Active Grille Shutter Market

Global Active Grille Shutter Market

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  • 2020-02-11
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Author :

Akash Vedpathak

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Fact-checked by :

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Shreyas Tandon

Active Grille Shutter Market Outlook

The Global Active Grille Shutter market was valued at USD 2,932.3 Million in 2019 and is projected to reach USD 4,920.1 Million by 2027, expanding at a CAGR over 5.2% during the forecast period. The active grille shutter (AGS) is placed at the front bumper lower opening of a vehicle.

This system adjusts the quantity of airflow into the engine compartment through a flap activated by an actuator that receives signals from the engine control unit (ECM).

The active grille shutter is situated at the front bumper lower opening. On driving mode, active shutters are made to limit the air flow from the front grille to reduce aerodynamic drag and as in turn enhances the vehicle’s fuel efficiency.


Active grille shutters are commonly manufactured from lightweight reinforced thermoplastics which results in weight reduction and maintains the aerodynamics of the vehicle on drive mode. Active Grille Shutter are classified based on type of equipment and it includes Polyester, Polypropylene (PP), and others.

Also, the market is further segmented based on applications areas of these Active Grille Shutter and it includes Passenger Vehicles, and Commercial Vehicles.

Active Grille Shutter Market Outlook

The active grille shutter system is relatively recent technology and comes under that product category that mend vehicle aerodynamics while creating major energy savings. Active Grille Shutters are specially invented for extreme airflow conditions (around 10 % of driving conditions).

Active Grille Shutter Market Dynamics

Rise in consumer demand for fuel efficient Vehicles

The constant increase in fuel prices is making buyers move towards fuel-efficient cars. Also, with the increasing gas prices, most of the consumers have included hybrid and electric vehicles to their list. The automotive industry is now aiming high to adopt new technologies, which will improve the fuel economy and reduction in harmful emissions.

Active grille shutter is one of such components used to improve fuel efficiency by reducing vehicle drag resistance. Electric cars and hybrid cars are expected to have a maximum usage of active grille shutters to make them fuel-efficient cars.

Sports and luxury car manufacturers are also focusing on delivering high performance and speed in their vehicles and active grille shutters are coming out to be one of the solutions for this as these shutters are efficient aerodynamics is help reduce the drag.

On the other hand manufacturers like General Motors, BMW, Honda, Lincoln, Mazda, Mercedes, and Rolls-Royce have already started using active grille shutters which are contributing to the growth of the active grille shutter market.

Growing demand in Super/sports Cars or Premium Car

The manufacturers of Active Grille Shutters are focusing on improving the quality of these shutters to deliver more effectual products to automobile manufacturers. The high performance and long-lasting products will help the payers as a revenue pocketing process.

The demand for fuel-efficient cars is growing rapidly, numerous manufacturers of the super or premium car are focusing on reducing fuel consumption in complex engine car.

For instance, Valeo, one of the leading manufacturers of active grille shutter has located Valeo’s Active Grille Shutter in the front-end of the vehicle to control and adjust the airflow to improve the vehicle’s aerodynamics and thermal performance using controlled shutters. Valeo uses its automatic actuators for opening and closing with the real thermal needs of the vehicle.

Similarly, according to Ford, the Ford Mustang with a 2.3L four cylinder engine has been fitted with active grille shutters as hard-working turbos requisite a lot of cooling air via grille shutters. Ford has been using active grille shutters on many vehicles.

The all-new 2015 F-150 pickups with EcoBoost engines, take advantage of this fuel-saving technology. Looking forward to improving performance, Ford’s engineers are working tirelessly to create vehicles that both look great and help peak functionality of advance active grille shutters in the future.

Active Grille Shutter Market Segmental Outlook

Based on type, the market has been divided into polyester, polypropylene (PP), and polycarbonate (PC). The Polypropylene (PP) segment is expected to hold a substantial market share during the forecast period as the light weight of these high performance plastics is coming out to be crucial part in making a more fuel efficient vehicles. The Polyster segment is anticipated to expand at a CAGR of around 4.6% during the forecast period.

