Electric Toothbrush Market

Electric Toothbrush Market by End-users (Adults and Children), Technology (Rotational and Vibrational), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021–2028

  • Report ID: CG-311
  • Author: Growth Market Reports
  • Rating: 4.8
  • Total Reviews: 2
  • No. Of Pages: 198
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The global electric toothbrush market is anticipated to expand at a CAGR of 5.7% during the forecast period, 2021 – 2028. The growth of the market is attributed to the rising awareness regarding oral health and increasing disposable income of consumers.

Electric toothbrush is an automatic toothbrush that is powered by a battery, which is rechargeable. They have an automatic cleaning option in which the teeth are cleaned by the rapid bristle rotation swing. The brushing speed and excessive force applied while manually brushing the teeth may increase the risk of damaging the gum and enamel.

Electric toothbrush has pressure sensor, which allows the user to keep record of the amount of pressure applied. Continuous efforts by various dental organizations to improve awareness among the global population is a prime factor anticipating the market growth. For instance, The American Dental Association (ADA) conducts a National Children’s Dental Health Month (NCDHM) campaign annually. These organizations along with the help of dental professionals are intended to increase awareness regarding oral hygiene among children. Additionally, Global Oral Health Program led by the World Health Organization (WHO) has established an orientation with the Shanghai Declaration on promoting awareness about oral health.
 

Electric Toothbrush Market key takeaways


Oral diseases have affected nearly 50 % of the global population. Tooth decay has affected nearly 2.4 billion people with permanent teeth and 480 million children with primary teeth. Rising incidence of oral diseases has led to the growth in awareness about importance of good oral health.

Market Drivers, Restraints, Trends, and Opportunities

  • Increasing consumption of tobacco, alcohol, and other unhealthy products have a negative impact on the oral health, which is expected to foster the market growth.
  • Inflated price of electric toothbrush and the requirement to change its head after certain period of time can restrain the market growth.
  • Rising spending on oral health by government state bodies and consumers is expected to drive the market growth.
  • Growing awareness among the youth about oral hygiene and recent technological advancements in electric toothbrush such as the introduction of connected electric toothbrush is expected to drive the product demand across the globe.

Scope of the Report

The report on the global electric toothbrush market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
 

Attributes Details
Report Title Electric Toothbrush Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Base Year 2020
Historic Data 2018–2019
Forecast Period 2021–2028
Segmentation End-users (Adults and Children), Technology (Rotational and Vibrational)
Regional Scope Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Report Coverage Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered Colgate Palmolive, Koninklijke Philips N.V, Procter and Gamble Co, FOREO, Den-Mat Holdings, LLC, SONIC Chic, and Water Pik, Inc.

 

Global Electric Toothbrush Market Segment Insights

Adult segment anticipated to growth a substantial rate
On the basis of end-users, the market is segmented into adults and children. The adult segment is anticipated to witness a substantial growth rate during the forecast period. Growing adoption of unhealthy lifestyle owing to the increasing stress levels in adults has resulted in deterioration of oral health. Thus, individuals are immensely focusing on oral hygiene, thereby propelling the demand for electric toothbrush.

The children segment is anticipated to expand at a healthy growth rate owing to   the availability of extensive variety of electric toothbrushes for kids. These products are useful in cleaning difficult to reach tooth areas. The introduction of electric toothbrush that are handed easily by kids are propelling the growth of the children segment.

Rotational segment to grow at a rapid pace
Based on products, the market is bifurcated into rotational and vibrational. The rotational segment is expected to grow at a rapid pace owing to improved plaque removal and gingivitis reducing capacity as compared to vibrational toothbrushes. Moreover, rotational toothbrush are more favored for sensitive teeth, which is expected to spur the growth of the market segment.

North America expected to capture a large market share
In terms of regions, the market is classified into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is anticipated to account for a large market share owing to increasing disposable income and presence of wide range of electric toothbrushes in countries such as the US and China. Moreover, supportive initiatives by government and guidance of skilled dentists  are expected to positively impact the market growth in this region. For instance, the American Dental Hygienists’ Association (ADHA), states that there are 150,000 registered dental hygienists in this region. A dental hygienist provides a proper dental plan for sound oral hygiene.
 

