Global Educational Toys Market

Educational Toys Market by Types (Motor Skills Toys, Academic Toys, Cognitive Toys, and Others), Products (Games & Puzzler, Arts & Crafts, Building Sets, Sports & Outdoor Toys, and Others), Age Groups (0-4 Years, 4-8 Years, Above 8 Years), Distribution Channels (Online and Offline), End-Users (Individual/Residential and Commercial), and Regions (Asia Pacific, North America, Latin America, Europe and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2022 – 2030

  • Report ID: CG-4141
  • Author: Growth Market Reports
  • Rating: 4.8
  • Total Reviews: 2
  • No. Of Pages: 167
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The global educational toys market size was valued at around USD 68 billion in 2021 and is expected to reach around USD 132 billion by 2030, expanding at a CAGR of around 9.8% during the forecast period, 2022 – 2030. The growth of the market is attributed to the increasing popularity of smart toys and growing awareness of usage of toys to stimulate learning process in children.

Global Educational Toys Market Summary

Educational toys refer to objects of play designed for children to stimulate leaning. Educational toys focus on boosting overall development in children. Educational toys are designed to increase hand-eye coordination, motor skills, memorizations, identification skills, and literacy. These toys aid in boosting IQ in children. Educational toys are designed to develop senses such as sight, touch, and hearing with various colors, textured materials, and sounds. These toys aid in enhancement of problem-solving skills in children. Toys such as puzzles encourage children to follow step-by-step sequence to solve a problem. Some education toys enable children to solve mathematical problems. Educational toys such as role-play toys aid children in exploring their surroundings with experimentation, imaginative play, creative designing and building, and exploration. These toys aid in developing social and emotional skills among children. Usage of these toys aid in expanding social attributes such as sharing, waiting for a turn, having fun, and others. Educational toys are designed to improve concentration skills.

Increasing awareness regarding the benefits of educational toys among parents, schools, and educational institutes is expected to boost the global educational toys market during the forecast period.

Market Trends, Drivers, Restraints, and Opportunities

  • Increasing popularity of STEM toys is expected to drive the market during the forecast period.
  • Growing use of online channels to purchase toys boosts the market.
  • Increasing demand for internet-connected high-tech toys spurs the market.
  • Rising government support and initiatives to expand local toy manufacturing sector is anticipated to drive the global educational toys market in the coming years.
  • Growing prevalence and circulation of counterfeit and non-branded educational toys hampers the growth of the market.
  • Rising demand in eco-friendly educational toys offer growth opportunities to the key market players.

Scope of the Report

The report on the global educational toys market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Educational Toys Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2021

Historic Data

2019–2020

Forecast Period

2022–2030

Segmentation

Types (Motor Skills Toys, Academic Toys, Cognitive Toys, and Others), Products (Games & Puzzler, Arts & Crafts, Building Sets, Sports & Outdoor Toys, and Others), Age Groups (0-4 Years, 4-8 Years, Above 8 Years), Distribution Channels (Online and Offline), and End-Users (Individual/Residential and Commercial)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Melissa & Doug; Mattel, Inc.; LEGO System A/S; Tomy Company, Ltd.; Ravensburger AG; The Simba Dickie Group; Coco Moco; WowWee Group Limited; Hasbro, Inc.; Jakks Pacific, Inc.; MGA Entertainment, Inc.; VTech Holdings Limited; and Others

 

Market Segment Insights

Motor skills toys segment drives the market

On the basis of types, the market is divided into motor skills toys, academic toys, cognitive toys, and others. the motor skill toys segment is expected to boost the market during the forecast period, as AC motor skills toys are considered essential for babies, toddlers, and older kids to develop gross motor skills and fine motor skills. The academic toys segment is expected to expand rapidly in the coming years, due to high emphasis on visual technologies and incorporation of Artificial Intelligence (AI) in education toys.

Global Educational Toys Market by Types

Sports & outdoor toys segment holds a large share in the market

Based on products, the market is segregated into games & puzzler, arts & crafts, building sets, sports & outdoor toys, and others. The sports & outdoor toys segment is projected to drive the market during the forecast period, as sports & outdoor toys are used to inculcate love for outdoors and team spirit among children.

