Digital Asset Management Market

Digital Asset Management Market by Types (Solutions and Services), Deployments (On-premise and Cloud), Enterprise Sizes (Small & Medium Enterprises and Large Enterprises), Applications (Sales, Marketing, IT, Distribution, and Photography, Graphics, & Designing), End-uses (Media & Entertainment, Retail, BFSI, Automotive & Manufacturing, Healthcare, Government, and Others), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: ICT-SE-443
  • Author: Growth Market Reports
  • Rating: 4.8
  • Total Reviews: 2
  • No. Of Pages: 196
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The global digital asset management market is anticipated to expand at a robust CAGR during the forecast period, 2021-2028. The growth of the market is attributed to increasing adoption of real-time driven campaigns in digital marketing. Moreover, the shift from conventional mode of advertisement to interactive ads to improve the product sales is propelling the market growth.
 

Digital Asset Management Market Key Takeaways


Digital assets are the videos, images, and other forms of media that are stored digitally. Digital asset management or DAM is a system that stores, provides access, and flexibility to organize the digital assets in an effective manner. The usage of DAM enhances the security and ease of reachability of digital assets. DAM system stores all the digital assets in a single depository and facilitates sharing, management, and distribution of the digital assets in a secured way.

DAM is a technology that enables automation of workflow and manages the permission of the content sharing with help of exhaustive copyright functionality. It helps in creation and sharing of company’s content from single location. Various companies are using DAM software to promote their brands and circulate rich content through various media channels.

Market Trends, Drivers, Restraints, and Opportunities

  • Rising demand for cost-effective digital asset management solutions is anticipated to boost the growth of the market during the forecast period.
  • Increasing integration of innovative technology is expected to spur the market growth in the coming years.
  • Amidst the COVID-19 pandemic, various enterprises are focusing on promoting their brands digitally. This, in turn, has encouraged them to deploy DAM solutions to increase their customer reach globally, which is positively influencing the market growth.
  • Lack of DAM services/solutions in low and middle-level countries can restrain the market growth.
  • Growing number of digital marketing firms to manage the content creation and distribution of various brands is speculated to spur the market growth in the foreseeable future.
  • Rising adoption of cloud-based technology is expected to create lucrative opportunities for the industry players in the market.

Scope of the Report

The report on the digital asset management market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Global Digital Asset Management Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Types (Solutions and Services), Deployments (On-premise and Cloud), Enterprise Sizes (Small & Medium Enterprises (SMEs) and Large Enterprises), Applications (Sales, Marketing, IT, Distribution, and Photography, Graphics, & Designing) End-uses (Media & Entertainment, Retail, BFSI, Automotive & Manufacturing, Healthcare, Government, and Others)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Adobe Systems, ADAM, Cognizant, EMC, IBM, North Plains, Oracle, OpenText, and Widen


Digital Asset Management Market Segment Insights

Services segment to exhibit a high CAGR
Based on types, the market is bifurcated into solutions and services. The solutions segment is anticipated to account for a significant market share in 2020, in terms of revenue. Increasing adoption of DAM across various industry verticals to store and share the content on real-time basis is driving the demand to adopt these DAM solutions across the globe. The usage of the DAM technology allows companies to manage, collaborate, store, and track the digital assets. Moreover, it helps brands to improve their digital marketing strategies as it assists in integrating various social media channels. In 2016, Hootsuite, one of the leading social media management tool developers, partnered with MediaValet to manage their social media and gain access to huge media library.

The services segment is anticipated to exhibit a high CAGR owing to increasing number of companies outsourcing the solutions to reduce their expense and improve the productivity. Growing need of companies to integrate and automate their workflows is propelling the growth of the market segment. Moreover, rising number of companies heavily investing in digital marketing is positively influencing the growth of the services segment.

Digital Asset Management Market By Types


Cloud segment to expand at a robust CAGR
In terms of deployments, the global digital asset management market is divided into on-premise and cloud. The on-premise segment accounted for a considerable market share in 2020; however, the cloud-based segment is anticipated to dominate the market during the forecast period. On-premise DAM systems require high-end infrastructure owing to requirement of lot of storage space, which in turn, has progressively plummeted the market share of the on-premise segment in recent years.

In 2020, the cloud segment accounted for large market share and is expected to expand at a robust CAGR owing to swift shift from on-premise deployment of software to cloud-based software. The deployment of Software-as-a-Service (SaaS) owing to the ability to access DAM software through remote location is driving the demand for cloud-based services around the world. Various industry players such as IBM, Oracle, and ECM have started cost-effective cloud-based services to the clients. The adoption of cloud-based DAM solutions enable companies to support the sales growth by curating and delivering digital assets through any consumer electronics and regional presence. Thus, such benefits are spurring the segment growth.

