Pretzel Market
Segments - by Types (Salted and Unsalted), Distribution Channels (Supermarkets/Hypermarkets, Convenience Stores, Food Specialty Stores, Online Channels, and Other Channels), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028
The global pretzel market size is projected to expand at a high CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the growing consumption of pretzel in emerging economies.
Pretzel, a baked pastry, is made from dough usually in the shape of knot. A consumer has variety of pretzel choices, which distinguishes in shapes, flavors, and sizes. The traditional pretzel shape is symmetrically form, with a long dough roll intertwined in the end and then twisted back into shape.
Pretzel founded in Germany is originally a snack-food. It is sprinkled with salt and can be topped with sesame seed, poppy seed, or even cheese. The key to success of the market was the introduction of the new mass production methods, which increased the availability and quantity, opening up of multiple joints for distribution at convenience and grocery stores, and entertainment venues such as movie theaters and sport stadiums.
The COVID-19 pandemic had resulted in the supply chain disruption, which led to the delay in the production of pretzels. However, the relaxation in restrictions due to opening of entertainment centers and food outlets is expected to positively influence the market growth.
Market Trends, Drivers, Restraints, and Opportunities
- Changing lifestyle is expected to propel the market growth.
- Increasing preference for snacks among young population is anticipated to foster the growth of the market.
- Increasing competition with other healthy snacks can impede the market growth.
- Fluctuation in raw material prices can create challenges to the growth of the market.
- Growing investment in marketing to establish pretzel a global icon snack can creative lucrative opportunities for the market.
Scope of the Report
The report on the global pretzel market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes |
Details |
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Report Title |
Pretzel Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
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Base Year |
2020 |
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Historic Data |
2018–2019 |
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Forecast Period |
2021–2028 |
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Segmentation |
Types (Salted and Unsalted), Distribution Channels (Supermarkets/Hypermarkets, Convenience Stores, Food Specialty Stores, Online Channels, and Other Channels) |
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Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
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Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
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Key Players Covered in the Report |
Pretzels Inc.; Mr. Pretzels; Campbell’s Soup Company; PepsiCo Inc.; and Focus Brand |
Pretzels Market Segment Insights
Salted segment is expected to account a large market share
Based on types, the market is divided into salted and unsalted. The salted segment is expected to hold a large market share during the forecast period owing to increasing consumption of healthy snacks among the young population. However, the unsalted segment is anticipated to hold a key share of the market in the coming years due to increasing number of flavors that can be produced through unsalted pretzels.
Food specialty store segment is projected to register a healthy CAGR
On the basis of distribution channels, the market is segregated into supermarkets/hypermarkets, convenience stores, food specialty stores, online channels, and other channels. The food specialty stores segment is projected to register a healthy CAGR during the forecast period owing to increasing production capabilities of pretzels in these stores. On the other hand, the supermarkets/hypermarkets segment is anticipated to account for a major market share during the forecast period on account of easy availability and presence of variety of pretzels.
Europe is anticipated to constitute a key market share
In terms of regions, the pretzels market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Europe is expected to constitute a key market share during the projected period owing to prominent consumption of the snack in Germany, making pretzel an everyday snack meal. However, North America is anticipated to expand at a rapid pace during the forecast period owing to introduction of number of pretzel flavors in the US and Canada.
Segments
Segments Covered in the Report
The pretzels market has been segmented on the basis of
Types
- Salted
- Unsalted
Distribution Channels
- Supermarkets/Hypermarkets
- Convenience Stores
- Food Specialty Stores
- Online Channels
- Other Channels
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Pretzels Inc.
- Mr. Pretzels
- Campbell’s Soup Company
- PepsiCo Inc.
- Focus Brand
Competitive Landscape
Key players competing in the pretzels market are Pretzels Inc.; Mr. Pretzels; Campbell’s Soup Company; PepsiCo Inc.; and Focus Brands.
In March 2021, Pretzels Inc. introduced Almond Butter Filling to expand its product’s portfolio.
