The global protein bars market is anticipated to expand at substantial CAGR during the forecast period, between 2021 and 2028. Protein bars are a source of nutrition that provides protein and other micronutrients fertilizers such as calcium, potassium, iron, and vitamin B. Protein bars are an excellent substitute to junk food. They are delicious and filling, so they are great to beat cravings and keep people on track with their healthy eating plans. Protein bars usually contain isolated proteins from one or more sources (e.g., milk, soy, and eggs). They also contain carbohydrates, fats, vitamins, or minerals to boost the intake of these nutrients. Weight watchers, bodybuilders, and athletes consume protein bars, which are low carbohydrate, high protein foods. Protein bars are popular as a post workout food since they provide proteins needed for muscle enhancement without adding extra calories.
Market Trends, Drivers, Restraints, and Opportunities:
- Increasing demand for convenience and processed foods with the balanced and correct amount of nutrition among people is fueling the market.
- Changing preference to a healthy lifestyle and focus on weight management by consumers is expected to drive the demand for protein bars in the coming years.
- Allergies caused by various ingredients present in protein bars are estimated to hamper the market growth.
- Growing demand for taste innovations in protein bars due to diverse consumer base is anticipated to provide lucrative opportunities for market players during the forecast period.
Scope of the report:
The report on protein bars market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
| Attributes | Details |
| Report Title | Protein Bars Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
| Base Year | 2020 |
| Historic Data | 2018–2019 |
| Forecast Period | 2021–2028 |
| Segmentation | Product Types (Vegetarian Protein Bars, Gluten-free Protein Bars, Sports Nutrition Bars and Others), Distribution Channels (Specialty Stores, Modern Trade, Drug Stores, Online Stores, and Others), End-users (Adult Male, Adult Female, and Others) |
| Regional Scope | Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
| Report Coverage | Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
| Key Players Covered in the Report | Atkins Nutritionals.; Kellogg Co.; Premier Nutrition Corporation General Mills; Abbott; Mars; Caveman Foods LLC.; Glanbia Plc.; GNC Holdings; Think!; and Vitaco Health Group Limited. |
Protein Bars Market Segment Insights:
The sports nutrition bars segment is projected to hold significant market share
In the terms of product types, the protein bars market can be fragmented into vegetarian protein bars, gluten-free protein bars, sports nutrition bars, and others. The sports nutrition bars segment held a considerable share of the market in 2020 owning to high demand among athletes. The sports nutrition bars segment is estimated to expand at the significant CAGR during the forecast period as these bars are tailor-made for sportspersons and can be easily consumed on the field.
The specialty stores & modern trade segment held a significant market share in 2020
Based on distribution channels, the protein bars market can be divided into specialty stores, modern trade, drug stores, online stores, and others. The specialty stores & modern trade segments constituted a significant market share exceeding half the total revenue share of protein bars in 2020. The online stores segment is anticipated to grow at a rapid pace during the forecast period due to reduction in smart phone prices and continuously developing internet infrastructure in emerging economies.
The adult male segment holds major market share
On the basis of end-users, the market can be segregated into adult male, adult female, and others. The adult male segment holds major market share. The daily requirement of protein depends on a person’s total caloric intake, gender and activity level. On an average basis, males require more protein than females and they contribute more than females in protein bars market.
North America dominates the global market
In terms of regions, the global protein bars market is classified as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America constituted a significant share of the market in 2020 due to mergers and acquisitions conducted by key market players in the region. The market in Asia Pacific is projected to expand at a significant CAGR during the forecast period due to growing awareness about protein bars and increasing number of health clubs.
Segments
Product Types
- Vegetarian Protein Bars
- Gluten-free Protein Bars
- Sports Nutrition Bars
- Others
Distribution Channels
- Specialty Stores
- Modern Trade
- Drug Stores
- Online Stores
- Others
End-users
- Adult Male
- Adult Female
- Others
By Regions
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East & Africa
Key players
Competitive Landscape
Key players in the protein bars market include Atkins Nutritionals.; Kellogg Co.; Premier Nutrition Corporation General Mills; Abbott; Mars; Caveman Foods LLC.; Glanbia Plc.; GNC Holdings; Think!; and Vitaco Health Group Limited. These players engage in mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence.
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