Digital Printing Packaging Market Size, Share, Analysis 2030

Report Description

The global digital printing packaging market size was valued at USD 20.6 Billion in 2021 and is expected to surpass USD 49.6 Billion by 2030, expanding at a CAGR of 8.9% during the forecast period, 2022–2030. The market growth is attributed to the increasing demand for flexible packaging across the globe.

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Digital printing is used to make prints of digital-based images, which are sent directly to the product packaging by using PDF, PSD, TIFF, and other digital sources that are then printed by using digital printers. Digital printing is used for products that are required in high quantities with small and detailed printing. It is an alternative to traditional printing methods such as gravure, lithography, letterpress, flexography, and others. It is an environmentally sustainable printing procedure.

Digital printing is also used to create attractive packaging artwork designs. Digital printing has no pre-press process stages between the digital document files and the end products. It does not require complicated formatting equipment such as making plates and making films & color proofs.

There are several benefits of digital printing such as high quality, timeliness, cost-effectiveness, short runs, and customization. Digital printing improves the quality and flexibility of printed packaging products to grow their popularity. Digital printing is used for various applications such as desktop publishing, commercial printing, variable data printing, fine art, print on demand, advertising, photos, architectural design, and sleeking.

COVID-19 Impact

The COVID-19 pandemic has negatively affected the construction, hotel, tourism, and manufacturing industries. The growth of the manufacturing industry was restricted during the pandemic. Construction & transportation industries as well as supply chains were hampered globally. The decrease in the manufacturing of digital printing packaging along with its demand during the pandemic restrained the growth of the digital printing packaging market.

Slowly, several industries, including the digital printing packaging industry, are resuming their regular manufacturing & services in the post-pandemic period. Digital printing packaging companies are relaunching their full-scale abilities, which is expected to help the global digital printing packaging market recover by the end of 2021.

Market Dynamics

The research report presents a complete overview by providing detailed information about the current market trends, existing drivers, growth opportunities and potentials, and emerging challenges. The digital printing packaging market report has up-to-date insights about market dynamics and market scenarios that can shape the overall market performance and output during the forecast period, 2022 to 2030.

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Major Drivers

Increasing demand for sustainable printing

Increasing adoption of sustainable printing reduces the negative impact on the environment, as it uses recycled and renewable resources. Process-free plates are used in digital printing that helps to eliminate the volatile compounds produced during the printing process. Film plates are usually used in digital printing. Therefore, there is no need for the replacement of plates, which saves time & resources.

Digital presses do not release harmful emissions. Hence, these presses do not need to have the ventilation required for offset presses, which helps in reducing their overall energy consumption. Sustainable printing makes use of recycled resources, and digital presses make use of a wide range of recycled substrates for printing.

Existing Restraints

Variations in the price of raw materials

Over the past few years, the printing industry has faced pressure to produce high-quality prints at low prices. The fluctuating prices of raw materials have harmed the profitability of the printing industry. Ink, paper, and others make up around 30% of the raw materials used in digital printing. The manufacturing process of paper, which causes environmental problems, affects paper prices.

Ink prices are affected by variations in oil and resin prices, which are constantly fluctuating due to various geopolitical problems, tighter environmental regulations, and shortages in supply. The fluctuating cost of fuel and delivery affects digital printing packaging prices substantially. Volatile currency exchange rates in international markets increase the prices of raw materials.

Strict regulations

Manufacturers need to adhere to strict packaging and printing regulations to reduce the negative impact of packaging and printing waste on the environment. The European Union has strict printing regulations with the European environmental legislative framework to ensure the emissions of volatile compounds are controlled. European Timber regulation came into existence to ensure that paper and timber are not derived from illegal sources.

According to the US Food & Drug Administration (FDA) and the US Federal Food, Drug, and Cosmetics Act, the ink used for printing on packaging food needs to observe the food additive regulations for printing.

