Virtual Events Platform Market Size, Share & Industry | 2031

Segments - Global Virtual Events Platform Market by Components Types (Conference, Entertainment, Virtual Expo Fairs & Festivals, Webinar, and Others), Organization Sizes (Small Enterprises, Medium-size Enterprises, and Large Enterprises), Applications (Exhibitions/Trade shows, Ticket Sale, Sponsorship, Summits, and Others), End-users (Associations, Corporations, Education, Healthcare & Life Sciences, Government, and Third-party Planner), and Regions (Asia Pacific, North America, Europe, Latin America, and Middle East & Africa) Forecasts, 2021-2028

Author : Raksha Sharma

Fact-checked by : Vineet Pandey

Editor : Shruti Bhat

Report Description

The global virtual events platform market is estimated to register a robust CAGR during the forecast period, between 2021 and 2028. A virtual event platform allows users to easily host virtual conferences, virtual sports activities, meetings, online trade exhibits, seminars, and other events. Virtual events are digitally replicated conferences and gatherings that use web-based platforms to allow participants to share information, solve problems online, and discuss.

Virtual conferences and webinars are held for the same purposes as live events such as to deliver a company's message, driving revenue and leads, and building loyalty lifetime value. When compared to live events, virtual events are less expensive to run. Integrating Artificial Intelligence (AI) with business communication platforms has enabled professionals to increase productivity, save time, and optimize workflow more efficiently. Growing popularity of online streaming to substitute in-person presentations is a key aspect for the market expansion. Unlike physical events, the virtual events offer to assist organizations in decreasing the overall cost of hosting a conference, seminar, or meeting without need for expending on event management services.

Global Virtual Events Platform Market Key Takeaways

Market Trends, Drivers, Restraints, and Opportunities:

Increasing number of internet users and wide used of smart devices especially smartphones by a large number of the global population are key factors boosting the market.
Adoption of digital media marketing platforms to broaden the audience base of virtual events is projected to drive the market expansion in the coming years.
Transition of enterprises to remote working practices as well as increasing access to cloud services are key drivers, which is expected to boost the market.
Lack of technological knowledge in integrating virtual event software and other issues such as app or website with a poor user experience, poor internet connectivity, or malfunctioning camera are major challenges that can hinder the market expansion.
Technological advancement and improved infrastructure of virtual platforms are major factors, which are projected to create massive growth opportunities of the market.

Scope of the report:

The report on the global virtual events platform market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.

Attributes	Details
Report Title	Virtual Events Platform Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Base Year	2020
Historic Data	2018–2019
Forecast Period	2021–2028
Segmentation	Components Types (Conference, Entertainment, Virtual Expo Fairs & Festivals, Webinar, and Others), Organization Sizes (Small Enterprises, Medium-size Enterprises, and Large Enterprises), Applications (Exhibitions/Trade shows, Ticket Sale, Sponsorship, Summits, and Others), End-users (Associations, Corporations, Education, Healthcare & Life Sciences, Government, and Third-party Planner)
Regional Scope	Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Report Coverage	Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report	6Connex; Arkadin Cloud Communications; ALE International; Cisco Systems, Inc.; Avaya Inc.; Cvent Inc.; George P. Johnson; Martiz Holdings Inc.; Microsoft Corporation; Kestone; Pathable, Inc.; Veritas Events; Airmeet; vFairs; Eventxtra; and Zoom Communications, Inc.

Virtual Events Platform Market Segment Insights:

Entertainment segment to hold significant market share

Based on types, the virtual events platform market is segmented into conference, entertainment, virtual expo fairs & festivals, webinar, and others. The entertainment segment is projected to hold significant market share owing to wide use of the virtual platforms for entertainment events. The events are mostly associated with the participation of general public with a wide range of entertainment options such as live entertainment, musical entertainment, electronic entertainment, and mass media entertainment. As a result, one of the primary elements fueling the expansion of the entertainment segment is the increase in popularity of these entertainment events.

Small enterprises segment to account for a substantial share

On the basis of organization sizes, the market is segregated into small enterprises, medium-size enterprises, and large enterprises. The small enterprises segment is anticipated to account for a substantial share in the coming years owing to several benefits to small businesses due to lowering the overall cost of hosting a live meeting, seminar, or conference. Furthermore, virtual events allows several enterprises to organize meetings economically and connect relevant people to meetings regardless of their geographical location.