0-4 years segment boosts the market

In terms of age groups, the market is segmented into 0-4 years, 4-8 years, above 8 years. The 0-4 years segment is estimated to expand at a high CAGR in the coming years, owing to increasing need to boost Intelligent Quotient (IQ) among children from an early age. Several key market players are adopting flame-redundant, non-toxic, and durable materials to produce toys for 0-4 years age group. The key market players are developing customized toys for 4-8 years age group, which aids in expansion of the 4-8 years segment; thus, fueling the global educational toys market.
 

Offline Segment fuels the market

On the basis of distribution channels, the market is bifurcated into online and offline. The offline segment is expected to register a significant growth during the forecast period, as offline distribution channels such as Supermarkets/Hypermarkets offer various discounts, especially during holiday seasons, to expand their toys sale. Conversely, the online segment is anticipated to boost the market during the forecast period, due to increasing penetration of internet, growing use of smart devices, and rising popularity of online distribution channels to purchase toys among consumers.

Commercial segment holds a prominent market share

Based on end-users, the market is divided into individual/residential and commercial. The commercial segment is anticipated to drive the market during the forecast period, owing to increasing numbers of schools and educational institutes adopting educational toys in their curriculums. The individual/residential segment is projected to expand in the coming years, due to rising awareness of benefits of educational toys among parents.

North America dominates the market

In terms of regions, the market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America is projected to register a high CAGR during the forecast period, due to growing demand for Made in USA products from consumers and retailers. The market in Asia Pacific is anticipated to expand in the coming years, owing to growing population in countries such as India and China.

Global Educational Toys Market by Regions

Segments

The global educational toys market has been segmented on the basis of

Types
  • Motor Skills Toys
  • Academic Toys
  • Cognitive Toys
  • Others
Products
  • Games & Puzzler
  • Arts & Crafts
  • Building Sets
  • Sports & Outdoor Toys
  • Others
Age Groups
  • 0-4 Years
  • 4-8 Years
  • Above 8 Years
Distribution Channels
  • Online
  • Offline
End-Users
  • Individual/Residential
  • Commercial
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players

Competitive Landscape

The global educational toys market is highly competitive with the presence of key players such as Melissa & Doug; Mattel, Inc.; LEGO System A/S; Tomy Company, Ltd.; Ravensburger AG; The Simba Dickie Group; Coco Moco; WowWee Group Limites; Hasbro, Inc.; Jakks Pacific, Inc.; MGA Entertainment, Inc.; VTech Holdings Limited; and others, who use business strategies such as mergers, collaborations, partnerships, acquisitions, and product launch to strengthen their hold in the market. For example, in June 2021, Melissa & Doug, a US-based toy company, launched its first brand-driven campaign, Timeless Toys, introducing a range of hands-on and screen-free toys. In May 2021, Mattel, Inc.; a US-based toy company, introduced PlayBack, which is a toy takeback program aiming at reusing discarded Mattel toys.

