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Educational Toys Market Size, Industry Trends Report | 2031

Educational Toys Market

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Segments - by Type (Motor Skills Toys, Academic Toys, Cognitive Toys, and Others), Product (Games & Puzzler, Arts & Crafts, Building Sets, Sports & Outdoor Toys, and Others), Age Group (0-4 Years, 4-8 Years, and Above 8 Years), Distribution Channel (Online and Offline), End-user (Individual/Residential and Commercial), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031

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Report Description

The global educational toys market size was USD 76 Bn in 2022 and is likely to reach USD 139 Bn by 2031, expanding at a CAGR of 10.1% during 2023–2031. The market growth is attributed to the increasing popularity of smart toys to stimulate the learning process in children.

Educational toys refer to objects of play, designed for children to stimulate learning. They are intended to increase hand-eye coordination, motor skills, memorization, identification skills, and literacy. It focuses on developing senses such as sight, touch, and hearing with various colors, textured materials, and sounds while also boosting the IQ of children.

Problem-solving, social and emotional skills are developed and enhanced by educational toys. Key areas for manufacturers to consider are the durability and safety of toys for children. COVID-19 has positively impacted the global educational toys market owing to the increasing demand for educational toys due to the shutdown of schools during the pandemic.

Educational Toys Market Dynamics

The global educational toys market report has up-to-date insights that help in formulating a strategic roadmap about the estimated market scenario and performance from 2023 to 2031.

What are Drivers of Educational Toys Market?

Rising government initiatives to expand the local toy manufacturing sector, are expected to drive the global educational toys market owing to the increasing demand for local products among individuals.

Rising number of parents focusing on improving the problem-solving skill and creativity in children to make them future-ready is boosting the popularity of STEM toys and is likely to drive the educational toys market in the forecast period.

What Restraints Educational Toys Market?

Cost of raw material used for making educational toys are inconsistent due to the increasing demand for innovative digitalized toys among parents and children. The fluctuating cost of raw materials is restraining the market growth of the educational toys market.

What are Opportunities in Educational Toys Market?

Eco-friendly toys have a less harmful impact on the environment. Durability, ease to clean, and safety is the factors rising the demand for eco-friendly educational toys and offering growth opportunities to the key players in the market.

Scope of Educational Toys Market Report

The global educational toys market research report includes an assessment of the market trends, market segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes	Details
Report Title	Educational Toys Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Base Year	2022
Historic Data	2020–2021
Forecast Period	2023–2031
Segmentation	Types (Motor Skills Toys, Academic Toys, Cognitive Toys, and Others), Products (Games & Puzzler, Arts & Crafts, Building Sets, Sports & Outdoor Toys, and Others), Age Groups (0-4 Years, 4-8 Years, and Above 8 Years), Distribution Channels (Online and Offline), and End-users (Individual/Residential and Commercial)
Regional Scope	Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Report Coverage	Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
Key Players Covered in the Report	Melissa & Doug; Mattel, Inc.; LEGO System A/S; Tomy Company, Ltd.; Ravensburger AG; The Simba Dickie Group; Coco Moco; WowWee Group Limited; Hasbro, Inc.; Jakks Pacific, Inc.; MGA Entertainment, Inc.; and VTech Holdings Limited

Educational Toys Market Segment Insights

What Drives Motor Skill Segment in the Educational Toys Market?

Based on types, the educational toys market is divided into motor skills toys, academic toys, cognitive toys, and others. The motor skill toys segment is expected to dominate the market during the forecast period, as AC motor skills toys are considered essential for babies, toddlers, and older kids to develop gross motor skills and fine motor skills.

What is the Main Aspect for Boosting the Sports & Outdoor Segment?

Based on product, the market is segregated into games & puzzler, arts & crafts, building sets, sports & outdoor toys, and others. The sports & outdoor toys segment is projected to drive the market during the forecast period, as sports & outdoor toys are used to inculcate love for outdoors and team spirit among children.

Which Major Factors Influence the Growth of 0-4 Years Segment?

In terms of age groups, the market is segmented into 0-4 years, 4-8 years, and above 8 years. The 0-4 years segment is estimated to expand at a high CAGR in the coming years, owing to the increasing need to boost Intelligent Quotient (IQ) among children from an early age.

How is the Distribution Channel Segment Generating More Revenue Share in the Global Educational Toys Market?

On the basis of distribution channels, the market is bifurcated into online and offline. The offline segment is expected to dominate the market during the forecast period, as offline distribution channels such as Supermarkets/Hypermarkets offer various discounts, especially during holiday seasons, to expand their toys sale.

What Key Factor Contribute to the Rapid Expansion of the Commercial Segment?