Sponsorship segment to register a significant growth rate

In terms of applications, the virtual events platform market is fragmented into exhibitions/trade shows, ticket sale, sponsorship, summits, and others. The sponsorship segment is anticipated to register a substantial growth rate during the projected timeline. Sponsorship is a potent and successful marketing technique for increasing and reinforcing brand recognition in particular niche sectors. Furthermore, it is essential for effective marketing, as most events rely on sponsorship to provide more engaging activities and to assist in covering increasing costs.

Global Virtual Events Platform Market Applications

Third-party planner segment to expand at a robust pace

Based on end-users, the market is segmented into associations, corporations, education, healthcare & life sciences, government, and third-party planner. The third-party planner segment is expected to expand at a robust pace in the coming years. The virtual platform has allowed these planners to broaden their audience and diversity. They also save a lot of time on logistics when conducting a virtual event against a real experience. Virtual events are generally 75% less expensive than in-person experiences since planners typically save money on venue, employees, takedown and setup, food, lodging, travel fees, and other expenses. Working with a third-party planner helps platform providers to focus on internal concerns such as driving registration and generating appealing content rather than external priorities such as logistics and vendor administration.

Asia Pacific is expected to dominate the market

In terms of regions, the virtual events platform market is categorized as Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Asia Pacific is expected to dominate the market due to high investment coming from Japan and China, the region's two leaders in the use of virtual event platforms. This market expansion can be attributed to a variety of factors including the growing presence of virtual event platform vendors, increasing awareness of virtual event platform utilities, favorable government policies, and rising return on investments. The private and public sectors are investing heavily in the management of their critical assets, leading to an increase in demand for virtual event platform services and solutions.

Global Virtual Events Platform Market Regions

Segments

By Types

Conference
Entertainment
Virtual Expo Fairs & Festivals
Webinar
Others

By Organization Sizes

Small Enterprises
Medium-size Enterprises
Large Enterprises

By Applications

Exhibitions/Trade shows
Ticket Sale
Sponsorship
Summits
Others

By End-users

Associations
Corporations
Education
Healthcare & Life sciences
Government
Third-party Planner

By Regions

Asia Pacific
North America
Latin America
Europe
Middle East & Africa

By Key Players

6Connex
Arkadin Cloud Communications
ALE International
Cisco Systems, Inc.
Avaya Inc.
Cvent Inc.
George P. Johnson
Martiz Holdings Inc.
Microsoft Corporation
Kestone
Pathable, Inc.
Veritas Events
Airmeet
vFairs
Eventxtra
Zoom Communications, Inc.

Competitive Landscape

Key players competing in the global virtual events platform market are 6Connex; Arkadin Cloud Communications; ALE International; Cisco Systems, Inc.; Avaya Inc.; Cvent Inc.; George P. Johnson; Martiz Holdings Inc.; Microsoft Corporation; Kestone; Pathable, Inc.; Veritas Events; Airmeet; vFairs; Eventxtra; and Zoom Communications, Inc. These players have constantly engaged in various market development activities such as collaborations, agreements, mergers & acquisitions, production capacity expansion, new product launches, and partnerships to increase their market share.

