Digital Asset Management Market Trends, Share & Size 2031
Digital Asset Management Market Trends, Share & Size 2031
Segments - Digital Asset Management Market by Types (Solutions and Services), Deployments (On-premise and Cloud), Enterprise Sizes (Small & Medium Enterprises and Large Enterprises), Applications (Sales, Marketing, IT, Distribution, and Photography, Graphics, & Designing), End-uses (Media & Entertainment, Retail, BFSI, Automotive & Manufacturing, Healthcare, Government, and Others), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
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Report Description
Digital Asset Management Market Outlook 2031
The global digital asset management market size was valued at USD 4.16 Billion in 2022 and is likely reach to USD 12.5 Billion by 2031 expanding at a CAGR 13% during the forecast period, 2023-2031. The growth of the market is attributed to increasing adoption of real-time driven campaigns in digital marketing.
Moreover, the shift from conventional mode of advertisement to interactive ads to improve the product sales is propelling the market growth.
Digital assets are the videos, images, and other forms of media that are stored digitally. Digital asset management or DAM is a system that stores, provides access, and flexibility to organize the digital assets in an effective manner.
The usage of DAM enhances the security and ease of reachability of digital assets. DAM system stores all the digital assets in a single depository and facilitates sharing, management, and distribution of the digital assets in a secured way.
DAM is a technology that enables automation of workflow and manages the permission of the content sharing with help of exhaustive copyright functionality. It helps in creation and sharing of company’s content from single location.
Various companies are using DAM software to promote their brands and circulate rich content through various media channels.
Digital Asset Management Market Trends, Drivers, Restraints, and Opportunities
- Rising demand for cost-effective digital asset management solutions is anticipated to boost the growth of the market during the forecast period.
- Increasing integration of innovative technology is expected to spur the market growth in the coming years.
- Amidst the COVID-19 pandemic, various enterprises are focusing on promoting their brands digitally. This, in turn, has encouraged them to deploy DAM solutions to increase their customer reach globally, which is positively influencing the market growth.
- Lack of DAM services/solutions in low and middle-level countries can restrain the market growth.
- Growing number of digital marketing firms to manage the content creation and distribution of various brands is speculated to spur the market growth in the foreseeable future.
- Rising adoption of cloud-based technology is expected to create lucrative opportunities for the industry players in the market.
Scope of The Digital Asset Management Market Report:
The report on the digital asset management market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
|
Attributes |
Details |
|
Report Title |
Digital Asset Management Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
|
Base Year |
2022 |
|
Historic Data |
2016–2021 |
|
Forecast Period |
2023–2031 |
|
Segmentation |
Types (Solutions and Services), Deployments (On-premise and Cloud), Enterprise Sizes (Small & Medium Enterprises (SMEs) and Large Enterprises), Applications (Sales, Marketing, IT, Distribution, and Photography, Graphics, & Designing) End-uses (Media & Entertainment, Retail, BFSI, Automotive & Manufacturing, Healthcare, Government, and Others) |
|
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
|
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
|
Key Players Covered in the Report |
Adobe Systems, ADAM, Cognizant, EMC, IBM, North Plains, Oracle, OpenText, and Widen |
Digital Asset Management Market Segment Insights
Services segment to exhibit a high CAGR
Based on types, the market is bifurcated into solutions and services. The solutions segment is anticipated to account for a significant market share in 2020, in terms of revenue. Increasing adoption of DAM across various industry verticals to store and share the content on real-time basis is driving the demand to adopt these DAM solutions across the globe.
The usage of the DAM technology allows companies to manage, collaborate, store, and track the digital assets. Moreover, it helps brands to improve their digital marketing strategies as it assists in integrating various social media channels.
In 2016, Hootsuite, one of the leading social media management tool developers, partnered with MediaValet to manage their social media and gain access to huge media library.
The services segment is anticipated to exhibit a high CAGR owing to increasing number of companies outsourcing the solutions to reduce their expense and improve the productivity. Growing need of companies to integrate and automate their workflows is propelling the growth of the market segment.
Moreover, rising number of companies heavily investing in digital marketing is positively influencing the growth of the services segment.
