Educational Toys Market by Types (Motor Skills Toys, Academic Toys, Cognitive Toys, and Others), Products (Games & Puzzler, Arts & Crafts, Building Sets, Sports & Outdoor Toys, and Others), Age Groups (0-4 Years, 4-8 Years, Above 8 Years), Distribution Channels (Online and Offline), End-Users (Individual/Residential and Commercial), and Regions (Asia Pacific, North America, Latin America, Europe and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2022 – 2030
The global educational toys market size was valued at around USD 68 billion in 2021 and is expected to reach around USD 132 billion by 2030, expanding at a CAGR of around 9.8% during the forecast period, 2022 – 2030. The growth of the market is attributed to the increasing popularity of smart toys and growing awareness of usage of toys to stimulate learning process in children.
Educational toys refer to objects of play designed for children to stimulate leaning. Educational toys focus on boosting overall development in children. Educational toys are designed to increase hand-eye coordination, motor skills, memorizations, identification skills, and literacy. These toys aid in boosting IQ in children. Educational toys are designed to develop senses such as sight, touch, and hearing with various colors, textured materials, and sounds. These toys aid in enhancement of problem-solving skills in children. Toys such as puzzles encourage children to follow step-by-step sequence to solve a problem. Some education toys enable children to solve mathematical problems. Educational toys such as role-play toys aid children in exploring their surroundings with experimentation, imaginative play, creative designing and building, and exploration. These toys aid in developing social and emotional skills among children. Usage of these toys aid in expanding social attributes such as sharing, waiting for a turn, having fun, and others. Educational toys are designed to improve concentration skills.
Increasing awareness regarding the benefits of educational toys among parents, schools, and educational institutes is expected to boost the global educational toys market during the forecast period.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing popularity of STEM toys is expected to drive the market during the forecast period.
- Growing use of online channels to purchase toys boosts the market.
- Increasing demand for internet-connected high-tech toys spurs the market.
- Rising government support and initiatives to expand local toy manufacturing sector is anticipated to drive the global educational toys market in the coming years.
- Growing prevalence and circulation of counterfeit and non-branded educational toys hampers the growth of the market.
- Rising demand in eco-friendly educational toys offer growth opportunities to the key market players.
Scope of the Report
The report on the global educational toys market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes |
Details |
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Report Title |
Educational Toys Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
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Base Year |
2021 |
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Historic Data |
2019–2020 |
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Forecast Period |
2022–2030 |
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Segmentation |
Types (Motor Skills Toys, Academic Toys, Cognitive Toys, and Others), Products (Games & Puzzler, Arts & Crafts, Building Sets, Sports & Outdoor Toys, and Others), Age Groups (0-4 Years, 4-8 Years, Above 8 Years), Distribution Channels (Online and Offline), and End-Users (Individual/Residential and Commercial) |
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Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
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Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
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Key Players Covered in the Report |
Melissa & Doug; Mattel, Inc.; LEGO System A/S; Tomy Company, Ltd.; Ravensburger AG; The Simba Dickie Group; Coco Moco; WowWee Group Limited; Hasbro, Inc.; Jakks Pacific, Inc.; MGA Entertainment, Inc.; VTech Holdings Limited; and Others |
Market Segment Insights
Motor skills toys segment drives the market
On the basis of types, the market is divided into motor skills toys, academic toys, cognitive toys, and others. the motor skill toys segment is expected to boost the market during the forecast period, as AC motor skills toys are considered essential for babies, toddlers, and older kids to develop gross motor skills and fine motor skills. The academic toys segment is expected to expand rapidly in the coming years, due to high emphasis on visual technologies and incorporation of Artificial Intelligence (AI) in education toys.
Sports & outdoor toys segment holds a large share in the market
Based on products, the market is segregated into games & puzzler, arts & crafts, building sets, sports & outdoor toys, and others. The sports & outdoor toys segment is projected to drive the market during the forecast period, as sports & outdoor toys are used to inculcate love for outdoors and team spirit among children.
