The global aluminum-free natural food color market size was USD 1.15 Bn in 2022 and is likely to reach USD 3.52 Bn by 2031, expanding at a CAGR of 2.3 % during 2023–2031. The market growth is attributed to the increasing consumer demand for clean-label and natural food products. This is anticipated to drive the market.
The pigments, and dyes that impart color to food and beverages are known as coloring additives or food colors. The aluminum-free natural colors are used in the food industry to provide eye-appealing and vibrant colors to food products. Unlike synthetic food colors, these natural alternatives do not contain aluminum compounds, which have adverse effects on human health.
These colors are extracted from natural processing sources such as vegetables, spices, plants, and fruits. The demand for aluminum-free food color is increasing due to consumers becoming more health conscious about the ingredients that are used in their foods and seeking healthier or natural alternatives is driving the market.
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In April 2022, GNT produced more than 11,500 metric tons of EXBERRY concentrates from edible fruit, vegetables, and plants enough to color over 40 billion servings of food and drink.
COVID-19 Analysis
The COVID-19 had a negative impact on the food industry. The market was restricted by the imposition of social distancing policies, which resulted in stopping the production of natural food colors in the manufacturing factories. The lack of a workforce has limited the research and development activities within the key companies. Additionally, it disrupted the supply chain management, as lockdowns in various countries limited the export and import businesses. Key players had to face a severe loss of investment, due to a decrease in the sale of natural coloring products. These factors hampered the market during that period.
Aluminum-free Natural Food Color Market Dynamics
Drivers
Increasing consumer awareness regarding the potential health impact of additive-free foods and beverages is driving the market. The adverse effects on health associated with synthetic food colors have fueled the demand for aluminum-free natural food colors. As it provides more nutritional value and enhances the immunity system. Consumers are seeking clean-label products with transparent ingredient lists, leading food manufacturers to incorporate natural alternatives is boosting the growth.
Ongoing technological advancements in extraction techniques are boosting the growth. The development of innovative technologies has made it easier for cost-effective to extract color from natural resources. Such advances have positively influenced the growth of the aluminum-free natural food color market. Furthermore, the advancement integrated with various industries of processed foods is adopting these natural colors due to their visual appeal and vibrant texture projected to market growth.
Restraints
The high cost of extracting natural food color is hampering the market growth. The manufacturing and production processes involving heavy machinery in obtaining natural food color are expensive compared to conventional synthetic counterparts.
The limited stability and shelf life are restraining the market. Natural food color may have limitations in terms of low shelf life compared to synthetic food colors. Manufacturers need to address the challenges to ensure the longevity and quality of their products.
Opportunities
Rising of online distribution channels is creating numerous opportunities for the market. Channels such as retail e-commerce platforms provide a convenient venue for the sales and distribution of aluminum-free natural food colors. Collaboration with food manufacturers and beverage companies can create mutually beneficial chances to increase productivity. Hence, manufacturers can explore partnerships with online retailers to broaden their customer base which helps to expand the market.
The growing demand for plant-based foods and the vegan population is creating a favorable market for the usage of natural food products. Consumers are seeking healthier options and consumption of natural food colors is boosting the growth. Similarly, the manufacturers are implementing stricter regulations made by government bodies on synthetic food colors due to adverse effects on health. Furthermore, this has led to a shift toward organic methods to extract natural food colors that align with the preferences of these consumer segments.
Scope of the Aluminum-free Natural Food Color Market Report
The market report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Aluminum-free Natural Food Color Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2020–2021
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Forecast Period
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2023–2031
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Segmentation
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Product (Beta Carotene, Astaxanthin, Annatto, Curcumin, Spirulina, and Carmine), Form Type (Liquid, Powder, Gel, and Emulsion), Application (Dry-mixed Beverage, Baking & Confectionary, Processed food, and Others)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
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Key Players Covered in the Report
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2023 FMC Corporation; Chr. Hansen Holding A/S; D.D Williamson & Co., Inc.; EXBERRY; Kalsec Inc.; Lycored 2023; Naturex S.A; Roha Dyechem Pvt. Ltd.; Sensient Technologies Corporation
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Market Segment Insights
Product Segment Analysis
Based on Product, the aluminum-free natural food color market is divided into beta carotene, astaxanthin, annatto, curcumin, spirulina, and carmine. The beta-carotene segment is expected to dominate the market. The growth of beta-carotene is a natural occurrence pigment, which makes it a suitable choice as compared to synthetic alternatives. It gained popularity in the food industry as a natural food colorant and nutritional supplement. Hence, it belongs to the carotenoid family, which includes other pigments like lutein and lycopene. They are naturally found in fruits and vegetables, yeast, and algae.
