Protein Supplements Cover page

Protein Supplements Market by Products (Ready to Drink, Protein Bars, Protein Powder, and Others), Sources (Plant-based [Pea, Rice, Hemp, Pumpkin Seed, Spirulina, Soy, and Others] and Animal-based [Fish, Eggs, Casein, Whey, and Others]), Distribution Channels (Direct to Customers (DTC), Online Stores, Supermarkets & Hypermarkets, and Others), Applications (Functional Food and Sports Nutrition), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2022 – 2030

  • Report ID: FB-4019
  • Author: Growth Market Reports
  • Rating: 4.9
  • Total Reviews: 3
  • No. Of Pages: 176
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The protein supplements market size was valued at USD 20.42 billion in 2021. The market is projected to expand at a CAGR of 8.3% during the forecast period, 2022 – 2030. The growth of the market is attributed to increasing number of health-conscious consumers and fitness facilities globally.
 

Protein Supplements Summary

Protein supplements are crushed protein sources such as potatoes, rice, peas, soybeans, or hemp, as well as milk and eggs (casein or whey protein). Protein is found in high concentrations in muscle-building supplements and low concentrations in weight-loss supplements. Protein powder mixed with a cup of milk or a smoothie is a popular tactic adopted by consumers. Protein is needed for bone strength, muscle growth, and several other body activities. Protein supplements have become popular among athletes as a way to boost their ability to build and maintain skeletal muscle mass. Supplements are a convenient and nutritionally beneficial option, and some protein supplements claim to be meal substitutes.

The COVID-19 pandemic affected the demand and supply of protein supplements. Lockdown across the globe, supply chain disorders, and oscillating supply of raw materials forced manufacturers to shut down production, leading to decline in market growth. Launch of vaccines to combat the COVID-19 pandemic is expected to contribute to the market growth over the forecast period. As a result of the pandemic, people are taking protein supplements to help their immune systems. Additionally, it increased the demand for ready to drink protein drinks.

Market Trends, Drivers, Restraints, and Opportunities

  • Increasing acceptance of food supplements among consumers, favorable government outlook, and the availability of top-notch athletics & fitness facilities are expected to fuel the market.
  • Growing disposable income and improved financial situation increased consumer spending on protein supplements, which is anticipated to boost the market during the forecast period.
  • Rising living standards and increased willingness to spend money are some of the major factors propelling the market.
  • High consumption of protein supplements causes digestive distress, which is projected to hinder the market growth.
  • Consumers are highly dependent on supplements to meet specific nutritional needs, due to changing lifestyles, which is projected to increase the demand for protein supplements during the forecast period and create lucrative opportunities for market players.

Scope of the Report

The report on the global protein supplements market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
 

Attributes

Details

Report Title

Protein Supplements Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2021

Historic Data

2019–2020

Forecast Period

2022 – 2030

Segmentation

Products (Ready to Drink, Protein Bars, Protein Powder, and Others), Sources (Plant-based [Pea, Rice, Hemp, Pumpkin Seed, Spirulina, Soy, and Others] and Animal-based [Fish, Eggs, Casein, Whey, and Others]), Distribution Channels (Direct to Customers (DTC), Online Stores, Supermarkets & Hypermarkets, and Others), and Applications (Functional Food and Sports Nutrition)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Hoogwegt; GELITA AG; Rousselot; BRF; International Dehydrated Foods, Inc.; BPI Sports LLC; RSP Nutrition; JymSupplementScience.com; Dymatize Enterprises LLC; WOODBOLT DISTRIBUTION LLC; Transparent Labs; NOW Foods; AMCO Proteins; THE BOUNTIFUL COMPANY; QuestNutrition; Iovate Health Sciences International Inc.; CytoSport, Inc.; Abbott; MusclePharm; and Glanbia PLC.