Based on end-users, the market is divided into individual/residential and commercial. The commercial segment is anticipated to drive the market during the forecast period, owing to increasing numbers of schools and educational institutes adopting educational toys in their curriculums.

Why is North America Dominating Educational Toys Market?

In terms of region, the global educational toys market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the market during the projection period due to growing demand for Made in USA products from consumers and retailers.

Segments

The global educational toys market has been segmented on the basis of

Types

Motor Skills Toys
Academic Toys
Cognitive Toys
Others

Products

Games & Puzzler
Arts & Crafts
Building Sets
Sports & Outdoor Toys
Others

Age Groups

0-4 Years
4-8 Years
Above 8 Years

Distribution Channels

Online
Offline

End-Users

Individual/Residential
Commercial

Regions

Asia Pacific
North America
Latin America
Europe
Middle East & Africa

Key Players

Melissa & Doug
Mattel, Inc.
LEGO System A/S
Tomy Company, Ltd.
Ravensburger AG
The Simba Dickie Group
Coco Moco
WowWee Group Limites
Hasbro, Inc.
Jakks Pacific, Inc.
MGA Entertainment, Inc.
VTech Holdings Limited

Competitive Landscape

Key players competing in the market are Melissa & Doug; Mattel, Inc.; LEGO System A/S; Tomy Company, Ltd.; Ravensburger AG; The Simba Dickie Group; Coco Moco; WowWee Group Limites; Hasbro, Inc.; Jakks Pacific, Inc.; MGA Entertainment, Inc.; and VTech Holdings Limited.

These companies adopted development strategies including mergers, acquisitions, partnerships, collaboration, product launches, and production expansion to expand their consumer base worldwide.

On June 2021, Melissa & Doug, launched its first brand-driven campaign, Timeless Toys, introducing a range of hands-on and screen-free toys.

