The baby diapers market is anticipated to expand at a robust CAGR during the forecast period, between 2021-2018. A diaper is a part of towel or absorbent enfolded around the bottom of the baby’s legs to hold feces and urine. Baby diaper is one of the most developing markets in the baby care products due to increase in health awareness among parents.
Market Trends, Drivers, Restraints, and Opportunities:
- Increase in the number of working women is estimated to positively influence the market growth.
- The development of the absorbent-core technology can spur the market growth.
- Growing demand for diapers by the households in low and middle-income countries is anticipated to spur the growth of the market.
- Expensive nature of baby diapers can foster the market growth.
- Rising infant population is driving the growth of the market.
Scope of the report
The report on the baby diaper market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
Baby Diaper Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast
2018 & 2019
Types (Cloth Diapers and Disposable Diapers), Sizes (Small, Medium, Large, and Extra-large), Age Groups (Infants, Babies, Toddlers, and Above 2 years), Distribution Channels (Supermarkets, Convenience Stores, Pharmacies, and Online channels)
Asia Pacific, North America, Europe, Latin America, and Middle East & Africa
Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast
Baby Diaper Market Segment Insights:
Disposable diaper segment is projected to grow at a robust rate
In terms of types, the market can be bifurcated into cloth diapers and disposable diapers. The disposable diapers segment is projected to expand at a robust rate during the forecast period. The disposable diapers are suitable, safe, and time saving which have become a benefit for working women as these are disposable and do not require washing them. The demand for these diapers is increasing as these are affordable as compared to cloth diapers.
Medium segment is anticipated to account a major market share during the forecast period
On the basis of sizes, the market can be segmented into small, medium, large, and extra-large. The medium segment is anticipated to hold a large market share during the forecast period. Rising demand for diapers among babies is driving the market segment. On the other hand, the large segment is expected to grow at a steady rate in the coming years.
Toddler segment is anticipated to register a high CAGR during the forecast period
Based on the age groups, the market can be divided into infants, babies, toddlers, and above 2 years. The toddler segment is anticipated to register a high CAGR during the forecast period. Rising number of parents preferring diapers for toddlers is fueling the growth of the market segment. However, the babies segment is expected to expand at a robust rate in the coming years.
Supermarket segment is projected to hold a significant share
In terms of distribution channels, the market can be segmented into supermarkets, convenience stores, pharmacies, and online channels. The supermarkets segment is projected to hold a significant share during the forecast period. Supermarkets are gaining preference due to the availability of wide-ranging of consumer goods available under one roof, good amount of parking space, and suitable timings. Furthermore, rising working class population, rapid growth in urbanization, and inexpensive pricing boosts the acceptance of supermarkets in the developing and developed regions.
The online channels segment is expected to grow at a sustainable rate during the forecast period. The presence of online marketplace such as Amazon and Flipkart is spurring the market growth. Moreover, the availability of discounts and door-step delivery is driving the growth of the market segment.
The market in Asia Pacific to exhibit a high CAGR
Based on regions, the market can be divided into Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa. Asia Pacific accounted for a major share of the market. In Asia Pacific, China alone has average 18 million newly born each year. Increasing demand for high-value and high price product in city markets has caused the introduction of numerous high quality disposable baby diapers to match their economy and existing range of products.
- Cloth diapers
- Disposable diapers
By Age groups
- Above 2 years
By Distribution channels
- Convenience Stores
- Online channels
- North America
- Latin America
- Asia Pacific
- Middle East & Africa
The key players of the market are Procter & Gamble., Kimberly-Clark Corporation, Kao Corporation., Unicharm, and Essity Aktiebolag. These players have adopted many strategies like expansions, innovations, and mergers & acquisitions.