Cloud segment to expand at a robust CAGR
In terms of deployments, the global digital asset management market is divided into on-premise and cloud. The on-premise segment accounted for a considerable market share in 2020; however, the cloud-based segment is anticipated to dominate the market during the forecast period.
On-premise DAM systems require high-end infrastructure owing to requirement of lot of storage space, which in turn, has progressively plummeted the market share of the on-premise segment in recent years.
In 2020, the cloud segment accounted for large market share and is expected to expand at a robust CAGR owing to swift shift from on-premise deployment of software to cloud-based software. The deployment of Software-as-a-Service (SaaS) owing to the ability to access DAM software through remote location is driving the demand for cloud-based services around the world.
Various industry players such as IBM, Oracle, and ECM have started cost-effective cloud-based services to the clients. The adoption of cloud-based DAM solutions enable companies to support the sales growth by curating and delivering digital assets through any consumer electronics and regional presence. Thus, such benefits are spurring the segment growth.
SMEs segment to account for a large market share
On the basis of enterprise sizes, the market is segregated into small & medium enterprises (SMEs) and large enterprises. The SMEs segment to account for a large market share and is speculated to expand at CAGR of at least 9% during the forecast period.
Growing adoption of DAM solutions in SMEs to improve the productivity and collaborate the workflow among various departments is driving the growth of the market segment.
Growing awareness about the benefits of DAM solutions/services and rising penetration of cloud-based services among small and medium businesses are proliferating the segment growth. Rising number of startups in emerging economies is expected to further foster the SMEs segment growth.
Marketing Segment to dominate the market
Based on applications, the digital asset management market is classified as sales, marketing, IT, distribution, and photography, graphics, & designing. The marketing segment is anticipated to dominate the market during the forecast period owing to the increasing penetration of digital marketing tools to improve the product sales.
The usage of DAM solutions help the marketing team to manage the digital assets easily and ultimately enhances the productivity. Conversely, the photography, graphics, & designing segment is expected to grow at a healthy rate due to the growing requirement to store the images, videos, and other files in a secured way.
Media & entertainment segment to account for a significant market share
In terms of end-uses, the market is categorized as media & entertainment, retail, BFSI, automotive & manufacturing, healthcare, government, and others. The media & entertainment segment is expected to account for a significant market share owing to the increasing demand for content in form of images and videos for social media platforms and other media channels.
Increasing penetration of DAM solutions in the medial & entertainment industry to collect, store, manage, and distribute the digital assets is spurring the growth of this market segment.
Digital Asset Management Market Regional Outlook
Asia Pacific to exhibit a healthy growth rate
On the basis of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to account for a significant share of the digital asset management market during the forecast period. Growing number of content curators in the region has led the marketers to use DAM solutions to expand their customer reach across the globe.
Furthermore, the increasing need for analytics to strategize the marketing efforts is fostering the market growth in this region. The market in Asia Pacific is anticipated to expand at a CAGR of around 11.5% during the forecast period owing to the growing adoption of cloud technology in various industry verticals.
Moreover, the rising prevalence of digital technology in emerging countries such as India and China is expected to spur the regional market growth.
Segments
Types
- Solutions
- Services
Deployments
- On-premise
- Cloud
Enterprise Sizes
- Small & Medium Enterprises (SMEs)
- Large Enterprises
Applications
- Sales
- Marketing
- IT
- Distribution
- Photography, Graphics, & Designing)
End-Uses
- Media & Entertainment
- Retail
- BFSI
- Automotive & Manufacturing
- Healthcare
- Government
- Others
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Adobe Systems
- ADAM
- Cognizant
- EMC
- IBM
- North Plains
- Oracle
- OpenText
- Widen
Competitive Landscape
The major players of the market are Adobe Systems, ADAM, Cognizant, EMC, IBM, North Plains, Oracle, OpenText, and Widen.
In October 2020, Adobe Systems and Contentserv, one of the leading product experience platform providers, announced the integration of Adobe Creative Cloud Libraries through Contentserv’s Adobe Creative Cloud Connector.