SMEs segment to account for a large market share
On the basis of enterprise sizes, the market is segregated into small & medium enterprises (SMEs) and large enterprises. The SMEs segment to account for a large market share and is speculated to expand at CAGR of at least 9% during the forecast period. Growing adoption of DAM solutions in SMEs to improve the productivity and collaborate the workflow among various departments is driving the growth of the market segment. Growing awareness about the benefits of DAM solutions/services and rising penetration of cloud-based services among small and medium businesses are proliferating the segment growth. Rising number of startups in emerging economies is expected to further foster the SMEs segment growth.

Marketing Segment to dominate the market
Based on applications, the digital asset management market is classified as sales, marketing, IT, distribution, and photography, graphics, & designing. The marketing segment is anticipated to dominate the market during the forecast period owing to the increasing penetration of digital marketing tools to improve the product sales. The usage of DAM solutions help the marketing team to manage the digital assets easily and ultimately enhances the productivity. Conversely, the photography, graphics, & designing segment is expected to grow at a healthy rate due to the growing requirement to store the images, videos, and other files in a secured way.

Media & entertainment segment to account for a significant market share
In terms of end-uses, the market is categorized as media & entertainment, retail, BFSI, automotive & manufacturing, healthcare, government, and others. The media & entertainment segment is expected to account for a significant market share owing to the increasing demand for content in form of images and videos for social media platforms and other media channels. Increasing penetration of DAM solutions in the medial & entertainment industry to collect, store, manage, and distribute the digital assets is spurring the growth of this market segment.

Asia Pacific to exhibit a healthy growth rate
On the basis of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to account for a significant share of the digital asset management market during the forecast period. Growing number of content curators in the region has led the marketers to use DAM solutions to expand their customer reach across the globe. Furthermore, the increasing need for analytics to strategize the marketing efforts is fostering the market growth in this region.

The market in Asia Pacific is anticipated to expand at a CAGR of around 11.5% during the forecast period owing to the growing adoption of cloud technology in various industry verticals. Moreover, the rising prevalence of digital technology in emerging countries such as India and China is expected to spur the regional market growth.
 

