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Pretzel Market Analysis, Share, Industry, Opportunities 2031

Pretzel Market

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Segments - by Types (Salted and Unsalted), Distribution Channels (Supermarkets/Hypermarkets, Convenience Stores, Food Specialty Stores, Online Channels, and Other Channels), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031

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Author :

Anuradha B. More

Fact-checked by :

Vaibhav Chandola

Editor :

Aman Singh

Report Description

The Global Pretzel Market size was valued at USD 3.94 Billion in 2022 and is expected to surpass USD 5.23 Billion by 2031, expanding at a CAGR of 3.2% during the forecast period, 2023 – 2031. The growth of the market is attributed to the growing consumption of pretzel in emerging economies.

Pretzel, a baked pastry, is made from dough usually in the shape of knot. A consumer has variety of pretzel choices, which distinguishes in shapes, flavors, and sizes. The traditional pretzel shape is symmetrically form, with a long dough roll intertwined in the end and then twisted back into shape.

Pretzel founded in Germany is originally a snack-food. It is sprinkled with salt and can be topped with sesame seed, poppy seed, or even cheese. The key to success of the market was the introduction of the new mass production methods, which increased the availability and quantity, opening up of multiple joints for distribution at convenience and grocery stores, and entertainment venues such as movie theaters and sport stadiums.

The COVID-19 pandemic had resulted in the supply chain disruption, which led to the delay in the production of pretzels. However, the relaxation in restrictions due to opening of entertainment centers and food outlets is expected to positively influence the market growth.

Market Trends, Drivers, Restraints, and Opportunities

Changing lifestyle is expected to propel the market growth.
Increasing preference for snacks among young population is anticipated to foster the growth of the market.
Increasing competition with other healthy snacks can impede the market growth.
Fluctuation in raw material prices can create challenges to the growth of the market.
Growing investment in marketing to establish pretzel a global icon snack can creative lucrative opportunities for the market.

Scope of Pretzel Market Report

The report on the global pretzel market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes	Details
Report Title	Pretzel Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Base Year	2022
Historic Data	2016–2021
Forecast Period	2023–2031
Segmentation	Types (Salted and Unsalted), Distribution Channels (Supermarkets/Hypermarkets, Convenience Stores, Food Specialty Stores, Online Channels, and Other Channels)
Regional Scope	Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Report Coverage	Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report	Pretzels Inc.; Mr. Pretzels; Campbell’s Soup Company; PepsiCo Inc.; and Focus Brand

Pretzels Market Segment Insights

Salted segment is expected to account a large market share

Based on types, the market is divided into salted and unsalted. The salted segment is expected to hold a large market share during the forecast period owing to increasing consumption of healthy snacks among the young population. However, the unsalted segment is anticipated to hold a key share of the market in the coming years due to increasing number of flavors that can be produced through unsalted pretzels.

Food specialty store segment is projected to register a healthy CAGR

On the basis of distribution channels, the market is segregated into supermarkets/hypermarkets, convenience stores, food specialty stores, online channels, and other channels. The food specialty stores segment is projected to register a healthy CAGR during the forecast period owing to increasing production capabilities of pretzels in these stores. On the other hand, the supermarkets/hypermarkets segment is anticipated to account for a major market share during the forecast period on account of easy availability and presence of variety of pretzels.

Europe is anticipated to constitute a key market share

In terms of regions, the pretzels market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Europe is expected to constitute a key market share during the projected period owing to prominent consumption of the snack in Germany, making pretzel an everyday snack meal. However, North America is anticipated to expand at a rapid pace during the forecast period owing to introduction of number of pretzel flavors in the US and Canada.

Segments

The pretzels market has been segmented on the basis of

Types

Salted
Unsalted

Distribution Channels

Supermarkets/Hypermarkets
Convenience Stores
Food Specialty Stores
Online Channels
Other Channels

Regions

Asia Pacific
North America
Latin America
Europe
Middle East & Africa

Key Players

Pretzels Inc.
Mr. Pretzels
Campbell’s Soup Company
PepsiCo Inc.
Focus Brand

Competitive Landscape

Key players competing in the pretzels market are Pretzels Inc.; Mr. Pretzels; Campbell’s Soup Company; PepsiCo Inc.; and Focus Brands.

In March 2021, Pretzels Inc. introduced Almond Butter Filling to expand its product’s portfolio.
In October 2018, Pretzel Inc., a leading supplier of pretzels and extruded snack products, acquired an affiliate of Peak Rock Capital, a leading middle-market private equity firm.

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Pretzel Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Pretzel Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Pretzel Market - Supply Chain
  4.5. Global Pretzel Market Forecast
     4.5.1. Pretzel Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Pretzel Market Size (000â€™ Units) and Y-o-Y Growth
     4.5.3. Pretzel Market Absolute $ Opportunity
5. Global Pretzel Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Pretzel Market Size and Volume Forecast by Types
     5.3.1. Salted
     5.3.2. Unsalted
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Pretzel Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Pretzel Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Pretzel Demand Share Forecast, 2019-2026
7. North America Pretzel Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Pretzel Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Pretzel Market Size and Volume Forecast by Types
     7.4.1. Salted
     7.4.2. Unsalted
  7.5. Basis Point Share (BPS) Analysis by Types
  7.6. Y-o-Y Growth Projections by Types
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Pretzel Demand Share Forecast, 2019-2026
8. Latin America Pretzel Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Pretzel Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Pretzel Market Size and Volume Forecast by Types
     8.4.1. Salted
     8.4.2. Unsalted
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Pretzel Demand Share Forecast, 2019-2026
9. Europe Pretzel Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Pretzel Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Pretzel Market Size and Volume Forecast by Types
     9.4.1. Salted
     9.4.2. Unsalted
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Pretzel Demand Share Forecast, 2019-2026
10. Asia Pacific Pretzel Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Pretzel Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Pretzel Market Size and Volume Forecast by Types
     10.4.1. Salted
     10.4.2. Unsalted
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Pretzel Demand Share Forecast, 2019-2026
11. Middle East & Africa Pretzel Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Pretzel Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Pretzel Market Size and Volume Forecast by Types
     11.4.1. Salted
     11.4.2. Unsalted
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Pretzel Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Pretzel Market: Market Share Analysis
  12.2. Pretzel Distributors and Customers
  12.3. Pretzel Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Pretzels Inc.
     12.4.2. Mr. Pretzels
     12.4.3. Campbell’s Soup Company
     12.4.4. PepsiCo Inc.
     12.4.5. Focus Brand

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