The global educational toys market size was valued at around USD 68 Billion in 2021 and is expected to reach around USD 132 Billion by 2030, expanding at a CAGR of around 9.8% during the forecast period, 2022-2030. The growth of the market is attributed to the increasing popularity of smart toys and growing awareness of usage of toys to stimulate learning process in children.
Educational toys refer to objects of play designed for children to stimulate leaning. Educational toys focus on boosting overall development in children. Educational toys are designed to increase hand-eye coordination, motor skills, memorizations, identification skills, and literacy. These toys aid in boosting IQ in children. Educational toys are designed to develop senses such as sight, touch, and hearing with various colors, textured materials, and sounds.
These toys aid in enhancement of problem-solving skills in children. Toys such as puzzles encourage children to follow step-by-step sequence to solve a problem. Some education toys enable children to solve mathematical problems. Educational toys such as role-play toys aid children in exploring their surroundings with experimentation, imaginative play, creative designing and building, and exploration.
These toys aid in developing social and emotional skills among children. Usage of these toys aid in expanding social attributes such as sharing, waiting for a turn, having fun, and others. Educational toys are designed to improve concentration skills. Increasing awareness regarding the benefits of educational toys among parents, schools, and educational institutes is expected to boost the global educational toys market during the forecast period.
The report on the global educational toys market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Educational Toys Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2021 |
Historic Data |
2019–2020 |
Forecast Period |
2022–2030 |
Segmentation |
Types (Motor Skills Toys, Academic Toys, Cognitive Toys, and Others), Products (Games & Puzzler, Arts & Crafts, Building Sets, Sports & Outdoor Toys, and Others), Age Groups (0-4 Years, 4-8 Years, Above 8 Years), Distribution Channels (Online and Offline), and End-Users (Individual/Residential and Commercial) |
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report |
Melissa & Doug; Mattel, Inc.; LEGO System A/S; Tomy Company, Ltd.; Ravensburger AG; The Simba Dickie Group; Coco Moco; WowWee Group Limited; Hasbro, Inc.; Jakks Pacific, Inc.; MGA Entertainment, Inc.; VTech Holdings Limited; and Others |
On the basis of types, the market is divided into motor skills toys, academic toys, cognitive toys, and others. the motor skill toys segment is expected to boost the market during the forecast period, as AC motor skills toys are considered essential for babies, toddlers, and older kids to develop gross motor skills and fine motor skills. The academic toys segment is expected to expand rapidly in the coming years, due to high emphasis on visual technologies and incorporation of Artificial Intelligence (AI) in education toys.
Based on products, the market is segregated into games & puzzler, arts & crafts, building sets, sports & outdoor toys, and others. The sports & outdoor toys segment is projected to drive the market during the forecast period, as sports & outdoor toys are used to inculcate love for outdoors and team spirit among children.
In terms of age groups, the market is segmented into 0-4 years, 4-8 years, above 8 years. The 0-4 years segment is estimated to expand at a high CAGR in the coming years, owing to increasing need to boost Intelligent Quotient (IQ) among children from an early age. Several key market players are adopting flame-redundant, non-toxic, and durable materials to produce toys for 0-4 years age group. The key market players are developing customized toys for 4-8 years age group, which aids in expansion of the 4-8 years segment; thus, fueling the global educational toys market.
On the basis of distribution channels, the market is bifurcated into online and offline. The offline segment is expected to register a significant growth during the forecast period, as offline distribution channels such as Supermarkets/Hypermarkets offer various discounts, especially during holiday seasons, to expand their toys sale. Conversely, the online segment is anticipated to boost the market during the forecast period, due to increasing penetration of internet, growing use of smart devices, and rising popularity of online distribution channels to purchase toys among consumers.
Based on end-users, the market is divided into individual/residential and commercial. The commercial segment is anticipated to drive the market during the forecast period, owing to increasing numbers of schools and educational institutes adopting educational toys in their curriculums. The individual/residential segment is projected to expand in the coming years, due to rising awareness of benefits of educational toys among parents.
In terms of regions, the market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America is projected to register a high CAGR during the forecast period, due to growing demand for Made in USA products from consumers and retailers. The market in Asia Pacific is anticipated to expand in the coming years, owing to growing population in countries such as India and China.
The global educational toys market is highly competitive with the presence of key players such as Melissa & Doug; Mattel, Inc.; LEGO System A/S; Tomy Company, Ltd.; Ravensburger AG; The Simba Dickie Group; Coco Moco; WowWee Group Limites; Hasbro, Inc.; Jakks Pacific, Inc.; MGA Entertainment, Inc.; VTech Holdings Limited; and others, who use business strategies such as mergers, collaborations, partnerships, acquisitions, and product launch to strengthen their hold in the market.
For example, in June 2021, Melissa & Doug, a US-based toy company, launched its first brand-driven campaign, Timeless Toys, introducing a range of hands-on and screen-free toys. In May 2021, Mattel, Inc.; a US-based toy company, introduced PlayBack, which is a toy takeback program aiming at reusing discarded Mattel toys.
The global educational toys market is highly competitive with the presence of key players such as Melissa & Doug; Mattel, Inc.; LEGO System A/S; Tomy Company, Ltd.; Ravensburger AG; The Simba Dickie Group; Coco Moco; WowWee Group Limites; Hasbro, Inc.; Jakks Pacific, Inc.; MGA Entertainment, Inc.; VTech Holdings Limited; and others, who use business strategies such as mergers, collaborations, partnerships, acquisitions, and product launch to strengthen their hold in the market.
For example, in June 2021, Melissa & Doug, a US-based toy company, launched its first brand-driven campaign, Timeless Toys, introducing a range of hands-on and screen-free toys. In May 2021, Mattel, Inc.; a US-based toy company, introduced PlayBack, which is a toy takeback program aiming at reusing discarded Mattel toys.
Some frequently asked quetions about this report!
Melissa & Doug; Mattel, Inc.; LEGO System A/S; Tomy Company, Ltd.; Ravensburger AG; The Simba Dickie Group; and Coco Moco are some of the key market players.
Asia Pacific dominates the global educational toys market.
Educational toys refer to objects of play designed for children to stimulate leaning.
Hand-eye coordination, motor skills, memorizations, identification skills, literacy, and others are benefits of educational toys.
The global educational toys market size was valued at around USD 68 billion in 2021.
The global educational toys market is estimated to register CAGR of around 9.8% during the forecast period.
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