0-4 years segment boosts the market
In terms of age groups, the market is segmented into 0-4 years, 4-8 years, above 8 years. The 0-4 years segment is estimated to expand at a high CAGR in the coming years, owing to increasing need to boost Intelligent Quotient (IQ) among children from an early age. Several key market players are adopting flame-redundant, non-toxic, and durable materials to produce toys for 0-4 years age group. The key market players are developing customized toys for 4-8 years age group, which aids in expansion of the 4-8 years segment; thus, fueling the global educational toys market.
Offline Segment fuels the market
On the basis of distribution channels, the market is bifurcated into online and offline. The offline segment is expected to register a significant growth during the forecast period, as offline distribution channels such as Supermarkets/Hypermarkets offer various discounts, especially during holiday seasons, to expand their toys sale. Conversely, the online segment is anticipated to boost the market during the forecast period, due to increasing penetration of internet, growing use of smart devices, and rising popularity of online distribution channels to purchase toys among consumers.
Commercial segment holds a prominent market share
Based on end-users, the market is divided into individual/residential and commercial. The commercial segment is anticipated to drive the market during the forecast period, owing to increasing numbers of schools and educational institutes adopting educational toys in their curriculums. The individual/residential segment is projected to expand in the coming years, due to rising awareness of benefits of educational toys among parents.
North America dominates the market
In terms of regions, the market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America is projected to register a high CAGR during the forecast period, due to growing demand for Made in USA products from consumers and retailers. The market in Asia Pacific is anticipated to expand in the coming years, owing to growing population in countries such as India and China.
Segments
The global educational toys market has been segmented on the basis ofTypes
- Motor Skills Toys
- Academic Toys
- Cognitive Toys
- Others
- Games & Puzzler
- Arts & Crafts
- Building Sets
- Sports & Outdoor Toys
- Others
- 0-4 Years
- 4-8 Years
- Above 8 Years
- Online
- Offline
- Individual/Residential
- Commercial
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
- Melissa & Doug
- Mattel, Inc.
- LEGO System A/S
- Tomy Company, Ltd.
- Ravensburger AG
- The Simba Dickie Group
- Coco Moco
- WowWee Group Limites
- Hasbro, Inc.
- Jakks Pacific, Inc.
- MGA Entertainment, Inc.
- VTech Holdings Limited
- Others
Competitive Landscape
The global educational toys market is highly competitive with the presence of key players such as Melissa & Doug; Mattel, Inc.; LEGO System A/S; Tomy Company, Ltd.; Ravensburger AG; The Simba Dickie Group; Coco Moco; WowWee Group Limites; Hasbro, Inc.; Jakks Pacific, Inc.; MGA Entertainment, Inc.; VTech Holdings Limited; and others, who use business strategies such as mergers, collaborations, partnerships, acquisitions, and product launch to strengthen their hold in the market. For example, in June 2021, Melissa & Doug, a US-based toy company, launched its first brand-driven campaign, Timeless Toys, introducing a range of hands-on and screen-free toys. In May 2021, Mattel, Inc.; a US-based toy company, introduced PlayBack, which is a toy takeback program aiming at reusing discarded Mattel toys.
2. Assumptions and Acronyms Used
3. Research Methodology
4. Educational Toys Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Educational Toys Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Educational Toys Market - Supply Chain
4.5. Global Educational Toys Market Forecast
4.5.1. Educational Toys Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Educational Toys Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Educational Toys Market Absolute $ Opportunity
5. Global Educational Toys Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Educational Toys Market Size and Volume Forecast by Types
5.3.1. Motor Skills Toys
5.3.2. Academic Toys
5.3.3. Cognitive Toys
5.3.4. Others
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Educational Toys Market Analysis and Forecast by End Users
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by End Users
6.2.2. Y-o-Y Growth Projections by End Users
6.3. Educational Toys Market Size and Volume Forecast by End Users
6.3.1. Individual/Residential
6.3.2. Commercial
6.4. Absolute $ Opportunity Assessment by End Users
6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Educational Toys Market Analysis and Forecast by Region
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Region
7.2.2. Y-o-Y Growth Projections by Region
7.3. Educational Toys Market Size and Volume Forecast by Region
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. Asia Pacific
7.3.5. Middle East and Africa (MEA)
7.4. Absolute $ Opportunity Assessment by Region
7.5. Market Attractiveness/Growth Potential Analysis by Region
7.6. Global Educational Toys Demand Share Forecast, 2019-2026
8. North America Educational Toys Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.2. North America Educational Toys Market Size and Volume Forecast by Country