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Digital Asset Management Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Digital Asset Management Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Digital Asset Management Market - Supply Chain
  4.5. Global Digital Asset Management Market Forecast
     4.5.1. Digital Asset Management Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Digital Asset Management Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Digital Asset Management Market Absolute $ Opportunity
5. Global Digital Asset Management Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Digital Asset Management Market Size and Volume Forecast by Types
     5.3.1. Solutions
     5.3.2. Services
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Digital Asset Management Market Analysis and Forecast by Applications
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Applications
     6.2.2. Y-o-Y Growth Projections by Applications
  6.3. Digital Asset Management Market Size and Volume Forecast by Applications
     6.3.1. Sales
     6.3.2. Marketing
     6.3.3. IT
     6.3.4. Distribution
     6.3.5. Photography, Graphics, & Designing)
  6.4. Absolute $ Opportunity Assessment by Applications
  6.5. Market Attractiveness/Growth Potential Analysis by Applications
7. Global Digital Asset Management Market Analysis and Forecast by End Users
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by End Users
     7.2.2. Y-o-Y Growth Projections by End Users
  7.3. Digital Asset Management Market Size and Volume Forecast by End Users
     7.3.1. Media & Entertainment
     7.3.2. Retail
     7.3.3. BFSI
     7.3.4. Automotive & Manufacturing
     7.3.5. Healthcare
     7.3.6. Government
     7.3.7. Others
  7.4. Absolute $ Opportunity Assessment by End Users
  7.5. Market Attractiveness/Growth Potential Analysis by End Users
8. Global Digital Asset Management Market Analysis and Forecast by Region
  8.1. Market Trends
  8.2. Introduction
     8.2.1. Basis Point Share (BPS) Analysis by Region
     8.2.2. Y-o-Y Growth Projections by Region
  8.3. Digital Asset Management Market Size and Volume Forecast by Region
     8.3.1. North America
     8.3.2. Latin America
     8.3.3. Europe
     8.3.4. Asia Pacific
     8.3.5. Middle East and Africa (MEA)
  8.4. Absolute $ Opportunity Assessment by Region
  8.5. Market Attractiveness/Growth Potential Analysis by Region
  8.6. Global Digital Asset Management Demand Share Forecast, 2019-2026
9. North America Digital Asset Management Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
  9.2. North America Digital Asset Management Market Size and Volume Forecast by Country
     9.2.1. U.S.
     9.2.2. Canada
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. North America Digital Asset Management Market Size and Volume Forecast by Types
     9.4.1. Solutions
     9.4.2. Services
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. North America Digital Asset Management Market Size and Volume Forecast by Applications
     9.7.1. Sales
     9.7.2. Marketing
     9.7.3. IT
     9.7.4. Distribution
     9.7.5. Photography, Graphics, & Designing)
  9.8. Basis Point Share (BPS) Analysis by Applications
  9.9. Y-o-Y Growth Projections by Applications
  9.10. North America Digital Asset Management Market Size and Volume Forecast by End Users
     9.10.1. Media & Entertainment
     9.10.2. Retail
     9.10.3. BFSI
     9.10.4. Automotive & Manufacturing
     9.10.5. Healthcare
     9.10.6. Government
     9.10.7. Others
  9.11. Basis Point Share (BPS) Analysis by End Users
  9.12. Y-o-Y Growth Projections by End Users
  9.13. Market Attractiveness/Growth Potential Analysis
     9.13.1. By Country
     9.13.2. By Product Type
     9.13.3. By Application
  9.14. North America Digital Asset Management Demand Share Forecast, 2019-2026
10. Latin America Digital Asset Management Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Latin America Average Pricing Analysis
  10.2. Latin America Digital Asset Management Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
  10.4. Latin America Digital Asset Management Market Size and Volume Forecast by Types
     10.4.1. Solutions
     10.4.2. Services
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Latin America Digital Asset Management Market Size and Volume Forecast by Applications
     10.7.1. Sales
     10.7.2. Marketing
     10.7.3. IT
     10.7.4. Distribution
     10.7.5. Photography, Graphics, & Designing)
  10.8. Basis Point Share (BPS) Analysis by Applications
  10.9. Y-o-Y Growth Projections by Applications
  10.10. Latin America Digital Asset Management Market Size and Volume Forecast by End Users
     10.10.1. Media & Entertainment
     10.10.2. Retail
     10.10.3. BFSI
     10.10.4. Automotive & Manufacturing
     10.10.5. Healthcare
     10.10.6. Government
     10.10.7. Others
  10.11. Basis Point Share (BPS) Analysis by End Users
  10.12. Y-o-Y Growth Projections by End Users
  10.13. Market Attractiveness/Growth Potential Analysis
     10.13.1. By Country
     10.13.2. By Product Type
     10.13.3. By Application
  10.14. Latin America Digital Asset Management Demand Share Forecast, 2019-2026
11. Europe Digital Asset Management Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Europe Average Pricing Analysis
  11.2. Europe Digital Asset Management Market Size and Volume Forecast by Country
     11.2.1. Germany
     11.2.2. France
     11.2.3. Italy
     11.2.4. U.K.
     11.2.5. Spain
     11.2.6. Russia
     11.2.7. Rest of Europe
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Europe Digital Asset Management Market Size and Volume Forecast by Types
     11.4.1. Solutions
     11.4.2. Services
