The global tampon market size was valued at around USD 4.1 Billion in 2021 and is expected to reach USD 8.4 Billion by 2030, expanding at a CAGR of 6% during the forecast period, 2022 to 2030. The growth of the market is attributed to the increasing awareness regarding advanced female hygiene products and their benefits among consumers across the globe.
A tampon is referred to as a feminine hygiene product, which is used during a menstruation cycle of a woman. Tampons are used to manage menstrual hygiene similar to sanitary pads. Tampons are designed to collect and absorb blood and other vaginal secretion during periods. Conversely, unlike sanitary pads, these feminine hygiene products are used by the insertion into the vagina during the menstruation cycles.
Tampons companies offer varieties of tampons based on materials used for making them, their levels of absorbencies, and the varieties of applicators that come with them. Tampons are made of cotton, rayon, or a blend of cotton and rayon. The absorbent fibers used in making them are made with a bleaching process, which is chlorine free.
The bleaching process aids in managing levels of dioxin, which is a type of pollutant. Tampons come in various sizes and absorbency levels, which are used according to the need of consumers. Tampons come either with a plastic applicator or without an applicator. Applicators are designed to aid in the insertion of tampons. Tampons without applicators need to be inserted manually.
The United States Food and Drug Administration (FDA) regulates tampons as medical devices. The FDA-approved tampons are meant to be used only once and thrown away using the correct method. Tampons are generally preferred over sanitary pads and other feminine hygiene products. They are easy to carry, offer mobility, and can be used while strenuous activities such as swimming and cycling.
Although tampons are safe to use, they carry risks of infections such as fungal infections, yeast infections, and other bacterial infections. Some of the reported cases of Toxic Shock Syndrome (TSS) are associated with tampons. However, the number of TSS cases associated with tampons has declined over the years, due to increasing regulations and evaluations on tampons manufacturing.
COVID-19 Impact on Tampon Market
The global tampon market has a mixed effect of the COVID-19 pandemic situation. In developed countries such as the US, Canada, and others and a few developing countries such as India, Japan, China, and others, tampons are sold mainly through pharmacies, supermarkets, and hypermarkets. The lockdown, social distancing, and other restrictions resulted in the closing down of several supermarkets and hypermarkets. The timings were restricted for these stores as well. On the other hand, online stores witnessed growth in sales, as a growing number of consumers preferred shopping online to avoid going out in public places during the pandemic.
Tampon Market Dynamics
The global tampon market research report presents a complete market overview and market dynamics by focusing on the current market trends, existing drivers, growth opportunities, and emerging challenges that can shape the outcome and overall performance of the market during the forecast period, 2022 to 2030.
Major Trends
Women consumers across the globe prefer using organic cotton tampons to avoid contracting any infection by pesticide residues, phthalates, dioxins, dyes, and fragrances. The demand for 100% organic cotton tampons has increased, as consumers prefer the comfort and convenience that organic tampons offer in comparison with other types of tampons.
Key Drivers
Increasing awareness regarding feminine hygiene products is driving the market
The tampon market is expected to expand during the forecast period, as governments and healthcare organizations are promoting feminine hygiene products, especially in developing countries. Schools in several countries have started programs, which explain tampon usage and its benefits, for young girls.
Growing working women population fuel the market growth
An increasing number of working women, their changing lifestyles, rising disposable income among working women, and growing knowledge of sophisticated feminine products such as tampons are projected to boost the market in the coming years.
Existing Challenges
Tampons made with blended materials, plastic applicators used in the tampons, and others can sometimes cause allergic reactions among some consumers. This factor is anticipated to hamper the market during the forecast period.
Emerging Opportunities
The demand for biodegradable tampons is rising across the globe, as these types of tampons are environmentally friendly. The growing demand for such tampons and increasing awareness regarding environment-friendly products offer growth opportunities to the key market players. Several feminine hygiene product brands produce tampons, which are organic and biodegradable, to attract consumers.
Scope of Tampon Market Report
The report on the global tampon market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Tampon Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2021
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Historic Data
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2019 - 2020
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Forecast Period
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2022 - 2030
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Segmentation
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Types (Rectangular/Square Pads and Radially Wound Pledgets), Product Types (With Applicators and Without Applicators), Materials (Cotton, Rayon, and Blended), and Distribution Channels (Pharmacies, Supermarkets/Hypermarkets, Online Retailers, and Others)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Johnson & Johnson Services, Inc.; COTTON HIGH TECH, S.L.; Edgewell Personal Care; Procter & Gamble; Cora Health; Corman SpA; Kimberly-Clark Corporation; Lil-lets Group Limited; Svenska Cellulosa AB; Unicharm Corporation; First Quality Enterprises, Inc.; BodywiseUK; Kao Corporation; and Others
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Tampon Market Segment Insights
According to types, the tampon market is bifurcated into rectangular/square pads and radially wound pledgets. The radially wound pledgets segment is held a key share in the tampon industry in 2020, and it is expected to dominate the market during the forecast period. The radially wound pledgets tampons are compact, which makes them easy to carry and use. These types of tampons are popular among consumers, which aids in segment growth.
