Enterprise Streaming Media Market

Enterprise Streaming Media Market by Solutions (Webcasting, Web Conferencing, Conferencing, and Content Management), Services (Managed Service, Support & Maintenance Service, and Professional Service), Deployments (Cloud and On-Premise), Applications (Corporate Communications, Marketing, Team Collaboration & Knowledge Transfer, Training & Development, and Others), End-uses (BFSI, Retail, Healthcare, Media & Entertainment, Manufacturing, IT & Telecom, Government, and Others), Enterprise Size (Large Enterprises and Small & Medium Enterprises (SME)), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: ICT-SE-535
  • Author: Growth Market Reports
  • Rating: 4.8
  • Total Reviews: 2
  • No. Of Pages: 145
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The global enterprise streaming media market was valued at USD 15.82 billion in 2020 and is projected to reach USD 57.53 billion by 2028, expanding at a CAGR of 17.4 % during the forecast period, 2021 – 2028. The growth of the market is attributed to the geographical expansion of businesses, increasing demand for video streaming, and rising internet penetration.

Enterprise Streaming Media Market Key Takeaways

Market Trends, Drivers, Restraints, and Opportunities:

  • Most companies use enterprise streaming solutions to improve collaboration and interaction between geographically dispersed teams.
  • Many enterprises are looking for enterprise streaming media solutions that integrates with their existing systems to increase operational efficiencies.
  • Increasing adoption of enterprise streaming media among enterprises as well as governments across the globe, owing to its cost-effective delivery mechanism and seamless customization according to the business needs, is expected to drive the market.
  • Geographical expansion of businesses and increasing demand for video streaming are expected to drive the market during the forecast period.
  • Organizations are adopting enterprise streaming media solutions to provide an easy and interactive experience for their workforce, with high-quality content delivery.
  • Increasing preference towards integrating videos and animations into enterprise content delivery mediums, as well as unified communications and collaborations (UC&C) portfolios, is expected to fuel the market.
  • The advancement of high-speed network technology resulted in the creation of innovative video platforms for unified communication system implementation.
  • Immersive telepresence and video conferencing are two technologies that have recently gained traction and are used by several organizations.
  • Companies are focused on reducing communication costs in the current competitive business climate, which creates significant growth opportunities for market participants.
  • These solutions enable companies to deliver highly interactive and customized audio and video content in a compressed form over the internet.
  • Deployment of 4G and 5G wireless data networks and high-speed internet networking leads to the growth and implementation of innovative business streaming technologies and services.
  • Companies are using social media channels like YouTube and Ustream to increase their market visibility and launch & promote their goods and services.

Scope of the Report:

The report on the global enterprise streaming media market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Enterprise Streaming Media Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Solutions (Webcasting, Web Conferencing, Conferencing, and Content Management), Services (Managed Service, Support & Maintenance Service, and Professional Service), Deployments (Cloud and On-Premise), Applications (Corporate Communications, Marketing, Team Collaboration & Knowledge Transfer, Training & Development, and Others), End-uses (BFSI, Retail, Healthcare, Media & Entertainment, Manufacturing, IT & Telecom, Government, and Others), Enterprise Size (Large Enterprises and Small & Medium Enterprises (SME)), and Regions.

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Spirent Communications PLC, Apple Inc., Polycom, Inc., Avaya Inc., SAP AG, Adobe Systems Inc., Microsoft Corporation, AVI-SPL Inc., Cisco Systems, and Haivision Systems Inc.

 

Market Segment Insights:

The web conferencing segment held a major market share of the total revenue in 2017
Based on solutions, the global enterprise streaming media market is segregated as webcasting, web conferencing, conferencing, and content management. The web conferencing segment is expected to expand at a rapid pace during the forecast period. Growth of the segment is attributed to increasing demand for immersive conferences and online training seminars around the world.

The video conferencing segment is projected to expand at a high CAGR during the forecast period. The growth of the segment is attributed to large-scale deployment of high-end audio/video devices by organizations to improve communication efficiency and provide participants with an immersive experience. Businesses are introducing innovative enterprise streaming media solutions to improve connectivity and collaboration practices. Increasing demand for HD video communication and rising adoption of cloud-based video conferencing propels the market.