Global Educational Toys Market by Key Players

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Educational Toys Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Educational Toys Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Educational Toys Market - Supply Chain
  4.5. Global Educational Toys Market Forecast
     4.5.1. Educational Toys Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Educational Toys Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Educational Toys Market Absolute $ Opportunity
5. Global Educational Toys Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Educational Toys Market Size and Volume Forecast by Types
     5.3.1. Motor Skills Toys
     5.3.2. Academic Toys
     5.3.3. Cognitive Toys
     5.3.4. Others
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Educational Toys Market Analysis and Forecast by End Users
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by End Users
     6.2.2. Y-o-Y Growth Projections by End Users
  6.3. Educational Toys Market Size and Volume Forecast by End Users
     6.3.1. Individual/Residential
     6.3.2. Commercial
  6.4. Absolute $ Opportunity Assessment by End Users
  6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Educational Toys Market Analysis and Forecast by Region
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by Region
     7.2.2. Y-o-Y Growth Projections by Region
  7.3. Educational Toys Market Size and Volume Forecast by Region
     7.3.1. North America
     7.3.2. Latin America
     7.3.3. Europe
     7.3.4. Asia Pacific
     7.3.5. Middle East and Africa (MEA)
  7.4. Absolute $ Opportunity Assessment by Region
  7.5. Market Attractiveness/Growth Potential Analysis by Region
  7.6. Global Educational Toys Demand Share Forecast, 2019-2026
8. North America Educational Toys Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
  8.2. North America Educational Toys Market Size and Volume Forecast by Country
     8.2.1. U.S.
     8.2.2. Canada
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. North America Educational Toys Market Size and Volume Forecast by Types
     8.4.1. Motor Skills Toys
     8.4.2. Academic Toys
     8.4.3. Cognitive Toys
     8.4.4. Others
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. North America Educational Toys Market Size and Volume Forecast by End Users
     8.7.1. Individual/Residential
     8.7.2. Commercial
  8.8. Basis Point Share (BPS) Analysis by End Users
  8.9. Y-o-Y Growth Projections by End Users
  8.10. Market Attractiveness/Growth Potential Analysis
     8.10.1. By Country
     8.10.2. By Product Type
     8.10.3. By Application
  8.11. North America Educational Toys Demand Share Forecast, 2019-2026
9. Latin America Educational Toys Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Latin America Average Pricing Analysis
  9.2. Latin America Educational Toys Market Size and Volume Forecast by Country
      9.2.1. Brazil
      9.2.2. Mexico
      9.2.3. Rest of Latin America
   9.3. Absolute $ Opportunity Assessment by Country
  9.4. Latin America Educational Toys Market Size and Volume Forecast by Types
     9.4.1. Motor Skills Toys
     9.4.2. Academic Toys
     9.4.3. Cognitive Toys
     9.4.4. Others
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Latin America Educational Toys Market Size and Volume Forecast by End Users
     9.7.1. Individual/Residential
     9.7.2. Commercial
  9.8. Basis Point Share (BPS) Analysis by End Users
  9.9. Y-o-Y Growth Projections by End Users
  9.10. Market Attractiveness/Growth Potential Analysis
     9.10.1. By Country
     9.10.2. By Product Type
     9.10.3. By Application
  9.11. Latin America Educational Toys Demand Share Forecast, 2019-2026
10. Europe Educational Toys Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Europe Average Pricing Analysis
  10.2. Europe Educational Toys Market Size and Volume Forecast by Country
     10.2.1. Germany
     10.2.2. France
     10.2.3. Italy
     10.2.4. U.K.
     10.2.5. Spain
     10.2.6. Russia
     10.2.7. Rest of Europe
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Europe Educational Toys Market Size and Volume Forecast by Types
     10.4.1. Motor Skills Toys
     10.4.2. Academic Toys
     10.4.3. Cognitive Toys
     10.4.4. Others
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Europe Educational Toys Market Size and Volume Forecast by End Users
     10.7.1. Individual/Residential
     10.7.2. Commercial
  10.8. Basis Point Share (BPS) Analysis by End Users
  10.9. Y-o-Y Growth Projections by End Users
  10.10. Market Attractiveness/Growth Potential Analysis
     10.10.1. By Country
     10.10.2. By Product Type
     10.10.3. By Application
  10.11. Europe Educational Toys Demand Share Forecast, 2019-2026
11. Asia Pacific Educational Toys Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Asia Pacific Average Pricing Analysis
  11.2. Asia Pacific Educational Toys Market Size and Volume Forecast by Country
     11.2.1. China
     11.2.2. Japan
     11.2.3. South Korea
     11.2.4. India
     11.2.5. Australia
     11.2.6. Rest of Asia Pacific (APAC)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Asia Pacific Educational Toys Market Size and Volume Forecast by Types
     11.4.1. Motor Skills Toys
     11.4.2. Academic Toys
     11.4.3. Cognitive Toys
     11.4.4. Others
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Asia Pacific Educational Toys Market Size and Volume Forecast by End Users
     11.7.1. Individual/Residential
     11.7.2. Commercial
  11.8. Basis Point Share (BPS) Analysis by End Users
  11.9. Y-o-Y Growth Projections by End Users
  11.10. Market Attractiveness/Growth Potential Analysis
     11.10.1. By Country
     11.10.2. By Product Type
     11.10.3. By Application
  11.11. Asia Pacific Educational Toys Demand Share Forecast, 2019-2026
12. Middle East & Africa Educational Toys Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Middle East & Africa Average Pricing Analysis
  12.2. Middle East & Africa Educational Toys Market Size and Volume Forecast by Country
     12.2.1. Saudi Arabia
     12.2.2. South Africa
     12.2.3. UAE
     12.2.4. Rest of Middle East & Africa (MEA)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Middle East & Africa Educational Toys Market Size and Volume Forecast by Types
     12.4.1. Motor Skills Toys
     12.4.2. Academic Toys
     12.4.3. Cognitive Toys
     12.4.4. Others
  12.5. Basis Point Share (BPS) Analysis by Types
  12.6. Y-o-Y Growth Projections by Types
  12.7. Middle East & Africa Educational Toys Market Size and Volume Forecast by End Users
     12.7.1. Individual/Residential
     12.7.2. Commercial
  12.8. Basis Point Share (BPS) Analysis by End Users
  12.9. Y-o-Y Growth Projections by End Users
  12.10. Market Attractiveness/Growth Potential Analysis
     12.10.1. By Country
     12.10.2. By Product Type
     12.10.3. By Application
  12.11. Middle East & Africa Educational Toys Demand Share Forecast, 2019-2026
13. Competition Landscape
  13.1. Global Educational Toys Market: Market Share Analysis
  13.2. Educational Toys Distributors and Customers
  13.3. Educational Toys Market: Competitive Dashboard
  13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     13.4.1. Melissa & Doug
     13.4.2. Mattel, Inc.
     13.4.3. LEGO System A/S
     13.4.4. Tomy Company, Ltd.
     13.4.5. Ravensburger AG
     13.4.6. The Simba Dickie Group
     13.4.7. Coco Moco
     13.4.8. WowWee Group Limites
     13.4.9. Hasbro, Inc.
     13.4.10. Jakks Pacific, Inc.
     13.4.11. MGA En
The global educational toys market has been segmented on the basis of