Emerging Opportunities

Developing economies offer significant growth opportunities

The digital printing packaging market in developing countries such as China, South Korea, India, and Brazil is expanding at a rapid pace. In these countries, the digital printing packaging market manufacturers facilitate tremendous growth in per capita income, industrialization, double-income families, and technological advancements. Busy lifestyles demand on-the-go products that reduce the time on measuring the quantity required in consumption.

Rising living standards and changing lifestyles contribute to the development of the packaging market in developing countries. Several growing industries such as pharmaceuticals, food & beverages, and home & personal care present new lucrative opportunities to the market player, especially in developing countries.

The healthcare industry in India is growing at a significant pace, due to its strengthening coverage, services, and increasing expenses by the public along with private players. The revenue and employment in the Indian healthcare industry have been increasing consistently with the ability to participate in serialization and safety measures.

Digital printing can help to address the challenges such as compliance with track-and-trace, supply chain visibility, initiatives, and others in the healthcare industry. The expansion of the healthcare industry leads to the wide-range uses of digital printing packaging, which offers growth opportunities to the market players.

Scope of the Report

The report on the global digital printing packaging market includes an assessment of the market trends, market segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights

Inkjet printing segment to expand at a significant growth rate

Based on printing technology, the global digital printing packaging market is divided into electrophotography printing and inkjet printing. The inkjet printing segment is expected to dominate the other segments in terms of revenue share over the forecast period, as inkjet printing technology is low maintenance, cost-effective, and fast than the other printing technologies.

The inkjet system is also called binder jetting. Liquid binding agent joins to the powder particles; powder materials are attached to form an object. Most of the printing technologies apply heat, which creates residual stress in the printers. However, inkjet printing technology does not apply heat in the printing process. The inkjet printing technology allows different printing on a single print bed and prints finer.

Labels segment to register a considerable CAGR

On the basis of type, the global digital printing packaging market is segregated into labels, folding cartons, flexible packaging, and corrugated packaging. The labels segment is projected to register a considerable CAGR during the forecast period, due to the extensive use of digital printing in the label printing process. Digital presses print labels that do not pollute containers. Labels allow PET and other types of containers to be recycled. Printed labels include an extensive range of accurate information.

Manufacturers use various types of labels to improve the aesthetic of a product, which is expected to drive the growth of the segment in the coming years. The flexible packaging segment is anticipated to account for a major market share in the coming years, owing to the increasing adoption of flexible packaging in several industries. Flexible packaging is cost-effective and customizable, which surges the adoption of flexible packaging solutions for sachets and pouches applications in the food & beverages industry.

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Food & beverages segment holds a key market share

Based on end-user, the global digital printing packaging market is segmented into pharmaceuticals, personal care & cosmetics, food & beverages, electronics, and others. The food & beverages segment is anticipated to hold the largest market share during the forecast period. Food & beverage applications are contributing nearly three-fifths of the global digital printing packaging market. The wide use of digital printing for packaged products in the packaging industry is expected to boost the market in the coming years.

Asia Pacific to dominate the market

In terms of regions, the global digital printing packaging market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in Asia Pacific is expected to register a high CAGR during the projected period, due to the increasing demand for digital printing packaging for multiple applications in the region.

China, Japan, and India are the major consumers in the digital printing packaging market, due to the high demand for food & beverage products in these countries. The high demand for food packaging and high emphasis on packaged foods labels that share information of the product’s storage life, composition, and nutritional content of products are the major reasons boosting the digital printing market in Asia Pacific.

North America attributes to the second-largest market share during the forecast period, owing to the high demand for the label industry in the region. For instance, Coca-Cola campaign is considered one of the successful marketing campaigns that uses labels and packaging to interact and form a relationship with customers. Increasing the use of digitally printed packaging for promotional purposes to interact and gain the customers’ approval is expected to boost the digital printing packaging market in North America.

The digital printing packaging market in Europe is projected to expand in the coming years, due to the high demand for the packaging industry for various applications such as paper, corrugated, folded cartons, and flexible packaging. Moreover, the advancement in metal printing is boosting the market in Europe. Market players in the digital printing packaging industry in countries such as the UK and Germany are expanding their business through the digital printing packaging market in the region.

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