The managed service segment is expected to expand at a rapid pace during the forecast period
On the basis of services, the global enterprise streaming media market is classified as managed service, support & maintenance service, and professional service. The professional service segment held a major market share of the total revenue in 2017. The growth of the managed service segment is attributed to increasing preference for cloud-based deployment of business solutions.

Growing popularity of streaming media solutions is expected to increase the demand for services. Streaming media is used to exchange information that was previously exchanged through presentations, text documents, and e-mails.

Majority of businesses are focused on implementing industry strategies to enhance internal communication and collaboration across divisions. Furthermore, advanced content delivery network (CDN) technology is needed for uninterrupted content transmission and high-quality broadcast. Demand for professional services such as technical consulting, digital technology research, and project management is expected to rise during the forecast period.

Enterprise Streaming Media Market By Services

The cloud segment is estimated to expand at a high CAGR during the forecast period
In terms of deployment, the global enterprise streaming media market is bifurcated into cloud and on-premise. The growth of the cloud segment is attributed to increased operational flexibility and low capital expenditure. Users use a variety of devices, including tablets, smartphones, desktop computers, and advanced media distribution infrastructure to access cloud-based enterprise streaming media solutions. Cloud-based content delivery networks (CDNs) are used to store and serve on-demand content.

CDNs are combined with host application acceleration technology and web performance optimization to increase the speed of content delivery. Several businesses set up CDNs in different locations to provide high-quality and timely media streaming services. This trend led to a growing adoption of cloud-based enterprise streaming media solutions to communicate and provide instructions.

The corporate communication segment is projected to expand at a rapid pace during the forecast period
On the basis of applications, the global enterprise streaming media market is fragmented as corporate communications, marketing, team collaboration & knowledge transfer, training & development, and others. The growth of the corporate communication segment is attributed to global organizational expansion and increasing labor mobility.

Some organizations implemented strategies to offer personalized and marketing-focused content on their websites to registered visitors. This ability differentiates web-based advertising from traditional TV advertising by allowing businesses to adopt a highly focused marketing approach.

Companies with on-demand multimedia marketing materials have access to information about consumers who have viewed the content. This capability is considered to play an important role in broadcasting marketing content via streaming media.

Enterprise Streaming Media Market By Applications

The BFSI segment is anticipated to expand at a robust CAGR during the forecast period
Based on end-uses, the global enterprise streaming media market is segregated as BFSI, retail, healthcare, media & entertainment, manufacturing, IT & telecom, government, and others. Banks and other financial institutions are upgrading their traditional branches by installing digital communication solutions that can provide customer support without the involvement of onsite employees.

Integration of enterprise streaming solutions allows BFSI organizations to improve operational management and enhance accountability. Additionally, it improves communication among branches and delivers video advertising of banking products and services. These factors are estimated to drive the market. Webcasting is used by educational institutions and government departments to offer e-learning courses to multiple listeners worldwide.

The large enterprise segment held a major market share of the total revenue in 2017
On the basis of enterprise size, the global enterprise streaming media market is bifurcated into large enterprises and small & medium enterprises (SME). The SME segment is projected to expand at a high CAGR during the forecast period, owing to implementation of low-cost & cloud-based streaming media solutions.

Unlike large enterprises, most SMEs are unable to initiate and maintain traditional, expensive advertising and marketing campaigns. Availability of low-cost, cloud-based media platforms allows them to implement a low-cost, segment-specific marketing strategy. These factors are expected to drive the demand for web conferencing, video conferencing, and web casting, primarily in in the areas of advertisement, marketing, promotion, and corporate communication during the forecast period.

The market in North America held a major market share of the total revenue in 2017
In terms of regions, the global enterprise streaming media market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Growth of the market in North America is attributed to enhanced internet and communication networks, large number of internet users, and presence of tech-savvy population in the region. Majority of organizations in the area are early adopters of advanced technology and are eager to create and implement cutting-edge solutions to boost their operational performance.