Global Virtual Events Platform Market Key Players

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Virtual Events Platform Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Virtual Events Platform Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Virtual Events Platform Market - Supply Chain
  4.5. Global Virtual Events Platform Market Forecast
     4.5.1. Virtual Events Platform Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Virtual Events Platform Market Size (000â€™ Units) and Y-o-Y Growth
     4.5.3. Virtual Events Platform Market Absolute $ Opportunity
5. Global Virtual Events Platform Market Analysis and Forecast by Applications
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Applications
     5.2.2. Y-o-Y Growth Projections by Applications
  5.3. Virtual Events Platform Market Size and Volume Forecast by Applications
     5.3.1. Exhibitions/Trade shows
     5.3.2. Ticket Sale
     5.3.3. Sponsorship
     5.3.4. Summits
     5.3.5. Others
  5.4. Absolute $ Opportunity Assessment by Applications
  5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Virtual Events Platform Market Analysis and Forecast by End Users
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by End Users
     6.2.2. Y-o-Y Growth Projections by End Users
  6.3. Virtual Events Platform Market Size and Volume Forecast by End Users
     6.3.1. Associations
     6.3.2. Corporations
     6.3.3. Education
     6.3.4. Healthcare & Life sciences
     6.3.5. Government
     6.3.6. Third-party Planner
  6.4. Absolute $ Opportunity Assessment by End Users
  6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Virtual Events Platform Market Analysis and Forecast by Region
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by Region
     7.2.2. Y-o-Y Growth Projections by Region
  7.3. Virtual Events Platform Market Size and Volume Forecast by Region
     7.3.1. North America
     7.3.2. Latin America
     7.3.3. Europe
     7.3.4. Asia Pacific
     7.3.5. Middle East and Africa (MEA)
  7.4. Absolute $ Opportunity Assessment by Region
  7.5. Market Attractiveness/Growth Potential Analysis by Region
  7.6. Global Virtual Events Platform Demand Share Forecast, 2019-2026
8. North America Virtual Events Platform Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
  8.2. North America Virtual Events Platform Market Size and Volume Forecast by Country
     8.2.1. U.S.
     8.2.2. Canada
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. North America Virtual Events Platform Market Size and Volume Forecast by Applications
     8.4.1. Exhibitions/Trade shows
     8.4.2. Ticket Sale
     8.4.3. Sponsorship
     8.4.4. Summits
     8.4.5. Others
  8.5. Basis Point Share (BPS) Analysis by Applications
  8.6. Y-o-Y Growth Projections by Applications
  8.7. North America Virtual Events Platform Market Size and Volume Forecast by End Users
     8.7.1. Associations
     8.7.2. Corporations
     8.7.3. Education
     8.7.4. Healthcare & Life sciences
     8.7.5. Government
     8.7.6. Third-party Planner
  8.8. Basis Point Share (BPS) Analysis by End Users
  8.9. Y-o-Y Growth Projections by End Users
  8.10. Market Attractiveness/Growth Potential Analysis
     8.10.1. By Country
     8.10.2. By Product Type
     8.10.3. By Application
  8.11. North America Virtual Events Platform Demand Share Forecast, 2019-2026
9. Latin America Virtual Events Platform Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Latin America Average Pricing Analysis
  9.2. Latin America Virtual Events Platform Market Size and Volume Forecast by Country
      9.2.1. Brazil
      9.2.2. Mexico
      9.2.3. Rest of Latin America
   9.3. Absolute $ Opportunity Assessment by Country
  9.4. Latin America Virtual Events Platform Market Size and Volume Forecast by Applications
     9.4.1. Exhibitions/Trade shows
     9.4.2. Ticket Sale
     9.4.3. Sponsorship
     9.4.4. Summits
     9.4.5. Others
  9.5. Basis Point Share (BPS) Analysis by Applications
  9.6. Y-o-Y Growth Projections by Applications
  9.7. Latin America Virtual Events Platform Market Size and Volume Forecast by End Users
     9.7.1. Associations
     9.7.2. Corporations
     9.7.3. Education
     9.7.4. Healthcare & Life sciences
     9.7.5. Government
     9.7.6. Third-party Planner
  9.8. Basis Point Share (BPS) Analysis by End Users
  9.9. Y-o-Y Growth Projections by End Users
  9.10. Market Attractiveness/Growth Potential Analysis
     9.10.1. By Country
     9.10.2. By Product Type
     9.10.3. By Application