The carmine is anticipated to expand at a significant growth rate during the projection period. It is used as a colorant in red-colored drinks and juices. With excellent heat, light, and acid stability. They provide shade options for a wide range of applications, ranging from beautiful it having greater public acceptance than using synthetic colorants.
Form Type Segment Analysis
On the basis of form type, the global market is segregated into liquid, powder, gel, and emulsion. The liquid form is expected to dominate the market. the increasing utilization of liquid forms of natural food color in various applications is likely to augment the growth of the region. Thus, there has been a growing demand for natural and wholesome ingredients, extending to food coloring. Natural liquid coloring, derived from plant-based sources, offers a healthier and more eco-conscious alternative to synthetic dyes.
The powder form segment is projected to register a considerable CAGR during the forecast period. Powder food coloring is a dry form of natural color. It is manufactured through natural processes the deepest darkest level of color is ideal for dry mixes. They are widely used in bakery & confectionery products, cereals, frozen desserts, and others. These factors are likely to boost the demand for aluminum-free natural food color.
Application Segment Analysis
In terms of application, the aluminum-free natural food color market is segmented into dry-mixed beverages, baking & confectionery, processed food, and others. The dry-mixed beverage has dominated the market due to the largest share of 24.0% in terms of revenue. The inclination towards healthier and natural products is driving the adoption of aluminum-free natural food color. Consumers are more concerned about the health risks associated with artificial food colors. Consequently, there is a surge in demand for dry-mixed beverages that use natural color. For instance,
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In September 2022, Sun Chemical unveiled SUNFOODS Natural Colorants, a range of natural colorants for food and beverages, during the Supply Side West event in Las Vegas.
The processed food segment is anticipated to register a robust growth rate during the forecast period. Consumers are seeking sustainable food choices such as plant-based products and other safe alternatives. Natural colors derived from plant sources such as vegetables and fruits are used in the produced food products to make them visually more appealing and appetizing.
Regional Analysis
In terms of region, the global aluminum-free natural food color market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Europe is expected to dominate the market due to consumers' preference for natural and safe natural food color adoption. The region has a large food and beverage industry that uses natural colors. People are seeking healthier options to get the proper nutritional value compared to the syntenic alternatives which have adverse effects. Hence, the manufacturers are focused on catering to the demand for the origin of products, artificial alternatives are increasingly replaced by natural alternatives. However, followed by European Union safety regulations, key companies are focused on making sustainable products to meet niche market requirements.
The Asia-Pacific market is projected to dominate the market during the projection period. Natural food colors have become a valuable tool for manufacturers in this pursuit of well-established in the food and beverage industry. The tropical conditions and the large production areas for vegetables, fruits, spices, and herbs. India makes the availability of raw materials for natural colors at a very large scale. Moreover, standards like the T/CNFIA 101-2017 on coloring foods issued by the China National Food Industry Association significantly impacted the market for natural food color in the region.
Segments
The global aluminum-free natural food color market has been segmented on the basis of
Product
- Beta Carotene
- Astaxanthin
- Annatto
- Curcumin
- Spirulina
- Carmine
Form Type
- Liquid
- Powder
- Gel
- Emulsion
Application
- Dry-mixed Beverage
- Baking & Confectionary
- Processed food
- Others
Region
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
Competitive Landscape
Key players competing in the global aluminum-free natural food color market are 2023 FMC Corporation; Chr. Hansen Holding A/S; D.D Williamson & Co., Inc.; EXBERRY; Kalsec Inc.; Lycored 2023; Naturex S.A; Roha Dyechem Pvt. Ltd.; Sensient Technologies Corporation.
These companies adopted development strategies including mergers, acquisitions, partnerships, collaboration, product launches, and production expansion to expand their consumer base worldwide. For instance,
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In November 2023, Divi’s Nutraceuticals launched CaroNat's new beta-carotene solutions at Food Ingredients Europe 2023. It is manufactured naturally without the addition of silicon dioxide.
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In April 2022, GNT expanded its range of EU organic-certified Exberry Coloring Foods with new yellow and green shades made from organic safflower and spirulina.
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