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Toys and Games Market Size, Share & Growth | Forecast [2030]
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Toys and Games Market Size, Share & Growth | Forecast [2030]

Segments - Global Toys and Games Market by Product Types (Construction Toys, Dolls & Accessories, Electronics & Video Games, Games & Puzzles, Outdoor & Sports Toys, Preschool Toys, and Others), Age Group (15 Years & Above, 9-15 Years, and 0-8 Years), Distribution Channels (Online and Offline), and Regions (Asia Pacific, North America, Europe, Latin America, and Middle East & Africa) Forecasts, 2021-2028

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Author : Debadatta Patel
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Editor : Shruti Bhat

Upcoming | Report ID :CG-3640 | 4.8 Rating | 77 Reviews | 202 Pages | Format : PDF Excel PPT

Report Description


The global toys and games market is expected to register a high CAGR during the forecast period, between 2021 and 2028. Toys and games play a significant role in social life. Toys and games include a variety of objects that include dolls, rattles, and toy automobiles, as well as board games, skipping ropes, and jigsaw puzzles. Toys play an important role in brain development since they contribute to the development of reasoning and logical skills, as well as spatial reasoning skills. They have an intrinsic worth that contributes to children's entire development. Toys allow youngsters to express themselves creatively and emotionally. Games, on the other hand, improves cognitive and de-stress, social, and physical skills. Playing with toys and board games also helps children learn while developing communication and social skills.

Global Toys and Games Market Summary

  • Increase in demand for tactic-based and educational toys among children drives the expansion of the toys and games market.
  • Growing awareness of mental skills games for youngsters is estimated to drive the growth of the market.
  • Rising preference for scientific and educational toys, coupled with rising personnel disposable income levels, is expected to be a powerful catalyst for the global toys and games market.
  • The acceptance of free-to-play gaming and the growing requirement for eco-friendly toys are boosting the demand for toys and games.
  • Exchange rate fluctuations and high pricing can hinder toys and games market expansion.
  • Increasing adoption of smartphones and tablets, as well as the increased preference for online gaming, are expected to provide profitable opportunities for the market trends.

Scope of the report:

The report on the toys and games market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.

Attributes

Details

Report Title

Toys and Games Market - Global Industry Analysis, Size, Share, Growth, Trends And Forecast

Base Year

2020

Historic Data

2018 & 2019

Forecast Period

2021–2028

Segmentation

Product Types (Construction Toys, Dolls & Accessories, Electronics & Video Games, Games & Puzzles, Outdoor & Sports Toys, Preschool Toys, and Others), Age Group (15 Years & Above, 9-15 Years, and 0-8 Years), Distribution Channels (Online and Offline)

Regional Scope

Asia Pacific, North America, Europe, Latin America, and Middle East & Africa

Report Coverage

Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast

Key Players Covered in the Report

BANDAI NAMCO Entertainment Europe S.A.S, Microsoft, Nintendo, NetEase, Inc., Sony Interactive Entertainment Inc., JAKKS Pacific, Inc., Playmates Toys Limited, Mattel, Dream International Limited, Hasbro, VTech Holdings Limited, LEGO System A/S, and Konami Holdings Corporation

Toys and Games Market Segment Insights:

Electronic & video games segment is projected to hold significant market share

Based on product types, the toys and games market can be fragmented into construction toys, dolls & accessories, electronics & video games, games & puzzles, outdoor & sports toys, preschool toys, and others. The electronic & video games segment is projected to hold significant market share owing to rising consumer expenditure on video content, video game tournaments, and virtual reality objects. Technological improvements, as well as the increased adoption of diverse software such as IoT and AI processors, are improving game quality and drawing more customers. The segment is expanding at an exponential rate due to factors such as the rise of online and mobile gaming and the shift from physical to digital software delivery.

Global Toys and Games Market Product Types

15 years & above segment is anticipated to account for a substantial share

On the basis of age groups, the market can be segregated into 15 years & above, 9-15 years, and 0-8 years. The 15 years & above segment is anticipated to account for a substantial share. Families in industrialized economies are increasingly acquiring interactive, educational, and multi-functional toys to aid in the development of their children. Aside from youngsters, adult consumers are likely to drive toy and game sales. The rising demand for video games and action figures is a major driver of the segment expansion. Furthermore, the video game market is growing at a rapid pace, which can have a favourable impact on the whole business.

Offline segment to register a substantial growth rate during the forecast period

In terms of distribution channels, the toys and games market can be bifurcated into online and offline. The offline segment is expected to register a substantial growth rate during the forecast period. Increased product visibility in supermarkets and hypermarkets has boosted the offline segment.

Asia Pacific is expected to dominate the market

In terms of regions, the market can be categorized as Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Asia Pacific is expected to dominate the market. Companies in Asia Pacific is a large supplier of raw materials and products. Furthermore, rising customer disposable income and growing number of retail outlets is estimated to drive the product demand. Rising demand from emerging countries such as India and Singapore is driving the market. The product's demand is being boosted by the growing commercial and industrial sectors.