Table Of Content
1. Executive Summary2. Assumptions and Acronyms Used
3. Research Methodology
4. Digital Asset Management Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Digital Asset Management Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Digital Asset Management Market - Supply Chain
4.5. Global Digital Asset Management Market Forecast
4.5.1. Digital Asset Management Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Digital Asset Management Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Digital Asset Management Market Absolute $ Opportunity
5. Global Digital Asset Management Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Digital Asset Management Market Size and Volume Forecast by Types
5.3.1. Solutions
5.3.2. Services
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Digital Asset Management Market Analysis and Forecast by Applications
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Applications
6.2.2. Y-o-Y Growth Projections by Applications
6.3. Digital Asset Management Market Size and Volume Forecast by Applications
6.3.1. Sales
6.3.2. Marketing
6.3.3. IT
6.3.4. Distribution
6.3.5. Photography, Graphics, & Designing)
6.4. Absolute $ Opportunity Assessment by Applications
6.5. Market Attractiveness/Growth Potential Analysis by Applications
7. Global Digital Asset Management Market Analysis and Forecast by End Users
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by End Users
7.2.2. Y-o-Y Growth Projections by End Users
7.3. Digital Asset Management Market Size and Volume Forecast by End Users
7.3.1. Media & Entertainment
7.3.2. Retail
7.3.3. BFSI
7.3.4. Automotive & Manufacturing
7.3.5. Healthcare
7.3.6. Government
7.3.7. Others
7.4. Absolute $ Opportunity Assessment by End Users
7.5. Market Attractiveness/Growth Potential Analysis by End Users
8. Global Digital Asset Management Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Digital Asset Management Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Digital Asset Management Demand Share Forecast, 2019-2026
9. North America Digital Asset Management Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Digital Asset Management Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Digital Asset Management Market Size and Volume Forecast by Types
9.4.1. Solutions
9.4.2. Services
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. North America Digital Asset Management Market Size and Volume Forecast by Applications
9.7.1. Sales
9.7.2. Marketing
9.7.3. IT
9.7.4. Distribution
9.7.5. Photography, Graphics, & Designing)
9.8. Basis Point Share (BPS) Analysis by Applications
9.9. Y-o-Y Growth Projections by Applications
9.10. North America Digital Asset Management Market Size and Volume Forecast by End Users
9.10.1. Media & Entertainment
9.10.2. Retail
9.10.3. BFSI
9.10.4. Automotive & Manufacturing
9.10.5. Healthcare
9.10.6. Government
9.10.7. Others
9.11. Basis Point Share (BPS) Analysis by End Users
9.12. Y-o-Y Growth Projections by End Users
9.13. Market Attractiveness/Growth Potential Analysis
9.13.1. By Country
9.13.2. By Product Type
9.13.3. By Application
9.14. North America Digital Asset Management Demand Share Forecast, 2019-2026
10. Latin America Digital Asset Management Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Digital Asset Management Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Digital Asset Management Market Size and Volume Forecast by Types
10.4.1. Solutions
10.4.2. Services
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Latin America Digital Asset Management Market Size and Volume Forecast by Applications
10.7.1. Sales
10.7.2. Marketing
10.7.3. IT
10.7.4. Distribution
10.7.5. Photography, Graphics, & Designing)
10.8. Basis Point Share (BPS) Analysis by Applications
10.9. Y-o-Y Growth Projections by Applications
10.10. Latin America Digital Asset Management Market Size and Volume Forecast by End Users
10.10.1. Media & Entertainment
10.10.2. Retail
10.10.3. BFSI
10.10.4. Automotive & Manufacturing
10.10.5. Healthcare
10.10.6. Government
10.10.7. Others
10.11. Basis Point Share (BPS) Analysis by End Users
10.12. Y-o-Y Growth Projections by End Users
10.13. Market Attractiveness/Growth Potential Analysis
10.13.1. By Country
10.13.2. By Product Type