Global Educational Toys Market Key Players

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Educational Toys Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Educational Toys Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Educational Toys Market - Supply Chain
  4.5. Global Educational Toys Market Forecast
     4.5.1. Educational Toys Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Educational Toys Market Size (000â€™ Units) and Y-o-Y Growth
     4.5.3. Educational Toys Market Absolute $ Opportunity
5. Global Educational Toys Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Educational Toys Market Size and Volume Forecast by Types
     5.3.1. Motor Skills Toys
     5.3.2. Academic Toys
     5.3.3. Cognitive Toys
     5.3.4. Others
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Educational Toys Market Analysis and Forecast by End Users
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by End Users
     6.2.2. Y-o-Y Growth Projections by End Users
  6.3. Educational Toys Market Size and Volume Forecast by End Users
     6.3.1. Individual/Residential
     6.3.2. Commercial
  6.4. Absolute $ Opportunity Assessment by End Users
  6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Educational Toys Market Analysis and Forecast by Region
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by Region
     7.2.2. Y-o-Y Growth Projections by Region
  7.3. Educational Toys Market Size and Volume Forecast by Region
     7.3.1. North America
     7.3.2. Latin America
     7.3.3. Europe
     7.3.4. Asia Pacific
     7.3.5. Middle East and Africa (MEA)
  7.4. Absolute $ Opportunity Assessment by Region
  7.5. Market Attractiveness/Growth Potential Analysis by Region
  7.6. Global Educational Toys Demand Share Forecast, 2019-2026
8. North America Educational Toys Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
  8.2. North America Educational Toys Market Size and Volume Forecast by Country
     8.2.1. U.S.
     8.2.2. Canada
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. North America Educational Toys Market Size and Volume Forecast by Types
     8.4.1. Motor Skills Toys
     8.4.2. Academic Toys
     8.4.3. Cognitive Toys
     8.4.4. Others
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. North America Educational Toys Market Size and Volume Forecast by End Users
     8.7.1. Individual/Residential
     8.7.2. Commercial
  8.8. Basis Point Share (BPS) Analysis by End Users
  8.9. Y-o-Y Growth Projections by End Users
  8.10. Market Attractiveness/Growth Potential Analysis
     8.10.1. By Country
     8.10.2. By Product Type
     8.10.3. By Application
  8.11. North America Educational Toys Demand Share Forecast, 2019-2026
9. Latin America Educational Toys Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Latin America Average Pricing Analysis
  9.2. Latin America Educational Toys Market Size and Volume Forecast by Country
      9.2.1. Brazil
      9.2.2. Mexico
      9.2.3. Rest of Latin America
   9.3. Absolute $ Opportunity Assessment by Country
  9.4. Latin America Educational Toys Market Size and Volume Forecast by Types
     9.4.1. Motor Skills Toys
     9.4.2. Academic Toys
     9.4.3. Cognitive Toys
     9.4.4. Others
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Latin America Educational Toys Market Size and Volume Forecast by End Users
     9.7.1. Individual/Residential
     9.7.2. Commercial
  9.8. Basis Point Share (BPS) Analysis by End Users
  9.9. Y-o-Y Growth Projections by End Users
  9.10. Market Attractiveness/Growth Potential Analysis
     9.10.1. By Country
     9.10.2. By Product Type
     9.10.3. By Application
  9.11. Latin America Educational Toys Demand Share Forecast, 2019-2026
10. Europe Educational Toys Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Europe Average Pricing Analysis
  10.2. Europe Educational Toys Market Size and Volume Forecast by Country
     10.2.1. Germany
     10.2.2. France
     10.2.3. Italy
     10.2.4. U.K.
     10.2.5. Spain
     10.2.6. Russia
     10.2.7. Rest of Europe
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Europe Educational Toys Market Size and Volume Forecast by Types
     10.4.1. Motor Skills Toys
     10.4.2. Academic Toys
     10.4.3. Cognitive Toys
     10.4.4. Others
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Europe Educational Toys Market Size and Volume Forecast by End Users
     10.7.1. Individual/Residential
     10.7.2. Commercial
  10.8. Basis Point Share (BPS) Analysis by End Users
  10.9. Y-o-Y Growth Projections by End Users
  10.10. Market Attractiveness/Growth Potential Analysis
     10.10.1. By Country
     10.10.2. By Product Type
     10.10.3. By Application
  10.11. Europe Educational Toys Demand Share Forecast, 2019-2026
11. Asia Pacific Educational Toys Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Asia Pacific Average Pricing Analysis
  11.2. Asia Pacific Educational Toys Market Size and Volume Forecast by Country
     11.2.1. China
     11.2.2. Japan
     11.2.3. South Korea
     11.2.4. India
     11.2.5. Australia
     11.2.6. Rest of Asia Pacific (APAC)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Asia Pacific Educational Toys Market Size and Volume Forecast by Types
     11.4.1. Motor Skills Toys
     11.4.2. Academic Toys
     11.4.3. Cognitive Toys
     11.4.4. Others
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Asia Pacific Educational Toys Market Size and Volume Forecast by End Users
     11.7.1. Individual/Residential
     11.7.2. Commercial
  11.8. Basis Point Share (BPS) Analysis by End Users
  11.9. Y-o-Y Growth Projections by End Users
  11.10. Market Attractiveness/Growth Potential Analysis
     11.10.1. By Country
     11.10.2. By Product Type
     11.10.3. By Application
  11.11. Asia Pacific Educational Toys Demand Share Forecast, 2019-2026
12. Middle East & Africa Educational Toys Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Middle East & Africa Average Pricing Analysis
  12.2. Middle East & Africa Educational Toys Market Size and Volume Forecast by Country
     12.2.1. Saudi Arabia
     12.2.2. South Africa
     12.2.3. UAE
     12.2.4. Rest of Middle East & Africa (MEA)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Middle East & Africa Educational Toys Market Size and Volume Forecast by Types
     12.4.1. Motor Skills Toys
     12.4.2. Academic Toys
     12.4.3. Cognitive Toys
     12.4.4. Others
  12.5. Basis Point Share (BPS) Analysis by Types
  12.6. Y-o-Y Growth Projections by Types
  12.7. Middle East & Africa Educational Toys Market Size and Volume Forecast by End Users
     12.7.1. Individual/Residential
     12.7.2. Commercial
  12.8. Basis Point Share (BPS) Analysis by End Users
  12.9. Y-o-Y Growth Projections by End Users
  12.10. Market Attractiveness/Growth Potential Analysis
     12.10.1. By Country
     12.10.2. By Product Type
     12.10.3. By Application
  12.11. Middle East & Africa Educational Toys Demand Share Forecast, 2019-2026
13. Competition Landscape
  13.1. Global Educational Toys Market: Market Share Analysis
  13.2. Educational Toys Distributors and Customers
  13.3. Educational Toys Market: Competitive Dashboard
  13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     13.4.1. Melissa & Doug
     13.4.2. Mattel, Inc.
     13.4.3. LEGO System A/S
     13.4.4. Tomy Company, Ltd.
     13.4.5. Ravensburger AG
     13.4.6. The Simba Dickie Group
     13.4.7. Coco Moco
     13.4.8. WowWee Group Limites
     13.4.9. Hasbro, Inc.
     13.4.10. Jakks Pacific, Inc.
     13.4.11. MGA Entertainment, Inc.
     13.4.12. VTech Holdings Limited

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