Market Segment Insights

The ready-to-drink segment is projected to expand at a robust CAGR during the projected period

Based on products, the market is segregated into ready to drink, protein bars, protein powder, and others. The ready-to-drink segment is projected to expand at a robust CAGR during the projected period. RTD are ready-to-drink protein supplements with an exact composition for immediate use. RTDs have a high protein content and can be ingested before, after, or during a workout. These proteins are quickly absorbed & digested by body and assist in lean muscle building and recovery.

The protein powder segment held around 60% of the total market share in 2021. The powders are made from a range of proteins, including egg, pea, soy, casein, and whey. They aid in the development & toning of muscles, production of hormones & enzymes, weight loss, and tissue healing in the human body. Moreover, the protein powder segment is estimated to grow, due to rising demand from recreational exercisers, top athletes, and bodybuilders.

The animal-based segment dominated the market and held major market share of around 64% in 2021

On the basis of sources, the market is fragmented into plant-based and animal-based. The plant-based segment is further segregated into pea, rice, hemp, pumpkin seed, spirulina, soy, and others. The animal-based segment is sub-divided into fish, eggs, casein, whey, and others. The animal-based segment dominated the market and held major market share of around 64% in 2021. Animal-based proteins have long been thought of as complete proteins, as they contain all essential amino acids. The most consumed proteins in 2021 were casein and whey. Whey proteins include hydrolysates, isolates, and concentrates, are highly digestible, and have a balanced amino acid composition. The plant-based segment is estimated to grow at a rapid pace during the forecast period, due to their growing acceptance among a variety of consumers, including vegetarians, vegans, and people allergic to egg and dairy proteins. In 2021, soy and wheat were the most popular plant protein sources. Soy is popular, as it contains all essential amino acids.
 

Protein Supplements By Sources

The Direct-To-Customer (DTC) segment is expected to dominate the market during the forecast period

In terms of distribution channels, the market is categorized as Direct To Customers (DTC), online stores, supermarkets & hypermarkets, and others. The Direct-To-Customer (DTC) segment is expected to expand at a rapid CAGR during the forecast period. Companies are creating user-friendly and specialized websites to advertise their products without relying on a third-party distributor. Key players such as NBTY, Glanbia, Quest Nutrition, and IOVATE are engaging in direct-to-consumer channels to expand their reach into new markets. As the need for protein-based products grows, small-scale merchants, fitness centers, and pharmacies are providing large display space for protein supplements from a variety of brands, which appeals to discerning customers. The online stores segment held around 31% of the total market share in 2021. Increasing use of internet for high convenience, reduced lead times, purchasing, and large discounts are the factors driving the segment. The supermarkets & hypermarkets segment is anticipated to expand at a high CAGR of about 8% during the projected period. Supermarkets & hypermarkets sell a large variety of items at low cost. Rising number of supermarkets & hypermarkets in developed and developing countries, due to its rising popularity, is estimated to fuel the segment.

The sports nutrition segment accounted for a key market share

Based on applications, the market is bifurcated into functional food and sports nutrition. The sports nutrition segment accounted for a key market share of about 65% of the total market share in 2021. Protein supplements are widely used in the sporting and medical industries, due to high consumption by bodybuilders, athletes, and sportsperson. Sports nutrition items are widely available in convenience stores and supermarkets, which is estimated to increase its demand. Rising number of people participating in sports and other physical activities to combat obesity is expected to fuel the market. The growing popularity of sugar-free soft drinks and energy drinks is projected to hinder the growth of the segment.

North America held major market share of around 50% in 2021

In terms of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America held major market share of around 50% in 2021. Increased customer awareness about health and wellness issues, as well as knowledge of product benefits, increasing emphasis on living a healthy lifestyle, and growing disposable income is estimated to boost the market. The market in Asia Pacific is estimated to register high CAGR of around 9% during the forecast period. Standardization and rising desire for on-the-go snacks options in emerging nations, such as India and China, are primarily driving the demand for protein supplements in the region. Changing lifestyle of people, due to increasing disposable income, is projected to propel the market.