Electric Toothbrush Market By Regions


The market in Asia Pacific is anticipated to expand at a rapid pace owing to the increasing awareness of oral hygiene in countries such as India and China. Rising population, increasing disposable income and rise in spending on oral hygiene are expected to drive the regional growth.

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Electric Toothbrush Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Electric Toothbrush Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Electric Toothbrush Market - Supply Chain
  4.5. Global Electric Toothbrush Market Forecast
     4.5.1. Electric Toothbrush Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Electric Toothbrush Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Electric Toothbrush Market Absolute $ Opportunity
5. Global Electric Toothbrush Market Analysis and Forecast by End Users
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by End Users
     5.2.2. Y-o-Y Growth Projections by End Users
  5.3. Electric Toothbrush Market Size and Volume Forecast by End Users
     5.3.1. Adults
     5.3.2. Children
  5.4. Absolute $ Opportunity Assessment by End Users
  5.5. Market Attractiveness/Growth Potential Analysis by End Users
6. Global Electric Toothbrush Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Electric Toothbrush Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Electric Toothbrush Demand Share Forecast, 2019-2026
7. North America Electric Toothbrush Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Electric Toothbrush Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Electric Toothbrush Market Size and Volume Forecast by End Users
     7.4.1. Adults
     7.4.2. Children
  7.5. Basis Point Share (BPS) Analysis by End Users
  7.6. Y-o-Y Growth Projections by End Users
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Electric Toothbrush Demand Share Forecast, 2019-2026
8. Latin America Electric Toothbrush Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Electric Toothbrush Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Electric Toothbrush Market Size and Volume Forecast by End Users
     8.4.1. Adults
     8.4.2. Children
  8.5. Basis Point Share (BPS) Analysis by End Users
  8.6. Y-o-Y Growth Projections by End Users
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Electric Toothbrush Demand Share Forecast, 2019-2026
9. Europe Electric Toothbrush Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Electric Toothbrush Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Electric Toothbrush Market Size and Volume Forecast by End Users
     9.4.1. Adults
     9.4.2. Children
  9.5. Basis Point Share (BPS) Analysis by End Users
  9.6. Y-o-Y Growth Projections by End Users
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Electric Toothbrush Demand Share Forecast, 2019-2026
10. Asia Pacific Electric Toothbrush Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Electric Toothbrush Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Electric Toothbrush Market Size and Volume Forecast by End Users
     10.4.1. Adults
     10.4.2. Children
  10.5. Basis Point Share (BPS) Analysis by End Users
  10.6. Y-o-Y Growth Projections by End Users
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Electric Toothbrush Demand Share Forecast, 2019-2026
11. Middle East & Africa Electric Toothbrush Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Electric Toothbrush Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Electric Toothbrush Market Size and Volume Forecast by End Users
     11.4.1. Adults
     11.4.2. Children
  11.5. Basis Point Share (BPS) Analysis by End Users
  11.6. Y-o-Y Growth Projections by End Users
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Electric Toothbrush Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Electric Toothbrush Market: Market Share Analysis
  12.2. Electric Toothbrush Distributors and Customers
  12.3. Electric Toothbrush Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Colgate Palmolive
     12.4.2.  Koninklijke Philips N.V
     12.4.3. Procter and Gamble Co
     12.4.4.  FOREO, Den-Mat Holdings
     12.4.5.  LLC
     12.4.6.  SONIC Chic
     12.4.7. Water Pik, Inc.

Segments Covered in the Report
The global electric toothbrush market has been segmented on the basis of

End-users

  • Adults
  • Children

Technology

  • Rotational
  • Vibrational

Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Some of the leading manufacturers in the global electric toothbrush market are Colgate Palmolive, Koninklijke Philips N.V, Procter and Gamble Co, FOREO, Den-Mat Holdings, LLC, SONIC Chic, and Water Pik, Inc. manufacturers are focusing on development of innovative and technologically advanced products to improve their product offerings and acquire large market share.

In 2018, Colgate announced the launch of Colgate Smart Electronic Toothbrush E1 with Artificial Intelligence (AI) technology in the US.
 

Electric Toothbrush Market By key Players

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