8. Basis Point Share (BPS) Analysis by End Users
  9.9. Y-o-Y Growth Projections by End Users
  9.10. Market Attractiveness/Growth Potential Analysis
     9.10.1. By Country
     9.10.2. By Product Type
     9.10.3. By Application
  9.11. Latin America Augmented Reality (AR) in Healthcare Demand Share Forecast, 2019-2026
10. Europe Augmented Reality (AR) in Healthcare Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Europe Average Pricing Analysis
  10.2. Europe Augmented Reality (AR) in Healthcare Market Size and Volume Forecast by Country
     10.2.1. Germany
     10.2.2. France
     10.2.3. Italy
     10.2.4. U.K.
     10.2.5. Spain
     10.2.6. Russia
     10.2.7. Rest of Europe
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Europe Augmented Reality (AR) in Healthcare Market Size and Volume Forecast by Applications
     10.4.1. Fitness Management
     10.4.2. Medical Training & Education
     10.4.3. Others
  10.5. Basis Point Share (BPS) Analysis by Applications
  10.6. Y-o-Y Growth Projections by Applications
  10.7. Europe Augmented Reality (AR) in Healthcare Market Size and Volume Forecast by End Users
     10.7.1. Hospitals and Clinics
     10.7.2. Research Laboratories
     10.7.3. Others
  10.8. Basis Point Share (BPS) Analysis by End Users
  10.9. Y-o-Y Growth Projections by End Users
  10.10. Market Attractiveness/Growth Potential Analysis
     10.10.1. By Country
     10.10.2. By Product Type
     10.10.3. By Application
  10.11. Europe Augmented Reality (AR) in Healthcare Demand Share Forecast, 2019-2026
11. Asia Pacific Augmented Reality (AR) in Healthcare Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Asia Pacific Average Pricing Analysis
  11.2. Asia Pacific Augmented Reality (AR) in Healthcare Market Size and Volume Forecast by Country
     11.2.1. China
     11.2.2. Japan
     11.2.3. South Korea
     11.2.4. India
     11.2.5. Australia
     11.2.6. Rest of Asia Pacific (APAC)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Asia Pacific Augmented Reality (AR) in Healthcare Market Size and Volume Forecast by Applications
     11.4.1. Fitness Management
     11.4.2. Medical Training & Education
     11.4.3. Others
  11.5. Basis Point Share (BPS) Analysis by Applications
  11.6. Y-o-Y Growth Projections by Applications
  11.7. Asia Pacific Augmented Reality (AR) in Healthcare Market Size and Volume Forecast by End Users
     11.7.1. Hospitals and Clinics
     11.7.2. Research Laboratories
     11.7.3. Others
  11.8. Basis Point Share (BPS) Analysis by End Users
  11.9. Y-o-Y Growth Projections by End Users
  11.10. Market Attractiveness/Growth Potential Analysis
     11.10.1. By Country
     11.10.2. By Product Type
     11.10.3. By Application
  11.11. Asia Pacific Augmented Reality (AR) in Healthcare Demand Share Forecast, 2019-2026
12. Middle East & Africa Augmented Reality (AR) in Healthcare Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Middle East & Africa Average Pricing Analysis
  12.2. Middle East & Africa Augmented Reality (AR) in Healthcare Market Size and Volume Forecast by Country
     12.2.1. Saudi Arabia
     12.2.2. South Africa
     12.2.3. UAE
     12.2.4. Rest of Middle East & Africa (MEA)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Middle East & Africa Augmented Reality (AR) in Healthcare Market Size and Volume Forecast by Applications
     12.4.1. Fitness Management
     12.4.2. Medical Training & Education
     12.4.3. Others
  12.5. Basis Point Share (BPS) Analysis by Applications
  12.6. Y-o-Y Growth Projections by Applications
  12.7. Middle East & Africa Augmented Reality (AR) in Healthcare Market Size and Volume Forecast by End Users
     12.7.1. Hospitals and Clinics
     12.7.2. Research Laboratories
     12.7.3. Others
  12.8. Basis Point Share (BPS) Analysis by End Users
  12.9. Y-o-Y Growth Projections by End Users
  12.10. Market Attractiveness/Growth Potential Analysis
     12.10.1. By Country
     12.10.2. By Product Type
     12.10.3. By Application
  12.11. Middle East & Africa Augmented Reality (AR) in Healthcare Demand Share Forecast, 2019-2026
13. Competition Landscape
  13.1. Global Augmented Reality (AR) in Healthcare Market: Market Share Analysis
  13.2. Augmented Reality (AR) in Healthcare Distributors and Customers
  13.3. Augmented Reality (AR) in Healthcare Market: Competitive Dashboard
  13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     13.4.1. AccuVein, Inc.
     13.4.2. Alphabet Inc.
     13.4.3. Atheer, Inc
     13.4.4. Augmedix.
     13.4.5. CAE Inc.
     13.4.6. EchoPixel
     13.4.7. Koninklijke Philips N.V.
     13.4.8. Medical Realities
     13.4.9. Microsoft Corporation
     13.4.10. Mindmaze
     13.4.11. Meta
     13.4.12. ORCHA
     13.4.13. Siemens Healthcare GmbH
     13.4.14. Sony Corporation
     13.4.15. Vuzix
     13.4.16. GE Healthcare
     13.4.17. MediView
     13.4.18. Wikitude

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