Segments - Application Release Orchestration Software Market by Type (On-premise, Cloud-based, and Hybrid), Application (SMEs and Large Enterprises), Industry Vertical (BFSI, Retail & E-commerce, Healthcare & Life Sciences, Manufacturing, Telecommunication & IT, Government & Public Services, and Others), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2024–2032
The global application release orchestration software market size was USD 3.5 Billion in 2023 and is projected to reach USD 9.3 Billion by 2032, expanding at a CAGR of 10.2% during 2024–2032. The market growth is attributed to growing digitization among industries and the imperative to streamline IT operations.
Growing emphasis on DevOps, rising industrial automation, and the imperative to streamline manual processes are primary factors fueling the global application release orchestration software market. The increasing adoption of DevOps serves as a major growth catalyst, empowering organizations to enhance their business agility and operational efficacy. Furthermore, the rising requirement for automation is propelling the market, as it reduces the time taken to release applications and also curtails associated costs.
Organizations need to ensure that their applications adhere to industry standards and security, with an increasing emphasis on data privacy and regulatory compliance. Application release orchestration software helps enforce compliance and security policies by implementing automated checks, audits, and approvals throughout the release process.
AI has a significant impact on the application release orchestration software market, contributing to the evolution of release management processes and enabling organizations to achieve great efficiency, agility, and reliability in software delivery. AI enables the automation of various release management tasks, such as code deployment and planning, designing, testing, and deployment of software. AI algorithms learn from past release experiences and dynamically optimize release processes based on changing conditions, reducing manual efforts.
Increasing requirement to automate the application deployment processes drives the market. Businesses are actively seeking quick and effective methods to deploy applications across diverse platforms. Automation reduces the deployment time and effort required to deploy applications by streamlining application deployment processes. Moreover, automation aids in error reduction and elevates application quality, which further strengthens businesses' overall performance.
High costs associated with the software deployment process hinder the market. This process requires significant investment in software licenses, hardware, and maintenance. Moreover, the costs related to staff training and onboarding to use the software are substantial. This financial burden creates barriers to companies seeking swift and economical application deployment.
Growing need for application release orchestration software that effectively manages application release tasks across diverse platforms creates immense opportunities in the market. This encourages software developers to develop solutions that provide seamless integration with cloud-based systems and hybrid deployment models. Many organizations still rely on manual processes to manage application release tasks, leading to inefficiencies and errors. This, in turn, encourages developers to develop application release orchestration software that automates manual tasks such as code deployment, testing, environment provisioning, and release documentation.
The market report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics are included in the report.
Attributes |
Details |
Report Title |
Application Release Orchestration Software Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2023 |
Historic Data |
2017 -2022 |
Forecast Period |
2024–2032 |
Segmentation |
Type (On-premise, Cloud-based, and Hybrid), Application (SMEs and Large Enterprises), Industry Vertical (BFSI, Retail & E-commerce, Healthcare & Life Sciences, Manufacturing, Telecommunication & IT, Government & Public Services, and Others) |
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast |
Key Players Covered in the Report |
ARCAD Software; Broadcom; Clarive Software; Electric Cloud; GitLab; Inedo; IBM; Microsoft; Micro Focus; Octopus Deploy; Puppet; Red Hat; VMware; and XebiaLabs |
In terms of region, the application release orchestration software market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa.
North America dominated the market in 2023 and the market in the region is projected to expand at a rapid pace during the projection period, as companies in the region are rapidly migrating their workloads to cloud-based solutions to achieve scalability and flexibility and reduce the cost required for IT infrastructure. The need for application release orchestration software that effectively manages the application release process across hybrid and multi-cloud solutions is increasing, as additional applications are deployed in the cloud-based solutions. The growing requirement to streamline the application release process further propels the market in the region.
The market in Asia Pacific is expected to register a rapid growth rate in the coming years, due to factors such as digital transformation, increasing adoption of DevOps practices, and the proliferation of cloud computing technologies. The rising digitization in industries such as finance, manufacturing, healthcare, and retail, along with the rapid industrialization in emerging countries, contribute to market growth. Companies in the region are modernizing their IT infrastructure, adopting cloud-native architectures, and embracing agile methodologies to stay competitive in the digital age.
Based on type, the market is divided into on-premise, cloud-based, and hybrid.
The cloud-based segment held a large market share in 2023, as it offers enhanced scalability and flexibility compared to on-premise solutions. Cloud-based solutions eliminate the need for additional hardware and software. Cloud-based solutions typically follow a subscription-based pricing model, allowing organizations to pay only for the resources they use. This pay-as-you-go model eliminates the need for significant investments, making it cost-effective, especially for small and medium-sized businesses.
The hybrid segment is projected to expand at a high CAGR during the assessment years. Hybrid deployment models are gaining traction, especially among enterprises seeking security, compliance, or data sovereignty. Hybrid deployments provide flexibility by combining both on-premise and cloud resources, allowing organizations to maintain control over sensitive data while taking advantage of cloud-based solutions.
Based on application, the market is bifurcated into SMEs and large enterprises.
The SMEs segment dominated the market in terms of revenue generation in 2023. SMEs often have limited resources and IT budgets compared to large enterprises, encouraging them to prioritize cost-effective solutions that offer scalability, flexibility, and ease of implementation. Application release orchestration software tailored for SMEs typically emphasizes simplicity, affordability, and quick time-to-value while meeting the specific needs of small organizations. The rising number of technology startups, digital agencies, and small-scale manufacturing businesses in emerging countries contributed to the segmental growth.
The large enterprises segment is expected to hold a major market share during the assessment years, owing to the rising requirement to automate the application release process due to their advanced IT infrastructure. Large enterprises often prioritize solutions that offer comprehensive functionality, scalability, and enterprise-grade security and compliance features to streamline their workflows.
Based on industrial vertical, the market is segregated into BFSI, retail & e-commerce, healthcare & life sciences, manufacturing, telecommunication & IT, government & public services, and others.
The BFSI segment is projected to register a considerable CAGR during the forecast period, owing to the stringent regulatory requirements, complex IT infrastructure, and the need for high levels of security in the BFSI industry. Application release orchestration software tailored for the BFSI industry typically emphasizes features such as robust security and automation.
The retail & e-commerce segment is expected to hold a large share of the market in the coming years. Application release orchestration software tailored for the retail and e-commerce industries focuses on supporting omnichannel retail strategies, accelerating time-to-market for new features and promotions, and ensuring high availability and performance of e-commerce platforms. Retailers and the e-commerce industry heavily use application release orchestration software to ensure the effective release of applications, which enhances the consumer experience.
The application release orchestration software market has been segmented on the basis of
Key players competing in the global application release orchestration software market are ARCAD Software; Broadcom; Clarive Software; Electric Cloud; GitLab; Inedo; IBM; Microsoft; Micro Focus; Octopus Deploy; Puppet; Red Hat; VMware; and XebiaLabs.
These players utilize several development strategies, including product launches, partnerships, acquisitions, and geographical expansion, to increase their global presence. For instance,
In March 2020, BMC, a global provider of IT solutions, signed an agreement to acquire Compuware, a key provider of mainframe application development, delivery, and support solutions.