8.2.1. U.S.
8.2.2. Canada
8.3. Absolute $ Opportunity Assessment by Country
8.4. North America Educational Toys Market Size and Volume Forecast by Types
8.4.1. Motor Skills Toys
8.4.2. Academic Toys
8.4.3. Cognitive Toys
8.4.4. Others
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. North America Educational Toys Market Size and Volume Forecast by End Users
8.7.1. Individual/Residential
8.7.2. Commercial
8.8. Basis Point Share (BPS) Analysis by End Users
8.9. Y-o-Y Growth Projections by End Users
8.10. Market Attractiveness/Growth Potential Analysis
8.10.1. By Country
8.10.2. By Product Type
8.10.3. By Application
8.11. North America Educational Toys Demand Share Forecast, 2019-2026
9. Latin America Educational Toys Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Latin America Average Pricing Analysis
9.2. Latin America Educational Toys Market Size and Volume Forecast by Country
9.2.1. Brazil
9.2.2. Mexico
9.2.3. Rest of Latin America
9.3. Absolute $ Opportunity Assessment by Country
9.4. Latin America Educational Toys Market Size and Volume Forecast by Types
9.4.1. Motor Skills Toys
9.4.2. Academic Toys
9.4.3. Cognitive Toys
9.4.4. Others
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Latin America Educational Toys Market Size and Volume Forecast by End Users
9.7.1. Individual/Residential
9.7.2. Commercial
9.8. Basis Point Share (BPS) Analysis by End Users
9.9. Y-o-Y Growth Projections by End Users
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.11. Latin America Educational Toys Demand Share Forecast, 2019-2026
10. Europe Educational Toys Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Europe Average Pricing Analysis
10.2. Europe Educational Toys Market Size and Volume Forecast by Country
10.2.1. Germany
10.2.2. France
10.2.3. Italy
10.2.4. U.K.
10.2.5. Spain
10.2.6. Russia
10.2.7. Rest of Europe
10.3. Absolute $ Opportunity Assessment by Country
10.4. Europe Educational Toys Market Size and Volume Forecast by Types
10.4.1. Motor Skills Toys
10.4.2. Academic Toys
10.4.3. Cognitive Toys
10.4.4. Others
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Europe Educational Toys Market Size and Volume Forecast by End Users
10.7.1. Individual/Residential
10.7.2. Commercial
10.8. Basis Point Share (BPS) Analysis by End Users
10.9. Y-o-Y Growth Projections by End Users
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.11. Europe Educational Toys Demand Share Forecast, 2019-2026
11. Asia Pacific Educational Toys Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Asia Pacific Average Pricing Analysis
11.2. Asia Pacific Educational Toys Market Size and Volume Forecast by Country
11.2.1. China
11.2.2. Japan
11.2.3. South Korea
11.2.4. India
11.2.5. Australia
11.2.6. Rest of Asia Pacific (APAC)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Asia Pacific Educational Toys Market Size and Volume Forecast by Types
11.4.1. Motor Skills Toys
11.4.2. Academic Toys
11.4.3. Cognitive Toys
11.4.4. Others
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Asia Pacific Educational Toys Market Size and Volume Forecast by End Users
11.7.1. Individual/Residential
11.7.2. Commercial
11.8. Basis Point Share (BPS) Analysis by End Users
11.9. Y-o-Y Growth Projections by End Users
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.11. Asia Pacific Educational Toys Demand Share Forecast, 2019-2026
12. Middle East & Africa Educational Toys Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Middle East & Africa Average Pricing Analysis