Types
  • Motor Skills Toys
  • Academic Toys
  • Cognitive Toys
  • Others
Products
  • Games & Puzzler
  • Arts & Crafts
  • Building Sets
  • Sports & Outdoor Toys
  • Others
Age Groups
  • 0-4 Years
  • 4-8 Years
  • Above 8 Years
Distribution Channels
  • Online
  • Offline
End-Users
  • Individual/Residential
  • Commercial
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players

The global educational toys market is highly competitive with the presence of key players such as Melissa & Doug; Mattel, Inc.; LEGO System A/S; Tomy Company, Ltd.; Ravensburger AG; The Simba Dickie Group; Coco Moco; WowWee Group Limites; Hasbro, Inc.; Jakks Pacific, Inc.; MGA Entertainment, Inc.; VTech Holdings Limited; and others, who use business strategies such as mergers, collaborations, partnerships, acquisitions, and product launch to strengthen their hold in the market. For example, in June 2021, Melissa & Doug, a US-based toy company, launched its first brand-driven campaign, Timeless Toys, introducing a range of hands-on and screen-free toys. In May 2021, Mattel, Inc.; a US-based toy company, introduced PlayBack, which is a toy takeback program aiming at reusing discarded Mattel toys.

Global Educational Toys Market by Key Players

Buy Report

FAQ Section

Some frequently asked quetions about this report!

The global educational toys market is estimated to register CAGR of around 9.8% during the forecast period.

The global educational toys market size was valued at around USD 68 billion in 2021.

Hand-eye coordination, motor skills, memorizations, identification skills, literacy, and others are benefits of educational toys.

Educational toys refer to objects of play designed for children to stimulate leaning.

Asia Pacific dominates the global educational toys market.

Melissa & Doug; Mattel, Inc.; LEGO System A/S; Tomy Company, Ltd.; Ravensburger AG; The Simba Dickie Group; and Coco Moco are some of the key market players.