Large number of IT companies in Asia Pacific developed off-shore service distribution centers. Growth of the market in the region is attributed to improvement of urban & digital infrastructure, availability of skilled workers, and reduction in operational costs. Many multinational companies (MNCs) opened research and development centers, sales offices, and manufacturing units in emerging economies such as India and China to fulfill the rising demand for consumer electronics and automobiles, Business operations increased the demand for team collaboration and connectivity tools to strengthen relationships with internal stakeholders and clients.

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Enterprise Streaming Media Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Enterprise Streaming Media Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Enterprise Streaming Media Market - Supply Chain
  4.5. Global Enterprise Streaming Media Market Forecast
     4.5.1. Enterprise Streaming Media Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Enterprise Streaming Media Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Enterprise Streaming Media Market Absolute $ Opportunity
5. Global Enterprise Streaming Media Market Analysis and Forecast by Applications
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Applications
     5.2.2. Y-o-Y Growth Projections by Applications
  5.3. Enterprise Streaming Media Market Size and Volume Forecast by Applications
     5.3.1. Corporate Communications
     5.3.2. Marketing
     5.3.3. Team Collaboration & Knowledge Transfer
     5.3.4. Training & Development
     5.3.5. Others
  5.4. Absolute $ Opportunity Assessment by Applications
  5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Enterprise Streaming Media Market Analysis and Forecast by End Users
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by End Users
     6.2.2. Y-o-Y Growth Projections by End Users
  6.3. Enterprise Streaming Media Market Size and Volume Forecast by End Users
     6.3.1. BFSI
     6.3.2. Retail
     6.3.3. Healthcare
     6.3.4. Media & Entertainment
     6.3.5. Manufacturing
     6.3.6. IT & Telecom
     6.3.7. Government
     6.3.8. Others
  6.4. Absolute $ Opportunity Assessment by End Users
  6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Enterprise Streaming Media Market Analysis and Forecast by Region
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by Region
     7.2.2. Y-o-Y Growth Projections by Region
  7.3. Enterprise Streaming Media Market Size and Volume Forecast by Region
     7.3.1. North America
     7.3.2. Latin America
     7.3.3. Europe
     7.3.4. Asia Pacific
     7.3.5. Middle East and Africa (MEA)
  7.4. Absolute $ Opportunity Assessment by Region
  7.5. Market Attractiveness/Growth Potential Analysis by Region
  7.6. Global Enterprise Streaming Media Demand Share Forecast, 2019-2026
8. North America Enterprise Streaming Media Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
  8.2. North America Enterprise Streaming Media Market Size and Volume Forecast by Country
     8.2.1. U.S.
     8.2.2. Canada
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. North America Enterprise Streaming Media Market Size and Volume Forecast by Applications
     8.4.1. Corporate Communications
     8.4.2. Marketing
     8.4.3. Team Collaboration & Knowledge Transfer
     8.4.4. Training & Development
     8.4.5. Others
  8.5. Basis Point Share (BPS) Analysis by Applications
  8.6. Y-o-Y Growth Projections by Applications
  8.7. North America Enterprise Streaming Media Market Size and Volume Forecast by End Users
     8.7.1. BFSI
     8.7.2. Retail
     8.7.3. Healthcare
     8.7.4. Media & Entertainment
     8.7.5. Manufacturing
     8.7.6. IT & Telecom
     8.7.7. Government
     8.7.8. Others
  8.8. Basis Point Share (BPS) Analysis by End Users
  8.9. Y-o-Y Growth Projections by End Users
  8.10. Market Attractiveness/Growth Potential Analysis
     8.10.1. By Country
     8.10.2. By Product Type
     8.10.3. By Application
  8.11. North America Enterprise Streaming Media Demand Share Forecast, 2019-2026
9. Latin America Enterprise Streaming Media Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Latin America Average Pricing Analysis
  9.2. Latin America Enterprise Streaming Media Market Size and Volume Forecast by Country
      9.2.1. Brazil
      9.2.2. Mexico
      9.2.3. Rest of Latin America
   9.3. Absolute $ Opportunity Assessment by Country
  9.4. Latin America Enterprise Streaming Media Market Size and Volume Forecast by Applications
     9.4.1. Corporate Communications
     9.4.2. Marketing
     9.4.3. Team Collaboration & Knowledge Transfer
     9.4.4. Training & Development
     9.4.5. Others
  9.5. Basis Point Share (BPS) Analysis by Applications
  9.6. Y-o-Y Growth Projections by Applications
  9.7. Latin America Enterprise Streaming Media Market Size and Volume Forecast by End Users
     9.7.1. BFSI
     9.7.2. Retail
     9.7.3. Healthcare
     9.7.4. Media & Entertainment
     9.7.5. Manufacturing
     9.7.6. IT & Telecom
     9.7.7. Government
     9.7.8. Others