12.2. Middle East & Africa Educational Toys Market Size and Volume Forecast by Country
12.2.1. Saudi Arabia
12.2.2. South Africa
12.2.3. UAE
12.2.4. Rest of Middle East & Africa (MEA)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Middle East & Africa Educational Toys Market Size and Volume Forecast by Types
12.4.1. Motor Skills Toys
12.4.2. Academic Toys
12.4.3. Cognitive Toys
12.4.4. Others
12.5. Basis Point Share (BPS) Analysis by Types
12.6. Y-o-Y Growth Projections by Types
12.7. Middle East & Africa Educational Toys Market Size and Volume Forecast by End Users
12.7.1. Individual/Residential
12.7.2. Commercial
12.8. Basis Point Share (BPS) Analysis by End Users
12.9. Y-o-Y Growth Projections by End Users
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.11. Middle East & Africa Educational Toys Demand Share Forecast, 2019-2026
13. Competition Landscape
13.1. Global Educational Toys Market: Market Share Analysis
13.2. Educational Toys Distributors and Customers
13.3. Educational Toys Market: Competitive Dashboard
13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
13.4.1. Melissa & Doug
13.4.2. Mattel, Inc.
13.4.3. LEGO System A/S
13.4.4. Tomy Company, Ltd.
13.4.5. Ravensburger AG
13.4.6. The Simba Dickie Group
13.4.7. Coco Moco
13.4.8. WowWee Group Limites
13.4.9. Hasbro, Inc.
13.4.10. Jakks Pacific, Inc.
13.4.11. MGA En
Types
- Motor Skills Toys
- Academic Toys
- Cognitive Toys
- Others
- Games & Puzzler
- Arts & Crafts
- Building Sets
- Sports & Outdoor Toys
- Others
- 0-4 Years
- 4-8 Years
- Above 8 Years
- Online
- Offline
- Individual/Residential
- Commercial
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
- Melissa & Doug
- Mattel, Inc.
- LEGO System A/S
- Tomy Company, Ltd.
- Ravensburger AG
- The Simba Dickie Group
- Coco Moco
- WowWee Group Limites
- Hasbro, Inc.
- Jakks Pacific, Inc.
- MGA Entertainment, Inc.
- VTech Holdings Limited
- Others
The global educational toys market is highly competitive with the presence of key players such as Melissa & Doug; Mattel, Inc.; LEGO System A/S; Tomy Company, Ltd.; Ravensburger AG; The Simba Dickie Group; Coco Moco; WowWee Group Limites; Hasbro, Inc.; Jakks Pacific, Inc.; MGA Entertainment, Inc.; VTech Holdings Limited; and others, who use business strategies such as mergers, collaborations, partnerships, acquisitions, and product launch to strengthen their hold in the market. For example, in June 2021, Melissa & Doug, a US-based toy company, launched its first brand-driven campaign, Timeless Toys, introducing a range of hands-on and screen-free toys. In May 2021, Mattel, Inc.; a US-based toy company, introduced PlayBack, which is a toy takeback program aiming at reusing discarded Mattel toys.
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FAQ Section
Some frequently asked quetions about this report!
The global educational toys market is estimated to register CAGR of around 9.8% during the forecast period.
The global educational toys market size was valued at around USD 68 billion in 2021.
Hand-eye coordination, motor skills, memorizations, identification skills, literacy, and others are benefits of educational toys.
Educational toys refer to objects of play designed for children to stimulate leaning.
Asia Pacific dominates the global educational toys market.
Melissa & Doug; Mattel, Inc.; LEGO System A/S; Tomy Company, Ltd.; Ravensburger AG; The Simba Dickie Group; and Coco Moco are some of the key market players.
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