Organic Baby Food Market Share, Opportunities, Industry 2031

Report Description

The global organic baby food market size was around USD 12.80 Billion in 2022 and is expected to surpass USD 39.38 Billion by 2031, expanding at a compound annual growth rate (CAGR) of 13.3% during the forecast period, 2023–2031. The market growth is attributed to the increasing awareness about health and organic foods around the globe.

Organic food includes a variety of foods that are primarily produced and processed without using harmful chemicals and pesticides. Organic food products are healthier and better alternative as compared to conventional foods. Observing the harsh health impact due to the COVID-19 pandemic, people become health conscious and are aware of healthier diets to boost the immune system of their children.

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Organic baby foods are healthier food options for babies and toddlers as these diets offer nutritional supplements to help in overall growth and development of babies. The milk formulas and prepared baby food are major selling products in the organic baby food market. The organic baby foods are easily available in pharmacies, supermarket/hypermarket, different e-commerce platforms, and convenience stores. Unlike adults, infants and children are more susceptible to several health conditions or illnesses potentially caused by the consumption of foods added with pesticides and chemicals. Over the recent years, numerous organic food product manufacturers have launched various organic baby food products to help prevent babies from diseases.

COVID-19 Impact on Organic Baby Food Market

The report finds that the COVID-19 had a positive impact on the global organic baby food market. During the COVID-19 pandemic, organic baby food market had a rapid spike in demand for various food products due to the immunity and nutritional benefits. Organic baby food offers several benefits, which are essential and important for toddlers and babies. During the pandemic, rise in demand for organic baby food was due to the increase in public awareness about health and organic foods. There was a sudden spike of sales in the first phase of the pandemic owing to the prolonged lockdown and stay at home orders from the governments around the globe. Some of the manufactures launched organic baby food products, owing to the rise in demand for organic baby food products during the COVID-19 pandemic. During the peak of the pandemic, demand for organic baby foods had increased, owing to the immunity benefits of the food products.

Organic Baby Food Market Dynamics

The research report presents a complete overview by providing detailed information about the current market trends, existing drivers, growth opportunities and potentials, and emerging challenges. The global organic baby food market report has up-to-date insights about market dynamics and market scenarios that can shape the overall market performance and output during the forecast period, 2023 to 2031.

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Major Drivers

Rising concerns related to child health stimulate consumers to purchase organic food items

There is rising demand for organic baby food, due to the increasing awareness of parents about a variety of nutritious food for their children. Organic food is a better option for babies and toddlers than other types of foods, as they normally have low immune systems that makes them susceptible to several illnesses. This is one of the major reasons that contributes to the overall market growth.

Existing Restraints

High costs and short shelf life of organic food to hamper the market

One of the major restraints of the global organic baby food market is the high cost of organic food products. The organic baby food products are expensive than the conventional or traditional foods, due to the high expenses involved and labour-intensive production method. Organic foods also have a shorter shelf life compared with the regular or traditional baby food, which acts as a major restraint that can hinder the market growth in the coming years.

Strict government rules and regulations for the approval of organic baby food products

Strict government rules for approving the formula can hinder the global organic baby food market. In some of the countries, governments impose strict rules for organic foods to meet the nutrients marks. For infant milk formula, US-based infant formula manufacturers must notify the FDA prior to marketing new formula and manufacturers must meet the federal nutrients requirements for the organic baby foods. This process takes a long time for documentation, which ultimately leads to hinder the market growth.

Emerging Opportunities

Increasing population of working women around the globe

Rising working women population around the globe is expected to offer lucrative opportunities for the global organic baby food market players during the assessment period. In the current fast-paced lifestyle, people prefer to ready-to-eat or convenient nutritious food products for themselves and for their kids as well. A high number of working women are preferring prepackaged baby foods, which are easy to cook and are available in ready-to-eat food products. The rising awareness of various baby food products among working women owing to the nutritional benefits of the organic baby food products can produce new opportunities for the global organic baby foods market growth.    

Scope of Organic Baby Food Market Report

The global organic baby food market research report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Organic Baby Food Market Segment Insights

Prepared food segment to expand at a significant growth rate

Based on product type, the global organic baby food market is divided into dried baby food, infant milk formula, wet food, prepared baby food, and others. The prepared food segment is expected to expand at a significant growth rate during the projected period, due to the wide popularity of ready-to-eat prepared food and easy to cook food products. The prepared food segment accounted for 76.2% share of the overall market revenue in 2021. Prepared food comes rich in vitamins, which are good for a baby’s health. Owing to the major response from consumers for prepared baby food, manufacturers are launching new varieties and flavors of prepared baby food.   

The infant milk formula segment is projected to hold a major share of the market during the forecast period, due to the rising awareness among parents regarding the benefits of infant milk formulas for overall growth and development of their children. Moreover, the increasing parents’ preference for organic baby packed food products and chemical-free healthy food products for their kids further boosts the segment. The Infant milk formula segment is expected to grow at a CAGR of 8.5% during the projected period.

Another leading segments in the global organic baby food market are wet food and dried baby food. The rising revenue share of the wet food segment is due to the increasing parents' awareness regarding easy process of liquid foods for toddlers and babies. Meanwhile, the dried baby food segment growth is attributed to the increasing introduction of dried-based new fruit flavors in baby foods.

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Supermarket/hypermarket segment to register a considerable CAGR

Based on distribution channel, the global market is segregated into pharmacies, supermarket/hypermarket, e-commerce, and convenience stores. The supermarket/hypermarket segment is projected to register a considerable CAGR during the forecast period, due to the easy availability of organic baby food products in supermarket/hypermarket. Rising urbanization and increasing establishment of supermarkets, especially in developing countries, are major factors driving the segment.

The e-commerce segment is anticipated to account for a major market share in the coming years owing to the wide availability of baby food products offered by several online platforms. Rapid growth of e-commerce platforms that gives easy option for buying and doorstep delivery service option are major factors for the significant growth of the segment.

Asia Pacific to dominate the market

In terms of region, the global organic baby food market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is expected to dominate the global market during the projected period, owing to the presence of a huge consumer base for the packaged baby food products in the region. Asia Pacific accounted for a revenue share of around 42% of the global organic baby food market in 2021. the regional market growth is further attributed to the rising population of newborn babies in India and China. This can be a major key factor for the manufacturers to increase their production of organic baby food products as per consumers’ demand.

The organic baby food market in North America is one of the fastest-growing markets and is expected to grow at a CAGR of 8.9% over the forecast period, owing to the presence of a large pool of parents having well-awareness regarding the use of organic food products for babies’ development and growth. The presence of a large health-conscious population and their increasing spending on organic foods are offering lucrative opportunities for manufacturers in the region.

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