Active Grille Shutter Market Type

Based on the application, the market has been bifurcated into passenger vehicles and commercial vehicles. The Passenger Vehicles segment is the dominant segment in terms of market share. This segment is expected to register the highest CAGR growth rate of 5.3% over the forecast period.

Increasing demand for fuel-efficient cars due to rising pollution issues is fueling the demand growth of this segment. Also, the leading car manufacturers are early pioneers of these active grille shutters.

In passenger cars, an active grille shutter is brought to the front-most area of a vehicle to improve fuel economy, reduce weight, and lower overall system cost, while providing styling flexibility. For example, Nissan Altima upgrades with additional active grille shutter available in 4-cylinder variant that accelerates quickly on the highway by closing automatically.

Active Grille Shutter Market Applications

Active Grille Shutter Market Regional Outlook

Based on regions, the global active grille shutter market is fragmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa (MEA). Among these regions, Europe is likely to be the prominent market during the forecast period. Norms like stricter emission regulation by European Commission have pushed to early adoption of active grille shutter into European vehicles.

BMW Series, Citroen C4 Picasso, Renault Twingo & Talisman, and Audi Q7 are some of major European models to adopt active grille shutters. The market of Asia-Pacific is likely to register a high growth pace during the forecast period with China as a leading country in the regional market.

Active Grille Shutter Market Region

Key Benefits for Industry Participants & Stakeholders

  • In-depth Analysis of the Global Active Grille Shutter Market
  • Historical, Current and Projected Market Size in terms of Value
  • Potential & Niche Segments and Regions Exhibiting Promising Growth Covered
  • Industry Drivers, Restraints and Opportunities Covered in the Study
  • Recent Industry Trends and Developments
  • Competitive Landscape & Strategies of Key Players
  • Neutral Perspective on Global Active Grille Shutter Market Performance

Segments

By Type

  • Polyster
  • Polypropylene (PP)
  • Polycarbonate (PC)

By Application

  • Passenger Vehicles
  • Commercial Vehicles

By Region

  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Europe
    • U.K.
    • France
    • Germany
    • Italy
    • Spain
    • Russia
    • Rest of the Europe
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Australia
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • Saudi Arabia
    • South Africa
    • UAE
    • Rest of MEA

Key Market Players Profiled in the Report

  • Aisin Seiki Co., Ltd.
  • Batz
  • HBPO GmbH
  • Johnson Electric
  • Keboda
  • Magna International Inc.
  • Mirror Controls international
  • Rochling Group
  • Sonceboz
  • SRG Global
  • STARLITE Co., Ltd.
  • Techniplas, LLC.
  • Valeo

Competitive Landscape

  • The leading players like Valeo, Magna, and Rochling, among others, are a few of the early pioneers for this system in the global market. These companies started to offer active grille shutters to automobile manufacturers from 2011 and 2012. These manufacturers are providing shutters with actuators also as assembly options. Besides, different types of polymers as high-performance plastic is one of the most preferred options for the shutter manufacturers. Features like Light weight, durability, and corrosion resistance of these plastics are making them highly preferred components to manufacture the active grille shutter
  • The players are adopting key strategies such as product launch, acquisition, and geographical expansion where potential opportunity for the Active Grille Shutter extraction is added in the company’s capacity.
  • Automakers such as Daimler (C-Class), Hyundai (Optima), Tesla (Model S), General Motors (Cruze), and Toyota (Camry) are offering active grille shutters in their models. Aerodynamics is becoming a major feature of electric vehicles in order to improve battery efficiency.
Active Grille Shutter Market Key Players