Protein Supplements By Regions

Segments

Segments Covered in the Report

The global protein supplements market has been segmented on the basis of

Products
  • Ready to Drink
  • Protein Bars
  • Protein Powder
  • Others
Sources
  • Plant-based
    • Pea, Rice
    • Hemp
    • Pumpkin Seed
    • Spirulina
    • Soy
    • Others
  • Animal-based
    • Fish
    • Eggs
    • Casein
    • Whey
    • Others
Distribution Channels
  • Direct to Customers (DTC)
  • Online Stores
  • Supermarkets & Hypermarkets
  • Others
Applications
  • Functional Food
  • Sports Nutrition
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Hoogwegt
  • GELITA AG
  • Rousselot
  • BRF
  • International Dehydrated Foods, Inc.
  • BPI Sports LLC
  • RSP Nutrition
  • JymSupplementScience.com
  • Dymatize Enterprises LLC
  • WOODBOLT DISTRIBUTION LLC
  • Transparent Labs
  • NOW Foods
  • AMCO Proteins
  • THE BOUNTIFUL COMPANY
  • QuestNutrition
  • Iovate Health Sciences International Inc.
  • CytoSport, Inc.
  • Abbott
  • MusclePharm
  • Glanbia PLC.

Competitive Landscape

Key players competing in the protein supplements market include Hoogwegt; GELITA AG; Rousselot; BRF; International Dehydrated Foods, Inc.; BPI Sports LLC; RSP Nutrition; JymSupplementScience.com; Dymatize Enterprises LLC; WOODBOLT DISTRIBUTION LLC; Transparent Labs; NOW Foods; AMCO Proteins; THE BOUNTIFUL COMPANY; QuestNutrition; Iovate Health Sciences International Inc.; CytoSport, Inc.; Abbott; MusclePharm; and Glanbia PLC.

Some of these players are using several market strategies such as acquisitions, mergers, collaborations, partnerships, capacity expansion, and product launches to enhance their market share, generate revenue, and raise their production line of the business in the coming years. For instance,

  • In 2019, Quest Nutrition signed distribution agreements with Sam's Club and Bj's Wholesale to sell its products in specialized supplement stores, convenience stores, and supermarkets.
  • In 2018, Abbott introduced Ensure Max protein to consumers over the age of 50, with the goal of providing all the protein needed to maintain or rebuild muscle with the proper nutrition.
Protein Supplements By Key Players
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Protein Supplements Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Protein Supplements Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Protein Supplements Market - Supply Chain
  4.5. Global Protein Supplements Market Forecast
     4.5.1. Protein Supplements Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Protein Supplements Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Protein Supplements Market Absolute $ Opportunity
5. Global Protein Supplements Market Analysis and Forecast by Applications
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Applications
     5.2.2. Y-o-Y Growth Projections by Applications
  5.3. Protein Supplements Market Size and Volume Forecast by Applications
     5.3.1. Functional Food
     5.3.2. Sports Nutrition
  5.4. Absolute $ Opportunity Assessment by Applications
  5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Protein Supplements Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Protein Supplements Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Protein Supplements Demand Share Forecast, 2019-2026
7. North America Protein Supplements Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Protein Supplements Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Protein Supplements Market Size and Volume Forecast by Applications
     7.4.1. Functional Food
     7.4.2. Sports Nutrition
  7.5. Basis Point Share (BPS) Analysis by Applications
  7.6. Y-o-Y Growth Projections by Applications
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Protein Supplements Demand Share Forecast, 2019-2026
8. Latin America Protein Supplements Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Protein Supplements Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Protein Supplements Market Size and Volume Forecast by Applications
     8.4.1. Functional Food
     8.4.2. Sports Nutrition
  8.5. Basis Point Share (BPS) Analysis by Applications
  8.6. Y-o-Y Growth Projections by Applications
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Protein Supplements Demand Share Forecast, 2019-2026
9. Europe Protein Supplements Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Protein Supplements Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Protein Supplements Market Size and Volume Forecast by Applications
     9.4.1. Functional Food
     9.4.2. Sports Nutrition
  9.5. Basis Point Share (BPS) Analysis by Applications
  9.6. Y-o-Y Growth Projections by Applications
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Protein Supplements Demand Share Forecast, 2019-2026
10. Asia Pacific Protein Supplements Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Protein Supplements Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Protein Supplements Market Size and Volume Forecast by Applications
     10.4.1. Functional Food
     10.4.2. Sports Nutrition
  10.5. Basis Point Share (BPS) Analysis by Applications
  10.6. Y-o-Y Growth Projections by Applications
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Protein Supplements Demand Share Forecast, 2019-2026
11. Middle East & Africa Protein Supplements Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Protein Supplements Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Protein Supplements Market Size and Volume Forecast by Applications
     11.4.1. Functional Food
     11.4.2. Sports Nutrition
  11.5. Basis Point Share (BPS) Analysis by Applications
  11.6. Y-o-Y Growth Projections by Applications
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Protein Supplements Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Protein Supplements Market: Market Share Analysis
  12.2. Protein Supplements Distributors and Customers
  12.3. Protein Supplements Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Hoogwegt
     12.4.2. GELITA AG
     12.4.3. Rousselot
     12.4.4. BRF
     12.4.5. International Dehydrated Foods, Inc.
     12.4.6. BPI Sports LLC
     12.4.7. RSP Nutrition
     12.4.8. JymSupplementScience.com
Segments Covered in the Report

