The Kefir market size is expected to expand at a substantial CAGR during the forecast period, 2021–2028. The growth of the market is attributed to increasing demand for probiotic drinks.
Kefir is a fermented milk made from thin yogurt. It is traditionally made by culturing milk with kefir grains, a mixture of bacteria and yeasts. A study found that consuming kefir helps in improving lactose tolerance and digested lactose issues.
Kefir has potential number of health benefits such as it strengthens bones, lowers cholesterol, has anti-cancer properties, controls blood sugar, and enhances healing wounds process. It has a sharp acidic taste and yeasty flavor.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing cultivation of dry fruits is anticipated to boost the market growth.
- Growing disposable income of consumers is expected to positively contribute to the market growth.
- Rising awareness of digestion and lactose tolerance can ramp up the growth of the market.
- The adoption of kefir alternatives owing to health concerns can create challenges for the market growth.
- Short or limited shelf life and a high probability of contamination among bioinsecticides can restraint the market growth.
- Growing adoption of kefir owing to its benefits regarding weight loss and health immunity can create lucrative opportunities for industry players in the projected timeline.
Scope of the Report
The report on the Kefir market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
| Attributes | Details |
| Report Title | Kefir Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
| Base Year | 2020 |
| Historic Data | 2018–2019 |
| Forecast Period | 2021–2028 |
| Segmentation | Forms (Organic Forms & Conventional Forms), Categories (Flavored Kefir & Non-flavored Kefir), Types (Milk Kefir [Dairy-based and Non-dairy based] and Water Kefir), Distribution Channels (Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, and Others) |
| Regional Scope | Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
| Report Coverage | Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
| Key Players Covered in the Report | Lifeway Foods, Inc.; The Hain Celestial Group, Inc.; Nestle SA; Danone SA; and Fresh Made Dairy |
Kefir Market Segment Insights
Organic forms segment is expected to foster the market growth
Based on forms, the kefir market is divided into organic forms & conventional forms. The organic segment is expected to foster the market growth during the forecast period owing to growing preference for organic products. However, the conventional forms segment is anticipated to hold a key share of the market in the coming years coupled with cost-effectiveness.
Flavored kefir segment is projected to expand at a considerable CAGR
On the basis of categories, the market is segregated into flavored kefir & non-flavored kefir. The flavored kefir segment is projected to expand at a considerable CAGR during the forecast period as children usually consume products that are flavored. On the other hand, the non-flavored segment is anticipated to account for a major market share during the forecast period due to rising demand for gluten-free products.
Milk kefir segment is anticipated to grow at a robust rate
Based on types, the kefir market is divided into milk kefir and water kefir. Moreover, the milk kefir segment is further segregated into dairy based and non-dairy based. The milk segment is expected to account for significant market share during the forecast period owing to increasing types of milk available in the market. On the other hand, the water kefir segment is anticipated to hold a considerable share of the market in the coming years due to benefits associated with it.
Specialist stored segment is projected to grow at a significant rate
In terms of distribution channels, the market is segregated into supermarkets/hypermarkets, convenience stores, specialist stores, and others. The specialist stores segment is projected to expand at a considerable CAGR during the forecast period due to presence of variety of kefir products. Conversely, the supermarkets segment is anticipated to account for a major market share due to increasing preference for conventional kefir among consumers.
North America is anticipated to constitute a key market share
In terms of regions, the kefir market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to constitute a large market share during the projected period owing to high per capita in the US and Canada. However, the market in Asia Pacific is anticipated to expand at a rapid pace during the forecast period owing to growing awareness regarding kefir health benefits.
Segments
Segments Covered in the Report
The kefir market has been segmented on the basis of
Forms
- Organic forms
- Conventional forms
Categories
- Flavored kefir
- Non-flavored kefir
Types
- Milk kefir
- Dairy based
- Non-dairy based
- Water kefir
Distribution Channels
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialist Stores
- Others
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Lifeway Foods, Inc.
- The Hain Celestial Group, Inc.
- Nestle SA
- Danone SA
- Fresh Made Dairy
Competitive Landscape
Key players competing in the kefir market are Lifeway Foods, Inc.; The Hain Celestial Group, Inc.; Nestle SA; Danone SA; and Fresh Made Dairy.
In August 2021, Lifeway Foods, Inc., a US-based supplier of kefir and fermented probiotic products, announced its plan to acquire certain assets of privately-held, California-based company, GlenOaks Farms, Inc.
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