Video Summary for Active Grille Shutter Market

Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Active Grille Shutter Market Overview
   4.1 Introduction
      4.1.1 Market Taxonomy
      4.1.2 Market Definition
      4.1.3 Macro-Economic Factors Impacting the Market Growth
   4.2 Active Grille Shutter Market Dynamics
      4.2.1 Market Drivers
      4.2.2 Market Restraints
      4.2.3 Market Opportunity
   4.3 Active Grille Shutter Market - Supply Chain Analysis
      4.3.1 List of Key Suppliers
      4.3.2 List of Key Distributors
      4.3.3 List of Key Consumers
   4.4 Key Forces Shaping the Active Grille Shutter Market
      4.4.1 Bargaining Power of Suppliers
      4.4.2 Bargaining Power of Buyers
      4.4.3 Threat of Substitution
      4.4.4 Threat of New Entrants
      4.4.5 Competitive Rivalry
   4.5 Global Active Grille Shutter Market Size & Forecast, 2017-2027
      4.5.1 Active Grille Shutter Market Size and Y-o-Y Growth
      4.5.2 Active Grille Shutter Market Absolute $ Opportunity
   4.6 Global Active Grille Shutter Market: Impact Of Key Regulations
   4.7 Technology Landscape
Chapter 5 Global Active Grille Shutter Market Analysis and Forecast By Type
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities By Type
      5.1.2 Basis Point Share (BPS) Analysis By Type
      5.1.3 Absolute $ Opportunity Assessment By Type
   5.2 Active Grille Shutter Market Size Forecast By Type
      5.2.1 Polyster
      5.2.2 Polypropylene (PP)
      5.2.3 Polycarbonate (PC)
   5.3 Market Attractiveness Analysis By Type
Chapter 6 Global Active Grille Shutter Market Analysis and Forecast By Application
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities By Application
      6.1.2 Basis Point Share (BPS) Analysis By Application
      6.1.3 Absolute $ Opportunity Assessment By Application
   6.2 Active Grille Shutter Market Size Forecast By Application
      6.2.1 Passenger Vehicles
      6.2.2 Commercial Vehicles
   6.3 Market Attractiveness Analysis By Application
Chapter 7 Global Active Grille Shutter Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Active Grille Shutter Market Size Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
   8.1 Introduction
   8.2 Current & Future Impact Analysis
   8.3 Economic Impact Analysis
   8.4 Government Policies
   8.5 Investment Scenario
Chapter 9 North America Active Grille Shutter Analysis and Forecast
   9.1 Introduction
   9.2 North America Active Grille Shutter Market Size Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America Active Grille Shutter Market Size Forecast By Type
      9.6.1 Polyster
      9.6.2 Polypropylene (PP)
      9.6.3 Polycarbonate (PC)
   9.7 Basis Point Share (BPS) Analysis By Type
   9.8 Absolute $ Opportunity Assessment By Type
   9.9 Market Attractiveness Analysis By Type
   9.10 North America Active Grille Shutter Market Size Forecast By Application
      9.10.1 Passenger Vehicles
      9.10.2 Commercial Vehicles
   9.11 Basis Point Share (BPS) Analysis By Application
   9.12 Absolute $ Opportunity Assessment By Application
   9.13 Market Attractiveness Analysis By Application
Chapter 10 Europe Active Grille Shutter Analysis and Forecast
   10.1 Introduction
   10.2 Europe Active Grille Shutter Market Size Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe Active Grille Shutter Market Size Forecast By Type
      10.6.1 Polyster
      10.6.2 Polypropylene (PP)
      10.6.3 Polycarbonate (PC)
   10.7 Basis Point Share (BPS) Analysis By Type
   10.8 Absolute $ Opportunity Assessment By Type
   10.9 Market Attractiveness Analysis By Type
   10.10 Europe Active Grille Shutter Market Size Forecast By Application
      10.10.1 Passenger Vehicles
      10.10.2 Commercial Vehicles
   10.11 Basis Point Share (BPS) Analysis By Application
   10.12 Absolute $ Opportunity Assessment By Application
   10.13 Market Attractiveness Analysis By Application
Chapter 11 Asia Pacific Active Grille Shutter Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific Active Grille Shutter Market Size Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific Active Grille Shutter Market Size Forecast By Type
      11.6.1 Polyster
      11.6.2 Polypropylene (PP)
      11.6.3 Polycarbonate (PC)
   11.7 Basis Point Share (BPS) Analysis By Type
   11.8 Absolute $ Opportunity Assessment By Type
   11.9 Market Attractiveness Analysis By Type
   11.10 Asia Pacific Active Grille Shutter Market Size Forecast By Application
      11.10.1 Passenger Vehicles
      11.10.2 Commercial Vehicles
   11.11 Basis Point Share (BPS) Analysis By Application
   11.12 Absolute $ Opportunity Assessment By Application
   11.13 Market Attractiveness Analysis By Application
Chapter 12 Latin America Active Grille Shutter Analysis and Forecast
   12.1 Introduction
   12.2 Latin America Active Grille Shutter Market Size Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America Active Grille Shutter Market Size Forecast By Type
      12.6.1 Polyster
      12.6.2 Polypropylene (PP)
      12.6.3 Polycarbonate (PC)
   12.7 Basis Point Share (BPS) Analysis By Type
   12.8 Absolute $ Opportunity Assessment By Type
   12.9 Market Attractiveness Analysis By Type
   12.10 Latin America Active Grille Shutter Market Size Forecast By Application
      12.10.1 Passenger Vehicles
      12.10.2 Commercial Vehicles
   12.11 Basis Point Share (BPS) Analysis By Application
   12.12 Absolute $ Opportunity Assessment By Application
   12.13 Market Attractiveness Analysis By Application
Chapter 13 Middle East & Africa (MEA) Active Grille Shutter Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA) Active Grille Shutter Market Size Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA) Active Grille Shutter Market Size Forecast By Type
      13.6.1 Polyster
      13.6.2 Polypropylene (PP)
      13.6.3 Polycarbonate (PC)
   13.7 Basis Point Share (BPS) Analysis By Type
   13.8 Absolute $ Opportunity Assessment By Type
   13.9 Market Attractiveness Analysis By Type
   13.10 Middle East & Africa (MEA) Active Grille Shutter Market Size Forecast By Application
      13.10.1 Passenger Vehicles
      13.10.2 Commercial Vehicles
   13.11 Basis Point Share (BPS) Analysis By Application
   13.12 Absolute $ Opportunity Assessment By Application
   13.13 Market Attractiveness Analysis By Application
Chapter 14 Competition Landscape
   14.1 Active Grille Shutter Market: Competitive Dashboard
   14.2 Global Active Grille Shutter Market: Market Share Analysis, 2019
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
      14.3.1 Aisin Seiki Co., Ltd.
      14.3.2 Batz
      14.3.3 HBPO GmbH
      14.3.4 Johnson Electric
      14.3.5 Keboda
      14.3.6 Magna International Inc.
      14.3.7 Mirror Controls international
      14.3.8 Rochling Group
      14.3.9 Sonceboz
      14.3.10 SRG Global
      14.3.11 STARLITE Co., Ltd.
      14.3.12 Techniplas, LLC.
      14.3.13 Valeo