Global Toys and Games Market Region

Segments

By Product Types

  • Construction Toys
  • Dolls & Accessories
  • Electronics & Video Games
  • Games & Puzzles
  • Outdoor & Sports Toys
  • Preschool Toys
  • Others

By Age Groups

  • 15 Years & Above
  • 9-15 Years
  • 0-8 Years

By Distribution Channels

  • Online
  • Offline

By Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

By Key Players

  • BANDAI NAMCO Entertainment Europe S.A.S
  • Microsoft
  • Nintendo
  • NetEase, Inc.
  • Sony Interactive Entertainment Inc.
  • JAKKS Pacific, Inc.
  • Playmates Toys Limited
  • Mattel
  • Dream International Limited
  • Hasbro
  • VTech Holdings Limited
  • LEGO System A/S
  • Konami Holdings Corporation

 

Competitive Landscape

Key players in the toys and games market are BANDAI NAMCO Entertainment Europe S.A.S, Microsoft, Nintendo, NetEase, Inc., Sony Interactive Entertainment Inc., JAKKS Pacific, Inc., Playmates Toys Limited, Mattel, Dream International Limited, Hasbro, VTech Holdings Limited, LEGO System A/S, and Konami Holdings Corporation. These players have widely engaged in various business development strategies such as collaborations, agreements, mergers & acquisitions, production capacity expansion, new product launches, and partnerships to increase their market share.

Global Toys and Games Market Key Players

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Toys and Games Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Toys and Games Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Toys and Games Market - Supply Chain
  4.5. Global Toys and Games Market Forecast
     4.5.1. Toys and Games Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Toys and Games Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Toys and Games Market Absolute $ Opportunity
5. Global Toys and Games Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Toys and Games Market Size and Volume Forecast by Types
     5.3.1. Construction Toys
     5.3.2. Dolls & Accessories
     5.3.3. Electronics & Video Games
     5.3.4. Games & Puzzles
     5.3.5. Outdoor & Sports Toys
     5.3.6. Preschool Toys
     5.3.7. Others
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Toys and Games Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Toys and Games Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Toys and Games Demand Share Forecast, 2019-2026
7. North America Toys and Games Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Toys and Games Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Toys and Games Market Size and Volume Forecast by Types
     7.4.1. Construction Toys
     7.4.2. Dolls & Accessories
     7.4.3. Electronics & Video Games
     7.4.4. Games & Puzzles
     7.4.5. Outdoor & Sports Toys
     7.4.6. Preschool Toys
     7.4.7. Others
  7.5. Basis Point Share (BPS) Analysis by Types
  7.6. Y-o-Y Growth Projections by Types
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Toys and Games Demand Share Forecast, 2019-2026
8. Latin America Toys and Games Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Toys and Games Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Toys and Games Market Size and Volume Forecast by Types
     8.4.1. Construction Toys
     8.4.2. Dolls & Accessories
     8.4.3. Electronics & Video Games
     8.4.4. Games & Puzzles
     8.4.5. Outdoor & Sports Toys
     8.4.6. Preschool Toys
     8.4.7. Others
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Toys and Games Demand Share Forecast, 2019-2026
9. Europe Toys and Games Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Toys and Games Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Toys and Games Market Size and Volume Forecast by Types
     9.4.1. Construction Toys
     9.4.2. Dolls & Accessories
     9.4.3. Electronics & Video Games
     9.4.4. Games & Puzzles
     9.4.5. Outdoor & Sports Toys
     9.4.6. Preschool Toys
     9.4.7. Others
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Toys and Games Demand Share Forecast, 2019-2026
10. Asia Pacific Toys and Games Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Toys and Games Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Toys and Games Market Size and Volume Forecast by Types
     10.4.1. Construction Toys
     10.4.2. Dolls & Accessories
     10.4.3. Electronics & Video Games
     10.4.4. Games & Puzzles
     10.4.5. Outdoor & Sports Toys
     10.4.6. Preschool Toys
     10.4.7. Others
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Toys and Games Demand Share Forecast, 2019-2026
11. Middle East & Africa Toys and Games Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Toys and Games Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Toys and Games Market Size and Volume Forecast by Types
     11.4.1. Construction Toys
     11.4.2. Dolls & Accessories
     11.4.3. Electronics & Video Games
     11.4.4. Games & Puzzles
     11.4.5. Outdoor & Sports Toys
     11.4.6. Preschool Toys
     11.4.7. Others
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Toys and Games Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Toys and Games Market: Market Share Analysis
  12.2. Toys and Games Distributors and Customers
  12.3. Toys and Games Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. BANDAI NAMCO Entertainment Europe S.A.S
     12.4.2. Microsoft
     12.4.3. Nintendo
     12.4.4. NetEase, Inc.
     12.4.5. Sony Interactive Entertainment Inc.
     12.4.6. JAKKS Pacific, Inc.
     12.4.7. Playmates Toys Limited

Methodology

Our Clients

The John Holland Group
Microsoft
Nestle SA
General Electric
Pfizer
Deloitte
sinopec
General Mills