  9.11. Latin America Virtual Events Platform Demand Share Forecast, 2019-2026
10. Europe Virtual Events Platform Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Europe Average Pricing Analysis
  10.2. Europe Virtual Events Platform Market Size and Volume Forecast by Country
     10.2.1. Germany
     10.2.2. France
     10.2.3. Italy
     10.2.4. U.K.
     10.2.5. Spain
     10.2.6. Russia
     10.2.7. Rest of Europe
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Europe Virtual Events Platform Market Size and Volume Forecast by Applications
     10.4.1. Exhibitions/Trade shows
     10.4.2. Ticket Sale
     10.4.3. Sponsorship
     10.4.4. Summits
     10.4.5. Others
  10.5. Basis Point Share (BPS) Analysis by Applications
  10.6. Y-o-Y Growth Projections by Applications
  10.7. Europe Virtual Events Platform Market Size and Volume Forecast by End Users
     10.7.1. Associations
     10.7.2. Corporations
     10.7.3. Education
     10.7.4. Healthcare & Life sciences
     10.7.5. Government
     10.7.6. Third-party Planner
  10.8. Basis Point Share (BPS) Analysis by End Users
  10.9. Y-o-Y Growth Projections by End Users
  10.10. Market Attractiveness/Growth Potential Analysis
     10.10.1. By Country
     10.10.2. By Product Type
     10.10.3. By Application
  10.11. Europe Virtual Events Platform Demand Share Forecast, 2019-2026
11. Asia Pacific Virtual Events Platform Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Asia Pacific Average Pricing Analysis
  11.2. Asia Pacific Virtual Events Platform Market Size and Volume Forecast by Country
     11.2.1. China
     11.2.2. Japan
     11.2.3. South Korea
     11.2.4. India
     11.2.5. Australia
     11.2.6. Rest of Asia Pacific (APAC)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Asia Pacific Virtual Events Platform Market Size and Volume Forecast by Applications
     11.4.1. Exhibitions/Trade shows
     11.4.2. Ticket Sale
     11.4.3. Sponsorship
     11.4.4. Summits
     11.4.5. Others
  11.5. Basis Point Share (BPS) Analysis by Applications
  11.6. Y-o-Y Growth Projections by Applications
  11.7. Asia Pacific Virtual Events Platform Market Size and Volume Forecast by End Users
     11.7.1. Associations
     11.7.2. Corporations
     11.7.3. Education
     11.7.4. Healthcare & Life sciences
     11.7.5. Government
     11.7.6. Third-party Planner
  11.8. Basis Point Share (BPS) Analysis by End Users
  11.9. Y-o-Y Growth Projections by End Users
  11.10. Market Attractiveness/Growth Potential Analysis
     11.10.1. By Country
     11.10.2. By Product Type
     11.10.3. By Application
  11.11. Asia Pacific Virtual Events Platform Demand Share Forecast, 2019-2026
12. Middle East & Africa Virtual Events Platform Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Middle East & Africa Average Pricing Analysis
  12.2. Middle East & Africa Virtual Events Platform Market Size and Volume Forecast by Country
     12.2.1. Saudi Arabia
     12.2.2. South Africa
     12.2.3. UAE
     12.2.4. Rest of Middle East & Africa (MEA)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Middle East & Africa Virtual Events Platform Market Size and Volume Forecast by Applications
     12.4.1. Exhibitions/Trade shows
     12.4.2. Ticket Sale
     12.4.3. Sponsorship
     12.4.4. Summits
     12.4.5. Others
  12.5. Basis Point Share (BPS) Analysis by Applications
  12.6. Y-o-Y Growth Projections by Applications
  12.7. Middle East & Africa Virtual Events Platform Market Size and Volume Forecast by End Users
     12.7.1. Associations
     12.7.2. Corporations
     12.7.3. Education
     12.7.4. Healthcare & Life sciences
     12.7.5. Government
     12.7.6. Third-party Planner
  12.8. Basis Point Share (BPS) Analysis by End Users
  12.9. Y-o-Y Growth Projections by End Users
  12.10. Market Attractiveness/Growth Potential Analysis
     12.10.1. By Country
     12.10.2. By Product Type
     12.10.3. By Application
  12.11. Middle East & Africa Virtual Events Platform Demand Share Forecast, 2019-2026
13. Competition Landscape
  13.1. Global Virtual Events Platform Market: Market Share Analysis
  13.2. Virtual Events Platform Distributors and Customers
  13.3. Virtual Events Platform Market: Competitive Dashboard
  13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     13.4.1. 6Connex
     13.4.2. Arkadin Cloud Communications
     13.4.3. ALE International
     13.4.4. Cisco Systems, Inc.
     13.4.5. Avaya Inc.
     13.4.6. Cvent Inc.
     13.4.7. George P. Johnson
     13.4.8. Martiz Holdings Inc