Automotive Entertainment Systems Market

The global automotive entertainment systems market size is anticipated to register a considerable CAGR during the forecast period, 2021-2028. The growth of the market is attributed to the early adopters and innovators adoption of these sophisticated systems.

Automotive entertainment systems are a set of technological features that are built into automobiles to provide connectivity, information, entertainment, and communication. To give information and entertainment to the passengers and drivers, the entire system employs audio/video (A/V) interfaces, keypads, touchscreens, and other types of gadgets.
 

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Advanced entertainment systems include Wi-Fi and Bluetooth connectivity, live media streaming, interactive speech recognition services, and smart technologies for mobile integration. Moreover, many entertainment systems also offer rear-seat DVD functionality, allowing passengers to enjoy movies and other visual media while in the vehicle. Mobile device connectivity is also an important part of connectivity in the vehicle.

The COVID-19 pandemic outbreak had a negative impact on the market. During the pandemic, automotive sales was disrupted owing to insufficiency of raw material supply, which resulted in temporary halt for manufacturing of automotive entertainment systems. The market is expected to recover soon as emergency lockdown is lifted by the government gradually and sale is expected to spur during the projected period.

Market Trends, Drivers, Restraints, and Opportunities

• Growing demand for comfort, safety, and aesthetic features is one of the key factors driving the market growth.
• Increasing adoption for connected car devices with pre-installed safety features is expected to boost the market growth in the coming years.
• Lack of skilled labor for automotive entertainment systems is expected to hinder the market growth during the projected timeline.
• Increasing cost of production and heavy competition presents a major challenge. This is anticipated to hamper the market growth in the projected period.
• Rising R&D investment for the development of new technologies related to entertainment systems is projected to create significant growth opportunities for the market in the near future.

Scope of Automotive Entertainment Systems Market Report

The report on the global automotive entertainment systems market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Automotive Entertainment Systems Market Segment Insights

Based on applications, the global automotive entertainment systems market is divided into communication, navigational, entertainment, and future applicability. The entertainment segment is expected to grow at a rapid pace during the forecast period owing to the increasing modifications in customer driving experience, increased product efficiency, and reduced costs due to single processor deployment. However, the navigational segment is anticipated to hold a key share of the market in the coming years due to the connected car technology, which helps customers to stay connected in all type of scenarios.

On the basis of products, the market is segregated into navigation unit, display unit, audio unit, and communication unit. The display unit segment is projected to expand at a considerable CAGR during the forecast period attributed to the support features that help users improve safety with features like climate control and parking assistance in the vehicle. On the other hand, the navigation unit segment is anticipated to account for a major market share during the forecast period due to improved reception quality and ability to connect devices for information sharing.

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In terms of regions, the global automotive entertainment systems market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to constitute a key share of the market during the projected period owing to the rising awareness of people about technological advancement and increased demand for high-tech products across the region. However, the market of Asia Pacific is anticipated to expand at a rapid pace during the forecast period attributed to the surging demand for luxury car sales in the region.

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Segments

The global automotive entertainment systems market has been segmented on the basis of

Applications

• Communication
• Navigational
• Entertainment
• Future Applicability

Products

• Navigation Unit
• Display Unit
• Audio Unit
• Communication Unit

Regions

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

Key Players

• Pioneer Corp.
• Nuance
• Bosch
• Delphi Technologies
• DENSO Corp.
• Alpine
• Luxoft
• KPIT Technologies Ltd.
• JVCKenwood Corp.
• Intel Corp.
• Harman International Industries, Inc.

Competitive Landscape

Key players competing in the global automotive entertainment systems market are Pioneer Corp.; Nuance; Bosch; Delphi Technologies; DENSO Corp.; Alpine; Luxoft; KPIT Technologies Ltd.; JVCKenwood Corp.; Intel Corp.; and Harman International Industries, Inc. As part of their efforts to expand their client base and acquire a competitive advantage over competitors, manufacturers operating in the market have adopted various strategic initiatives, such as partnerships, collaborations, and mergers & acquisitions. Moreover, companies are focusing on investment in R&D for development and launching of new products to maintain their competitive positions in the market.