The global kids activity box market size was valued at USD 4.30 Bn in 2022 and is likely to reach USD 9.42 Bn by 2031, expanding at a CAGR of 5.92% during 2023-2031. Rising awareness about providing holistic education to kids among their parents is projected to fuel the market.
Kids activity boxes consist of a variety of fun activities, games, and various tasks for kids. The activities are designed to attain a comprehensive approach toward children’s development. These fun games and activities components are designed using bright colors, and various textures to attract kids. Games, stories, and tasks involved in such activities are based on different themes, concepts, and rules to add a fun element.
The activity boxes offer enormous entertainment to children by engaging them both physically and mentally. The audio-visual memory of children helps them retain maximum information and develops a habit of making observations, plotting conclusions, and logical thinking, and improves concentration.
Some of the games require parents’ involvement during the activity. This helps parents spend quality time with their kids. Parents choose kids’ activity boxes over gadgets such as mobile phones, kids tablets, TV, and computers to promote a productive engagement of their children.
Most of the activity boxes contain indoor games such as painting, puzzle solving, coloring, building a structure, DIY (do it yourself) activities, wooden toys, theme-based tasks, art & craft, geography & travel, architecture, science, coding, and origami. It helps to ensure children’s mental, physical, and moral development in an exciting way.
During the initial wave of the COVID-19 pandemic, the market faced a sudden disruption due to a sharp decline in demand. This reduction was due to the lack of availability of products, owing to the emergency lockdown, which forced shopkeepers to close their stores. In the latter half of the pandemic, businesses operated effectively with e-commerce platforms. Indoor engagement for kids was of utmost necessity during the peak pandemic period. The market recovered from the crisis by experiencing a rapid increase in demand for the kids activity boxes, which fueled the market to a certain limit.
Kids Activity Box Market Dynamics
Major Drivers
Rising awareness among parents about the necessity of cognitive development of kids is expected to drive the market during the projection period. Maintaining cognitive development among kids is possible through games such as puzzles, brainteasers, and mechanical games such as assembling a robot or a car.
The rising popularity of STEAM activities is likely to boost the market. The STEAM activities refer to the science, technology, engineering, arts & architecture, and mathematics-based fun games that help kids to choose an area of interest. This approach to teaching improves the grasping power of a child and improves the memory quotient.
Existing Restraints
Toddlers are prone to choking hazards, due to swallowing small components of the games hindering the market. If kids swallow the tiny components of the game, they become susceptible to serious medical complications. Furthermore, there are no substitute components provided in the activity boxes to replace the missing components, which restraints the market.
Scope of the Kids Activity Box Market Report
The market report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Kids Activity Box Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Type (Theme-based and STEAM-based), Age Group (2-4 Years, 4-6 Years, 6-8 Years, and 8-12 Years), Price Range (Low, Medium, and High), and Distribution Channel (Online and Offline).
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
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Key Players Covered in the Report
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Little Passport; Kitchen Kid; Magic Crate; Bitsbox; Dan & Darci; Xplorabox; KiwiCo Inc; Learn & Climb; BuildingToyStore.com, Inc; Quadrum Solutions; Green Kid Crafts; Educomp Solutions Ltd; FirstCry; and My Creative Box.
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Kids Activity Box Market Segment Insights
Based on type, the kids activity box market is bifurcated into theme-based and STEAM-based. The theme-based segment accounted for a key market share in 2022 and is projected to register a robust growth rate in the coming years, due to the increasing popularity of animated movie characters that provoke kids to imagine. Kids explore their creative side by playing theme-based games. Growing demand for toys such as superheroes, barbie, and popular cartoon characters is likely to drive the segment.
The STEAM-based segment is expected to expand at a significant growth rate during the projection period, owing to the rising awareness among parents to provide holistic education to their children that initiate their overall development at a young age. The foundation of logical reasoning and strategic thinking is attained by indulging in STEAM-based activities.
On the basis of age group, the market is segregated into 2-4 years, 4-6 years, 6-8 years, and 8-12 years. The 4-6 years segment dominated the market in 2022 and is anticipated to grow at a rapid pace during the forecast period, due to the increasing demand for indoor engagement activities for kids that are better alternatives to babysitting them, than with a TV or a mobile phone. The segment growth is further attributed to the growing requirement to develop cognitive health, as 4-6 years of age is considering a perfect age for cognitive development.
In terms of price range, the market is segmented into low, medium, and high. The low segment accounted for a major market share in 2022, as there was an increase in the adoption of cost-effective educational toys among low-income consumers. However, the medium segment is expected to register a robust growth rate during the projection period, owing to the rising credibility of manufacturers towards using kids-friendly components in toys. rising disposable income of consumers.
The key players in the market have earned credibility from consumers pertaining to their high manufacturing standards such as the usage of lead-free paints for toys and right-sized toy components to prevent choking hazards for kids. This increases the credibility of medium-price range toys. Factors such as this are expected to fuel the segment.
Based on the distribution channel, the market is bifurcated into online and offline. The online segment is anticipated to expand at a rapid pace in the coming years, owing to the increasing trend of online purchasing. Online channels provide a wide range of products at the fingertips. It offers free home delivery and allows consumers to exchange and returns the products in case of damage. The emerging e-commerce platforms offer great deals to consumers. Furthermore, it offers a variety of payment options such as third-party payment gateways, cashback offers, discounts, buy now and pay later options and no-cost EMIs. A variety of payment alternatives attract more users and improve the affordability of the product.
In terms of region, the global kids activity box market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is expected to dominate the market during the projection period, owing to the growing awareness among parents about the comprehensive approach toward children’s education. Rising awareness regarding child cognitive development and the growing consumers’ disposable income are further likely to boost the regional market.
Segments
The kids activity box market has been segmented on the basis of
Type
Age Group
- 2-4 Years
- 4-6 Years
- 6-8 Years
- 8-12 Years
Price Range
Distribution Channel
Region
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Little Passport
- Kitchen Kid
- Magic Crate
- Bitsbox
- Dan & Darci
- Xplorabox
- KiwiCo Inc
- Learn & Climb
- BuildingToyStore.com, Inc
- Quadrum Solutions
- Green Kid Crafts
- Educomp Solutions Ltd
- FirstCry
- My Creative Box
Competitive Landscape
Key players competing in the global kids activity box market are Little Passport; Kitchen Kid; Magic Crate; Bitsbox; Dan & Darci; Xplorabox; KiwiCo Inc; Learn & Climb; BuildingToyStore.com, Inc; Quadrum Solutions; Green Kid Crafts; Educomp Solutions Ltd; FirstCry; and My Creative Box.
These key players in the market opted for mergers, collaborations, regional surveys, and mass advertising to improve the quality of the products they offer. Key players are focused on looking for business opportunities to expand their business and improve their market presence.
- On June 15, 2021, Flinto Learning Solutions Pvt. Ltd. launched a subscription-based kids activity box. Subscribers get a monthly activity box packed with a bunch of fun activities, tasks, theme-based games, storybooks, and other educational materials with recreational touch.
- In 2020, Raddish Kids declared an ‘annual radish scholarship program’ to support the kids who cook and eat. This initiative is taken to inspire young chefs who need financial support to pursue their passion for cooking.
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