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FAQ Section

Some frequently asked questions about this report!

Additional company profiles can be provided on request.

Yes, the technology landscape analysis is available.

Yes, the report gives the brief introduction of the types of Active Grille Shutter.

According to this Growth Market Reports report, the market from Active Grille Shutter is likely to register a CAGR over 5.2% during forecast period 2020-2027, with an anticipated valuation of USD 4,920.1 million by the end of the 2027.

In addition to market size (in USD Million) and Company Market Share (in % for base year 2019), other data such as technology landscape, regulatory landscape, and entry level strategy.

Rise in consumer demand for fuel efficient vehicles and growing demand in super cars or premium car are expected to drive the market growth during forecast period.

Passenger and commercial are the key end-user/application that are driving the Active Grille Shutter market.

Factors such as competitive strength and market positioning are key areas considered while selecting top companies to be profiled.

COVID-19 hampered the automotive industry. This, in turn, is restraining the auto part and vehicle market.

The base year considered for the global Active Grille Shutter market report is 2019. The complete analysis period is 2017 to 2027, wherein, 2017 & 2018 are the historic years and the forecast is provided from 2020 to 2027.

Major Manufactures include, Valeo, Magna, Rochling, Mirror Controls international, Sonceboz, SRG Global, Johnson Electric, Others.