Based on product types, the tampon market is divided into with applicators and without applicators. The without applicator segment is projected to hold a significant market share during the forecast period, as tampons without applicators are less expensive than tampons with applicators. High demand for tampons without applicators and a wide range of such tampons available in developed countries are the key factors propelling the segment growth.
The with applicators segment is expected to grow at a steady pace in the coming years, as a wide range of tampons with applicators is available in the market. Consumers prefer these types of platforms, as they are easier to use in comparison with tampons without applicators. This factor boosts the demand for tampons with applicators and fuels the segment growth.
In terms of materials, the tampon market is segregated into cotton, rayon, and blended. The blended segment is projected to witness significant growth during the forecast period, as blended material tampons are more cost-effective than other materials available in the market. Several key tampon companies use cotton and rayon to produce blended material tampons. Increasing demand for durable, safe, and non-allergic tampons drives the blended segment growth.
The cotton segment is anticipated to expand in the coming years, due to the growing demand for cotton products that are organic and free of dyes and other chemicals.
On the basis of distribution channels, the tampon market is divided into pharmacies, supermarkets/hypermarkets, online retailers, and others. The supermarket/hypermarket segment is estimated to register significant growth during the forecast period, owing to the increasing availability of tampons from various brands at supermarkets and hypermarkets across many developed countries.
Several tampon manufacturers offer various discounts and deals at supermarkets and hypermarkets, which aids in the supermarkets/hypermarkets segment growth. The online retailers segment is anticipated to expand in the coming years, due to the increasing penetration of the internet, growing usage of smart devices, and rising number of online retailers across the globe.
This distribution channel offers various discounts, price ranges, and deals for tampons. Online retailers offer many organic products that are hard to find in supermarkets and online education regarding usage of the products to attract customers. These are the key factors that aid in segment growth.
In terms of regions, the market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America dominated the market in 2020, and it is expected to dominate the market during the forecast period. The increasing number of women adopting tampons in the region is the key factor aiding in the expansion of the market in North America.
The government initiatives to make female hygiene products available to women in the region boost the tampon market further. The market in Asia Pacific is anticipated to register a high CAGR in the coming years, owing to rising awareness regarding tampons and menstrual hygiene among women in the region.
The increasing population of working women, rising number of women using tampons, and growing awareness regarding the benefits of using tampons among women consumers are the key factors, which aid in the expansion of the market in Asia Pacific. The high demand for high-quality female hygiene products in the region is fueling the market growth in the region.
Segments
The global tampon market has been segmented on the basis of
Types
- Rectangular/Square Pads
- Radially Wound Pledgets
Product Types
- With Applicators
- Without Applicators
Materials
Distribution Channels
- Pharmacies
- Supermarkets/Hypermarkets
- Online Retailers
- Others
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Johnson & Johnson Services, Inc.
- COTTON HIGH TECH, S.L.
- Edgewell Personal Care
- Procter & Gamble
- Cora Health
- Corman SpA
- Kimberly-Clark Corporation
- Lil-lets Group Limited
- Svenska Cellulosa AB
- Unicharm Corporation
- First Quality Enterprises, Inc.
- BodywiseUK
- Kao Corporation
- Others
Competitive Landscape
Key players competing in the tampon market are Johnson & Johnson Services, Inc.; COTTON HIGH TECH, S.L.; Edgewell Personal Care; Procter & Gamble; Cora Health; Corman SpA; Kimberly-Clark Corporation; Lil-lets Group Limited; Svenska Cellulosa AB; Unicharm Corporation; First Quality Enterprises, Inc.; BodywiseUK; Kao Corporation; and others.
Some of these players have adopted a series of business development strategies including mergers and acquisitions, entering into partnerships and collaboration, product launches, and production capacity expansion to expand their consumer base and improve their market share.
- In 2019, Procter & Gamble launched an organic tampon under its brand Tampax. The newly launched product is free from bleach, dyes, and fragrances.
- In November 2021, Lil-lets Group Limited replaced its plastic applicators with newly designed reusable applicators to make them sustainable. This helps the company gain a large customer base.
- In February 2022, Newsweek, a US-based weekly news magazine, named Kimberly-Clark Corporation, as one of the responsible companies in the US. The company was awarded this title for its social and environmental responsibilities.
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