  9.8. Basis Point Share (BPS) Analysis by End Users
  9.9. Y-o-Y Growth Projections by End Users
  9.10. Market Attractiveness/Growth Potential Analysis
     9.10.1. By Country
     9.10.2. By Product Type
     9.10.3. By Application
  9.11. Latin America Enterprise Streaming Media Demand Share Forecast, 2019-2026
10. Europe Enterprise Streaming Media Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Europe Average Pricing Analysis
  10.2. Europe Enterprise Streaming Media Market Size and Volume Forecast by Country
     10.2.1. Germany
     10.2.2. France
     10.2.3. Italy
     10.2.4. U.K.
     10.2.5. Spain
     10.2.6. Russia
     10.2.7. Rest of Europe
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Europe Enterprise Streaming Media Market Size and Volume Forecast by Applications
     10.4.1. Corporate Communications
     10.4.2. Marketing
     10.4.3. Team Collaboration & Knowledge Transfer
     10.4.4. Training & Development
     10.4.5. Others
  10.5. Basis Point Share (BPS) Analysis by Applications
  10.6. Y-o-Y Growth Projections by Applications
  10.7. Europe Enterprise Streaming Media Market Size and Volume Forecast by End Users
     10.7.1. BFSI
     10.7.2. Retail
     10.7.3. Healthcare
     10.7.4. Media & Entertainment
     10.7.5. Manufacturing
     10.7.6. IT & Telecom
     10.7.7. Government
     10.7.8. Others
  10.8. Basis Point Share (BPS) Analysis by End Users
  10.9. Y-o-Y Growth Projections by End Users
  10.10. Market Attractiveness/Growth Potential Analysis
     10.10.1. By Country
     10.10.2. By Product Type
     10.10.3. By Application
  10.11. Europe Enterprise Streaming Media Demand Share Forecast, 2019-2026
11. Asia Pacific Enterprise Streaming Media Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Asia Pacific Average Pricing Analysis
  11.2. Asia Pacific Enterprise Streaming Media Market Size and Volume Forecast by Country
     11.2.1. China
     11.2.2. Japan
     11.2.3. South Korea
     11.2.4. India
     11.2.5. Australia
     11.2.6. Rest of Asia Pacific (APAC)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Asia Pacific Enterprise Streaming Media Market Size and Volume Forecast by Applications
     11.4.1. Corporate Communications
     11.4.2. Marketing
     11.4.3. Team Collaboration & Knowledge Transfer
     11.4.4. Training & Development
     11.4.5. Others
  11.5. Basis Point Share (BPS) Analysis by Applications
  11.6. Y-o-Y Growth Projections by Applications
  11.7. Asia Pacific Enterprise Streaming Media Market Size and Volume Forecast by End Users
     11.7.1. BFSI
     11.7.2. Retail
     11.7.3. Healthcare
     11.7.4. Media & Entertainment
     11.7.5. Manufacturing
     11.7.6. IT & Telecom
     11.7.7. Government
     11.7.8. Others
  11.8. Basis Point Share (BPS) Analysis by End Users
  11.9. Y-o-Y Growth Projections by End Users
  11.10. Market Attractiveness/Growth Potential Analysis
     11.10.1. By Country
     11.10.2. By Product Type
     11.10.3. By Application
  11.11. Asia Pacific Enterprise Streaming Media Demand Share Forecast, 2019-2026
12. Middle East & Africa Enterprise Streaming Media Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Middle East & Africa Average Pricing Analysis
  12.2. Middle East & Africa Enterprise Streaming Media Market Size and Volume Forecast by Country
     12.2.1. Saudi Arabia
     12.2.2. South Africa
     12.2.3. UAE
     12.2.4. Rest of Middle East & Africa (MEA)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Middle East & Africa Enterprise Streaming Media Market Size and Volume Forecast by Applications
     12.4.1. Corporate Communications
     12.4.2. Marketing
     12.4.3. Team Collaboration & Knowledge Transfer
     12.4.4. Training & Development
     12.4.5. Others
  12.5. Basis Point Share (BPS) Analysis by Applications
  12.6. Y-o-Y Growth Projections by Applications
  12.7. Middle East & Africa Enterprise Streaming Media Market Size and Volume Forecast by End Users
     12.7.1. BFSI
     12.7.2. Retail
     12.7.3. Healthcare
     12.7.4. Media & Entertainment
     12.7.5. Manufacturing
     12.7.6. IT & Telecom
     12.7.7. Government
     12.7.8. Others
  12.8. Basis Point Share (BPS) Analysis by End Users
  12.9. Y-o-Y Growth Projections by End Users
  12.10. Market Attractiveness/Growth Potential Analysis
     12.10.1. By Country
     12.10.2. By Product Type
     12.10.3. By Application
  12.11. Middle East & Africa Enterprise Streaming Media Demand Share Forecast, 2019-2026
13. Competition Landscape
  13.1. Global Enterprise Streaming Media Market: Market Share Analysis
  13.2. Enterprise Streaming Media Distributors and Customers
  13.3. Enterprise Streaming Media Market: Competitive Dashboard
  13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     13.4.1. Spirent Communications PLC
     13.4.2. Apple Inc.
     13.4.3. Polycom, Inc.
     13.4.4. Avaya Inc.
     13.4.5. SAP AG
     13.4.6. Adobe Systems Inc.
     13.4.7. Microsoft Corporation
     13.4.8. AVI-SPL Inc.
     13.4.9. Cisco Systems
     13.4.10. Haivision Systems Inc.
Segments Covered in the Report:
The global enterprise streaming media market has been segmented on the basis of

