The global processed poultry meat market was valued at USD 294.79 billion in 2022 and is estimated to reach USD 594.22 billion by 2031, expanding at a CAGR of 8.1% during the forecast period, between 2023 and 2031. Increasing demand for processed and convenience foods among consumers around the globe is driving the processed poultry meat market.
Processed poultry is less expensive than other processed meats that are available in the market, which in turn is estimated to fuel the market. Additionally, rising awareness among end-users regarding animal protein rich diet is boosting the market.
Introduction to Processed Poultry Meat:
Processed poultry meat is modified in order to improve its taste or increase its shelf life. Processing methods include salting, curing, fermentation, smoking, and addition of chemical preservatives, such as sodium nitrite. Health benefits offered by processed poultry meat are increasing its demand among consumers. Other benefits offered by processed poultry meat is that it is quite easy to make, consumes less time to prepare, and offers ample nutritional benefits. Processed poultry meat is widely available in different flavors.
Market Trends, Drivers, Restraints, and Opportunities:
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Increasing awareness about the health benefits of processed foods among consumers is anticipated to drive the market.
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Surging consumption of meat worldwide is expected to fuel the processed poultry meat market.
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Rising obesity and obesity-related health issues caused by pork, beef, and other processed meat is encouraging people to poultry meat, which is fueling the demand for processed poultry meat market.
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Growing acceptance of consumer for processed foods owing to changing lifestyle patterns and increasing disposable income of individuals are boosting the market.
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Rising incidences of diseases caused by consumption of meat, such as avian disease, is projected to hamper the market.
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Innovations in technology in the field of processed foods is creating opportunity for many players in the world. Strong and determined support from governments and unexpected growth of the retail sector is creating opportunities in the market.
Scope of the Report:
The report on the global processed poultry meat market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes
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Details
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Report Title
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Processed Poultry Meat Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016-2021
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Forecast Period
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2023–2031
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Segmentation
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Product Types (Chicken, Turkey, Duck, and Others), Preservation Types (Cured and Uncured), and End-users (Retail and Food Service)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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BRF S.A., Cargill, Incorporated, Cherkizovo Group, Hormel Foods Corporation, JBS S.A., Marfrig Global Foods S.A., Nippon Meat Packers, Inc., Sanderson Farms, Inc., Smithfield Foods, Inc., Tyson Foods, Inc., and WH Group Limited
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Processed Poultry Meat Market Segment Insights:
Chicken segment held the largest share of the market
Based on product types, the processed poultry meat market is segmented into chicken, turkey, duck, and others. The chicken segment held the largest share of the market in 2021 and is anticipated to expand at a CAGR of 7.8% during the forecast period.
Chicken is the most lucrative product of the market. The low pricing of chicken increases its demand among consumers, which is expected to boost the segment during the forecast period. Low price and the nutritional benefits of chicken increases its consumption, thus fueling the market.
Uncured segment to witness a significant growth
In terms of preservation types, the processed poultry meat market is bifurcated into cured and uncured. The uncured segment accounted for a major share of the market in 2021 and is expected to dominate the market in the future. Uncured products are refrigerated or frozen products that are packed to increase its shelf life.
Cured products are more popular than uncured products; however, the consumption of uncured meat is increasing due to the rise in awareness about the product and health issues caused by uncured meat and the use of natural preservatives. These factors are projected to fuel the uncured segment.
Food service segment to grow at a rapid pace
On the basis of end-users, the market is classified as retail and food service. In 2021, the food service segment held a key share of the market and this trend is expected to continue due to the rising acceptance of processed poultry meat from food service providers owing to their long shelf life.
Consumption of processed meat as an alternative for fresh meat is rising among restaurants and fast-food providers. Consumers are adopting convenience foods into their lifestyle, which is making processed poultry meat a preferred solution for them. Above factors are anticipated to boost the growth of the market.
Asia Pacific to lead the global market in the forecast period
Based on regions, the global processed poultry meat market is fragmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is projected to account for a key share of the market during the forecast period. Increasing disposable income, changing life style, preferences for convenience and protein-rich diet are fueling the market.
High preference for this meat in the food retail sector in the region is creating growth opportunities in the processed poultry meat market. In countries such as India and China, price affordability and demand for healthy foods propels the market.
Segments
The global processed poultry meat market has been segmented on the basis of
Product Types
- Chicken
- Turkey
- Duck
- Others
Preservation Types
End-users
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
Competitive Landscape
Key players in the global processed poultry meat market are BRF S.A., Cargill, Incorporated, Cherkizovo Group, Hormel Foods Corporation, JBS S.A., Marfrig Global Foods S.A., Nippon Meat Packers, Inc., Sanderson Farms, Inc., Smithfield Foods, Inc., Tyson Foods, Inc., and WH Group Limited.
Key players adopt different developmental tactics to increase their profits, increase their presence globally, and remain competitive in the market. To maintain their geographical presence, major players opt for mergers & acquisitions, partnerships, and offer funding to new players.