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Europe Digital Asset Management Market Size and Volume Forecast by Applications
     11.7.1. Sales
     11.7.2. Marketing
     11.7.3. IT
     11.7.4. Distribution
     11.7.5. Photography, Graphics, & Designing)
  11.8. Basis Point Share (BPS) Analysis by Applications
  11.9. Y-o-Y Growth Projections by Applications
  11.10. Europe Digital Asset Management Market Size and Volume Forecast by End Users
     11.10.1. Media & Entertainment
     11.10.2. Retail
     11.10.3. BFSI
     11.10.4. Automotive & Manufacturing
     11.10.5. Healthcare
     11.10.6. Government
     11.10.7. Others
  11.11. Basis Point Share (BPS) Analysis by End Users
  11.12. Y-o-Y Growth Projections by End Users
  11.13. Market Attractiveness/Growth Potential Analysis
     11.13.1. By Country
     11.13.2. By Product Type
     11.13.3. By Application
  11.14. Europe Digital Asset Management Demand Share Forecast, 2019-2026
12. Asia Pacific Digital Asset Management Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Asia Pacific Average Pricing Analysis
  12.2. Asia Pacific Digital Asset Management Market Size and Volume Forecast by Country
     12.2.1. China
     12.2.2. Japan
     12.2.3. South Korea
     12.2.4. India
     12.2.5. Australia
     12.2.6. Rest of Asia Pacific (APAC)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Asia Pacific Digital Asset Management Market Size and Volume Forecast by Types
     12.4.1. Solutions
     12.4.2. Services
  12.5. Basis Point Share (BPS) Analysis by Types
  12.6. Y-o-Y Growth Projections by Types
  12.7. Asia Pacific Digital Asset Management Market Size and Volume Forecast by Applications
     12.7.1. Sales
     12.7.2. Marketing
     12.7.3. IT
     12.7.4. Distribution
     12.7.5. Photography, Graphics, & Designing)
  12.8. Basis Point Share (BPS) Analysis by Applications
  12.9. Y-o-Y Growth Projections by Applications
  12.10. Asia Pacific Digital Asset Management Market Size and Volume Forecast by End Users
     12.10.1. Media & Entertainment
     12.10.2. Retail
     12.10.3. BFSI
     12.10.4. Automotive & Manufacturing
     12.10.5. Healthcare
     12.10.6. Government
     12.10.7. Others
  12.11. Basis Point Share (BPS) Analysis by End Users
  12.12. Y-o-Y Growth Projections by End Users
  12.13. Market Attractiveness/Growth Potential Analysis
     12.13.1. By Country
     12.13.2. By Product Type
     12.13.3. By Application
  12.14. Asia Pacific Digital Asset Management Demand Share Forecast, 2019-2026
13. Middle East & Africa Digital Asset Management Market Analysis and Forecast
  13.1. Introduction
     13.1.1. Basis Point Share (BPS) Analysis by Country
     13.1.2. Y-o-Y Growth Projections by Country
     13.1.3. Middle East & Africa Average Pricing Analysis
  13.2. Middle East & Africa Digital Asset Management Market Size and Volume Forecast by Country
     13.2.1. Saudi Arabia
     13.2.2. South Africa
     13.2.3. UAE
     13.2.4. Rest of Middle East & Africa (MEA)
  13.3. Absolute $ Opportunity Assessment by Country
  13.4. Middle East & Africa Digital Asset Management Market Size and Volume Forecast by Types
     13.4.1. Solutions
     13.4.2. Services
  13.5. Basis Point Share (BPS) Analysis by Types
  13.6. Y-o-Y Growth Projections by Types
  13.7. Middle East & Africa Digital Asset Management Market Size and Volume Forecast by Applications
     13.7.1. Sales
     13.7.2. Marketing
     13.7.3. IT
     13.7.4. Distribution
     13.7.5. Photography, Graphics, & Designing)
  13.8. Basis Point Share (BPS) Analysis by Applications
  13.9. Y-o-Y Growth Projections by Applications
  13.10. Middle East & Africa Digital Asset Management Market Size and Volume Forecast by End Users
     13.10.1. Media & Entertainment
     13.10.2. Retail
     13.10.3. BFSI
     13.10.4. Automotive & Manufacturing
     13.10.5. Healthcare
     13.10.6. Government
     13.10.7. Others
  13.11. Basis Point Share (BPS) Analysis by End Users
  13.12. Y-o-Y Growth Projections by End Users
  13.13. Market Attractiveness/Growth Potential Analysis
     13.13.1. By Country
     13.13.2. By Product Type
     13.13.3. By Application
  13.14. Middle East & Africa Digital Asset Management Demand Share Forecast, 2019-2026
14. Competition Landscape
  14.1. Global Digital Asset Management Market: Market Share Analysis
  14.2. Digital Asset Management Distributors and Customers
  14.3. Digital Asset Management Market: Competitive Dashboard
  14.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     14.4.1. Adobe Systems
     14.4.2. ADAM
     14.4.3. Cognizant
     14.4.4. EMC
     14.4.5. IBM
     14.4.6. North Plains
     14.4.7. Oracle
     14.4.8. OpenText
     14.4.9. Widen

Segments Covered in the Report
The global digital asset management market has been segmented on the basis of

Types

  • Solutions
  • Services
Deployments
  • On-premise
  • Cloud
Enterprise Sizes
  • Small & Medium Enterprises (SMEs)
  • Large Enterprises
Applications
  • Sales
  • Marketing
  • IT
  • Distribution
  • Photography, Graphics, & Designing)
End-uses
  • Media & Entertainment
  • Retail
  • BFSI
  • Automotive & Manufacturing
  • Healthcare
  • Government
  • Others
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

The major players of the market are Adobe Systems, ADAM, Cognizant, EMC, IBM, North Plains, Oracle, OpenText, and Widen.

In October 2020, Adobe Systems and Contentserv, one of the leading product experience platform providers, announced the integration of Adobe Creative Cloud Libraries through Contentserv’s Adobe Creative Cloud Connector.
 

Digital Asset Management Market By Key Players

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