Solutions
  • Webcasting
  • Web Conferencing
  • Conferencing
  • Content Management
Services
  • Managed Service
  • Support & Maintenance Service
  • Professional Service
Deployments
  • Cloud
  • On-Premise
Applications
  • Corporate Communications
  • Marketing
  • Team Collaboration & Knowledge Transfer
  • Training & Development
  • Others
End-Uses
  • BFSI
  • Retail
  • Healthcare
  • Media & Entertainment
  • Manufacturing
  • IT & Telecom
  • Government
  • Others
Enterprise Size
  • Large Enterprises
  • Small & Medium Enterprises (SME)
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Spirent Communications PLC
  • Apple Inc.
  • Polycom, Inc.
  • Avaya Inc.
  • SAP AG
  • Adobe Systems Inc.
  • Microsoft Corporation
  • AVI-SPL Inc.
  • Cisco Systems
  • Haivision Systems Inc.

Key players in the global enterprise streaming media market include Spirent Communications PLC, Apple Inc., Polycom, Inc., Avaya Inc., SAP AG, Adobe Systems Inc., Microsoft Corporation, AVI-SPL Inc., Cisco Systems, and Haivision Systems Inc. Companies are focused on designing solutions for high-bandwidth video distribution and high-content to support advertising and e-learning.

The Windows Operating System (OS) Enterprise version was launched by Microsoft Corporation to include solutions such as Azure Media Services, a High-Definition (HD) video streaming, and encoding service. Microsoft introduced Microsoft Stream, an intelligent video service, which is included in the Office 365 suite.

 Enterprise Streaming Media Market By Key Players

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