10.13.3. By Application
10.14. Latin America Digital Asset Management Demand Share Forecast, 2019-2026
11. Europe Digital Asset Management Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Digital Asset Management Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Digital Asset Management Market Size and Volume Forecast by Types
11.4.1. Solutions
11.4.2. Services
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Europe Digital Asset Management Market Size and Volume Forecast by Applications
11.7.1. Sales
11.7.2. Marketing
11.7.3. IT
11.7.4. Distribution
11.7.5. Photography, Graphics, & Designing)
11.8. Basis Point Share (BPS) Analysis by Applications
11.9. Y-o-Y Growth Projections by Applications
11.10. Europe Digital Asset Management Market Size and Volume Forecast by End Users
11.10.1. Media & Entertainment
11.10.2. Retail
11.10.3. BFSI
11.10.4. Automotive & Manufacturing
11.10.5. Healthcare
11.10.6. Government
11.10.7. Others
11.11. Basis Point Share (BPS) Analysis by End Users
11.12. Y-o-Y Growth Projections by End Users
11.13. Market Attractiveness/Growth Potential Analysis
11.13.1. By Country
11.13.2. By Product Type
11.13.3. By Application
11.14. Europe Digital Asset Management Demand Share Forecast, 2019-2026
12. Asia Pacific Digital Asset Management Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Digital Asset Management Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Digital Asset Management Market Size and Volume Forecast by Types
12.4.1. Solutions
12.4.2. Services
12.5. Basis Point Share (BPS) Analysis by Types
12.6. Y-o-Y Growth Projections by Types
12.7. Asia Pacific Digital Asset Management Market Size and Volume Forecast by Applications
12.7.1. Sales
12.7.2. Marketing
12.7.3. IT
12.7.4. Distribution
12.7.5. Photography, Graphics, & Designing)
12.8. Basis Point Share (BPS) Analysis by Applications
12.9. Y-o-Y Growth Projections by Applications
12.10. Asia Pacific Digital Asset Management Market Size and Volume Forecast by End Users
12.10.1. Media & Entertainment
12.10.2. Retail
12.10.3. BFSI
12.10.4. Automotive & Manufacturing
12.10.5. Healthcare
12.10.6. Government
12.10.7. Others
12.11. Basis Point Share (BPS) Analysis by End Users
12.12. Y-o-Y Growth Projections by End Users
12.13. Market Attractiveness/Growth Potential Analysis
12.13.1. By Country
12.13.2. By Product Type
12.13.3. By Application
12.14. Asia Pacific Digital Asset Management Demand Share Forecast, 2019-2026
13. Middle East & Africa Digital Asset Management Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Middle East & Africa Average Pricing Analysis
13.2. Middle East & Africa Digital Asset Management Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Digital Asset Management Market Size and Volume Forecast by Types
13.4.1. Solutions
13.4.2. Services
13.5. Basis Point Share (BPS) Analysis by Types
13.6. Y-o-Y Growth Projections by Types
13.7. Middle East & Africa Digital Asset Management Market Size and Volume Forecast by Applications
13.7.1. Sales
13.7.2. Marketing
13.7.3. IT
13.7.4. Distribution
13.7.5. Photography, Graphics, & Designing)
13.8. Basis Point Share (BPS) Analysis by Applications
13.9. Y-o-Y Growth Projections by Applications
13.10. Middle East & Africa Digital Asset Management Market Size and Volume Forecast by End Users
13.10.1. Media & Entertainment
13.10.2. Retail
13.10.3. BFSI
13.10.4. Automotive & Manufacturing
13.10.5. Healthcare
13.10.6. Government
13.10.7. Others
13.11. Basis Point Share (BPS) Analysis by End Users
13.12. Y-o-Y Growth Projections by End Users
13.13. Market Attractiveness/Growth Potential Analysis
13.13.1. By Country
13.13.2. By Product Type
13.13.3. By Application
13.14. Middle East & Africa Digital Asset Management Demand Share Forecast, 2019-2026
14. Competition Landscape
14.1. Global Digital Asset Management Market: Market Share Analysis
14.2. Digital Asset Management Distributors and Customers
14.3. Digital Asset Management Market: Competitive Dashboard
14.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
14.4.1. Adobe Systems
14.4.2. ADAM
14.4.3. Cognizant
14.4.4. EMC
14.4.5. IBM
14.4.6. North Plains
14.4.7. Oracle
14.4.8. OpenText
14.4.9. Widen
Methodology
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