The global protein supplements market has been segmented on the basis of

Products
  • Ready to Drink
  • Protein Bars
  • Protein Powder
  • Others
Sources
  • Plant-based
    • Pea, Rice
    • Hemp
    • Pumpkin Seed
    • Spirulina
    • Soy
    • Others
  • Animal-based
    • Fish
    • Eggs
    • Casein
    • Whey
    • Others
Distribution Channels
  • Direct to Customers (DTC)
  • Online Stores
  • Supermarkets & Hypermarkets
  • Others
Applications
  • Functional Food
  • Sports Nutrition
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Hoogwegt
  • GELITA AG
  • Rousselot
  • BRF
  • International Dehydrated Foods, Inc.
  • BPI Sports LLC
  • RSP Nutrition
  • JymSupplementScience.com
  • Dymatize Enterprises LLC
  • WOODBOLT DISTRIBUTION LLC
  • Transparent Labs
  • NOW Foods
  • AMCO Proteins
  • THE BOUNTIFUL COMPANY
  • QuestNutrition
  • Iovate Health Sciences International Inc.
  • CytoSport, Inc.
  • Abbott
  • MusclePharm
  • Glanbia PLC.

Key players competing in the protein supplements market include Hoogwegt; GELITA AG; Rousselot; BRF; International Dehydrated Foods, Inc.; BPI Sports LLC; RSP Nutrition; JymSupplementScience.com; Dymatize Enterprises LLC; WOODBOLT DISTRIBUTION LLC; Transparent Labs; NOW Foods; AMCO Proteins; THE BOUNTIFUL COMPANY; QuestNutrition; Iovate Health Sciences International Inc.; CytoSport, Inc.; Abbott; MusclePharm; and Glanbia PLC.

Some of these players are using several market strategies such as acquisitions, mergers, collaborations, partnerships, capacity expansion, and product launches to enhance their market share, generate revenue, and raise their production line of the business in the coming years. For instance,

  • In 2019, Quest Nutrition signed distribution agreements with Sam's Club and Bj's Wholesale to sell its products in specialized supplement stores, convenience stores, and supermarkets.
  • In 2018, Abbott introduced Ensure Max protein to consumers over the age of 50, with the goal of providing all the protein needed to maintain or rebuild muscle with the proper nutrition.
Protein Supplements By Key Players

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FAQ Section

Some frequently asked quetions about this report!

The market is projected to expand at a CAGR of 8.3% during the forecast period, 2022 – 2030.

The protein supplements market size was valued at USD 20.42 billion in 2021.

The direct-to-customer segment is projected to dominate the market during the forecast period.

North America held a major market share in 2021.

Glanbia PLC, Abbott, MusclePharm, CytoSport, Inc., are the key players in the market.