In October 2018, Pretzel Inc., a leading supplier of pretzels and extruded snack products, acquired an affiliate of Peak Rock Capital, a leading middle-market private equity firm.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Pretzel Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Pretzel Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Pretzel Market - Supply Chain
4.5. Global Pretzel Market Forecast
4.5.1. Pretzel Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Pretzel Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Pretzel Market Absolute $ Opportunity
5. Global Pretzel Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Pretzel Market Size and Volume Forecast by Types
5.3.1. Salted
5.3.2. Unsalted
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Pretzel Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Pretzel Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Pretzel Demand Share Forecast, 2019-2026
7. North America Pretzel Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Pretzel Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Pretzel Market Size and Volume Forecast by Types
7.4.1. Salted
7.4.2. Unsalted
7.5. Basis Point Share (BPS) Analysis by Types
7.6. Y-o-Y Growth Projections by Types
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Pretzel Demand Share Forecast, 2019-2026
8. Latin America Pretzel Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Pretzel Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Pretzel Market Size and Volume Forecast by Types
8.4.1. Salted
8.4.2. Unsalted
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Pretzel Demand Share Forecast, 2019-2026
9. Europe Pretzel Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Pretzel Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Pretzel Market Size and Volume Forecast by Types
9.4.1. Salted
9.4.2. Unsalted
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Pretzel Demand Share Forecast, 2019-2026
10. Asia Pacific Pretzel Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Pretzel Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Pretzel Market Size and Volume Forecast by Types
10.4.1. Salted
10.4.2. Unsalted
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Pretzel Demand Share Forecast, 2019-2026
11. Middle East & Africa Pretzel Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Pretzel Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Pretzel Market Size and Volume Forecast by Types
11.4.1. Salted
11.4.2. Unsalted
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Pretzel Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Pretzel Market: Market Share Analysis
12.2. Pretzel Distributors and Customers
12.3. Pretzel Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Pretzels Inc.
12.4.2. Mr. Pretzels
12.4.3. Campbell’s Soup Company
12.4.4. PepsiCo Inc.
12.4.5. Focus Brand
2. Assumptions and Acronyms Used
3. Research Methodology
4. Pretzel Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Pretzel Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Pretzel Market - Supply Chain
4.5. Global Pretzel Market Forecast
4.5.1. Pretzel Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Pretzel Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Pretzel Market Absolute $ Opportunity
5. Global Pretzel Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Pretzel Market Size and Volume Forecast by Types
5.3.1. Salted
5.3.2. Unsalted
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Pretzel Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Pretzel Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Pretzel Demand Share Forecast, 2019-2026
7. North America Pretzel Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Pretzel Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Pretzel Market Size and Volume Forecast by Types
7.4.1. Salted
7.4.2. Unsalted
7.5. Basis Point Share (BPS) Analysis by Types
7.6. Y-o-Y Growth Projections by Types
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Pretzel Demand Share Forecast, 2019-2026
8. Latin America Pretzel Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Pretzel Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Pretzel Market Size and Volume Forecast by Types
8.4.1. Salted
8.4.2. Unsalted
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Pretzel Demand Share Forecast, 2019-2026
9. Europe Pretzel Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Pretzel Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Pretzel Market Size and Volume Forecast by Types
9.4.1. Salted
9.4.2. Unsalted
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Pretzel Demand Share Forecast, 2019-2026
10. Asia Pacific Pretzel Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Pretzel Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Pretzel Market Size and Volume Forecast by Types
10.4.1. Salted
10.4.2. Unsalted
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Pretzel Demand Share Forecast, 2019-2026
11. Middle East & Africa Pretzel Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Pretzel Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Pretzel Market Size and Volume Forecast by Types
11.4.1. Salted
11.4.2. Unsalted
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Pretzel Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Pretzel Market: Market Share Analysis
12.2. Pretzel Distributors and Customers
12.3. Pretzel Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Pretzels Inc.
12.4.2. Mr. Pretzels
12.4.3. Campbell’s Soup Company
12.4.4. PepsiCo Inc.
12.4.5. Focus Brand
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